Upload
sirisha-bhavaraju
View
215
Download
0
Embed Size (px)
Citation preview
7/31/2019 Renown Report
1/25
EVENTS
REACH
LIVE INTERACTION
RightCommunication
from the client
WITH
Live
AudienceCREATES
Desired
Impact
CONTENTS
7/31/2019 Renown Report
2/25
INTRODUCTION
Event marketing is growing at a rate of three times that of traditional advertising. Though
relatively small compared to the major components of the marketing communications mix-advertising, sales promotions and P-O-P communications-expenditures on event sponsorship are
increasing. Corporate sponsorships in India in 2001 were estimated at $3.9 billion-with 65% of
this total going to sports events and most of the remainder spent on sponsoring entertainment tours
or festival and fairs. Thousands of companies invest in some form of event sponsorship. Defined,
event marketing is a form of brand promotion that ties a brand to a meaningful athletic,
entertainment, cultural, social or other type of high-interest public activity. Event marketing is
distinct from advertising, sales promotion, point-of-purchase merchandising, or public relations,
but it generally incorporates elements from all of these promotional tools. Event promotions have
an opportunity to achieve success because, unlike other forms of marketing communications,
events reach people when they are receptive to marketing messages and capture people in a relaxed
atmosphere.
Event marketing is growing rapidly because it provides companies alternatives to the cluttered
mass media, an ability to segment on a local or regional basis, and opportunities for reaching
narrow lifestyle groups whose consumption behavior can be linked with the local event.
MasterCard invested an estimated $25 million in sponsoring the nine-city World Cup soccer
championship in the United States in 1994 and will likely sponsor other big events in many
countries as well.
Olympics and its renowned five rings are the worlds most effective property in terms of
marketing tools. The Olympics sell sponsorship on a local and global basis, and every couple of
years corporations line up to pay as much as $50 million to be the lord of the rings. The Atlantagames in 1996 have a reported $3 billion in the bank as a result of negotiating sponsorship,
broadcast, and licensee fees.
The Olympics represents the crme de la crme of event marketing and corporate sponsorship.
Event marketing is a lucrative game of whats in a name, as consumers purchase tickets and
expose themselves to everything. The world of event marketing is a fast growing, high profile
industry worth over $20 billion annually, and one of the most successful marketing strategies.
Event marketing integrates the corporate sponsorship of an event with a whole range of marketing
elements such as advertising, sales promotion, and public relations. Corporations both large and
small have grown this industry at a rate of 17 percent per year, and they have achieved a high levelof success.
7/31/2019 Renown Report
3/25
OBJECTIVE OF THE STUDY
Primary Objective:
The main purpose of this study is to Progress and Prospects of Renown Strategic Solutions,Hyderabad.
Approach Note:- Identify the scope in terms of the service provided by them.
Size of the industry in Hyderabad.
Study the problems faced by the event management companies.
Study the level of professionalism in the industry.
Study the type of events which are taking place.
Secondary Objective
The secondary objective of the research is to find the image of the company & how the company isworking for entertainment source among the customers.
In brief, Objectives include- To study the present industry trends and analyze the potential of event management
industry. Analyzing the Market strength of different event management companies.
Identifying potential market for launching new product and increasing clientage of the
company. Explicit feed back of customer after the deliverables of company.
Determine that how these companies promote other brands.
Identify the key players in this field.
Analyze the current market condition. Study the size of the events in terms of budget and the gathering.
Study the level of professionalism in the industry.
Growth rate of industry.
Biggest event.
Frequency of events under different categories.
METHODOLOGY
Primary Sources
The methodology followed for the research:
Primary research detailed discussions with event management firms and the corporate clients.Subsequent additions were made to the interview schedule to suit the specific events under study.
Secondary Sources
7/31/2019 Renown Report
4/25
The Secondary data are those, which have already been collected and being processed through thestatistical process.
