RENDEZVOUS 2 0 0 9 - Outdoor Industry AssociationDenver, CO 1,108 1,783 2.5 hrs. direct 25 hrs. Detroit, MI 2,308 3,714 4.5 hrs. direct 51 hrs. ... Diego Airport and the Marriott Coronado

AN OUTDOOR INDUSTRY ASSOCIATION® EVENT

© Cameron Lawson

© San Diego CVB

September 29 – October 1San Diego, CA

2 0 0 9RENDEZVOUS®

Rendezvous 2009

PAGE 2 OUTDOOR INDUSTRY ASSOCIATION PAGE 3

Rendezvous 2009TABLE OF CONTENTS

Dear Outdoor Industry Colleagues and Friends:

Welcome and thank you for taking the time to attend this year’s Rendezvous.

With your support, the Rendezvous has evolved over the past 14 years into the industry’s single most powerful, creative and productive gathering of outdoor industry leaders like you.

We’ve weathered a lot of uncertainty over the past year, but it’s time to look forward and make new plans. This year’s program focuses on the new economy, the new consumer, new media and evolving best business practices — all top-of-mind issues with conference attendees. But it’s not all work and no play. There are plenty of opportunities for networking and recreation during receptions, free time, morning recreation, and the Volunteer Service Project.

We’re confident you’ll leave the Rendezvous energized and ready to share the knowledge and insight gained with your colleagues and industry peers.

Thank you and enjoy the Rendezvous and your time in San Diego!

Frank Hugelmeyer President & CEO Outdoor Industry Association

WELCOME ATTENDEESTABLE OF CONTENTS

Introduction and Welcome 3

Maps 6

Transportation and Business Services 8

What to Expect 10

Rendezvous Program Highlights 11

Rendezvous Schedule at a Glance 12

Daily Schedule of Events

Tuesday 14

Wednesday 15

Thursday 22

Speaker Background and Bios 28

OIA Update 56

WELCOME

Rendezvous 2009


Rendezvous 2009WELCOME WELCOME

Rendezvous 2009

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Rendezvous 2009 MAPSMAPS

Coronado Island San Diego

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Glorietta Blvd

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Chula Vista

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Anaheim, CA 92 145 .5 hr. direct 1.5 hrs.

Atlanta, GA 2,126 3,421 4.5 hrs. direct 47 hrs.

Boston, MA 2,955 4,755 5.5 hrs. direct 65 hrs.

Chicago, IL 2,064 3,321 4 hrs. direct 46 hrs.

Cincinnati, OH 2,155 3,467 4.5 hrs. direct 48 hrs.

Dallas, TX 1,331 2,142 3 hrs. direct 30 hrs.

Denver, CO 1,108 1,783 2.5 hrs. direct 25 hrs.

Detroit, MI 2,308 3,714 4.5 hrs. direct 51 hrs.

Houston, TX 1,482 2,385 3 hrs. direct 33 hrs.

Kansas City, MO 1,565 2,518 3.5 hrs. direct 35 hrs.

Las Vegas, NV 331 532 1 hr. direct 7 hrs.

Los Angeles, CA 125 201 .5 hr. direct 2.5 hrs.

Mexico City 1,813 2,917 3.5 hrs. direct 40 hrs.

Miami, FL 2,631 4,233 6.5 hrs. w/stops 58 hrs.

Minneapolis, MN 1,938 3,118 3.5 hrs. direct 43 hrs.

Nashville, TN 1,991 3,204 4 hrs. direct 44 hrs.

New Orleans, LA 1,827 2,940 3.5 hrs. direct 41 hrs.

New York, NY 2,762 4,444 6 hrs. direct 61 hrs.

Palm Springs, CA 139 224 .5 hr. direct 3 hrs.

Philadelphia, PA 2,682 4,315 5.5 hrs. direct 60 hrs.

Phoenix, AZ 355 571 1 hr. direct 6.5 hrs.

Pittsburg,PA 2,402 3,865 5 hrs. direct 53 hrs.

Portland, OR 1,084 1,744 2.5 hrs. direct 24 hrs.

St. Louis, MO 1,821 2,930 4.5 hrs. direct 40 hrs.

Salt Lake City, UT 764 1,229 2.5 hrs. direct 17 hrs.

San Francisco, CA 504 811 1.5 hrs. direct 10.5 hrs.

Seattle, WA 1,256 2,021 2.5 hrs. direct 28 hrs.

Washington, DC 2,607 4,195 5.5 hrs. direct 58 hrs.

From Miles Km Air Time Drive Time

Mileage to San Diego

1 Mission San Juan Capistrano 62 Mi./99Km.

2a Disneyland 90 Mi/144Km.

2b Knott’s Berry Farm 95 Mi/152Km.

3 The Queen Mary 112 Mi/179Km.

4 Universal Studios 125 Mi/200Km.

5 Magic Mountain 150 Mi/240Km.

Points of Interest in California and Mileage to San Diego

The World

California U.S.A.

Balboa Park CarouselCasa del Prado BuildingCentro Cultural de La RazaThe Old Globe TheatresHouse of Charm/

Mingei International MuseumHouse of Hospitality/

Visitor Information CenterHouse of Pacific RelationsJapanese Friendship GardenMiniature RailroadMuseum of Photographic ArtsReuben H. Fleet Science CenterSan Diego Air & Space MuseumSan Diego Art InstituteSan Diego Automotive Museum

San Diego Hall of ChampionsSan Diego Historical Society

MuseumSan Diego Model Railroad MuseumSan Diego Museum of ArtSan Diego Museum of ManSan Diego Natural History MuseumSan Diego Zoo EntranceSpanish Village Art CenterSpreckels Organ PavilionStarlight BowlTimken Museum of ArtUnited Nations BuildingWorldBeat CenterPublic ParkingVisitor Information Center

San Diego MilitaryInstallationsA Marine Corps Air Station-Miramar

B Naval Air Station-North Island

C Naval AmphibiousBase-Coronado

D Space & Naval WarfareSystems Center

E Marine Corps Recruit Depot- San Diego

F Camp Pendleton Marine Base-Oceanside

G Coast Guard-San Diego

H Fleet Anti-Submarine WarfareSchool-Point Loma

I Naval Medical Center

J Naval Station-San Diego

K Naval Submarine Center

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MISSION BAY/MISSION BEACH/PACIFIC BEACH

6 Mission Santa Barbara 225 Mi./360Km.

7 Mt. Whitney 320 Mi/512Km.

8 Hearst Castle / San Simeon 375 Mi/600Km.

9 Carmel Mission 465 Mi/744Km.

10 Big Sur 495 Mi/792Km.

11 Golden Gate Bridge 510 Mi/816Km.

A B C D E F G

Bazaar Del MundoChurch of the Immaculate

ConceptionEl Campo Santo CemeteryHeritage ParkJunipero Serra MuseumMason Street School

MCRD Museum Hist. SocietyMormon Battalion MuseumOld Town MarketOld Town Transit CenterPlaza Del PasadoPresidio ParkSan Diego Sheriff's Museum

San Diego Union NewspaperSeeley StableWells Fargo MuseumWhaley House MuseumTheatre in Old TownPublic ParkingVisitor Information Center

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2007 ConVis Gatefold Map 12/21/06 6:11 PM Page 1

Rendezvous 2009


Rendezvous 2009

TRANSPORTATION

Shared Van Service

Cloud 9 Shuttle/Super Shuttle

858.974.8885

800.974.8885

800.258.3826

Approx. $16 each way, to/from the San Diego Airport and the Marriott Coronado Island.

Private Limo/Sedan Service

En Route Transportation

800.499.7708

Approx. $30 plus gratuities, each way – San Diego Airport to the Marriott Coronado Island.

Taxi

Approx. $25 plus gratuities, each way

Water Taxi

The San Diego Water Taxi (25 passenger) runs regularly between Coronado Island and Downtown/Shelter Island/Chula Vista/Harbor Island/South Bay for $7 per person one-way.

