Report October 2014 - NETGEAR Retail Business Unit NETGEAR RBU
Summary Total: 27 (RBU) (5 both) Coverage is focused on NAS,
Repeaters and the Smart Home PR-Activities: L&P sent R7500 info
material to the following media: Dealers Only, PC Welt L&P sent
AC785 product photos to Dealers Only Review devices: R7500 to
ComputerBild, PC Welt, voluntary tester; XAVB5602 & XAVB6504
(Michael Trieb, My Schwaben) X-Mas raffles arranged so far:
tvdigital.de, hoerzu.de, techniksufer.de, Funkschau L&P created
a PR plan for the FW 6.2 launch in coop with Netgear L&P filled
out questionaire regarding all actual ac-products from Netgear
(Routers, USB-Sticks, Extender) Twitter Activities: US content,
disaster recovery joke, actual reviews, backup strategy post, WLAN
cable joke
Slide 3
Report October 2014 - NETGEAR Retail Business Unit NETGEAR eCom
& Social Media Summary AMAZON DE: Sent final weekly reporting
to HQ Added the R7500 to the tracking Forwarded further R7000 noise
issue replacement requests to Raffaele and team Started tracking
the general Q&A section of each new product FACEBOOK, actually
13.611 Fans L&P answered several questions about Netgear
products and functions posted on our timeline. Posts: Sept.-Oct.:
R7500 advertisement banner campaign October 3 rd : WIFI cable fail
advertisement post October 9 th : PC Welt clipping share The R7000
is the speed king October 15 th : Header graphic R7500 Game On
October 17 th : Laptop stolen fail post (aims on the importance of
doing backups) October 31 st : Halloween Header Graphic
Slide 4
Report August 2014 - NETGEAR Retail Business Unit NETGEAR
Facebook Insights
Slide 5
Report August 2014 - NETGEAR Retail Business Unit NETGEAR
Facebook Insights
Slide 6
NETGEAR RBU Coverage - Topics Report October 2014 - NETGEAR
Retail Business Unit
Slide 7
NETGEAR RBU VIP Media
Slide 8
Report October 2014 - NETGEAR Commercial Business Unit NETGEAR
CBU Summary Total: 23 (CBU) (5 both) Coverage is focused on new
products press release as well as on NAS PR-Activities: L&P
sent out the CBU product news press release (6 th of October)
L&P filled out LANline questionaire for NAS systems L&P
contacted iX for upcoming topics editor agreed to check on actual
case study material X-Mas raffles so far: tvdigital.de, hoerzu.de,
techniksufer.de, Funkschau L&P created a PR plan for the FW 6.2
launch in coop with Netgear L&P organized a StorageCraft event
for the key B2B it journalists in Munich L&P started
translating the S3300 press release which is planned for 5 th of
Nov. Twitter Activities: current Twitter topics (news, 10GbE, NAS
Systems, NAS demo, partner programs, partner announcements,
webinars, special offers, special bundles, blog posts by US
team)
Slide 9
Report October 2014 - NETGEAR Commercial Business Unit NETGEAR
CBU Summary Case Study L.I.T.: L&P offered case study to Mobile
Business, Logistik Heute, FM das Logistik Magazin, Logistik Journal
so far no pick up Case Study Krannich GmbH: will be published in
ITAdministrator (print and online) in November issue Case Study
Pflzer Pensionsanstalt: cancelled due to bad cooperation by
customer Case Study Hotel Gmachl in Austria: written and at Netgear
for approval, waiting for feedback. Case Study Private Hochschule
Gttingen: written and at Netgear for approval, waiting for
feedback. CaseStudy Kleine Wolke: basic questionaire filled out by
customer, L&P begins the writing and interview process.
CaseStudy Max Jenne: basic questionaire sent to customer, waiting
for feedback when customer is ready. Newsroom: Netgear presents its
new CBU products as well as upgraded products: LINKLINK
Slide 10
Report October 2014 - NETGEAR Commercial Business Unit NETGEAR
CBU Storage Press Event StorageCraft presentation and networking
event with key B2B IT journalists in Munich 12 key journalists took
part: ct ComputerResellerNews Online Speicherguide.de
Itadministrator.de Tomsnetworking.de ITEspresso.de TecChannel.de
Com! Professional LinuxMedia Freelancer Stefan Rubner Press Office
Selinger Telecom Handel Presented key topics: Intro: StorageCraft
cooperation Why are daily backups not enough? Data Security with
BTRFS / ZFS How can SMBs get the same protection like enterprises?
ReadyNAS and ReadyDATA StorageCraft Live-Demo: StorageCraft Backup
Job Live-Demo: Replication
Slide 11
Report October 2014 CBU Press Event Oct. 2014, Munich
Slide 12
Report October 2014 - NETGEAR Commercial Business Unit NETGEAR
CBU Coverage - Topics
Slide 13
Report October 2014 - NETGEAR Commercial Business Unit NETGEAR
CBU VIP Media
Slide 14
NETGEAR VIP Media Report October 2014 - NETGEAR Overall
NETGEAR Overall Category Breakdown Report October 2014 -
NETGEAR Overall
Slide 18
AVM -AVM presents Fritz Repeater with cable TV -AVM FritzBox
with Wave 2 MU-MIMO technology TP-Link -TP-Link starts ITK reseller
program -TP-Link Announces Archer C8 AC1750 Wireless Router with
Detachable Antennas Synology -Synology starts swiss partner program
D-Link -D-Link announces D-Link DIR-818LW, a router in cylinder
design -D-Link shows IP-camera with powerline connector HP
Networking -HP launches first app store for software-defined
networking apps Lancom - Lancom Systems and Pierre Audoin
Consultants publish survey on IT Made in Germany Report October
2014 - NETGEAR Competitor Monitoring