The secondary information was gathered from various marketing journals and books on event
marketing, sales promotions and publicity. Daily newspaper reading in order to keep track ofvarious kinds of events also proved helpful.
NEED OF THE PROJECT
The need of the project is to study and analyze certain issues in event marketing and eventmanagement, which need further attention. And some suggestions have been given to make theEvent Marketing and Event Management industry more effective in order to utilize its fullpotential and serve the objective of an event and be mutually beneficial for the Event agency,Corporate and the customer.
7/31/2019 Renown Report
5/25
INTRODUCTION TO EVENT MANAGEMENT
Event management generally means conceptualizing, meticulous planning, organizing and finally
executing an event.
It is a set plan involving networking of a multimedia package, thereby achieving the clientsobjectives and justifying their needs for associating with events.
Events can bring community together for purpose of fund raising, change a town or citys image,
expand its trade, stimulate its economy, help companies to market and introduce its product and
also for the entertainment of society.
Not only do events enhance the quality of our life, they can provide significant economic benefits.
Events require a high degree of planning, a range of skills, a lot of energy and funds.
Keys to successful events:
Organization
Co-operation
Event Management in India is in nascent condition till date it has achieved only a stature of sector.
Still its treated as a part of entertainment industry. The size of this sector was mere Rs. 580 Cr in
financial year 2003. The future of this sector is very bright and its expected that it will grow with a
growth rate of 15% to 25% and will touch the turnover of Rs. 1400 Cr in year 2008.
The industry is highly concentrated, the top four players occupies as much as 95% of market share.
The top four players are big MNCs, any Indian player has not achieved such size and proficiency.
The top four players are: -
Renown Strategic Solutions
V5 Global Services
99 Events & Party Makers
Fusion Entertainments
7/31/2019 Renown Report
6/25
Corporate Events
Conferences
Corporate Celebrations
Glamour Events
Celebrity Appearance
Fashion Shows
Music Concerts and entertainment shows
Brand Events
Promotion and management of Brands
Televised Events
Events specially created for television channels
Sports Events
Focused around a sporting event
Concept Events (Theme Based Events)
Concept conceived by Event Management Company
7/31/2019 Renown Report
7/25
Hybrid Events
Mixture of two or more of the above
Others
Talent Banks
High Profile Weddings, Dance Parties
7/31/2019 Renown Report
8/25
ACTIVITIES IN EVENT MANAGEMENT
Pre-Event Activities
Events typically have a team based environment and a project type of organization structure. Thus,
responsibilities are assigned to the relevant staff members in the team for the Event. Coordination
of arrangements required is divided among the team members. Once the preliminary discussions
are over, and the final concept sold to the client, the very first step creative conceptualizes works
on the designing. Then the Project manager prepares a thorough schedule after understanding the
critical steps ad issues involved in that particular event. External agencies such as architects and
engineering contractors may be consulted at this stage to understand feasibility of planned
concepts. Most event management companies have experienced production managers who
understand the feasibility of planned concepts. Then the project manager draws up a cash flow
statement, a budget statement and arranges budget allocation for the event.
Based upon the project requirements critical dates or deadlines are drawn up and the best possible
solution among alternatives to achieve these deadlines is chosen. The overall coordinator along
with the sales and marketing team should ensure the completion of overall design, models of
stages, visuals, etc. with graphics included by the creative team within the prescribed deadlines and
make a researched concept presentation to the clients.
At this stage, the legalities of drawing up the contract, agreements and finalization by signing
of contracts between the event managers and clients becomes a necessity. Keeping the feasibility in
mind physical design are finalized and contractors begin work. Here fire, safety and insurance
issues need to be taken care of. The coordinator, sales and marketing team then think about
production of advertising promotions, brochures, posters, etc.
Logistics is another important area that needs to be given priority attention by event coordinators.
Logistics in events essentially involves booking of hotels, air, road, and rail transport for the
participants and event managers, arranging transportations of material.
