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Accelerate. Innovate. Differentiate.

Renesas Developers Conference | October 12-15

Hyatt Regency Orange County

Event Overview

Sessions

OverviewReasons Why

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Renesas DevCon 2015 will be the best yet, with exciting announcements and a fine-tuned itinerary designed to maximize time while gaining the most access to cutting-edge innovations designed to drive your organization’s success.

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Accelerate. Innovate. Differentiate.

Access To Renesas EngineersEngage with the best and brightest product experts in over 200 hours of lectures, labs & panels. Learn from the most comprehensive group of vendors, influencers and key personnel to help maximize your time and boost productivity. Attend the educational tracks that make sense for your business.

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Informative LecturesDevCon provides incredible opportunities to learn about cutting-edge technologies from industry leaders. What happens at DevCon shouldn’t stay at DevCon. You’ll be able to bring back a wealth of information that will benefit you and your team, saving time and future budget.

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Courses And LabsEach of the one-hour educational tracks brings together subject matter experts in the industry to discuss general topics of interest to design engineers. Each dynamic session leaves time at the end for targeted ques-tions from the participants, getting real-time answers from industry leaders.

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Grand Exhibit HallGet up close and inspired with 84 cutting-edge demonstrations spanning over 17,000 sq. ft.! The industry is as dynamic as ever, shifting and changing as new technologies are being developed and expanded – you can be the first to see and learn the latest and greatest in a hands-on approach.

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Inspirational TalksOur renowned experts will present insights into the future of the industry. Convene with influencers and leaders from all over the globe and learn about best practices and new emerging technologies. Learn from your peers in panel sessions and spark new ideas for your company.

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Don’t miss out on early-bird registration. $695 until July 31, 2015.

That’s a 30% savings off the standard price of $995.

Early-BirdR E G I S T R A T I O N

30%ENDS 7/31

SAVE

Be one of the first to experience the Renesas Synergy™ platform in

action, exclusively at DevCon. You’ll learn how this innovative qualified platform

accelerates embedded development, inspires innovation and enables differentiation.

www.RenesasSynergy.com Learn more about the

Renesas Synergy Platform

Access to Top ManagementInteract directly with Renesas’ makers and shakers. Whether talking shop or hearing about the visionary future of Renesas and this exciting industry, key members of Renesas’ global management team are at DevCon to share their insight and hear from you.

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Meet The ExpertsJoin new informal session with Renesas engineers who will spend additional time answering in-depth questions from attendees, participating in impromptu discussions on topics of particular interest, meeting and greeting attendees – generally having a good time in a relaxed and pleasant atmosphere.

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Free Development ToolsStop by the many demonstration exhibits to pick up your free development tool kits. Bring back new skills, techniques and approaches to your organization and to help you achieve your professional goals. See how your peers are accomplishing certain objectives or tackling challenges similar to your own.

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Training and InsightsRenesas DevCon is “time well spent” to get training and insight on the latest technologies. Receive technical materials to take with you and find development tools and kits at special pricing (some even free). Learn the latest techniques that will propel you into the future.

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Advanced Driver Assistance Systems�� The age of the fully autonomous vehicle is almost here. Recent advances in vision, radar, connectivity and vehicle control technologies are transforming the safety and convenience of the driving experience. This rapid evolution of the automobile is built on dramatic increases in processing power, demanding functional safety and fail operational standards, and enhanced interaction between multiple systems both on and off the vehicle. Join us in this track to learn about the hardware, algorithms, connectivity and integration approaches needed to innovate in this exciting space.

Automotive Cockpit�� New developments in the automotive cockpit, the instrumentation cluster and infotainment systems demand ever higher levels of graphics, connectivity, and processing performance. To meet these new requirements, automotive designers need feature-rich, SOCs that can deliver high performance while dissipating minimal power. At the same time, the new automotive cockpit requires a new investment in software. This track will examine the innovative ecosystem Renesas has created to help automotive designers take a comprehensive, scalable approach to Driver Information Cockpit solutions that encompasses competitive roadmaps in both hardware and software.

Automotive Panel Discussions�� Want to learn more about cybersecurity, functional safety, self-driving cars, and the development of highly complex software? Join our panel discussions to hear leading industry experts discuss the hottest topics facing our industry. Bring your questions and be part of a lively and informative debate!

