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1Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
REPORTFor Quarterly Period of January-March 2017
TOTAL AUDIENCE PROFILE
PROFILE OF MARKET SERVEDOEM Off-Highway offers direct reach to the entire product development team — consisting of key decision makers of equipment design, development and system integration — at mobile off-highway and heavy-duty on-highway OEMs around the world. The global audience is comprised of personnel in engineering, corporate & operating management, sales & marketing, and purchasing at OEMs. The OEMs reside within the niche markets of agricultural equipment, industrial/utility/construction equipment, heavy-duty on-highway truck and bus, lawn and garden equipment, forestry equipment, mining equipment, military equipment, engines/drivetrains/transmissions manufacturing, as well as distributors/system integrators.
10/27/14 3:07 PMIndustry News
Page 1 of 1http://www.oemoffhighway.com/mailing/industry-news/10/23/2014?utm_source=OOH+Industry+News+eNL&utm_medium=email&utm_campaign=HCL141017004
New Flyer displays 60-foot Xcelsior buspowered by BAE Series-E HybriDrive atAPTAThe New Flyer 60-foot Xcelsior bus features a BAE
Series-E HybriDrive propulsion system which
enables the use of a smaller engine and reduces
engine run time up to 50%.
Hillhead 2016 dates announcedThe 2016 edition of Hillhead will take place June 28 to 30.
Command PRO 824 EFIKohler introduces the 824cc Command PRO EFI engine featuring a highly-tuned air
intake system for enhanced airflow.
Titan International CEO provides outlook for future of industryTitan International CEO Maurice Taylor has released an outlook for the future of the tire industry.
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Cummins establishes new Technical Education for Communities program in TurkeyCummins' new Technical Education for Communities program will support technical job training for men and
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Hakkapeliitta Truck D Truck and Bus TireThe Nokian Hakkapeliitta Truck D truck and bus tire features a patented twin-block
tread pattern to ensure optimal grip and driving response during...
CK Commercial Vehicle Research releases 2014 Annual Fleet StudyCK commercial Vehicle Research has completed its 2014 Annual Fleet Study which
indicates a decline in equipment purchases for fleets in 2015.
Caterpillar Foundation investing in ONE campaign for Ebola advocacyThe Caterpillar Foundation is investing $1 million in The ONE Campaign to help increase the organization's
efforts to fight Ebola in West Africa.
Contact Us
EditorMichelle EauClaire-Kopier920-563-6388 ext. 1660
Associate EditorSara Jensen920-563-1663
Global Integrated Media ConsultantStacy Roberts920-563-1661
PublisherSean Dunphy800-547-7377 ext. 1504
OEMOffHighway.com / Contact Us / Advertise © 2014 All rights reserved - AC Business Media
OEMOffhighway.com | October 23, 2014 | View this email online.
Audience Profile for Quarterly Period January - March 2017 Frequency
Qualified Distribution
OEM Off-Highway Print Version (BPA audited) - November/December 2016 Issue 8 17,002
Digital Version (BPA audited) - November/December 2016 Issue 8 2,307
Digital Version (Non-Audited) - March 2017 Issue 8 19,974
Bonus International Distribution - January/February 2017 Issue 2 5,005
E-Newsletters Industry News Weekly 25,583
Equipment Market Outlook Monthly 21,198
Breaking News On Demand 21,541
Engine Revolutions Quarterly 15,739
Drivetrain Technology Update Quarterly 16,205
Fluid Power Progress Quarterly 16,181
The Electric Age Quarterly 16,239
In the Cab Quarterly 15,956
Efficient Design & Manufacturing Quarterly 15,989
Special Digital Issues The Year In Review Annually 19,397
Email Marketing
Email Marketing 24,564
Social Media Facebook Likes 8,068
LinkedIn Members 1,809
Twitter Followers 3,396
MARCH 2017
Global product development solutions for mobile OEMs
www.oemoffhighway.com
BATTERY-ELECTRIC LOAD CARRIER VIRTUAL REALITY TECHNOLOGY
Simulated RealityBrings Real-World ResultsPAGE 20
Testing Technologies of the Future, TodayPAGE 14
Flip for an IFPE Special Edition
CONEXPO The Biggest Show of 2017!