619.235.TAXI(8294) M–Thu, 9:30–8 F– Sa, 9:30–10

The Petco Water Taxi runs during baseball season. http://www.sdro.com/sdhe/taxi.htm

Complimentary Water Taxi Wednesday, September 30

Wednesday, September 30th, is an open evening for Rendezvous attendees to explore San Diego and Coronado Island. OIA will host a complimentary, continual water taxi from the Marriott Coronado Island dock to the Marriott San Diego Marina dock (downtown) from 4 PM to 10 PM (last Water Taxi departs from the Marriott San Diego at 9:45 PM) exclusively for Rendezvous attendees.*

*Please show your attendee badge when boarding.

Trolley

http://www.sdmts.com/Trolley/Trolley.asp

The San Diego Trolley is known for its reliability, safety and convenience. Often called San Diego’s “moving landmark,” the Trolley is also a fun way to get around. The San Diego Trolley now serves historic Old Town, California’s birthplace, as well as Mission Valley, Fashion Valley, and Qualcomm Stadium at Jack Murphy Field.

SERVICESSERVICES

BUSINESS SERVICES

(Coronado Island)

Postal Annex, 1.4 Miles 941 Orange Ave, 619.437.1635 M–F 9–6, Sat 9–4

The UPS Store, 1.1 Miles826 Orange Ave, 619.435.7772 M–F 8:30–6:30, Sat 9–5

AUTOMATED TELLER MACHINES

(ATMs, Coronado Island)

Bank of America, 1.3 Miles1199 Orange Ave, 619.522.8600 M–Thu 9–5, F 9–6, Sat 9–2

Coronado First Bank, 1.3 Miles801 Orange Ave, 619.437.1000 M–Thu 9–5, F 9–6

Union Bank, 1.1 Miles800 Orange Ave, 619.522.6436 M–Thu 9–5, Fri 9–6, Sat 9–1

Wells Fargo, 1.6 Miles829 Orange Ave., 619.435.2222 M–F 9–6, Sat 9–4

MEDICAL SERVICES/FACILITIES

Sharp Coronado Hospital495 Ft., 250 Prospect Place, 619.435.6251

http://www.sharp.com/coronado/

Rendezvous 2009TAB HEAD


Rendezvous 2009

What to Expect

Program Materials

Each attendee will receive a conference notebook that features the agenda, activity and session outlines, speaker information and bios, guest services and note pages for thoughts and ideas collected during the keynote and breakout sessions. In an effort to make the Rendezvous a more sustainable event, we will minimize paper and handouts onsite and provide updates via e-mail.

Daily Update and Survey

Each day, you will receive an e-mail with the day’s agenda and any up-to-the-minute program changes. At the end of the conference, we will send you a short survey. Your thoughtful feedback on the week’s activities is important to us and will help shape the programming for future Rendezvous events. We thank you in advance for your participation!

Networking Activities

With unstructured time planned each day, the Rendezvous offers plenty of informal networking opportunities to reconnect with old friends and colleagues as well as meet new peers and business contacts. Visit the Rendezvous section on www.outdoorindustry.org to see the most current list of Rendezvous attendees so you don’t miss out on those connections.

Rendezvous 2009 - A Carbon-Neutral Conference.

For the second year, The North Face has partnered with the Conservation Fund to offset the carbon dioxide emissions that result from energy use at the 2009 OIA Rendezvous as well as attendee travel to and from the event. OIA will calculate the total carbon dioxide emissions from the event sites as well as attendee air and ground travel from across the country. The Conservation Fund will then plant trees in a wildlife refuge in need of reforestation. As the trees grow they will help trap carbon dioxide, restore critical habitat for wildlife and enhance recreation areas for this generation and the next. Please continue to do your part by reducing your carbon footprint. For more information visit gocarbonzero.com.

Keynote Speakers

Look for keynote speaker sessions to educate and inspire on a broad range of issues from the changing economy and consumer habits to new media and business trends.

Breakout Sessions

Subject matter experts on specific topics will share their knowledge, experience and strategies to help your business succeed. Like a mini university, a wide variety of topics are offered, giving you an opportunity to choose the most relevant for you and your business.

Networking

Organized opportunities to catch up with old friends and make new acquaintances and business contacts. Rendezvous networking events include a coordinated element to encourage introductions among Rendezvous participants.

Recreation

Outdoor recreation opportunities keep your mind and body sharp and build play into your Rendezvous experience. All experience levels are welcome to participate in our organized recreational activities.

Meals and Breaks

Volunteer Service Project

Since 1996, Rendezvous conference attendees have rolled up their sleeves and joined together for an afternoon of service. This popular event not only provides the satisfaction of hard work and giving back to the community, but provides unsurpassed camaraderie with industry peers in an informal setting.

Work activities range from strenuous to light labor. No prior experience is required. We hope you will join us!

PROGRAM HIGHLIGHTS

Rendezvous Program Highlights

WHAT TO EXPECT

Rendezvous 2009


Rendezvous 2009SCHEDULE AT A GLANCE

Start Time End Time Location

TUESDAY, 9/29

1:00 PM 9:00 PM Event Registration Registration Desk

1:00 PM 5:00 PM Self-Guided Recreation

6:00 PM 7:30 PM Welcome Reception Ballroom Foyer

7:30 PM 9:30 PM Dinner Coronado Ballroom

8:00 PM 9:00 PMBreaking Down Barriers/Rediscovering Play: Bringing Fun and Passion to Your Work… and Life

Coronado Ballroom

WEDNESDAY, 9/30

6:00 AM 7:00 AM Morning Yoga Black Swan

6:00 AM 7:00 AM Morning Run Meet in Lobby

7:00 AM 6:00 PM Event Registration/Event Information Registration Desk

7:00 AM 9:00 AM Breakfast Coronado C & D

7:45 AM 8:45 AM Creating Prosperity in a Chaotic Economy Coronado C & D

9:15 AM 10:45 AM Breakout Sessions (Choose One)

Diversity in America: The Growing Impact on Work, Organization and Consumers Coronado A & B

Supercharge Your Business, Your Employees and Yourself Tidelands

10:45 AM 11:00 AM Morning BreakCoronado A & B Foyer

Tidelands Foyer

11:00 AM 12:30 PM Breakout Sessions (Choose One)

Diversity! A Business Case to Diversify Your Workforce Coronado A & B

The New Normal: Life After The Great Recession Tidelands

12:30 PM 2:00 PM Lunch Coronado C & D

1:00 PM 1:45 PM Alchemy — Using Adversity as an Advantage Coronado C & D

2:15 PM 3:45 PM Breakout Sessions (Choose One)

Change + Coronado A & B

Social Media is a Cocktail Party Tidelands

4:00 PM 10:00 PM Self-Guided Entertainment & Dinner Various locations

4:00 PM 10:00 PM Complimentary Water Taxi Departs Marriott Dock

4:30 PM 6:30 PM “The Amazing Pace” by Injinji Departs Marriott Dock

6:00 PM 9:00 PM Paddlesports Working Group Meeting Coronado C

SCHEDULE AT A GLANCE

Start Time End Time Location

THURSDAY, 10/1

6:00 AM 7:00 AM Morning Yoga Black Swan

6:00 AM 7:00 AM Morning Run Meet in Lobby

7:00 AM 12:30 PM Event Registration/Information Registration Desk

7:00 AM 9:00 AM Breakfast Coronado C & D

7:45 AM 8:45 AM Turning Adversity to Opportunity Coronado C & D

9:15 AM 10:45 AM Breakout Sessions (Choose One)

Inside the Chatter Box Coronado A & B

Big Box, Small Box, Green Box, Toy Box: Retooling Retail and Work Environments for the New Economy

Tidelands

10:45 AM 11:00 AM Morning BreakCoronado A & B Foyer

Tidelands Foyer

11:00 AM 12:30 PM Breakout Sessions (Choose One)

Content Is King: Reaching the “TwickrMyFaceTube” Crowd Coronado A&B

How to Avoid Fanning the Flames of Potential Hot Spots Facing Outdoor Companies: From Human Resource and Workforce Issues to Vertical Price-Fixing Issues

Tidelands

12:30 PM 12:45 PM Boxed Lunch Pick-up Ballroom Foyer

12:45 PM 1:00 PMTransportation Boarding and Departure for Volunteer Service Project

Main Entrance/Lobby

1:00 PM 5:30 PM Volunteer Service Project Balboa Park

5:30 PM 6:00 PM Transportation Boarding and Return to Marriott Balboa Park

7:00 PM 10:00 PM Reception and Dinner Riviera Pool

FRIDAY, 10/2

Depart

OIA Rendezvous Schedule at a Glance

Rendezvous 2009


Rendezvous 2009

WEDNESDAY, SEPTEMBER 30

6:00 AM – 7:00 AM Morning Yoga

u Black Swan

Join prAna founder and owner Beaver Theodosakis for a morning of sun salutations and asanas to clear your mind and stretch your body.