Automotive Technology Insights �� Advanced and reliable silicon technologies enable the automotive Industry to improve fuel economy, provide safety features, and bring enhanced entertainment and communication capabilities to the vehicle. Recently, auto designers have introduced higher performance networks to tie these systems together and used over-the-air reprogramming to maintain systems in the field. This track will introduce you to the core technologies used to implement and maintain the advanced computer systems in today’s automotive industry.

Automotive Embedded Controls�� The fundamental acts of driving a vehicle – accelerating, steering and stopping – now require sophisticated electronic control systems. The heart of this control system is the electronic control unit (ECU), which provides the physical distribution function for each system. The brains of each control system is the microcontroller (MCU). As the market demands new capabilities, such as fail operational electronic power steering and gasoline direct injection (GDI) engines, the ECUs need to scale and change in order to deliver solutions that meet customer needs. This DevCon track will provide deep insight into the challenges designers of automotive controls face and how Renesas is adapting new solutions to meet these challenges. Courses will cover topics such as EV motor control, resolver technology, engine control solutions, solutions for high reliability and safety, and the AUTOSAR software infrastructure.

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Computing Architecture�� This DevCon track provides insights into the core technologies and methodologies that Renesas Electronics offers to enable innovation and differentiation for embedded designs. The track discusses how requirements such as integration, power consumption, and connectivity play a key role in a broad range of applications and market segments. Some sessions focus on how the actual hardware “fabric” (i.e.: MCU and MPU system architecture) can be optimized to help address specific market needs, while others highlight the criticality of a software architecture and ecosystem that can enable robust designs and shorter time to market. As part of the Computing Architecture track, speakers will discuss details of the RX 32-bit MCU Family, the RZ MPU Family, and the recently announced Renesas Synergy™ Platform.

Connectivity�� Embedded applications rely heavily on a variety of communication standards to move digital data around dispersed computing architectures. This track will cover popular serial communica-tion standards such as USB and CAN, with labs showing how to replace a UART with USB CDC (Communications Device Class) and how to use the Renesas CAN API to simplify CAN implementation. It will also review the growing use of Ethernet in industrial IoT networking in a lecture that describes some key aspects for design consideration. The Connectivity track will also offer a variety of lectures and labs on many of the technologies used in wireless connectivity including Wi-Fi, Bluetooth, and LoRa, as well as the software needed to enable cloud connectivity.

Safety/Security�� Functional safety (FuSa) and security are indispensable to minimize the risks associated with the reliability and safety of autonomous driving systems for vehicles. Autonomous emergency braking, automatic tracking, and other operation support systems require more sophisticated ECUs with increasing capabilities and performance to support this higher level of control functionality. Likewise, self-driving vehicle control requires complex electronic systems to control the vehicle while achieving a high level of safety. At the same time, the vehicle control required for self-driving vehicles must work cooperatively with infrastructure information from external sources, such as other vehicles and traffic signals. So communication with the vehicle’s surroundings becomes an important factor. With this communication come new security considerations.

This DevCon track will explore the Safety and Security challenges the automotive industry faces from both a hardware and software perspective. Speakers will cover a wide range of topics ranging from functional safety for a range of knowledge levels to software topics such as Secure Boot and FuSa requirements for Autosar.

Security in non-automotive systems is a rapidly growing issue as well. As automotive systems become increasingly connected, the transition to an environment where all devices are always connected to the Internet of Things is driving significant changes in traditional embedded systems design. Speakers in this track will examine how these changes require strong confidentiality, including personal privacy and authentication, robust system foundations with a clear root of trust, and defense in depth to ensure functionality even when under attack.

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Development Tools & Software Framework�� This track is for software and system engineers who would like to get an introduction to Renesas software & tools, and learn best software practices for designing solutions on Renesas MCUs and MPUs. This track also introduces attendees to the Renesas Synergy Software Platform and Framework, the only production grade solution from a MCU vendor. For beginners, this track offers an introduction to Renesas’ e2 studio IDE, the Renesas Synergy Software Platform and a hands-on lab. Advanced users can use this track to learn new methods to find and debug difficult hidden bugs, learn software best practices, and get an in-depth examination of the Renesas Synergy Software Platform and Application Framework. Attendees will also learn about the Renesas Synergy Development Kit. A hands-on lab that steps you through the process of building a real product from scratch serves as the perfect vehicle for starting your first Renesas Synergy project.