A joint team of the concept creator and the main contractors then need to check out the special-
effects equipments and arrangements. At this time day-by-day tracking of timing and finance with
a feedback on possible changes i.e. increase or decrease in expenditure on various items.
Finalization of cleaning, security, furniture (tables, seating, barricading etc.), dcor (flowers),
communication (telephone), and other service hire contracts (couriers) also take up the production
managers time at this stage. The project manager handles the progress report and gets contingencyplans drawn up. The overall coordinator has to continue in touch with the client with reference to
the PR, publicity, press releases, and promotion on TV, and radio along with the public relations
team. Arranging for a press conference for the clients, and artists, giving out invitations, passes and
tickets to the event, organizing the reception for the press with uniforms for the hospitality
hostesses/hosts or staff at the reception is also a major responsibility for the PR team in the
preparatory stages leading up to the event. Damage control due to artists tantrums is yet another
7/31/2019 Renown Report
9/25
aspect typical of this field that the PR team needs to contend with. These have to be tolerated and
controlled to avoid any adverse fallout.
Final visit for quality checks and control need to be made to the networking components to ensure
and confirm understanding. These typically include inspection of dimensions of stage and other
critical near finished models for accuracy by the production manager.The overall coordinator along with the other team members needs to then arrange for a briefing of
site supervising staff depending on category and type of event. It is essential that the entire briefing
and interaction take place before the event begins. Once the event gets started the clients and the
contractors staff need to be kept away from interfering with the execution by the production
manager and the event coordinators. Controlling the panic reactions due to invariable last minute
troubles and final tying up of all loose ends is a very important penultimate task.
The last stage in the first section involves resolution of on-site wrangles of delivery, permission,
missing orders or items, close attention to construction of sets--asking whether it was done
correctly, supervision of installation of special effects, objects.
During-Event Activities
During the event, softer aspects come into the focus. For overall coordinator, it is important to pass
on all credit to supervisors. Event managers should look humble and be available to the clients to
call on. The conceptualizes efforts should be appreciated at least during the event. At the same
time, there should be a constant surveillances of the specially effects, display objects and the food
and beverages. Thus monitoring is the gist of the during-event execution activity that is involved.
Photographs and other multimedia recording arrangements if so desired also need to be taken from
strategic locations.
Post-Event Activities
Beginning with the physical task of dismantling of the sets, post-event activity also run into
accounting and other such works. Final accounts setting (bills to be paid on receipt) is
accompanied by explanations for overspends. The team needs to carry out a postmortem analysis
on the event and conduct an event evaluation. Recording the photographs taken of the event in the
form of a photo-documentary helps a lot. Performance evaluation of the coordinators during the
event should be carried out immediately so that weak points after the event can be used for
learning. Finally, the overall coordinator should do the formality of thanking all involved for the
wholehearted and extra efforts provided. Letters should go out to clients thanking them and these
should include a post-event questionnaire seeking to measure client satisfaction. Based on this
feedback, improvements and adjustments required should be worked upon.
This theory states that the function of management can be classified into planning, organizing,
staffing, leading and controlling.
7/31/2019 Renown Report
10/25
Finally, the most important part of Event Management is the execution of the Event as planned. We
term this activity as Carrying-out the Event. Therefore, when we use Event Management, it is to
denote the production of an Event.
Staging an event takes more than a wish or dream. Preparation is the key to a successful event.
EVENT PLANNING
7/31/2019 Renown Report
11/25
The first and foremost thing to do while planning an event is to know about the client's
expectations. When a client first approaches you for assigning a task, sit with him and find out
what he wants and how he wants it. Keep in mind the fact that the client has a very hazy idea of
what he wants. He expects you to change that hazy idea into a reality. So you first need to strike a
good rapport with him. Once you know his expectations you can start giving your inputs. Since
you are a professional event planner he is bound to believe that you have a better knowledge aboutthese things and will respect your judgment.