6:00 AM – 7:00 AM Morning Run

u Meet in Lobby

Join Team Injinji for a morning wake-up run guaranteed to jumpstart your day. Team Injinji Athletes Dave Dial and Keith Kirby will be your guides for either a fast or leisure pace in and around the Marriott and picturesque Coronado Bay. Joe Decker — Current Title Holder as the World’s Fittest Man — will lead today’s warm up.

7:00 AM – 6:00 PM Event Registration/Event Information

u Registration Desk

7:00 AM – 9:00 AM Breakfast

u Coronado C & D

7:45 AM – 8:45 AM KEYNOTE ADDRESS

u Coronado C & D

Creating Prosperity in a Chaotic Economy

Speaker: Todd G. Buchholz

Warren Buffett has called the economy a “shambles,” yet the Federal Reserve Board is printing money at a furious pace while Congress shovels money out every window of the Capitol Building. What’s next? How will the economy perform in 2010 and the years beyond? How will the world economy impact the outdoor recreation industry? Learn how to anticipate new trends that open up fresh opportunities. How can companies not just survive but thrive in this treacherous but exciting environment? Todd Buchholz will take you on a tour of Wall Street, Washington and the world, pointing out the risks and opportunities ahead.

TUESDAY, SEPTEMBER 29

1:00 PM – 9:00 PM Event Registration

u Registration Desk

1:00 PM – 5:00 PM Self-Guided Recreation

6:00 PM – 7:30 PM Welcome Reception

u Ballroom Foyer

7:30 PM – 9:30 PM Dinner

u Coronado Ballroom

8:00 PM – 9:00 PM KEYNOTE ADDRESS

u Coronado Ballroom

Breaking Down Barriers/Rediscovering Play: Bringing Fun and Passion to Your Work…and Life

Speaker: Kevin Carroll

Kevin Carroll uses his masterful storytelling skills to communicate his vast and varied experiences to entertain, enlighten and challenge business leaders and worldwide audiences. Using lessons garnered from the spirit and dynamics of play, Carroll will help us understand how to enliven and enrich our work lives, enhance innovation, and improve team dynamics and interpersonal communication.

SCHEDULE OF EVENTS SCHEDULE OF EVENTS

Rendezvous 2009


Rendezvous 2009SCHEDULE OF EVENTS SCHEDULE OF EVENTS

9:15 AM – 10:45 AM Breakout Sessions

Diversity in America: The Growing Impact on Work, Organization and Consumers

Speaker: Kelly McDonald

u Coronado A & B

We all know that our society is becoming increasingly diverse and that no longer are cultures necessarily “melting together” into one homogenous group as in past decades. In fact, the modern phrase is that our society has moved from being a “melting pot” to a “salad bowl,” with clear distinctions between different cultural groups. And diversity comes in many forms: racial, ethnic, gender, generational, sexual preference, linguistic, even life stage and level of affluence, to name a few. Learning about differences in values among different groups is the key to maximizing relationships and business opportunities.

This presentation will focus on why diversity is a business opportunity — how you can grow your business by better understanding your co-workers, your customers and the community in which you live and work, today and tomorrow.

Session participants will

• Learn key market segmentations and the values associated with each to better understand members and coworkers.

• Hear more about key generational segments and the Hispanic consumer.

• Discover the Four Levels of Acculturation and the importance of relating to different cultures and not just translating.

• Examine specific dos and dont’s and common obstacles faced with diversity initiatives in order to avoid communication or service mistakes.


Supercharge Your Business, Your Employees and Yourself

Speaker: Boaz Rauchwerger

u Tidelands

In these uncertain times it’s imperative to stay positive and keep yourself, as well as your team, highly motivated in the face of adversity. Speaker, trainer, consultant and author Boaz Rauchwerger provides specific techniques in this highly interactive presentation to supercharge not only your business but also your management and staff.

This fast-paced program covers key topics immediately applicable to incite change, including

• Overcoming roadblocks to high achievement

• Stimulating the power of the mind

• Moving through challenges creatively

• Controlling and diffusing stress

• Improving productivity and time management

• Becoming a business and money magnet

Rauchwerger identifies what each participant wishes to change or improve the most within his or her organization and teaches a simple, six-step daily process that can be implemented within the organization called “The Tiberias Success Formula.”

10:45 AM – 11:00 AM Morning Break

u Coronado A & B Foyer

u Tidelands Foyer

WEDNESDAY, SEPTEMBER 30 (continued)

Rendezvous 2009



11:00 AM – 12:30 PM Breakout Sessions

Diversity! A Business Case to Diversify Your Workforce

Moderator: Enrique Washington, Generator Group

Panelists: Michelle Clements, REI; Monica Simon, Simon & Simon Resources; Lee Wills-Irvine, Qualcomm

u Coronado A & B

The U.S. population will soon represent 30 percent Latino, 15 percent Black and 9 percent Asian, according to the Census Bureau. According to the 2008 Outdoor Recreation Participation Report, these ethnic groups are still a small but growing segment. Those that do participate get outside more frequently than Caucasians, and Hispanic youth — as the fastest growing segment of the Hispanic population — represent the most promising segment for engaging in outdoor recreation.

Do the demographics of your customer base represent this mix? Are you missing opportunities to attract these growing market segments? Does your organization’s workforce reflect the demographics of your current or desired customer base? As our workforce transforms into a more diverse workforce, how will your organization address the change? Attend this panel discussion to learn from experts who will share examples and experiences to address this shift by developing a strong business case, unique recruitment models and workforce readiness applications.

This panel session will

• Provide examples for a strong business case

• Share unique recruitment models and programs to build a diverse workforce

• Provide insight on how to evaluate your workforce readiness and evaluate your efforts for building a diverse workforce

• Discuss how a diverse workforce represents an opportunity to connect to a diverse customer base


The New Normal: Life After The Great Recession

Speakers: Jonathan Lansner, David J. Lynch

uTidelands

The recession that began in December 2007 is the longest, most punishing economic downturn since The Great Depression. A problem that began in an obscure corner of the U.S. mortgage market has now claimed more than $12 trillion in household wealth, seven million jobs and countless dreams for a better tomorrow. Unprecedented government actions over the past year prevented a repeat of the 1930s, and many economists expect growth to resume before year’s end. But the post-crisis economy will bear little resemblance to the easy-money days of the past. Will the housing market ever recover its recent peak? And with American consumers focused on rebuilding their balance sheets rather than spending money, what will drive global growth? Can Washington unwind its extraordinary economic interventions without triggering new problems?

David J. Lynch of USA TODAY and Jonathan Lansner of The Orange County Register have watched the financial crisis unfold at home and abroad. Join these two veteran journalists as they share their assessments of what lies ahead.