OOH0317_1_Cover_dh_SJ.indd 1 2/15/17 1:37 PM
2Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JANUARY-MARCH 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
WEBSITE METRICSOEMoffhighway.com
Sessions Users PageviewsAvg Session
Duration
January 2017 40,777 28,635 97,126 0:02:34
February 2017 42,393 30,577 99,032 0:02:26
March 2017 52,135 38,645 117,225 0:02:23
Average 45,102 32,619 104,461 0:02:28
Source: Google AnalyticsSessions: Total number of visits to the site.Users: The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews: The total number of pages viewed on the siteAverage Session Duration: The average time a person spends on the website each visit.
PRINT & DIGITAL AUDIENCE BY BUSINESS AND TITLENovember/December 2016 Classification By Title
Business and Industry Total % of Total Print DigitalEngineering
(Note 1)
Sales/ Marketing
(Note 2)
Corporate and Operating
Management (Note 3)
Manufacturing and Purchasing
(Note 4)
Agricultural Equipment Manufacturer 2,593 13.4% 2,273 320 964 260 1,126 243
Industrial/Utility/Construction Equipment Manufacturer 10,164 52.7% 9,105 1,059 3,649 811 4,746 958
Lawn and Garden Equipment Manufacturer 393 2.0% 393 128 60 170 35
Off-Highway/Recreational Equipment Manufacturer 848 4.4% 832 16 337 116 260 135
Forestry Equipment Manufacturer 163 0.8% 138 25 54 26 53 30
Mining Equipment Manufacturer 677 3.5% 546 131 316 82 188 91
Engine/Drivetrain/Transmission Manufacturer 1,980 10.3% 1,619 361 891 387 529 173
Distributor/System Integrator 1,602 8.3% 1,314 288 400 430 637 135
Truck, Bus or Municipal Vehicle Manufacturer (Note 5) 889 4.6% 782 107 299 91 347 152
Total Qualified Circulation 19,309 100.0% 17,002 2,307 7,038 2,263 8,056 1,952
Percent 100.0% 88.1% 11.9% 36.4% 11.7% 41.7% 10.1%
Note 1: Engineering titles include: VP/Manager of Engineering, Engineer, Designer, R & D Manager/Supervisor, Technician and related personnel.Note 2: Sales and Marketing titles include: VP Sales and/or Marketing, Sales and/or Marketing Director/Manager, Product Manager and related personnel.Note 3: Corporate and Operating Management titles include: President, Owner, Partner, General Manager, Business Manager and related personnel.Note 4: Manufacturing and Purchasing titles include: Manufacturing Manager, Production Manager, Purchasing Director/Manager/Agent, Supervisor and related personnel.Note 5: Includes Truck Trailers, Truck and Bus Bodies, Truck EquipmentSource: December 2016 BPA Brand Report
ADDITIONAL DATA: Manufacture Military Equipment Total % of Total
Manufacture Military Equipment in Addition to Primary Business 2,969 15.4%
Total Qualified Circulation 19,309
Source: December 2016 BPA Brand Report
MARCH 2017
Global product development solutions for mobile OEMs
www.oemoffhighway.com
BATTERY-ELECTRIC LOAD CARRIER VIRTUAL REALITY TECHNOLOGY
Simulated RealityBrings Real-World ResultsPAGE 20
Testing Technologies of the Future, TodayPAGE 14
Flip for an IFPE Special Edition
CONEXPO The Biggest Show of 2017!