Key Factors in Planning an Event
Check the feasibility
Is the event a good idea
Are we in the right community
Who would be the spectators
About the venue
About the media of advertising
Fund stream
Timing
Full time should be devoted to implementation of plans. Make sure your event does not clash with
other events.
The Organizing Committee
It should comprise of experts in the following streams:
Financial
Determine the sources of revenue
Expected level of expenditure
Time gap of expenditure and revenue
Establish a system of financial accounting and control
Marketing
To attract best possible audiences
Get sponsorship and best support possible
Operational
7/31/2019 Renown Report
12/25
Guide overall operation of event
Managing the technologies require
Legal
Make appropriate contracts involved in managing an event
Handle lawsuits that may arise
Public Relations Teams
To handle the celebrities, if invited in the event.
To host press conferences.
This team is required to take decisions from conceptualization to completion of the event.
Facilities offered
Programs
Awards
Transport
Catering
Safety and Security
Entertainment
Anchoring and announcement
Music and Sound system
Licensing
Publicity
Promotion
EVOLUTION OF EVENT MARKETING
7/31/2019 Renown Report
13/25
From its origins in event planning, the event marketing industry has seen great growth in the last
five years and has consistently been one of the most effective tools that marketing professionals
have at their disposal in terms of making a tangible connection to current and potential customers.
The increasing competitive pressures brought on by globalization are forcing business
professionals to find new ways to engage customers. Not surprisingly, savvy event marketing
professionals are therefore focusing the majority of their efforts and budgetary spend on leadgeneration tactics such as trade shows. While it is important to garner leads, marketing and
specifically event marketing professionals cannot lose sight of the fact that the sales cycle only
begins at lead generation and that current and prospective customers must also be nurtured even
beyond purchase. Companies can benefit tremendously from the deeper event marketing touch
points that promote nurturing such as proprietary conferences that provide a controlled
environment for delivering messages and closing business. The nurturing process will allow the
customers to more effectively be funneled into the subsequent stages of the sales cycle thus
creating greater opportunities to develop into repeat customers.
EVENT MARKETING
An event is a live multimedia package with a preconceived concept, customized or modified to
achieve the clients objective of reaching out and suitably influencing the sharply defined, specially
gathered target audience by providing a complete sensual experience and an avenue for two-way
interaction.
Fig: Events Definition In-Short
This is a diagrammatic representation of the above definition. From the model it is evident that an
event is a package so organized has to provide, reach and live interaction between the target
audience and the client to achieve the desired impact.
Event marketing involves canvassing for clients and arranging feedback for the creative concepts
during and after the concept initiation so as to arrive at a customized package for the client,
keeping the brand values and target audience in mind. Marketing plays an important role in pricing
and negotiations as well as identifying opportunities to define and retain event properties by
gathering marketing intelligence with regard to pricing, timing etc.
In fact, ideally event marketing involves simultaneous canvassing and studying the brand prints;
understanding what the brand stands for, its positioning and values, identifying the target audience
and liaison with the creative conceptualizes to create an event for a prefect mesh with the brands
personality.
7/31/2019 Renown Report
14/25
PUBLICITY AND PROMOTION
If one knows how to organize an event he should also know how to market it. If there is something
very peculiar or special about the event then that main point has to be highlighted. A productlaunch for example requires a sales promotion campaign either before or after the launch. In that
case the product is advertised through banners and media and even door to door canvassing. Effort
is taken to ensure that people sit up and take notice of the event. Sometimes it could be an event
like an award ceremony, which is to be shown on television and different companies make a
beeline for sponsoring their respective products in the due course of the programme. This is the
way publicity and promotions work.
MATCH THE EVENT TO YOUR MARKET
Choose the kind of event that appeals to your target market suits your products image and fits your
marketing objectives.