12:30 PM – 2:00 PM Lunch

uCoronado C & D


Rendezvous 2009



1:00 PM – 1:45 PM KEYNOTE ADDRESS

uCoronado C & D

Alchemy — Using Adversity as an Advantage

Speaker: Erik Weihenmayer

Erik believes that inside each of us is a light which feeds on adversity. The greater the challenge, the brighter that light burns. It can make us more focused, more driven, more creative and can even transcend our own limitations and give our lives power. He tells about those people whom he calls “alchemists,” constantly turning the lead of their lives into gold.

“With an alchemist, you can throw them into the midst of a fierce competitive environment, strip away their resources, throw road blocks in front of them, and they’ll still find a way to win — not despite adversity, but because of it.” He demonstrates how alchemists, rather than avoiding or circumventing adversity, harness its energy and use it to propel themselves into greatness.

“Imagine,” Erik offers, “if adversity was no longer your enemy but your ally, no longer an impediment but the pathway.”

2:15 PM – 3:45 PM Breakout Sessions

Change +

Speaker: Chris Waugh

uCoronado A & B

IDEO has collected a depth of insight on the topic of Change. Without a doubt, people, businesses and the economy at large are in the middle of tremendous change. How might we capitalize on the way people, business and the economy are shifting? How can we activate quickly to see both short-term and long-term business success in such an environment? Why is the outdoor industry more relevant now than ever?

IDEO’s Human Centered Design process identifies latent needs and aspirations that can inspire products and services as well as business models to help people meet their goals in the midst of change.

Designing for innovation that can tap into deep human motivations is essential to building loyalty between people

and the products and services that support them. “Change+” explores the behavior and complex emotions that characterize the divide between a person’s current state and his or her desires and how businesses can better understand the people they are designing for.

In this session, we’ll explore the tremendous opportunity for goods, services and new business models that not only survive in change but thrive on it.

2:15 PM – 3:45 PM Breakout Sessions

Social Media is a Cocktail Party

Speaker: Jim Tobin

uTidelands

Jim Tobin of Ignite Social Media will share the 13 types of social media and how brands can use each of these for creating deeper connections with their customers and prospects. In this interactive presentation with lots of opportunity for your questions, Jim will help you generate ideas that can work for you, from the basics of social media monitoring to community engagement to the use of interactive widgets.

4:00 PM – 10:00 PM Explore San Diego Free time/Networking/Recreation

uComplimentary Water Taxi 4 PM – 10 PM

Tonight is an open evening for Rendezvous attendees to explore San Diego and Coronado Island. OIA will host a complimentary, continual water taxi from the Marriott Coronado Island dock to the Marriott San Diego Marina dock (downtown) from 4 PM to 10 PM (last Water Taxi departs from the Marriott San Diego at 9:45 PM) exclusively for Rendezvous attendees. Please show your attendee badge when boarding.

4:30 PM – 6:30 PM “The Amazing Pace” by Injinji

uMarriott Coronado Island Dock

The Injinji Amazing Pace will feature teams of two partnering on a condensed area tour and search starting at the Marriott Ferry drop and ending at a spectacular view site overlooking San Diego for a cocktail or two before heading out to more fun spots in downtown San Diego on your own. Estimated timeframe: 1 hour and 45 minutes.


Rendezvous 2009




Inside the Chatter Box

Speakers: Paul Kirwin, Andrea Anderson

uCoronado A & B

What are consumers saying about your brand and products in the world of New Media? Who is publishing and what kind of power do they have? How do you engage with these individuals and their communities in a way that builds your brand? How do you respond to the negative and when is it appropriate to use legal tools to protect your brand’s value? Channel Signal’s Paul Kirwin and Andrea Anderson of Holland & Hart will go “live online” and show you The Good, The Bad and The Ugly. This is a real-time presentation and, consequently, a free-flowing discussion about what is happening now.



Speakers: Jim Megerson, Maureen Boyer

uTidelands

The down-turn in the economy is changing the way the public is shopping. The retail industry is rapidly responding by modifying how products are built and delivered. This, in turn, is affecting the way “brick and mortar” stores are being designed, built and leased. Overall store size, organization, flexibility and sustainability can have a dramatic impact on shopper traffic and store sales. Manufacturers and retailers alike are also finding that they need to reduce their environmental footprint while creating better work places. We will explore emerging trends and solutions in retail and office design using actual examples and case studies.

10:45 AM – 11:00 AM Morning Break

u Coronado A & B Foyer

u Tidelands Foyer

THURSDAY, OCTOBER 1

6:00 AM – 7:00 AM Morning Yoga with prAna

uBlack Swan

Join prAna founder and owner Beaver Theodosakis for a morning of sun salutations and asanas to clear your mind and stretch your body.

6:00 AM – 7:00 AM Morning Run with Injinji

uMeet in Lobby

Join Team Injinji for a morning wake up run guaranteed to jumpstart your day. Team Injinji Athletes Dave Dial and Keith Kirby will be your guides for either a fast or leisure pace in and around the Marriott and picturesque Coronado Bay.

7:00 AM – 12:30 PM Event Registration/Event Information

u Registration Desk

7:00 AM – 9:00 AM Breakfast

uCoronado C & D

7:45AM – 8:45 AM Keynote Address

uCoronado C & D

Turning Adversity to Opportunity

Speaker: Marshal Cohen

Marshal Cohen, chief industry analyst, The NPD Group, Inc., says that while the economic forecast looks a bit gloomy right now, we certainly are not doomed. Marshal will offer his analysis of our current economic situation as well as his tips on how to turn economic challenges into business opportunities. Marshal’s presentation will draw on his monthly research into how consumers are responding to current economic conditions as well as his 30+ years of experience to help audience members see beyond the gloom and see the light at the end of the tunnel.

Rendezvous 2009




Content Is King: Reaching the “TwickrMyFaceTube” Crowd

Moderator: Liz Ferrin, Teva Footwear

Panelists: Peter Bittenbender, Decon; Jamie Tedford, Brand Networks; Jordan Williams, REI

uCoronado A & B

What are young people looking for in the brands of tomorrow? How do you create content that speaks to and engages youth while generating an emotional connection to your brand? How do you get young consumers to share content with their peers while maintaining appropriate disclosure? How do you inspire trust while marketing to youth in a way that is credible, authentic and inspires brand loyalty?

Join youth marketing experts who have experience activating brands, retailers and artists — such as Red Bull, Volkswagen, Teva, REI, The Truth campaign, Jay Z, Damian Marley and Jurassic 5 — for an indepth look at the many facets of new media.

Panelists will discuss

• Personal CPM in Social Networking: Quality over quantity; how to spot key influencers and harness their influence to promote your brand.

• Retailers and Technology: How REI is utilizing new media technology and music to engage a new generation of outdoor consumers.

• Music, Youth and Your Brand: For youth, few mediums can generate the emotional response that music can and does; how to develop cross-promotional relationships with artists.

• Content is King: Keeping your brand fresh through constant content creation and creating cross-promotional campaigns with music artists, athletes and like-minded non-competitive brands.


How to Avoid Fanning the Flames of Potential Hot Spots Facing Outdoor Companies: From Human Resource and Workforce Issues to Vertical Price-Fixing Issues

Speakers: Steven M. Gutierrez, Jim Hartley

uTidelands

Dealing with legal issues is certainly not the best part of your job, BUT they are unavoidable. This session will better equip you for dealing with a few potential challenges that may lie ahead.

The first half of our discussion will cover employment issues related to their “rightsizing,” “downsizing,” “reduction in force” and associated challenges. As we near economic recovery, companies must remain nimble in order to address the market challenges and workforce management issues that have plagued the industry over the last year. Proper planning and foresight will help us grapple with how to manage costs and remain competitive. This session will provide practical guidance on how to avoid potential problems and lawsuits associated with workforce management.

The second half of our discussion will address retailer pricing issues such as MAP (minimum advertised pricing) policies and how they are impacting brick and mortar businesses and eCommerce. We will also discuss strategies for manufacturers to monitor their policies and what other regulations and pricing policies may be on the horizon.