OOH0317_1_Cover_dh_SJ.indd 1 2/15/17 1:37 PM
3Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JANUARY-MARCH 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
NON-AUDITED DIGITAL AUDIENCE BY BUSINESS AND TITLEMarch 2107 Classification By Title
Business and Industry Total % of Total Engineering Sales/
Marketing
Corporate and
Operating Management
Manufacturing and Purchasing
Other Titled &
Non-Titled Personnel
Agricultural Equipment Manufacturer 1,856 9.3% 662 227 676 157 134
Industrial/Utility/Construction Equipment Manufacturer 6,459 32.3% 2,385 720 2,475 556 323
Lawn and Garden Equipment Manufacturer 308 1.5% 110 46 111 24 17
Off-Highway/Recreational Equipment Manufacturer 885 4.4% 364 145 196 109 71
Forestry Equipment Manufacturer 149 0.8% 49 16 39 24 21
Mining Equipment Manufacturer 720 3.6% 327 131 149 60 53
Engine/Drivetrain/Transmission Manufacturer 2,043 10.2% 918 495 405 144 81
Distributor/System Integrator 1,256 6.3% 329 435 377 82 33
Truck, Bus or Municipal Vehicle Manufacturer 938 4.7% 316 113 274 121 114
Subtotal 14,614 73.2% 5,460 2,328 4,702 1,277 847
Others Allied to the Field 5,360 26.8% 792 683 463 140 3,282
Total Circulation 19,974 100.0% 6,252 3,011 5,165 1,417 4,129
Percent 100.0% 31.3% 15.1% 25.9% 7.1% 20.7%
BONUS INTERNATIONAL PRINT AUDIENCE BY BUSINESS AND TITLEJanuary/February 2017 Classification By Title
Business and Industry Total % of Total Engineering Sales/
Marketing
Corporate and
Operating Management
Manufacturing and Purchasing
Agricultural Equipment Manufacturer 1,914 38.2% 100 5 1,758 51
Industrial/Utility/Construction Equipment Manufacturer 2,826 56.5% 272 23 2,288 243
Lawn and Garden Equipment Manufacturer 33 0.7% 27 3 3
Off-Highway/Recreational Equipment Manufacturer - 0.0%
Forestry Equipment Manufacturer - 0.0%
Mining Equipment Manufacturer 208 4.2% 90 5 91 22
Engine/Drivetrain/Transmission Manufacturer - 0.0%
Distributor/System Integrator - 0.0%
Truck, Bus or Municipal Vehicle Manufacturer 24 0.4% 24
Total Qualified Circulation 5,005 100.0% 513 33 4,140 319
Percent 100.0% 10.2% 0.7% 82.7% 6.4%
CLASSIFICATION BY COUNTRY Total
ITALY 1,702
GERMANY 1,243
UNITED KINGDOM 951
FRANCE 283
POLAND 256
SPAIN 227
NETHERLANDS 103
IRELAND 59
SWEDEN 59
AUSTRIA 36
DENMARK 33
BELGUIM 22
FINLAND 16
SWITZERLAND 15
OTHER 0
EUROPE TOTAL 5,005
4Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JANUARY-MARCH 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
E-NEWSLETTER DISTRIBUTIONOEM Off-Highway Industry News E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 3,112 12.2% 989 351 1,357 265 150
Industrial/Utility/Construction Equipment Manufacturer 11,898 46.5% 4,908 1,027 4,616 1,023 324
Lawn and Garden Equipment Manufacturer 539 2.1% 183 81 188 63 24
Off-Highway/Recreational Equipment Manufacturer 1,322 5.2% 467 207 348 222 78
Forestry Equipment Manufacturer 274 1.0% 80 29 103 42 20
Mining Equipment Manufacturer 1,217 4.8% 699 172 215 87 44
Engine/Drivetrain/Transmission Manufacturer 3,101 12.1% 1,254 640 809 285 113
Distributor/System Integrator 1,784 7.0% 495 513 589 157 30
Truck, Bus or Municipal Vehicle Manufacturer 1,621 6.3% 560 185 500 247 129
Subtotal 24,868 97.2% 9,635 3,205 8,725 2,391 912
Others Allied to the Field 715 2.8% 328 254 80 53
Total Circulation 25,583 100.0% 9,963 3,459 8,805 2,444 912
Percent 100.0% 38.9% 13.5% 34.4% 9.6% 3.6%
OEM Off-Highway Equipment Market Outlook E-Newsletter Classification By Title
Business and Industry Total % of Total EngineeringSales/
Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled &
Non-Titled Personnel
Agricultural Equipment Manufacturer 2,369 11.2% 691 321 982 227 148
Industrial/Utility/Construction Equipment Manufacturer 8,367 39.5% 2,613 906 3,653 841 354
Lawn and Garden Equipment Manufacturer 458 2.2% 126 73 171 62 26
Off-Highway/Recreational Equipment Manufacturer 1,172 5.5% 398 200 296 198 80
Forestry Equipment Manufacturer 229 1.0% 69 25 75 40 20
Mining Equipment Manufacturer 791 3.7% 302 167 205 73 44
Engine/Drivetrain/Transmission Manufacturer 2,689 12.7% 1,077 616 637 245 114
Distributor/System Integrator 1,582 7.5% 394 490 533 134 31
Truck, Bus or Municipal Vehicle Manufacturer 1,256 5.9% 367 154 404 208 123
Subtotal 18,913 89.2% 6,037 2,952 6,956 2,028 940
Others Allied to the Field 2,285 10.8% 383 502 336 76 988
Total Circulation 21,198 100.0% 6,420 3,454 7,292 2,104 1,928
Percent 100.0% 30.3% 16.3% 34.4% 9.9% 9.1%
5Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JANUARY-MARCH 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
OEM Off-Highway Engine Revolutions E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,736 11.0% 565 225 696 168 82
Industrial/Utility/Construction Equipment Manufacturer 6,277 39.9% 2,269 698 2,623 517 170
Lawn and Garden Equipment Manufacturer 276 1.8% 93 36 117 19 11
Off-Highway/Recreational Equipment Manufacturer 739 4.7% 289 123 190 106 31
Forestry Equipment Manufacturer 139 0.9% 46 15 42 22 14
Mining Equipment Manufacturer 634 4.0% 289 136 136 46 27
Engine/Drivetrain/Transmission Manufacturer 1,925 12.2% 837 462 425 144 57
Distributor/System Integrator 1,194 7.6% 304 405 385 82 18
Truck, Bus or Municipal Vehicle Manufacturer 844 5.4% 288 100 264 119 73
Subtotal 13,764 87.5% 4,980 2,200 4,878 1,223 483
Others Allied to the Field 1,975 12.5% 443 431 290 65 746
Total Circulation 15,739 100.0% 5,423 2,631 5,168 1,288 1,229
Percent 100.0% 34.5% 16.7% 32.8% 8.2% 7.8%
OEM Off-Highway Breaking News E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
ManagementManufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 2,354 10.9% 754 317 959 232 92
Industrial/Utility/Construction Equipment Manufacturer 8,785 40.8% 3,118 917 3,726 820 204
Lawn and Garden Equipment Manufacturer 425 2.0% 121 69 169 53 13
Off-Highway/Recreational Equipment Manufacturer 1,120 5.2% 416 188 290 183 43
Forestry Equipment Manufacturer 232 1.0% 69 26 81 40 16
Mining Equipment Manufacturer 831 3.9% 365 159 199 76 32
Engine/Drivetrain/Transmission Manufacturer 2,639 12.3% 1,134 578 618 247 62
Distributor/System Integrator 1,619 7.5% 428 503 520 146 22
Truck, Bus or Municipal Vehicle Manufacturer 1,227 5.7% 393 144 403 201 86
Subtotal 19,232 89.3% 6,798 2,901 6,965 1,998 570
Others Allied to the Field 2,309 10.7% 512 519 347 77 854
Total Circulation 21,541 100.0% 7,310 3,420 7,312 2,075 1,424
Percent 100.0% 33.9% 15.9% 33.9% 9.7% 6.6%
6Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JANUARY-MARCH 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
OEM Off-Highway Fluid Power Progress E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,777 11.0% 582 234 704 172 85
Industrial/Utility/Construction Equipment Manufacturer 6,403 39.6% 2,323 711 2,637 540 192
Lawn and Garden Equipment Manufacturer 287 1.7% 90 39 117 27 14
Off-Highway/Recreational Equipment Manufacturer 788 4.9% 305 132 198 114 39
Forestry Equipment Manufacturer 154 1.0% 50 16 46 28 14
Mining Equipment Manufacturer 680 4.2% 309 145 149 50 27
Engine/Drivetrain/Transmission Manufacturer 1,943 12.0% 834 458 436 150 65
