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Featuring Michael Haug, Aminda Villa, Jenna Mahr, and Tyler Mielke. Produced by John Mark.
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MPLSTYLE presents rend i t ion
Featuring: Michael Haug, Jenna Mahr, Aminda Villa , Tyler Mielke,Amber Rose, Julie Lam, Adora Tokyo, John Mark, Jamie Arrington, Savanna Ruedy, Lisa Marie Gheraldini , and Gabby VandenAvond
Produced by John Mark
Hi There,
With Twin Cities talent that includes f ive photographers, four makeup ar tists , three
stylists , three local fashion designers, f ive jewelry designers, and the delightful Gabby from Ignite Models , “Rendition” is a project
that ’s deliciously local . There is nothing that excites me more than seeing a group of
creatives take an idea on paper and work together to bring that idea to l i fe . When you’ve got the right people, the hair, the
makeup, the l ights , the set , the clothes, the model , the expression, and framing of the image, they all f it together l ike pieces to a puzzle. That collaborative energy has
become something of an addiction for me.
Lately I ’ve been doing a lot of questioning on the way we interpret fashion imagery. The way a garment is priced, branded, and marketed for a par ticular kind of woman is often entirely dependent on the creative team behind its photography. The “Rendition” project was a bit of a scientif ic experiment for me. In addition to my passion and responsibil ity to promote local talent , I wanted to see how the creative eye of these photographers would produce unique interpretations of the same model in the same three dresses. The result is something truly beautiful . Turn those pages.
Cheers,
John MarkEditor-in-Chief
Emma BergEmma Berg focuses largely on commissioned
event wear, working one-on-one with her cl ients to create garments that are custom designed for that individual . Berg prides herself in the qual-ity of her fabrics , local production and detailed
f inishing. Berg recently received accolades from City Pages in its annual Ar tist of the Year issue.
Berg’s SS2014 collection received national at-tention on Today.com for the commitment to the community, as the collection was focused on the
creation of custom prom dresses, designed and gifted to 10 scholarly girls from the Boys & Girls Clubs of the twin cit ies . Berg strives to positively
impact her community through fashion, par tic-ipating in numerous charity events, designing
garments that directly benefit such charit ies as the Boys & Girls Club, MIA , Minnesota Historical Society, Give Us Wings, Women About Hear t Dis-
ease, Minnesota Opera, and Susan G. Komen to name a few.
“ I w a n t e d t o c r e a t e s o m e t h i n g t h a t m i m i c k e d t h e d r e s s , s o f t a n d f l o w i n g .
W e p u t h e r u p o n t h e w i n d o w s i l l a n d i t w o r k e d w e l l .”
– M i c h a e l H a u g
Photographer: Michael HaugStylist : John Mark
Hair & Makeup: Julie LamPhoto Assist : Jonathan Wirkus
Model: Gabby @ Ignite
Dress: Emma Berg Necklace & Bracelets: Karin Jacobson
Shoes: Steve Madden
“ M y g o a l w i t h t h i s p r o j e c t w a s t o m a k e i t l o o k a s i f t h e s e
s h o t s w e r e t a k e n a t t h r e e c o m p l e t e l y d i f f e r e n t s h o o t s . I f e l t e x t r e m e l y c o n t r a s t i n g
v i b e s f r o m e a c h d r e s s t h a t w a s p u l l e d f o r t h i s p r o j e c t , a n d I
r e a l l y w a n t e d t o e x p r e s s t h o s e .” – J e n n a M a h r
P h o t o g r a p h e r : J e n n a M a h rS t y l i s t : S a v a n n a R u e d y
H a i r & M a k e u p : A m b e r R o s eM o d e l : G a b b y @ I g n i t e
Dress: Emma BergBracelet: Karin Jacobson
Shoes: Steve Madden
“ I d e c i d e d t o u s e T r i - X 4 0 0 f i l m i n a l o w l i g h t s e t t i n g . I t h e n
d e v e l o p e d i t i n d e k t o l , a h i g h c o n t r a s t d e v e l o p e r , t o g i v e t h e
p h o t o a d a r k l o o k .” - Ty l e r M i e l k e
P h o t o g r a p h e r : Ty l e r M i e l k eS t y l i s t : J o h n M a r k
H a i r & M a k e u p : A d o r a To k y oM o d e l : G a b b y @ I g n i t e
Dress: Emma BergNecklace: Liu Chen
“ T h e s h o t o f G a b b y i n t h e E m m a B e r g d r e s s w o u l d h a v e t o b e m y f a v o r i t e . W h e n I l o o k a t
t h a t p h o t o , I g e t t h e f e e l i n g t h a t s h e i s a s o m e w h a t m i s c h i e v o u s c h a r a c t e r , f l y i n g a l l a r o u n d t h e
c i t y i n t h e m o o n l i g h t .” - A m i n d a V i l l a
P h o t o g r a p h e r : A m i n d a V i l l aS t y l i s t : L i s a M a r i e G h e r a l d i n i
H a i r & M a k e u p : J a m i e A r r i n g t o nM o d e l : G a b b y @ I g n i t e
Dress: Emma BergShoes: Mix No. 6
Stockings: MeronaJewelry: Stylist ’s Own
Caroline Hayden is a bridal and womenswear designer best known for her
modern, feminine dresses. Born in Perham, MN, she was
named a 2013 CBS Best MN Based Designer and has been featured in online and print
publications throughout the US. .
