Presented By Abhishek Rajput

The TVS group was established in 1911 by Shri. T. V. Sundaram Iyengar

The TVS group is today a leading player in automobile and automotive industry

The group has 30 companies and employs more than 40,000 people

TVS motor company is the largest among the group companies in terms of size and turnover

It is India’s third largest two-wheeler manufacturer and one among the top ten in the world

It has 4 manufacturing plants in country

It has 15 percent market share in the two-wheeler industry in India

More than 15 million customer Product offerings in all segment of the

two-wheeler industry in India Product offerings in three-wheeler

industry in India

Products exported to more than 50 countries

The company entered into a technical know-how and assistance agreement with Suzuki Motor Co Ltd of Japan in the year 1982

 The TVS group and Suzuki Motor Corporation parted ways from their 15-year-old joint venture on September 27, 2001

Two Wheeler Scooterette - Scooty Pep, Scooty Teenz,

Scooty Streak Scooter- Wego Motorcycles- Sport, City, Jive, Flame,

ApacheThree Wheeler

TVS King

Growth of 13.1 % in sales ( 15.2 lacs units ) Approx

Impressive growth of 19.4% in scooters and 30.3% in mopeds

In 2015 Profit of Rs.10,130.83 Cr against Rs 7,996.15 Cr of 2014

Launched two new products To cater entirely new segments of the market (Jupiter and Wego )

Doubled it share in domestic three wheeler market with extensive sales of TVS King

In 2004, TVS Motor Company also won the Deming Prize, becoming the first two-wheeler company in the world to do so.

1980: Launched TVS 50, India’s first 2 seater 50 cc moped 1984: First Indian company to introduce 100 cc Indo - Japanese motorcycles 1994: Launched India’s First indigenous scooterette (sub - 100 cc variomatic) TVS

Scooty. 1996: Introduced India’s first catalytic converter enabled motorcycle, the 110cc Shogun 1997: Introduced India’s first 5 speed motorcycle, Shaolin 2000: Launched India’s first 150 cc, 4 stroke motorcycle - The Fiero 2001: Launched India’s first fully indigenously designed and manufactured Victor motor

cycle. 2004: Launched the revolutionary VT-I engine for the best in class mileage in TVS

Centra 2006: Launched TVS Apache - first bike to win 6 awards in a row 2007: Apache RTR - first two wheeler in India to have racing inspired engine and

features. 2008: TVS Flame, TVS Scooty Electric Vehicle and three wheeler TVS King launched. 2009: TVS Apache RTR 180, TVS Streak and TVS Wego launched. 2010: TVS JIVE the auto clutch bike launched.2011 TVS Apache 180 RTR ABS

launched.Page

Training start Of May25, 2015 Till 5th Of July At TVS Nagar Hosur

Then It Continued At Delhi In NCR region

It include CLASSROOM Sessions PRESENTATION Sessions And PDC Classes (Product development centre)

Analysis and improvement for customer’s satisfaction level with the load carrying two wheeler they are

using ”

Learning ExpectedHow the customer react when ask for questionnaire to be filled by them ? ( Market Research)How the findings & results are to be implemented ? ( Customer Satisfaction level)What extra they want from their load carrying two wheeler? ( Required Improvement )Improve UponExtra load carrying Accessories & SpaceBetter efficiency & Shock absorbers For Comfort

STEP 1: Call the existing customersSTEP 2: Ask the questions of questionnaire.STEP 3: Note their response.STEP 4: Do analysis. STEP 5: Interpret results STEP 6: Form report and Presentation

Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

PrimarySecondary

Through Questionnaire we have proceed for our training

ANNEXURE Part A:- Demographic details:

Name :-………………………………………Age :-………………………………………Address :-………………………………………Telephone no :-……………………………………….Marital status :-……………………………………....

 Part B:- Do you have a two wheeler?

A. Yes B. No It is which type of vehicle

A. geared B. gearless C. Moped What are the kinds of Load carried on a 2 Wheeler?

A. Bikes B. scooters C. mopeds D. Any other Which one of the 2 Wheelers do you use in Load Carrying?

A. Hero puch B. TVS XL C. Activa D. kinetic marvel E. Any other What is the frequency of Load Carrying?

A. Below 10 Kg B. 10-25 Kg C. 25-75 kg D. Above 75 What more do they want from the vehicle? Improvements/Changes

Load carrying B. power C. extra load carrying accessories D. Mileage E. Any other Before this vehicle how did they carry their load? What do you use to carry loads?

Rickshaw B. Moped C. Any other

Why is a particular vehicle more suitable than others for Load Carrying? For example Why is Moped better than a scooter or a scooter better than a Moped or a motorcycle better than a scooter?A. size B. power C. load carrying capacity D. Any other

Do you face any problem in carrying load on two wheeler ?A. Yes B. No

What are the problems faced by you while carrying load on 2 wheelers? Related with A. Space B. suspension C. accessories D. ground clearance E. Any other Do they use different vehicles to carry load and different vehicles to commute with

family? If Yes then why so? A. looks of vehicle B. space C. comfort ability D. Any other How do you feel about Yourself While riding your two wheeler in society ? A. confident B. Ambitious C. Secure D. Any other Open ended questions 8. Which is the most preferred two wheeler liked by you? and why? 9. Any suggestion you want to give us.

For TVS Motors: Around 18% of the customers are dissatisfied; this can increase if

not looked into seriously thereby hampering the sales in the long run. Reasons:

During the research it was found that the Scooty ES which TVS has introduced in the market had some problem with regard to ignition.

Present competitors of TVS have a choke mechanism which enables its users to ride extra mile in case of empty or low fuel to reach nearest gas station.

In the segment where TVS operates the bikes designed by its competitors are better designed & have killing looks.

Measures to study the reason for dissatisfaction need to be taken and should be addressed immediately.

The spare parts of TVS Victor should be made available in all the service station.

After All That We find these observations and findings and did analysis

Major problem which was face by the user is ground clearance & turning radius for Apache because when they carry load of there goods like delivery products then only they find this problem

With the star city plus model of our TVS some of them found problem with its suspension but the the reason being same when the heavy load carried over it . it may be the natural thing

The major requirement of the geared two wheeler user is some extra load carrying accessories so for that may be the major scenario for us to provide some more load carrying Accessories.

With non geared two wheeler it was found lesser in number in such a big metro Politian city like Delhi but the customers which I found they are friendly and happy with our moped but the also want some focus over suspension part of it.

With our TVS Star city & city plus model These bikes are some how they found light weight but still they are happy with it because of their mileage.

With Victor Gx, Glx Model many of them face the problem of their part there part are hardly available in local market according to them so that may be the sever problem because an unsatisfied customer is more dangerous

To have an overview of 100% automated assembly line.

To have an overview of various production processes and strategies followed at the TVS motor company, Hosur facility.

To get an exposure to various IT packages used in industry for various purpose like inventory management,

To learn how the company is coping up with sudden rise and slump in demand.

To have an idea of the contingency plan of the company.

Looking for hands on experience in a top most automobile company of India

Will be looking for the core values of the company that has helped it in surviving in the automobile market

To understand the use of IT in manufacturing companies

Learn the practical implementation of TQM To understand how the company

developed its own R&D to cope up with the departure of Suzuki motors from the joint venture