If, for example, you are looking for reach and you are selling a low cost product with wide general
appeal, sports sponsorship may be the avenue for you. If your product is an up market one, artistic
events could suit you better. If your have a technical product, science-type sponsorships would be
possibilities and if your main aim is to be seen as a good corporate citizen, put your sponsorship
money into good causes. The Childrens Hospital, the Red Cross or the environment, to name
three, AIDS research is another one.
The meteoric history of event marketing is based in sports marketing. In fact, music and arts
represents a combined 35 percent of event spending as compared 45 percent for sports-related
events. Event marketing also continues to thrive as traditional advertising rate skyrocket and,
really, fail to provide any guarantee of reaching a targeted audience. Event marketing provides a
cost-effective approach to making a more hard-hitting, emotional, and tangible pitch to consumers.
It also gives companies the opportunity to cross-promote (promote with other companies that have
related products or services), offer sample products (give-always), and build strong relationship
with various channels of distribution, such as retail outlets.
Charities go out of their way to meet both their own fund-raising needs and the profit requirements
of the firms they team up with. It is a commercial relationship and the entire better for it. Charities
need funds, and the businesses need promotions, which show their worth in extra profit.
7/31/2019 Renown Report
15/25
WHY EVENTS
1. Brand Building
Creating awareness about the launch of new products/brand
Enormous nos. of brand/product are launched every month. Similarly innumerable new music
albums, films, etc get released periodically. This tends to create clutter of product launches. The
large no. of launches also leads to need to overcome the ooh-yet-another-product syndrome. The
need to therefore catch the attention of the target audience at the time of launch becomes very
important. Meticulously planned events for the launch of a product/brand seldom fail to catch the
attention of the target audience. Presentation of brand description to highlight the added features of product/services
Sometimes technological changes pave the way for manufactures or service providers to augment
their products. To convey this via traditional modes of communication to the existing and potential
customer base may sometimes be futile. Special service camps of exhibitions are the perfect events
that provide the opportunity for a two way interaction and error free communication. For Example,
IMTEX, the Industrial Machine Tools Exhibition, is an event used by most machine tool
manufactures to explain and highlight the new and improved features of their product.
Helping in rejuvenating brands during the different stages of product life cycle
The massive amount of money that is spent during the introduction stage of products gets
drastically reduced over time. By the time the product reaches its maturity/decline stage, the need
for cutting down the budgets associated with the media campaigns, while at the same time
maintaining the customer base is felt. And events offer the best medium for such a focused
approach. It helps in generating feelings of brand loyalty in the products end user by treating them
as royally as possible.
Helping in communicating the repositioning of brands/products
Events help in repositioning exercises to be carried out successfully. In other words, events can be
designed to assist in changing beliefs about firms/products/services.
Associating the brand personality of clients with the personality of target market
Citibank is an elite bank where people do banking with pride. Hence, other premium brands would
like to associate themselves with the same audience so as to benefit from the rub-off effect. An
exhibition-cum-sale event organized exclusively for Citibank credit card holders, small
7/31/2019 Renown Report
16/25
merchandisers get to do business with the Citibank customers, as well as build and maintain a
premium image for themselves. Here Citibank acts as the event organizer and small merchandisers
acts as participants so that they can associate the personality of their products with the personality
of Citibank customers.
Creating and maintaining brand identity
Australia-based Fosters Brewing Groups Asian subsidiary in its plan to launch its bear brand
Fosters Lager in India choose the game of cricket in which the Aussies are known as the best
team in the world. By becoming the official sponsors of Australian cricket team on its India tour,
Fosters hoped to achieve its goal of brand identity building and positioning itself at the premium
end of the market.
Rennie Solomito, Marketing Manager for Coors Light (Beer Company) explains that in order to
increase awareness and personality of the brand, Coors Light tries to find the distinguishing look
of the leader in each market. Coors Light select events that are fast paced and young minded, for
example, Coors Light Silver Bullet Concert Series featuring artists like Bryan Adams and Celin
Dion.