Photographer: Michael HaugStylist : John Mark
Hair & Makeup: Julie LamPhoto Assist : Jonathan Wirkus
Model: Gabby @ Ignite
“ I w a n t e d t o c r e a t e s o m e m o v e m e n t w i t h t h i s d r e s s
b y h a v i n g h e r j u m p .”
– M i c h a e l H a u g
Dress: Caroline HaydenNecklace: Sweet Lola Lu
Shoes: Cupid
“ C a r o l i n e H a y d e n ’ s d r e s s j u s t f e l t v e r y s u m m e r - y
a n d f r e e f l o w i n g t o m e .”- J e n n a M a h r
P h o t o g r a p h e r : J e n n a M a h rS t y l i s t : S a v a n n a R u e d y
H a i r & M a k e u p : A m b e r R o s eM o d e l : G a b b y @ I g n i t e
Dress: Caroline HaydenNecklace: Robyne Robinson
“ T h e C a r o l i n e H a y d e n d r e s s i s v e r y v i b r a n t . I w a n t e d t o u s e a f i l m t h a t w o u l d r e a l l y m a k e i t p o p . I c h o s e K o d a k P o r t r a 1 6 0 V i v i d C o l o s b e c a u s e o f h o w i t
r e n d e r s b r i g h t c o l o r s .”- Ty l e r M i e l k e
P h o t o g r a p h e r : Ty l e r M i e l k eS t y l i s t : J o h n M a r k
H a i r & M a k e u p : A d o r a To k y oM o d e l : G a b b y @ I g n i t e
Dress: Caroline HaydenNecklace: Robyne Robinson
Shoes: Capezio
“ I w a n t e d t o k e e p t h e p r o j e c t i o n f o r t h i s d r e s s s o f t , h e n c e t h e
c l o u d s . I f e e l t h e H a y d e n d r e s s h a s d o l l - l i k e q u a l i t y a b o u t i t .”
– A m i n d a V i l l a
P h o t o g r a p h e r : A m i n d a V i l l aS t y l i s t : L i s a M a r i e G h e r a l d i n i
H a i r & M a k e u p : J a m i e A r r i n g t o nM o d e l : G a b b y @ I g n i t e
Dress: Caroline HaydenShoes: Vince Camuto Ombre
Jewelry: Stylist ’s Own
George MoskalGeorge Moskal studied apparel
design at UW Stout and hosted several off-campus fashion shows. He went on to
study at American Intercontinental University in London and interned
alongside Zandra Rhodes. After college, George Moskal received the f irst annual Big Break Award for Fashion from Dazed
and Confused magazine. Following the competit ion, George Moskal designed a
print-focused capsule collection for Topshop Boutique. A George Moskal design
evokes a t imeless elegance, with luxury fabrics , couture techniques and an
experimentation of the modern silhouette. George Moskal works out of his downtown
studio in the relative quiet of Saint Paul , Minnesota.
“A f t e r t r y i n g q u i t e a f e w l i g h t i n g v a r i a t i o n s , w e w e n t o u t s i d e a n d d i d
s o m e t h i n g c o m p l e t e l y d i f f e r e n t . W e c h a n g e d d i r e c t i o n 1 8 0 d e g r e e s
a n d i t w a s w a y b e t t e r .” - M i c h a e l H a u g
Photographer: Michael HaugStylist : John Mark
Hair & Makeup: Julie LamPhoto Assist : Jonathan Wirkus
Model: Gabby @ Ignite
Dress: George MoskalNecklace: 3jag Design
Bracelet: Post-AccessoriesEarrings: East Four th Street
“ W i t h G e o r g e M o s k a l ’ s d r e s s , I w a n t e d a m o r e h i g h f a s h i o n
p o r c e l a i n l o o k .” – J e n n a M a h r
P h o t o g r a p h e r : J e n n a M a h rS t y l i s t : S a v a n n a R u e d y
H a i r & M a k e u p : A m b e r R o s eM o d e l : G a b b y @ I g n i t e
Dress: George Moskal
“ W h e n I f i r s t s a w G e o r g e M o s k a l ’ s g o l d d r e s s I w a s i n s p i r e d t o u s e
t h e s u n t o c a p t u r e t h e g o l d . ”- Ty l e r M i e l k e
Dress: George Moskal Feather Hair Pins: Taobao Market
Bracelet: Vintage
“ I i m m e d i a t e l y t h o u g h t f u t u r i s t i c w h e n s e e i n g t h e G e o r g e M o s k a l
d r e s s . J a m i e s u g g e s t e d v e r y f o r m e d h a i r t o g o a l o n g w i t h i t . I
a g r e e d t h a t w o u l d b e p e r f e c t .” – A m i n d a V i l l a
P h o t o g r a p h e r : A m i n d a V i l l aS t y l i s t : L i s a M a r i e G h e r a l d i n i
H a i r & M a k e u p : J a m i e A r r i n g t o nM o d e l : G a b b y @ I g n i t e
Dress: George Moskal Shoes: Fluevog Socks: Merona
Jewelry: Stylist ’s Own
MPLSTYLE 2014Designed by Savanna Ruedy