12:30 PM – 12:45 PM Box Lunch Pick-up

uBallroom Foyer

12:45 PM – 1:00 PM Transportation Boarding and Departure for Volunteer Service Project

uMeet in Lobby

THURSDAY, OCTOBER 1 (continued)

Rendezvous 2009



1:00 PM – 5:30 PM Volunteer Service Project

uPalm Canyon, Balboa Park

A Tradition of Giving in the Outdoor Industry

Since 1996, Rendezvous conference attendees have rolled up their sleeves and joined together for an afternoon of service. This popular event not only provides the satisfaction of hard work and giving back to the community but also provides unsurpassed camaraderie with industry peers in an informal setting.

This year, the 2009 Volunteer Service Project will take place at San Diego’s famous Balboa Park. At just over 1400 acres, Balboa Park is one of the nation’s largest city parks, second only to New York City’s Central Park. Home to 15 major museums, renowned performing arts venues, beautiful gardens and the San Diego Zoo, the Park has an ever-changing calendar of museum exhibitions, plays, musicals, concerts and classes — as well as hundreds of miles of wilderness trails and nature walks.

This is the eleventh year the volunteer service project has been supported by presenting sponsor Timberland, and the project follows Timberland’s GREEN Service Standard. Service project volunteers will spend their day cleaning up Palm Canyon, a tropical oasis containing more than 450 palms (58 species) within its two acres. The original group of Mexican fan palms — so prominent in the canyon — dates back to 1912.

California’s budget crisis has had a dramatic effect on its parks and is causing major setbacks in even the most basic trail and park maintenance. In addition to threat of closure, California park and recreation agencies have identified close to $800 million in needed resources to acquire, improve or rehabilitate parks, open spaces, trails and facilities that will go unanswered. The outdoor industry’s contributions to Balboa Park will be providing much needed relief and will be enjoyed by park visitors for years to come.

No prior experience is required. We hope you will join us!

5:30 PM – 6:00 PM Transportation Boarding and Return to Marriott

uBalboa Park

7:00 PM – 10:00 PM Closing Reception & Dinner

uRiviera Pool

10:00 PM Event Closes

10:00 PM – ? Self-Guided After Hours Entertainment

FRIDAY, OCTOBER 2

Depart

THURSDAY, OCTOBER 1 (continued)

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Rendezvous 2009

Keynote Speakers

TODD G. BUCHHOLZ

Global Economist/Economic Policy Advisor, and Author

u Wednesday, September 30 7:45 AM – 8:45 AM

Creating Prosperity in a Chaotic Economy

Todd G. Buchholz “lights up economics with a wickedly sparkling wit,” says the Associated Press. He recently jousted with James Carville and Ben Stein, and Successful Meetings Magazine named him one of the “21 Top Speakers for the 21st Century.” His editorials in The Wall Street Journal and commentaries on PBS correctly forecasted the 2001 slowdown in the U.S. and the 2008 pop in commodity prices. The New York Times has turned to him to decipher terrorist threats and the job market. BusinessWeek raved about his book “Market Shock,” which warned of the quicksand facing the stock market.

Mr. Buchholz entertains his audiences and shows them how to thrive in a challenging economy while gearing up for future prosperity. A former director of economic policy at the White House, a managing director of the $15 billion Tiger hedge fund and an award-winning economics teacher at Harvard, he targets his entertaining remarks to the cutting edge of economics, finance and business strategy. He has advised President Bush and is a frequent commentator on ABC News, PBS and CBS and recently hosted his own special on CNBC. He has debated such luminaries as Lester Thurow and Nobel Laureate Joseph Stiglitz. He is co-founder of Enso Capital Management, LLC, and co-founder and managing director of Two Oceans Management, LLC.

Todd Buchholz has authored numerous books that have been translated into a dozen languages and are used in universities nationwide, the likes of which include Harvard, Brigham Young and Princeton. “Market Shock: 9 Economic and Social Upheavals that Will Shake Our Financial Future” was released to rave reviews and dubbed “outstanding” by The Wall Street Journal. He is also author of the best-selling “New Ideas from Dead Economists” and “From Here To Economy,” which were

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lavishly praised by The New York Times and Financial Times. His newest books are “New Ideas From Dead CEOs” and a novel, “The Castro Gene.”

Mr. Buchholz is a contributing editor at Worth magazine, where he writes the “Global Markets” column, and he has penned articles for The New York Times, Wall Street Journal, Forbes and Reader’s Digest. He delivered a lecture at the White House entitled “Clarity, Honesty and Modesty in Economics” and has been a keynote speaker before such groups as Microsoft, Citibank and the U.S. Chamber of Commerce.

Before joining Tiger in 1996, Todd Buchholz was president of the G7 Group, Inc., an international consulting firm, whose clientele included many of the top securities firms, investment banks and money managers in New York, London and Tokyo. From 1989 to 1992, he served at the White House as a director for economic policy. He won the Allyn Young Teaching Prize at Harvard and holds advanced degrees in economics and law from Cambridge and Harvard.

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KEVIN CARROLL

Founder, Kevin Carroll Katalyst/LLC, and Author

uTuesday, September 29 8:00 PM – 9:00 PM

Breaking Down Barriers/Rediscovering Play: Bringing Fun and Passion to Your Work...And Life

Kevin Carroll is the founder of Kevin Carroll Katalyst/LLC and the author of three highly successful books published by ESPN, Disney Press and McGraw-Hill. As an author, speaker and agent for social change (a.k.a. the Katalyst), it is Kevin’s “job” to inspire businesses, organizations and individuals — from CEOs and employees of Fortune 500 companies to schoolchildren — to embrace their spirit of play and creativity to maximize their human potential and sustain more meaningful business and personal growth.

With his consulting endeavors, Kevin has helped turn creative ideas into reality for organizations such as the National Hockey League, ESPN, Nike, Starbucks (his words appeared on 17 million Grande cups), The National Basketball Association, Walt Disney Company, Mattel, Hasbro, Procter & Gamble, Discovery Channel, Capital One and many others.

Raised by his grandparents in Philadelphia, Kevin spent endless hours at the neighborhood playground where he found his calling: a red rubber ball. His subsequent pursuit of play and his “red rubber ball” took him overseas with the Air Force, where he served as a language interpreter and translator, gaining fluency in Croatian, Czech, Serbian and German.

After serving in the Air Force for ten years and earning his college degree, Kevin became an athletic trainer at the high school and collegiate levels in Philadelphia. His expertise in sport performance, recognized by the 76ers organization, led to his job as the head athletic trainer for the Philadelphia 76ers in 1995. While at the 76ers, Nike tapped Kevin to bring his unique experiences to the sneaker giant in 1997. Although no job “officially” existed at the time, Kevin was directed to create a position at the company that would add value to the overall mission of the brand. Kevin accepted the challenge and stayed for seven years as “Katalyst” (the ‘K’ is for Kevin) — a creative change agent. At Nike he was instrumental in helping the company develop a deeper understanding

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of athletic product performance, team dynamics and interpersonal communication. Kevin left Nike in 2004 to create his own company, Kevin Carroll Katalyst/LLC, committed to elevating the power of sport and play around the world.

In May of 2005, a notable moment occurred when Kevin addressed dignitaries from 31 nations at the United Nations about the importance of play in their developing countries. Kevin is also heavily involved with many social entrepreneur organizations that use sports as a catalyst to change lives.

Kevin holds an M.S. in Health Education from St. Joseph’s University, a B.A. in Speech Communication with a minor in Physical Education from Angelo State University and an associate degree in Interpreting and Translating from the Community College of the Air Force. Kevin is a frequent visiting professor across the United States.

Please visit www.kevincarrollkatalyst.com to learn more about Kevin Carroll.

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Rendezvous 2009

MARSHAL COHEN

Chief Industry Analyst, NPD Group, and Author

uThursday, October 1 7:45 AM – 8:45 AM

Turning Adversity to Opportunity

During his years at NPD, Marshal has become one of the most sought-after experts for his insight and analysis about consumer behavior and the retail sector. He proves daily that, in order for manufacturers, retailers and brands to be successful, they have to make a deep, passionate connection with their consumers. The combination of Marshal’s ongoing research and his ability to be open to information from disparate sources allows him to elevate, educate and entertain his audiences — and take them beyond the data.

