REPORT OF CTO-USA, INC. S EPTEMBER 2012 - A PRIL 2013 S YLMA B
ROWN B RAMBLE D IRECTOR
Slide 2
M ISSION S TATEMENT To maximize the value of CTOs presence in
its major source market in order to rebuild member confidence in
the CTO
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M EASURES OF S UCCESS Increase revenue from non-government
membership Increase private sector membership Increase net revenue
from special events Maintain a highly motivated, productive team
Increase members visibility in the marketplace Increase receipts
for the CTO Foundation Secure sponsorship funding for consumer and
trade events
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Increase revenue from non- government membership Identify new
sponsorship sources Plan and host Foundation Fundraisers Plan and
execute conferences Build and strengthen non- government membership
as well as relationships with funding and donor agencies Identify
potential donors to be approached Research sources of funding
available in CTOs main spheres of operation
Slide 5
Secure sponsorship funding for consumer and trade events
Working creatively to secure maximum financial support for our
projects
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Increase private sector membership Where we Started TARGET: 460
Develop list of services that CTO offers Developed new membership
solicitation Improve the process to onboard new members
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Increase net revenue from special events TARGET: 200,000 STC
=10,000 SOTIC =15,000
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Increase Receipts for CTO Foundation and Utilize CTO Foundation
Alumni Target of $50,000 $ 3,000.00 from raffles $5,000.00 from the
CTO Allied Members
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Increase Members Visibility in the Marketplace Identify major
events in key source markets Determine their value to our region
and communicate results to member countries Negotiate preferential
placement and pricing for member countries in major trade/consumer
shows Organize Caribbean Week/Weekend events in major source
markets Coordinate and present a series of webinars highlighting
our member countries and our niche markets
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Increase Members Visibility in the Marketplace
EVENTNATUREPLACEDATECountries Travel & AdventureTrade &
Consumer Long Beach, CAJan 12-13, 2013 14 New York Times Travel
Show Trade & Consumer New York CityJan 18-20, 2013 15 Travel
& AdventureTrade & Consumer Chicago, ILJan 26-27, 2013 10
Philadelphia Inquirer Trade & Consumer Philadelphia, PAJan
26-27, 2013 5 Torontos Ultimate Travel Show Trade & Consumer
Toronto, CanadaJan 26-27, 2013 12 Boston Globe Travel Show Trade
& Consumer Boston, MAFeb 8-10, 2013 15 Travel &
AdventureTrade & Consumer Washington DCMarch 9-10, 2013 12
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Increase Members Visibility in the Marketplace
EVENTNATUREPLACEDATE# of Countries ABAV Fair of the Americas
TradeRio de Janeiro, Brazil Sept 24- 26, 2012 12 (4) ROUTES
Americas TradeCartagena de Indias, Colombia Feb 10- 12, 2013 5 WTM
Latin America TradeSao Paulo, Brazil April 25- 26, 2013 10 (4) ABAV
2012
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Increase Members Visibility at Events Ultimate Travel Show 2013
TRAVEL & ADVENTURE SHOWS 2013
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Increase Members Visibility in the Marketplace Engaged over 300
IATAN travel agents via webinars Developed website as a platform to
better manage the Chapter system Presented 8 seminars in 7 markets
to about 500 Chapter members
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Maintain a Highly Motivated Staff Clearly defining, working and
reporting procedures. Meeting more regularly to plan activities and
discuss staff issues Encouraging teamwork Having an open door
policy Utilizing the creativity of the staff
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Other Important Services Liaising with the Diaspora NTA
Agreement Greater Allen Church Faith Based Travel
CaribbeanTravel.com
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What we Need Early approval of projects & Events Less lag
time in response to requests for support and participation More
engagement with input and feedback More Advocating
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M ISSION S TATEMENT To maximize the value of CTOs presence in
its major source market in order to rebuild member confidence in
the CTO