Distributor/System Integrator 1,235 7.6% 314 421 393 86 21
Truck, Bus or Municipal Vehicle Manufacturer 880 5.4% 291 107 267 132 83
Subtotal 14,147 87.4% 5,098 2,263 4,947 1,299 540
Others Allied to the Field 2,034 12.6% 440 448 310 66 770
Total Circulation 16,181 100.0% 5,538 2,711 5,257 1,365 1,310
Percent 100.0% 34.2% 16.8% 32.5% 8.4% 8.1%
OEM Off-Highway Drivetrain Technology Update E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,787 11.0% 596 234 697 175 85
Industrial/Utility/Construction Equipment Manufacturer 6,326 39.0% 2,278 701 2,607 544 196
Lawn and Garden Equipment Manufacturer 290 1.8% 95 40 116 25 14
Off-Highway/Recreational Equipment Manufacturer 794 4.9% 303 133 202 115 41
Forestry Equipment Manufacturer 147 0.9% 48 16 42 27 14
Mining Equipment Manufacturer 675 4.2% 305 147 145 51 27
Engine/Drivetrain/Transmission Manufacturer 2,010 12.4% 862 487 441 154 66
Distributor/System Integrator 1,225 7.6% 308 411 397 88 21
Truck, Bus or Municipal Vehicle Manufacturer 893 5.5% 304 105 272 130 82
Subtotal 14,147 87.3% 5,099 2,274 4,919 1,309 546
Others Allied to the Field 2,058 12.7% 445 449 302 68 794
Total Circulation 16,205 100.0% 5,544 2,723 5,221 1,377 1,340
Percent 100.0% 34.2% 16.8% 32.2% 8.5% 8.3%
7Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JANUARY-MARCH 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
OEM Off-Highway In the Cab E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,787 11.2% 591 235 704 173 84
Industrial/Utility/Construction Equipment Manufacturer 6,313 39.6% 2,246 706 2,624 541 196
Lawn and Garden Equipment Manufacturer 292 1.8% 97 40 118 25 12
Off-Highway/Recreational Equipment Manufacturer 794 5.0% 300 138 203 113 40
Forestry Equipment Manufacturer 152 1.0% 52 16 44 26 14
Mining Equipment Manufacturer 668 4.2% 301 143 146 49 29
Engine/Drivetrain/Transmission Manufacturer 1,866 11.6% 795 431 430 145 65
Distributor/System Integrator 1,207 7.6% 308 401 391 86 21
Truck, Bus or Municipal Vehicle Manufacturer 880 5.5% 293 105 269 131 82
Subtotal 13,959 87.5% 4,983 2,215 4,929 1,289 543
Others Allied to the Field 1,997 12.5% 429 437 300 67 764
Total Circulation 15,956 100.0% 5,412 2,652 5,229 1,356 1,307
Percent 100.0% 33.9% 16.6% 32.8% 8.5% 8.2%
OEM Off-Highway The Electric Age E-Newsletter Classification By Title
Business and Industry Total % of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and
Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,785 11.0% 593 236 703 167 86
Industrial/Utility/Construction Equipment Manufacturer 6,399 39.4% 2,292 716 2,650 547 194
Lawn and Garden Equipment Manufacturer 294 1.8% 97 40 119 24 14
Off-Highway/Recreational Equipment Manufacturer 792 4.9% 305 137 198 112 40
Forestry Equipment Manufacturer 152 0.9% 52 16 44 26 14
Mining Equipment Manufacturer 679 4.2% 311 144 147 49 28
Engine/Drivetrain/Transmission Manufacturer 1,953 12.0% 837 465 437 148 66
Distributor/System Integrator 1,252 7.7% 317 422 404 87 22
Truck, Bus or Municipal Vehicle Manufacturer 887 5.5% 295 105 272 132 83
Subtotal 14,193 87.4% 5,099 2,281 4,974 1,292 547
Others Allied to the Field 2,046 12.6% 442 451 304 69 780
Total Circulation 16,239 100.0% 5,541 2,732 5,278 1,361 1,327
Percent 100.0% 34.1% 16.8% 32.5% 8.4% 8.2%
8Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JANUARY-MARCH 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
OEM Off-Highway The Year In Review - Special Digital Issue Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 2,078 10.7% 698 277 816 194 93