Marshal’s quick wit, pulse on the everyday consumer and vision for retailing’s future have made him one of today’s most frequently quoted experts on consumers. In 2007, CondeNast Portfolio magazine noticed this and dubbed him “The Human Quotron,” noting he “… always has the scoop…” and he “…pops up in the media almost every other day…”

Today Marshal’s primary professional focus is on his presentations. Each presentation is unique, built on insights not only from Marshal’s continuing research but by his direct contact with consumers and his exploration of economic conditions and market forces. Through this powerful combination of resources, Marshal imparts a new take on what’s influencing businesses.

Marshal’s perspectives are always relevant and fresh; audiences leave his presentations with their eyes opened, new awareness of industry issues and validation of their own observations. Marshal challenges his audiences to have the vision to identify opportunities. He ignites their passion and encourages them to dream, execute and fulfill.

Recently, Marshal’s expertise was acknowledged by the fashion industry — he was named to the Footwear News Power 100 List. It is considered “the definitive list of the industry’s most influential players.” Marshal is a regular keynote and featured speaker at prominent retail and fashion industry events, including the National Retail Federation Convention, Fairchild CEO Summits, American Apparel

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and Footwear Association, Intimate Apparel Council and Fashion Institute of Technology. He is a contributing editor for Brandweek, Retailing Today and Accessories magazine and also makes regular contributions to a variety of broadcast outlets including “The Today Show,” Bloomberg TV and Radio, National Public Radio, CNBC Television, “ABC World News Tonight” and “CBS Evening News.”

Marshal’s unique style, humor and insight make any meeting he speaks at an invigorating one. His goal is to energize, motivate and even spark new ideas among those who hear him speak. He works with companies from a wide spectrum of industries and services, delivering a clear message that companies refer to well after his presentations. Marshal tailors every presentation for the individual audience — this keeps the material fresh and ensures each presentation is highly relevant and energizing. He says his ultimate goal for each presentation is that it is “the game changer” for his audience.

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Rendezvous 2009

ERIK WEIHENMAYER

World-class Adventurer, and Author

uWednesday, September 30 1:00 PM – 1:45 PM

Alchemy — Using Adversity as an Advantage

On May 25, 2001, Mountain Hardwear Athlete, Erik Weihenmayer, became the only blind man in history to reach the summit of the world’s highest peak — Mount Everest. On August 20, 2008, when he stood on top of Carstenz Pyramid, the tallest peak in Austral Asia, Weihenmayer completed his quest to climb the Seven Summits, the highest mountains on each of the seven continents, a feat accomplished by fewer than 100 mountaineers. Additionally, he has scaled El Capitan in Yosemite; Lhosar, a 3000-foot ice waterfall in the Himalayas; and a difficult and rarely climbed rock face on 17,000-foot Mt. Kenya.

After Erik’s Mt. Everest ascent, Braille Without Borders, a school for the blind in Tibet, invited him to teach its students mountaineering and rock climbing. His many climbs gave the teenagers the courage to excel in a culture that affords few opportunities for the blind. Erik and six Everest team members went to Tibet in May 2004 to train the students. Then in October led them on a climb to the Rombuk Glacier on the north side of Mt. Everest. Once seen as pariahs, the teenagers ultimately stood together at 21,500 feet, higher than any team of blind people in history. The experience was made into the documentary, “BlindSight,” which won the Peoples Choice Award at the L.A., London, and Berlin Film Festivals and was eventually released theatrically.

Erik is also the author of the memoir, “Touch the Top of the World,” and “The Adversity Advantage,” co-written with best selling business author, Dr. Paul Stoltz. Erik has been published in Time, Forbes, and Reader’s Digest. His extraordinary accomplishments have gained him abundant press coverage including repeated visits to NBC’s “Today Show” and “Nightly News,” “Oprah,” “Good Morning America,” “Nightline” and “The Tonight Show.” He has also been on the cover of Time, Outside, and Climbing magazines.

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In 1999, Erik joined Mark Wellman, the first paraplegic to climb the 3000-foot face of El Capitan, and Hugh Herr, a double-leg-amputee and scientist at Harvard’s prestigious prosthetics Laboratory, to climb an 800-foot rock tower in Moab, Utah. As a result of their successful climb together, the three formed No Barriers, a non-profit organization with a goal of promoting innovative ideas, approaches and assistive technologies that help people with disabilities push through their own personal barriers to live full and active lives. Erik also serves as a National Braille Literacy Champion on behalf of the American Foundation for the Blind.

Erik’s career has taken him around the world, speaking to audiences on harnessing the power of adversity, the importance of a “rope team” and the daily struggle to pursue your dreams. Clearly, Erik’s accomplishments show that one does not have to have perfect eyesight to have extraordinary vision.

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Rendezvous 2009

BREAKOUT SESSION SPEAKERS

ANDREA ANDERSON

Attorney, Holland & Hart, LLP

uThursday, October 1, 2009 9:15 AM – 10:45 AM


Andrea Anderson provides a full complement of trademark-related services to an international clientele with an emphasis on strategic counseling and dispute resolution. She assists her clients in every stage of the creation, maintenance and protection of their trademark rights, including selecting and clearing new trademarks, securing trademark rights through registration in the U.S. and abroad and formulating and executing enforcement strategies designed to maximize the value and scope of these rights.

Ms. Anderson has successfully litigated numerous trademark cases involving conventional trademarks; non-traditional trademarks, such as colors and product configurations; trade dress; domain names; gray market goods; and counterfeit goods. Ms. Anderson also regularly handles opposition and cancellation actions before the U.S. Trademark Trial and Appeal Board as well as domain name complaints pursuant to ICANN’s dispute resolution policy. In addition, a significant portion of Ms. Anderson’s practice is devoted to assisting clients with legal issues related to their advertising and marketing claims, including “green advertising” product claims. She has successfully defended clients against competitors’ claims of false advertising.

Ms. Anderson represents clients in several diverse industries, including outdoor gear and apparel, sporting goods, organic and natural products, personal care products, rental cars, health care and spirits and alcoholic beverages.

Before moving to Colorado to join Holland & Hart, Ms. Anderson was associated with a large intellectual property law firm based in Washington, D.C. Prior to that, she served as a law clerk to The Honorable Raymond C. Clevenger, III, of the U.S. Court of Appeals for the Federal Circuit. Ms. Anderson attended George Washington University Law School, where she graduated first in her class.

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PETER BITTENBENDER

Co-Founder and CEO, Decon

uThursday, October 1 11:00 AM – 12:30 PM


Peter Bittenbender is the Co-Founder and CEO of Decon, a full-service creative idea shop and record label with a focus on youth culture and based in New York City. Peter founded Decon in 2002 with director Jason Goldwatch, and since its inception the company has each year continued to expand its clients and service offering. With a focus on content creation and a hard-edged DIY attitude, Decon has quickly transformed into a top creative shop with clients including Netflix, Pharrell Williams, Red Bull, Def Jam, 2K Sports, Zune, Teva, MTV and many others.

During the past 5 years, Peter Bittenbender has overseen and developed the launch of a number one-selling videogame, a platinum DVD, dozens of music videos and broadcast commercials plus many high-profile music licensing deals including the theme music for the Emmy award-winning show, “Mad Men.”

Currently, Peter can be found seven days a week at the Decon headquarters in Downtown NYC but looks forward to one day soon traveling on a tiny plane to a tiny island with a beautiful girl in a tiny outfit.

