www.kidsindia.de

ReportKids India 2014

Kids India continues

on the road to success

153 exhibitors and 5,726 visitors met from 18 – 20 September 2014 at Kids India in the Bombay Convention & Exhibition Cen-tre. The success of the second edition with fulminant growth rates of 42% for exhibitors and 10% for visitors demonstrate the successful implementation and acceptance of Kids India as India’s largest B2B event for the toy industry.

National and international exhibitors were impressed by the quantity and quality of visitors and the strong interest shown for their products. The overwhelming majority of visitors was fully satisfi ed with their fair visit and already announced their participation for Kids India 2015.

Kids India has positioned itself successfully in the Indian market as a target date in the annual planning of all decision makers of the Indian toy trade and industry.

Supporting programme

During the two-day seminar and workshop programme trade visitors had the chance to experience national and international speakers, presenting various topics relevant to the toy industry, such as trends in India as well as internationally.

Get the Kids India feeling!

See Kids India impressionswww.pinterest.com/spielwarenmesse/kids-india-2014/

Statements TAITMA – The All India Toy Manufacturers‘ Association, Vivek Jhangiani, President

“Kids India has witnessed a signifi cant growth of about 40% over last year in terms of area sold. This is a testimony to the fact that the industry needs such a platform to showcase its hidden potential. Kids India illustrates the potential that lies in the Indian toy market. It embodies the industry’s pursuit of successful business transactions. This fair is the answer to the rapid market growth experienced by the Indian toy market and also establish its footprint in the global market. Kids India has been able to attract high quality visitors to the fair, that repre-sented all the major buyers in the country.  We are proud to be associated with this B2B event and our members have received enormous exposure at Kids India 2014. We look forward to Kids India being the meeting point of the Indian Toy industry with TAITMA leading the way.”

SGEPC – The Sports Goods Export Promotion Council, Tarun Dewan, Executive Director

“I believe that Kids India is the perfect forum for the Indian toy industry to showcase its expanse to the world and serves as an excellent platform for presenting Indian made toys to the world. In the long run the fair will attract even more interna-tional buyers to India and further promote the export of Indian toy manufacturers.”

OrganizersSupporters

ReportKids India 2014

Exhibitors

6,200m²

8,700 m²

2013 2014

Gross exhibition space Visitors

108 5,237153 5,726

2013 20132014 2014

Sports Goods Export Promotion Council(SGEPC)

The All India Toy Manufacturers’ Association (TAITMA)

Indo-German Chamber of Commerce(IGCC)

ReportKids India 2014

World of Toys Pavilion Spielwarenmesse eG organized an international pavilion as part of its World of Toys programme. 25 companies from 12 countries (Belarus, Czech Republic, Germany, Great Britain, Hong Kong, Indonesia, Korea, PR China, Singapore, Thailand, USA, Vietnam) exhibited their products in the attractive pavilion.

Almost all of the international exhibitors rated their participation as completely successful or successful (94%) and were satisfi ed or very satisfi ed with the service and support of Spielwarenmesse eG(100%).

Top 3 reasons for exhibiting at Kids India 2014• New business contacts• Getting in contact with distributors• Presenting new products

89 %of the exhibitors evaluate their participation as successful or completely successful.Especially the number (87%) of Indian visitors, the successful positioning of new products (81%) as well as the expected post-fair busi-ness (76%) were rated very good or good.

84 %of the exhibitors defi nitely or probably will take part at Kids India 2015.

93 %of the exhibitors would recommend taking part at Kids India to business partners.

Exhibitors - facts & fi gures 153 exhibitors (+42%) from 13 countries presented toys, baby articles, license products, sport,leisure and hobby articles at a gross exhibition space of 8,700 m² (+40%). Numerous key players like Mattel Toys, The Walt Disney Company, Simba Toys and Artsana Chicco aswell as Indian companies like Frank Educational Aids, Playgro Toys India Pvt. Ltd., Mitashi Edutainment Pvt. Ltd. and Toyzone Impex Pvt. Ltd. were part of Kids India 2014.

