Reputation Management:Tracking Actions and Opinions Online

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Reputation Management:An Emerging Space

More consumers are getting information and expressing opinions online than ever before

Business owners need to be found where people are searching – with accurate, actionable information

Businesses need to be aware of how their brand is perceived by consumers

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Traditional Messaging in One Direction

Public Relations MarketingAdvertising

Traditionally, businesses have communicated with consumers in one direction: top-down.

Traditional Media

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Online Communication: Diverse and Bi-Directional

Public Relations

Marketing

Advertising

My Website

But online, the media landscape is far more diverse, and communication is horizontal rather than vertical.

Directories

Social Sites

Blogs & News

Search Engines

Vertical Sites

Regional Sites

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Your Message Must Be Diverse and Multi-Directional Too

How can I show up in the “Seven Pack”?

Have I been reviewedon Gayot?

What are they sayingabout me on Yelp?

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The need to manage multiple streams of information requires time, effort, and knowledge. The business owner needs help.

That’s where reputation management comes in.

But what is reputation management?

What Is Reputation Management?

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Reputation management is a feedback loop:

Tracking and managing one’s actions and messaging(What you do, how you do it, where you inform others about these things)

Tracking and managing how others express themselves (Tell others / like it / don’t like it / prefer another)

Reacting to reporting (Creating and completing the feedback loop)

The entities in this loop are generally people but can include businesses, events, and locations. The messaging medium tracked with reputation management for SMBs is the network of local search, social networking, IYPs, etc.

A Feedback Loop

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In the local space, reputation management is emerging as a major new product and service offering. Many companies are coming out with new solutions and helping to define the marketplace.

An Emerging Sector

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Common FeaturesCertain commonalities have emerged. However, no solution is yet able to offer the full complement of features described on the following pages.

Listings Management

Tracking Mentions & Reviews

Analyzing Search Engine Results

Business Profiles

Competitive Views

Dashboard

Related Services

Defining the Space

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Finds listings in directory sites

Reports on listing accuracy

Reports on listing details

Checks if you have claimed listing

Submits your data to listing sites

Corrects outdated and erroneous info

Pushes your message out to all locations

Listings Management

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Finds reviews of your business

Tracks amount of reviews over time

Tracks overall sentiment

Mentions & Reviews

Mentions & Reviews

Mentions

Reviews

Finds mentions of your business

Checks blogs & social sites

Notifies you of new activity

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Tracks presence of your business on search engines

Determines relevance of sites based on search results

Pushes negative content off prominent search pages

Promotes positive content on prominent search pages

Search Engines

Analyzing Search Engine Results

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Business Profiles

Helps business create detailed profile

Hosts profile and optimizes it for search

Syndicates profile data on directory sites

Business Profiles & Competitive Views

Competitive Views

Measures your presence and reputation against a single competitor

Measures your presence and reputation against averages (region, category)

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Dashboard

Presents multiple views on report data

Presents data in meaningful, easily absorbed manner

Focuses on actionable content

Lets you run new reports or automatically updates report

Offers overall score

Tracks progress / monitors activity over time

Dashboard

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Related Services

Website building

Search engine optimization

Search engine marketing

Content development

Consulting

Related Services

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Future Developments

Feature improvement

Strategic partnerships

Education of SMBs and enterprises

Streamlining of syndication process

Market penetration

Where To From Here?

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Take Control of Your Online Reputation

LocalHabit brings a robust solution to an emerging space

Offers resellers the opportunity to market a full-featured reputation management solution

Gives brand managers control over business listings and access to multiple streams of online content

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Common Questions

Am I listed where I need to be?

Am I listed where I need to be?

How do I fix problems with my listings?

How do I fix problems with my listings?

What are people saying about me?

What are people saying about me?

Is my message consistent?

Is my message consistent?

How do we manage multiple listings?

How do we manage multiple listings?

How do we keep up with rapid change on the internet?

How do we keep up with rapid change on the internet?

How can we track user reviews?

How can we track user reviews?

Business owners are looking for answers …

And so are enterprises …

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LocalHabit addresses these concerns by:

Creating a powerful channel from the online consumer to the merchant.

Boosting the merchant’s online visibility.

Giving merchants control over where and how they appear online.

• Driving traffic to the merchant’s website and storefront.

A Complete Solution

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LocalHabit automatically collects details on existing merchant listings at prominent sites.

LocalHabit is powered by a knowledge base of hundreds of directories and portals:

Local search sites Online yellow pages Vertical directories Popular search engines Social networking sites Regional sites (newspapers, TV, etc.)

This data fuels a comprehensive report on the merchant’s web presence, including a LocalHabit Score.

We focus on the most relevant sites for the merchant’s business category and location, and target high profile sites for syndication of merchant data.

The Power of Automated Reporting

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Many merchants will start with a relatively low LocalHabit Score, reflecting partial coverage in popular directory and social sites.

Rich, Detailed Charts & Graphs

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Once LocalHabit has begun to manage and influence a merchant’s listings, these numbers will rise.

Track Your Progress Over Time

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In detailed report screens, sites where the merchant appears are ranked by popularity and identified by type. Links to the actual merchant listing are provided for each entry.

Receive Actionable Information

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Competitive analysis allows a merchant to track online presence against that of competitors. Here, we show side-by-side results for two restaurants.

Keep an Eye on the Competition

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For ratings and reviews, we indicate the number of reviews and the average star rating. Links take you directly to the reviews and ratings for your business on each site, where in many cases you can respond directly to reviewers.

Monitor User-Generated Content

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We also feature a selection of the top-ranked reviews content at several popular sites …

Gather Top Reviews in One Place

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… as well as mentions of your business in the press.

Monitor Press Mentions

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Placing Your Message Where It Matters

We don’t stop at reporting. LocalHabit is also a powerful syndication service.

Tell us how you want your business listed -- name, address, phone, web address, hours of operation, products, services, and more -- and we will push that information out to all relevant sites.

Our experts examine your report and determine where you’ll get the most lift, and that’s where we start.

We track the submission and publication of your listings, and send you monthly updates on the work we’re doing for you.

Taking Action for You

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Experienced editors take data gathered from the merchant and create unique listings on multiple sites, aided by work-saving software.

Pushing Your Message with Unique Listings

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Improving the breadth and depth of your online representation will improve your LocalHabit Score. Customers will find you online, and will be more likely to take action when they do. The trend graph shown below tracks changes in the LocalHabit Score of a business across eight months, reflecting syndication activity.

See Visibility Grow

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Most reputation management solutions focus on people as entities.

LocalHabit is focused on businesses and their needs.

Most reputation management solutions serve thin slices of the media pie.

LocalHabit offers the most comprehensive study of online communication available to the business owner.

Most reputation management solutions are branded and wrapped around a destination site.

LocalHabit offers a hosted white label solution, available for rebranding and a full-featured platform available at the API level.

Most reputation management products merely report, doing little or nothing to correct or influence messaging.

LocalHabit offers the most comprehensive distribution of data and widest syndication available.

How Is LocalHabit Unique?

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LocalHabit is …

A powerful combination of reporting tool and syndication service.

Robust, scalable, fully developed and tested, ready to deploy.

Available as a hosted service or API.

Uniquely positioned to deliver deep, accurate reporting and verifiable results.

What Sets Us Apart

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Reputation Management:Tracking Actions and Opinions Online

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