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Rendezvous 2009


Rendezvous 2009

MAUREEN BOYER, AIA

Senior Associate/Project Manager, Gensler



Maureen Boyer is a retail studio director who brings over 25 years of professional experience to Gensler. She has spent those years perfecting her skills in project management, design and construction management in the U.S., Europe and Asia. Maureen has worked nationally and internationally on a variety of commercial, governmental and institutional projects. At Gensler, her focus has been on mixed-use and retail environments as well as retail rollouts, with a balanced emphasis between architectural and interior design. Her work on San Francisco’s historic One Powell building included management of the project’s design and construction teams for both the core and shell renovations in addition to the retail tenant interior: a flagship store for Forever 21. The building’s anchor tenant, Bank of America, remained open throughout. Recently, Maureen led the Gensler team responsible for the expansion of the Roseville Galleria for Westfield, a 350,000-square foot remodel, and repositioning of an upscale retail center.

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MICHELLE CLEMENTS

Sr. Vice President of Human Resources, Recreational Equipment, Inc. (REI)

uWednesday, September 30 11:00 AM – 12:30 PM


Michelle Clements has thirty years of experience in the retail industry in both operations and senior HR positions. Today, she oversees REI’s company-wide human resources division which includes talent management and recruiting, training and development, employee relations and organization development, compensation and benefits, employee recognition programs, and REI’s employee service center. She is responsible for leading the strategy and development of REI’s long-term People Strategies. In addition, she serves as an executive sponsor for the organization on REI’s strategic Diversity and Inclusion Initiative.

Ms. Clements’s board service includes the YMCA, Leadership Tomorrow, the University of Washington’s Executive Education Advisory Board, the National HR Planning Society (HRPS) and the B.O.L.D. Diversity Initiative. She is a runner and avid enthusiast of the outdoors.

REI’s mission is to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship.

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Rendezvous 2009



LIZ FERRIN

Global Branded Content Manager, Teva Footwear



Liz Ferrin has more than ten years of experience making connections. She has crafted collaborations worldwide among artists and musicians, outfitters, non-profits, corporate sponsors and volunteers to clean up rivers, promote athletes, produce giant films and mini webisodes, compile musical collections, create strategic product launches using innovative cross-brand promotions and lug a lot of tee-shirt boxes at events in multiple time zones.

As the global branded content manager for Teva Footwear, Ferrin created Teva’s first strategic business-to-business and philanthropic programs and managed multi-year partnerships with Waterkeeper Alliance, Stop Global Warming, Volkswagen, Land Rover, Lonely Planet, Dave Matthews Band and others.

Ferrin served for three years on the American Whitewater board of directors and was a founding board member of Conservation Next and the Environmental Humanities Partnership program board at University of Utah. Ask her what she is most proud of and she’ll say creating a high-profile film about the world water crisis that will produce a long-term global impact. The 3D IMAX® film, GSCA® award-winning “Grand Canyon Adventure: River at Risk” starring Wade Davis and Robert F. Kennedy, Jr., with a soundtrack by the Dave Matthews Band, launched in March of 2008.

An avid traveler, when she is not rafting the Grand Canyon, kayaking the Costa Brava, or paddling a dugout through the Mentawai Islands, Ferrin can be found hiding out with an old school book while checking her Mashable twitter feed every 20 minutes.

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STEVEN M. GUTIERREZ



How to Avoid Fanning the Flames of Potential Hot Spots Facing Outdoor Companies: From Human Resource and Workforce Issues to Vertical Price- Fixing Issues

Steven M. Gutierrez is a partner with the law firm of Holland & Hart, based in Denver, CO, and current chair of the firm’s Labor & Employment Practice Group. Mr. Gutierrez has substantial litigation experience focused on labor and employment and other tort litigation. He advises and provides training to private employers regarding policies and practices relating to employment relationships, workplace violence prevention and other investigatory methods and practices.

Mr. Gutierrez also has extensive trial experience addressing claims concerning wrongful termination, breach of express or implied employment contracts, violation of covenants not to compete, contracts for the protection of trade secrets, employment discrimination, wage matters (including FLSA collective actions), FMLA claims, defamation, torts and claims of retaliatory discharge. Mr. Gutierrez’s extensive judicial and administrative experience provides a strong foundation to assist companies with meeting the varied challenges of the modern business environment. He speaks frequently at seminars on litigation strategies, fair employment and labor relations and has provided training to professionals on a wide range of employment-related topics.

Mr. Gutierrez adopts a practical and cost-effective method of practice in order to develop solutions to meet business needs and to maintain compliance with federal and state laws.

Rendezvous 2009



JIM HARTLEY



How to Avoid Fanning the Flames of Potential Hot Spots Facing Outdoor Companies: From Human Resource and Workforce Issues to Vertical Price- Fixing Issues

Jim Hartley is a partner with the law firm of Holland & Hart, based in Denver, CO, and he has been practicing as a trial lawyer since 1974. His primary areas of practice have been antitrust litigation and counseling and patent infringement litigation. He has particular experience in dealing with pricing issues in the manufacturing industries. For example, Mr. Hartley has advised a number of manufacturing firms in the sporting goods and outdoor industries with respect to resale pricing, product distribution practices and price discrimination issues.

Mr. Hartley is a fellow in the American College of Trial Lawyers and is the recent past chair of Holland & Hart’s 200-member litigation department. He also just completed a three-year term on the governing council of the American Bar Association’s Section of Antitrust Law, which is the premier organization of antitrust lawyers and economists in the world.

PAUL KIRWIN

Founder & CEO, Channel Signal



“It hit about 2 AM in the middle of Montana, driving alone on Highway 287, smoking a cigar. POW! ‘I want to be in the news business.’ By sunrise, I was on fire with enthusiasm. Six months later I was a mobile radio news reporter driving a reworked milk truck for KREX in Grand Junction, Colorado. I was on my way.”

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Paul Kirwin is founder of Channel Signal, Inc., a new media monitoring and management company focused on the sporting goods business. The focus of Channel Signal is to find the powerful communication channels and influencers in a brand’s verticals and engage them to increase reach and improve sales.

Paul Kirwin is also the founder of 3point5, Inc., the largest Internet-based training platform in the sporting goods business. The online training is directed to retail salespeople and features flash, audio and video to ensure an educational and entertaining experience. The core value is to improve the knowledge level and increase sales.

Paul received his Bachelor of Science degree from the University of Colorado in 1975. He started his career as a straight commission salesperson for an employment agency. After two years of learning how to be successful at cold calling, he used that technique to enter radio news, moving quickly into television news as a reporter, anchor and producer for ABC and CBS affiliates.

With his news business experience, he started Kirwin Communications in 1985. Using video as the key media, the company introduced some of the most significant and successful outdoor sports technologies in the world, among them new product introductions for Salomon, Rossignol, Marker, Specialized, Converse, The North Face, Malden Mills and HEAD, among others.

Paul is a Rocky Mountain Emmy award-winning writer and director for his work in television documentaries and short promotion pieces. Under his direction, Kirwin Communications won regional and national awards in most media including Addys for video, radio, billboard, print and cross-media.

Seven years ago, he turned his attention to new media, realizing that would be the next center of marketing, sales and public relations. Hence, 3point5 and now Channel Signal.

Paul lives in Park City, UT, with Alison, his wife of 27 years. Both are active in the environment, local projects, and many sports.

Rendezvous 2009



JONATHAN LANSNER

Business Columnist, The Orange County Register



Jon Lansner is The Orange County Register’s business columnist and real estate blogger. Since 1986, Jon has covered the Orange County, CA, economy — and its real estate scene — as a reporter, editor and columnist for The Register. The Lansner on Real Estate blog was launched in March 2006 and has consistently been The Register’s most-read blog.

Jon is a New York City native, a graduate of the University of Pennsylvania’s Wharton School and was the 2005-2006 president of the Society of American Business Editors and Writers. Lansner on Real Estate blog won a “Best In Business” award from SABEW for 2007 work. Mr. Lansner currently resides in Trabuco Canyon, CA with his wife, two kids, a cockapoo, a cockatiel and two fish.