2. Image Building
Over and above the brand identity that a company encourages, events such as The Great Escape
conceived by Mahindra and Mahindra, exclusively for the owners of their four wheelers, the
Armada, are an attempt to build a specific image of not only the corporate, but also the product, to
let owners experience the thrill of four wheel driving, M&M charts out an off beat route that
emphasizes the difference between normal and four wheel driving, and lets the participant
experience the high, one feels when steering and navigating an Armada.
Coke is associated with Olympics since 1928, the rationale behind this is similar values and
ideologies: International peace, brotherhood, standard of excellence and fun.
7/31/2019 Renown Report
17/25
Fig : Constructing the Brand Value Chain
3. Focusing the Target Market
Helping in avoidance of clutter
Even though some events do get congested with too many advertisements, events still provide andeffective means of being spotted. For example, Title sponsorship of a major event provides the
sponsor immense benefit since the sponsors name is mentioned along with the event like Hero
Cup, Femina Miss India, Lux Zee Cine Awards.
Enabling interactive mode of communication
Events generally provide an opportunity for buyers and sellers to interact. They also provide a
foundation for exchange and sharing of knowledge between professionals. Example: Bang!
Linux2000, Auto Expo.
Unparalleled footwear company NIKE ensures that it sponsors those events which will give it a
chance to create an emotional tie with the participants through onsite brand usage and product
presentation.
7/31/2019 Renown Report
18/25
4. Implementation of Marketing Plan
Enabling authentic test marketing
Events bring the target audience together, thereby creating opportunity for test marketing of
products for authentic feedback. The seller can identify exactly the traits and other characteristics
that are desired. For example, marketing events that the Frito-Lay Company used before it
launched its WOW! brand of potato chips.
Enabling focused sales and communication to a captive audience
In an event the audience is more or less bound to witnessing one particular event. In such a
situation it is very favorable for sellers to put forth their presentations without any diversions. Such
a situation is very valuable given the ineffectiveness of traditional modes of communication inholding on to the attention of the audience.
For example, Burger King wanted to reach a young demographic in the New York area, EMG
(Event Marketing Company) helped them to create a 30-concert series at the New York Palladium.
Burger King received onsite signage and distribution of bounce back coupons.
Increasing customer traffic in stores
Events can be conceptualized to increase customer traffic. They can be customized to make
available, concepts ranging from retail store specific events to mega events like one day
international cricket tournament. For example, Nescafe 3-in-1 treasure hunt, co-sponsored by
McDonalds is a combined effect in increasing the customer traffic as well as increasing the
awareness among the upper class of the existence of new McDs outlets.
Enabling sales promotion
Weekly events conducted by Crossword Bookstore helps in generating more revenue during the
weekends as compared to the revenue generated in the weekdays.
Help in relation building and PR activities
Practitioners of this marketing function believe that event marketing campaigns have the ability to
create long lasting relationships with closely targeted market segments. Relationship building is
not restricted to end user customers but also targeted at enhancing new distributors and sales
representative relations.
7/31/2019 Renown Report
19/25
For example: Moksh organized by Ys Events & UX Events, is an annual technological festival
held by NSCIT (Dwarka) has helped the sponsors in establishing their relationship with the
Institute and ensuring that an image of being interested is created and nurtured.
Coke is sponsoring the Olympic since 1928. As coke does business in over 200 countries, the
Olympics give the company the opportunity to identify its product with the foremost special eventin the world.
Motivating the sales team
The need for interaction is not restricted to external customers only and end consumers are not
always the focus of live media exercises. This is especially popular amongst pharmaceutical and
other FMCG companies. For Example, during the cricket world cup held in England HSBC
introduced a unique pattern of motivating the sales force by awarding them runs instead of the
traditional points system. This resulted in conversion of almost all of its employees into sales
person.