Industrial/Utility/Construction Equipment Manufacturer 7,730 39.9% 2,802 844 3,208 665 211
Lawn and Garden Equipment Manufacturer 353 1.8% 106 58 145 30 14
Off-Highway/Recreational Equipment Manufacturer 971 5.0% 372 166 250 141 42
Forestry Equipment Manufacturer 179 0.9% 59 20 53 31 16
Mining Equipment Manufacturer 801 4.1% 346 161 191 67 36
Engine/Drivetrain/Transmission Manufacturer 2,298 11.8% 987 540 509 194 68
Distributor/System Integrator 1,502 7.7% 382 505 479 107 29
Truck, Bus or Municipal Vehicle Manufacturer 1,068 5.5% 356 134 332 151 95
Subtotal 16,980 87.5% 6,108 2,705 5,983 1,580 604
Others Allied to the Field 2,417 12.5% 532 531 367 81 906
Total Circulation 19,397 100.0% 6,640 3,236 6,350 1,661 1,510
Percent 100.0% 34.2% 16.7% 32.7% 8.6% 7.8%
OEM Off-Highway Efficient Design & Manufacturing E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,775 11.1% 579 233 702 175 86
Industrial/Utility/Construction Equipment Manufacturer 6,331 39.6% 2,266 702 2,635 534 194
Lawn and Garden Equipment Manufacturer 341 2.1% 91 92 119 25 14
Off-Highway/Recreational Equipment Manufacturer 785 4.9% 300 134 200 111 40
Forestry Equipment Manufacturer 153 1.0% 51 18 43 27 14
Mining Equipment Manufacturer 659 4.1% 298 143 144 46 28
Engine/Drivetrain/Transmission Manufacturer 1,909 11.9% 818 439 435 154 63
Distributor/System Integrator 1,213 7.6% 304 406 393 89 21
Truck, Bus or Municipal Vehicle Manufacturer 876 5.5% 290 103 265 136 82
Subtotal 14,042 87.8% 4,997 2,270 4,936 1,297 542
Others Allied to the Field 1,947 12.2% 438 434 302 67 706
Total Circulation 15,989 100.0% 5,435 2,704 5,238 1,364 1,248
Percent 100.0% 34.0% 16.9% 32.8% 8.5% 7.8%
9Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JANUARY-MARCH 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
EMAIL MARKETINGOEM Off-Highway Email Marketing Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 2,797 11.4% 883 309 1,294 267 44
Industrial/Utility/Construction Equipment Manufacturer 11,186 45.5% 4,613 928 4,555 1,033 57
Lawn and Garden Equipment Manufacturer 473 1.9% 145 75 187 61 5
Off-Highway/Recreational Equipment Manufacturer 1,213 4.9% 458 182 337 209 27
Forestry Equipment Manufacturer 264 1.1% 79 31 95 48 11
Mining Equipment Manufacturer 1,151 4.7% 660 164 217 91 19
Engine/Drivetrain/Transmission Manufacturer 2,652 10.8% 1,138 513 712 281 8
Distributor/System Integrator 1,731 7.0% 516 466 570 165 14
Truck, Bus or Municipal Vehicle Manufacturer 1,490 6.2% 528 169 500 231 62
Subtotal 22,957 93.5% 9,020 2,837 8,467 2,386 247
Others Allied to the Field 1,607 6.5% 531 406 254 105 311
Total Circulation 24,564 100.0% 9,551 3,243 8,721 2,491 558
Percent 100.0% 38.9% 13.2% 35.5% 10.1% 2.3%
The data reflected within this report is provided in good faith as an accurate representation of the audience served for OEM Off-Highway.
Sean Dunphy, Publisher
Total Audience Profile report provided by
AC Business Media, Inc. 201 N. Main Street Fort Atkinson WI 53538
800.538.5544 ACBusinessMedia.com
Copyright 2017 ©AC Business Media, Inc. All rights reserved.
MARCH 2017
Global product development solutions for mobile OEMs
www.oemoffhighway.com
BATTERY-ELECTRIC LOAD CARRIER VIRTUAL REALITY TECHNOLOGY
Simulated RealityBrings Real-World ResultsPAGE 20
Testing Technologies of the Future, TodayPAGE 14
Flip for an IFPE Special Edition
CONEXPO The Biggest Show of 2017!
OOH0317_1_Cover_dh_SJ.indd 1 2/15/17 1:37 PM
SOCIAL INTERACTIONSocial Media As of March 2017 Facebook Likes 8,068
LinkedIn Members 1,809
Twitter Followers 3,396
Sources: Facebook, LinkedIn and Twitter