153 exhibitors (+42%) from 13 countries presented toys, baby articles, license products, sport,

Total number of exhibitors 153

International exhibitors 25

Gross exhibition area 8,700 m²

What the exhibitors thought Artsana India / Chicco, Rajesh Vohra, CEO, India

“Kids India is one of the finest toy fairs that is being organized in only its second edition. We met with both buyers and manu-facturers from across the country along with a few global par-ticipants as well. It has been a great exposure for the brand and we are looking forward to a long term association and an even bigger participation next year.”

Birmingham Chamber of Commerce, Stuart Whitehill, Account Director, United Kingdom

“Having attended Kids India for the second time it is now a confirmed fixture on our exhibition programme. Kids India is a fantastic place to meet with the key industry contacts. The show is a professional B2B event and every aspect from the lay-out to the services and accompanying programme are well pre-sented and expertly executed. We shall be back!”

The visitors’ opinion Flipkart, Deepti Marlapalle, Associate Director - Toys & Baby, India

“This was our second visit to the show. The quality of the stands and products on display was very impressive. It was a very professionally organized fair and an excellent opportunity for us to interact and build business relationships with such an extensive gamut of manufacturers under one roof. Thanks for all the effort in organizing this and we look forward to the third edition next year.”

Anacra Merchandise Pvt. Ltd., Jitin Prashar, Director, India

“I would like to thank the Kids India team for putting up an excellent show for the 2nd time. Just like last year, this year as well we received tremendous response to our products and met many quality visitors. Kids India profits from the experienced or-ganization team, which also organizes Spielwarenmesse in Ger-many. Especially this professionalism gives the annual Kids India a certain charm. It also offers a solid platform for the toy indus-try in India, which is still small. I’m sure that Kids India will grow from year to year and become more international.”

Kidz Global, Philippe Guinaudeau, CEO, France

“Professionalism, excellence and efficiency are the three words characterizing the Kids India 2014 show. While walking down the aisles, the show looks perfect. All steps to get to business are without a hitch and opportunities for the companies just great. It’s the Nuremberg toy fair Spielwarenmesse in Mumbai. Thanks for such a performance.”

ReportKids India 2014

Top 3 reasons for visiting Kids India 2014• Search for new products• Search for quality products• Networking / new business contacts

Visitors – facts & fi gures

Kids India 2014, India’s largest B2B event for the toy industry, attracted 5,726 national and international trade visitors. Various actions have been made in advance to promote the event and attract 10% more visitors than at the premiere in 2013: for example, national and international mailing campaigns, regular newsletters, tele-mar-keting, press releases, promotional material like visitor fl yers, posters and postcards as well as an own magazine, the Kids India Mag. Online and social media activities included Google AdWords, a Facebook event, E-cards and promotion on the websites www.kidsindia.de, www.world-of-toys.org and www.spielwarenmesse.de. Personal visits to key buyers, information on Kids India at the World of Toys booth at Spielwarenmesse® 2014, network-ing evenings in several cities in India and TAITMA industry meets gave a personal touch to the promotion. Last but not least special activities like a lucky draw and VIP packages rounded off the promotion for Kids India 2014.

95.1 %of the visitors were fully satisfi ed or satisfi ed with their visit at Kids India and

81.1 %already decided to visit Kids India in 2015 again.

75 %of the visitors infl uence purchasing decisions in their company.

29.2 % (Online) Retail/specialist trade

25.7 % Wholesale trade

2.7 % Department / mailorder store

12.1 % Import / export

3.1 % Media

3.9 % Industry

11.2 % Service / institutions

8.6 % Others

Visitors from all business sectors at the fair

3.5 % Franchisers / licensors

ReportKids India 2014

www.kidsindia.de

SEE YOU IN 2015!

Bombay Convention & Exhibition Centre (BCEC)Hall No. 5, Mumbai 24 – 26 Sept 2015

Be part of India‘s largest B2B event for the toy industry!