Generate immediate sales
Most events let firms install and exclusive boot and give the permission to exploit the opportunity
to merchandise. Events such as the annual limited period discount sales from Wrangler and Van
Heusen are authentic stock clearance and seconds sales aimed at generating immediate sales.
Generating instant publicity
An event can be designed to generate instant publicity upon the implementation of marketingstrategy. The e-commerce start up Half.com, which wanted to sell products such as CDs, Books,
Movies and Games over the internet was up against major and strong competition. The result of
this publicity stunt started the ball rolling towards getting this company purchased by eBay for
more than $300 million.
Enabling market database assimilation, maintenance and updating
By keeping track of the reach and its effectiveness as well as interacting with the audience that
actually turns up for the event, event sponsors can assimilate and authentic database. The database
can be used to track various marketing trends. Events can then help in maintaining and updating
the database.
7/31/2019 Renown Report
20/25
ADVANTAGES OFFERED BY EVENTS
As is clear from the preceding section, use of events as a marketing communication tool not only
take care of the problems associated with traditional media but also offer certain advantagesbecause of which events are gaining importance over them. Some of the advantages are detailed
below:
1. Events have the ability to bring together sharply defined participants since the capacity for
a particular event is usually limited. A specific no. of the target audience could be invited of
enticed to buy tickets for a show especially created for a particular profile of the target
audience.
2. Since the audience is actively targeted, the option of control reach can be exercised andideal audience for narrow-casting of information can be gathered. This leads to lowering of
the media networking budgets and focused communication with the specially gathered
audience. The audience that has been specially invited invariably is an ideal audience.
3. An event carried out professionally and cleanly is invariably a memorable experience. The
word-of-mouth publicity that this generates is an advantage that lingers on a long time after
the event is actually been carried out. This provides an advantage of higher brand recall to
the client.
4. The involvement of all the senses in experiencing the event is one of the greatestadvantages that events can offer. Events can be designed such that the audience is actively
involved in every part of the event and made to feel good. Thus, events as a live media
offer a certain amount of immediacy to the experience of being there while its
happening. For the audience, it is undoubtedly a thrilling situation.
5. Live media also enables interactive communication. Live media scores over conventional
advertising in terms of reach, impact and tangible immediacy of measurement. Live media
communication is a complete sensual experience as compared to a press advertisement or
TV/Radio commercial. This is so because of press ad is basically a flat piece of paper and a
commercial is just an audiovisual experience. The high recall value of live mediacommunication is also a major factor.
6. No other media can boast of the ability to provide such massive collection of feed back
instantly as events. Being a live media, it is possible to feel and deduce the reactions of the
audience to the aim or objective that the event was conceived for.
7/31/2019 Renown Report
21/25
7. Easily customizable nature of events, mean that specific traits of the local inhabitants can
be incorporated in the big picture to ensure that the event is socially and culturally in tune
with the local culture. Thus, the localization of events is very easy.
8. The advantage in terms of post-event publicity that events can offer over and above the
paid or bartered media is the benefit associated with reports of the event in the newspaperand news on the electronic media. For such reports there is no extra cost to be borne
neither by the sponsor nor by the event organizer. This is a double edged sword because, in
case the event is not up to the mark or is dogged y controversies, then the same is also
reported impartially.
9. The conversion of good events into television software for future use either by the sponsors
for their commercials or by media house for programming is also a unique benefit that
events offer. Such software become products by themselves and can be used profitability in
the future.
7/31/2019 Renown Report
22/25
COMPANYS PROFILE:
RENOWN STRATEGIC SOLUTIONS
Renown Strategic Solutions is a young and vibrant Event Management &
Advertising firm founded in the year 2008. It is a professionally managed companyproviding excellent work in the fields of Events & Entertainment. We encompassmany areas of the entertainment field like Event Management, Artist Management &Advertising.