HMI�� Human Machine Interface (HMI) design is an exciting and growing discipline within the engineering landscape. Today’s software design tools enable various levels of abstraction for HMI design. For example, they can accommodate embedded designers who prefer to implement very low-level control of the HMI via API calls within their C source code. Or they support others who may prefer to use high-level tools that abstract away the graphics programming entirely. With the latter approach, graphic designers can own the entire HMI design process. Renesas Electronics offers microcontrollers and microprocessors that provide numerous benefits to the HMI designer, including chips with graphics accelerators and abundant on-chip SRAM for frame buffering or direct code execution. Renesas’ close relationships with its software partners makes it easy to exploit the benefits of Renesas hardware and achieve a smooth and fast path to success. In this DevCon track, software and hardware design elements will be discussed.

Motor Control�� Engineers use many different techniques to squeeze out as much efficiency as possible from their motor control systems. Recently, designers of appliances, building automation systems and industrial applications have adopted brushless DC motors (BLDC) and permanent magnet (PMSM) motors because they offer better control and efficiency. Vector control schemes and power factor correction are just a few examples of how these motors are used to improve overall motor sub-system efficiency. For engineers, the challenge is to select MCUs that have the right combination of math features, such as embedded floating point unit (FPU), high-speed analog with concurrent sampling, optimized subsystems, tools for motor tuning, and software references that enable them to add their unique functionality in as little time as possible. Another important consideration is the design of the inverter stage, where trade-offs are generally made during device selection.

The DevCon 2015 motor control track will provide hardware and software engineers with detailed information to readily adapt these control schemes into their own designs. Speakers will discuss a wide variety of subjects including an overview of vector control; use of an intuitive tuning tool to optimize PI calculations; power factor correction design methods; trade-offs when designing a motor inverter stage; and high-speed, real-time servo motor control. Those discussions will also highlight the benefits of using Renesas’ RX and RL MCUs, RZ/T servo motor SoC, and power devices for inverters.

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Operating System�� As embedded applications become increasingly complex, embedded developers are looking to the operating system to perform tasks they would otherwise have to hand code into their applications. Many developers are intimidated by the prospect of using an OS, but, in fact, an OS can make their work a lot easier. In these sessions and labs, experts will discuss issues relating to OS technologies while covering µC-OS-III, ThreadX, Linux and other leading operating systems. Topics include real-time OS concepts; hands-on experience interfacing an OS with an application; USB-based file systems; scripting languages; Embedded Linux; and techniques to create a more robust and responsive OS.

Meet the Experts�� The one-hour panel sessions in this track bring together subject matter experts to discuss top-ics of general interest to design engineers. Each session leaves considerable time at the end for questions from the audience. For more extended access, two-hour informal “Meet the Experts” sessions allow Renesas engineers to spend additional time answering questions from attendees, participating in impromptu discussions on topics of particular interest, meeting and greeting attendees, and generally having a good time in a relaxed and pleasant atmosphere.

System Design Technologies�� Want to learn more about fundamental MCU system design requirements and issues in embedded design? This track serves as a forum for exploring the common problems that arise in the design of embedded systems. In these sessions, Renesas experts examine the causes of common difficulties such as system performance issues, safety concerns, system interface issues and the challenges of meeting low power requirements. Speakers also outline some basic guidelines for avoiding many types of time-consuming, resource-wasting development issues.

Tools and Ecosystem�� Software is the biggest single challenge facing the auto industry. Innovation, functionality, quality, time to market and development costs are driven more by software than by any other factor. Join us in this track to learn from industry experts about the latest tools and techniques available from Renesas and Partner companies, and gain valuable insights on how to optimize your development process.

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www.RenesasDevCon2015.comThe DevCon website provides information on the event, its tracks, special functions, dates to register, and an archive of information after the event.

© 2015 Renesas Electronics America Inc. All rights reserved.

Renesas Synergy is a trademark of Renesas Electronics Corp.

All trademarks are the property of their respective owners.

Lit. no.: 0615/in-house/BCD/SP

Documentation no.: 51259

Early-BirdR E G I S T R A T I O N

30%ENDS 7/31

SAVE

Don’t miss out on early-bird registration. $695 until July 31, 2015.

That’s a 30% savings off the standard price of $995.

Register today at RenesasDevCon2015.com