With a young, dynamic & skilled professional team, we are committed to achieve and
maintain the highest level of excellence in everything that we do. We are stronglyheaded to create Value Accreditation for all our clients & their products byproviding them excel quality services in the fields of Events & Entertainment.
SERVICES:
What we do?
As a team, we render services to our clients in fields of Event Management, Artist
Management & Advertising with a commitment to provide utmost satisfaction to our
clients with minimal cost.
Event Management
Artist Management
Advertising
EVENT MANAGEMENT
Events are one of the fundamental tools that build healthy communication between
an individual or organization to their target audience. It is a medium to represent
recognition, success and joy encompassing through the elements of Music &Entertainment.
We perform Events with conceptualisation and with professional skills in various
aspects. We render several services under Event Management such as
Road Shows Conferences and trade meet
Mall activation Sporting events
School contact program Product launches
Personal contact program Brand Promotion
Campus contact program Trade Fair
http://www.renown.co.in/event-management.htmlhttp://www.renown.co.in/artist-management.htmlhttp://www.renown.co.in/advertising.htmlhttp://www.renown.co.in/artist-management.htmlhttp://www.renown.co.in/advertising.htmlhttp://www.renown.co.in/event-management.html7/31/2019 Renown Report
23/25
Concept based events Fashion Shows
Live shows Dance Shows (Indian/Western)
Product Display Distributor & Retailer Party
Wedding Management Theme Party
Exhibitions Shopping festivals
Renown caters to the following segments in Event Management:
Corporate Events
Social & Cultural Events
Wedding PlannersGifts & Deliverables
ARTIST MANAGEMENT
Artist Management is one of the most vital aspects of any celebration or event. Take it
as A Wedding, A Corporate Product Launch or A Musical Concert; Artists portrays avery major role in all these celebrations with their presence. It may be either a
musical band or a Renowned Celebrity Icon, but every artist adds glory to the events
in one way or the other.
With good relations and strong contacts in the Artists World, we stipulate a variety of
artists available for your events at the earliest. We take complete responsibility ofwelcoming an artist or celebrity to your event, show or parties with their nominalrates and managing the artists requirement from the start to end of the event.
We provide the best and nominal rates for the artists as we have direct leads with
them. Brief descriptions of the artists or the celebrities we can stipulate are listedbelow:
Actors & Actresses (All Categories)
Male & Female Singers (All Categories)
Dance Troups (All Indina, Folk and Western Dance Groups)
Musical Bands (All Categories)
Comedian & Mimicry Artists (All Categories)
ADEVERTISING
http://www.renown.co.in/corporate-events.htmlhttp://www.renown.co.in/social-and-cultural-events.htmlhttp://www.renown.co.in/wedding-events.htmlhttp://www.renown.co.in/gifts-deliverables.htmlhttp://www.renown.co.in/corporate-events.htmlhttp://www.renown.co.in/social-and-cultural-events.htmlhttp://www.renown.co.in/wedding-events.htmlhttp://www.renown.co.in/gifts-deliverables.html7/31/2019 Renown Report
24/25
Advertising plays a very major role in the Marketing & Growth of any Business. It isthe only medium that makes a tough impact on the business customers in a very
decent manner. It gave a platform for the customers to think and decide for the
products on the basis of their different objectives.
With strong business relations, skilled personnel and great work expertise, we also
render you the advertising services in various forms such as
Video/Audio Advertising
Print Media Advertising
Web Advertising & Designing
SWOT ANALYSIS
EVENT AT DELOITTE:
http://www.renown.co.in/video-audio-advertising.htmlhttp://www.renown.co.in/print-media-advertising.htmlhttp://www.renown.co.in/web-advertising-designing.htmlhttp://www.renown.co.in/video-audio-advertising.htmlhttp://www.renown.co.in/print-media-advertising.htmlhttp://www.renown.co.in/web-advertising-designing.html7/31/2019 Renown Report
25/25