DAVID J. LYNCH

Global Business Writer, USA TODAY



David J. Lynch, 48, covers global business issues for USA TODAY. He joined the paper in 1994 as a staff writer in the Money section before becoming the founding bureau chief in both London (1997) and Beijing (2002). Lynch covered the war in Kosovo and the invasion of Iraq as an embedded reporter with the U.S. Marines. In 2001, he was selected as a Nieman fellow. He has reported from more than 50 countries.

Before joining USA TODAY, Lynch covered the aerospace industry for The Orange County Register in southern California. In the 1980s, he was the editor of a trade publication focused on national security issues in Washington, D.C., called Defense Week. Mr. Lynch has a master’s degree in international relations from Yale University and a B.A. from Wesleyan University in Middletown, CT. He lives outside Washington with his wife Kathleen and their three sons.

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KELLY MCDONALD

Founder and CEO, McDonald Marketing

uWednesday, September 30 9:15 AM – 10:45 AM

Diversity in America: The Growing Impact on Work, Organization and Consumers

What does a blond-haired, blue-eyed Irish girl know about diversity marketing? Plenty! Kelly McDonald is a marketing and advertising expert with more than 20 years of global advertising agency experience, with specialization in the Hispanic market, African-American market and GLBT market. Her client experience includes brands such as Toyota, Kimberly-Clark, Budweiser, Sherwin-Williams, Harley-Davidson, First National Bank and Nike.

In 2006, Kelly was named #1 on the list of “26 Hot Speakers” by Successful Meetings magazine. In 2007, Advertising Age named her company one of the top multicultural ad agencies in the U.S. And in 2008, Inc. Magazine named her company one of the fastest`growing independently owned companies in the United States. Her specialization is market segmentation.

Rendezvous 2009



JIM MEGERSON, P.E.

Vice President, Larson Binkley, Inc.



Jim is vice president of Larson Binkley, Inc., a national engineering consulting firm. He has over 20 years of experience in the design and construction of building systems. Jim has managed multi-discipline design teams for Larson Binkley’s commercial, retail and office design projects. He also oversees the firm’s efforts in green building and sustainable design.

Jim is an active member of the United States Green Building Council (USGBC) and a founding co-chair of the USGBC-Greater Kansas City Chapter. He has special interests in displacement ventilation, under-floor air conditioning, energy recovery, building automation systems and systems integration. Jim was principal-in-charge of the Royal Caribbean Cruise Lines Call Center project in Springfield, OR, and the Chevron Gulf Operations Center, which both achieved LEED® Gold certification.

Other LEED® registered projects for which Jim is also principal-in-charge include Michigan State Credit Union in Lansing, MI; Mortgage Lenders Corporate Headquarters in Wallingford, CT; Blue Valley Elementary #22 in Overland Park, KS; Blue Valley Southwest High School and Koll Development’s Intellicenters in various locations across the U.S.

SPEAKER BIOS

BOAZ RAUCHWERGER

Founder and President, Boaz Power Corp

uWednesday, September 30 9:15 AM – 10:45 AM

Supercharge Your Business, Your Employees and Yourself

Boaz Rauchwerger is founder and president of Boaz Power Corp., a Los Angeles-based, high-performance consulting firm. His book, “The Tiberias Transformation — How to Change Your Life in Less than 8 Minutes a Day,” can create transformation at both a personal and organizational level. He speaks regularly to Blue Chip companies and has been a personal coach to CEOs for over two decades.

Rauchwerger holds a degree from the University of Tulsa. He has trained CEOs and upper management executives for Vistage International over the past seven years, receiving a nearly perfect average review score, for over 500 presentations!

Vistage is the world’s leading CEO/C-Level executive membership organization and helps executives at small to mid-sized companies become better leaders through monthly peer meetings, individual coaching and expert speaker workshops with presenters such as Rauchwerger.

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Rendezvous 2009

MONICA SIMON

Vice President and COO, Simon & Simon Resources



Monica L. Simon is vice-president and COO of Simon & Simon Resources, Incorporated, a minority women-owned consulting practice in Elkridge, MD. Simon & Simon assists organizations with workforce diversity and disability issues, research and corporate and media-based training including video/DVD production in the United States, Canada and Europe.

Blending an eclectic background in psychology, research, business, diversity and filmmaking, Ms. Simon brings a unique perspective and creativity to diversity initiatives and programs. She understands behavior, organizations and the importance of diversity and cultural competence in today’s marketplace.

Ms. Simon’s professional experience includes more than 15 years in behavioral and social sciences research. She is skilled at administering psychological instruments, clinical and behavioral assessments and designing behavioral interventions. She has been a researcher on all Simon & Simon research projects and studies. Her work has included conducting focus groups, interviews, case studies and survey and evaluation research for several organizations. She is co-author of the Transportation Research Board-sponsored “Understanding How Individuals Make Travel and Location Decisions: Implications for Public Transportation” and a researcher on “A Practical Guide for Recruiting Minority CEOs at Public Transportation Agencies.”

As an accomplished diversity professional, her experience includes developing and implementing outreach and marketing to diverse populations, diversity training programs and management initiatives.

SPEAKER BIOS

JAMIE TEDFORD

Founder and Chief Evangelism Officer, Brand Networks



Jamie Tedford began his career in an entrepreneurial venture, building Boston-based youth marketing leader Collegiate Advantage until its acquisition by Student Advantage.

As a senior manager at the IPO-bound Student Advantage, Jamie became an established and credible expert in the youth market, helping clients such as Coca-Cola, JanSport, AT&T and Nike to market effectively to teens and young adults.

In 2001, Jamie joined the top-ten U.S. brand advertising agency, Arnold Worldwide, where as the SVP, marketing and media innovation, he developed brand-building, non-traditional marketing campaigns for clients such as VW, P&G and Timberland. Recognized as a pioneer in the growing “WOM” and social media industries, he started the WOM division at Arnold and is a founding board member of the Word of Mouth Marketing Association. He is a frequent speaker at industry conferences and his commentary on emerging social media trends has recently been featured on “ABC’s World News Tonight” and in The New York Times, The Wall Street Journal and Variety.

Jamie is a graduate of the University of New Hampshire and resides in Marblehead, MA, with his wife Meredith and their three children. Jamie is a fan of snowboarding, golfing, boating, sailing, PUMA and PBS.

SPEAKER BIOS



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Rendezvous 2009

JIM TOBIN

President, Ignite Social Media


Social Media is a Cocktail Party

Jim Tobin is president of Ignite Social Media, which helps companies understand and utilize social media (blogs, wikis, presence apps, social networks and more) to drive business results. Their clients include: Intel, Microsoft, The Body Shop, Nature Made, National CineMedia/Fathom Events, UNICEF and more.

Jim is the author of the book, “Social Media is a Cocktail Party,” which reached the Amazon best seller list for marketing books just three days after launch (at #51 out of over 51,000). In fact, the book made the Amazon.com Top 100 bestseller list in multiple categories, including marketing, web marketing and e-commerce.

Jim is also the co-founder of the Triangle Social Media Club, is one of the most read authors on Social Media Today, was named one of the “75 Internet Marketing Gurus You Should Follow on Twitter,” and has been named one of the most influential bloggers in the business in January 2008.

Prior to founding Ignite, Jim was deeply involved in public relations and advertising. As a partner in Brogan & Partners, Jim grew the North Carolina office to over 20 people in just two years. Jim frequently takes complex business problems and turns them into a comprehensible, cohesive social media marketing strategy. He’s adept at translating marketing messages into content that will inspire social media conversations.


ENRIQUE WASHINGTON

Co-Founder, Generator Group



Enrique has over 15 years of experience in human resources and talent acquisition. He has enhanced hiring effectiveness for companies with interview training and instruction on selection methodologies. He is a co-founder of Generator Group where he works with organizations on talent alignment strategies. Enrique is the principle for a research study to understand trends and best practices that will result in developing a Practical Guide for Recruiting Minority Chief Executive Officers at Public Transportation Agencies.

In 2006, he received the “40 under 40” award by the Portland Business Journal for his work and accomplishments in the Portland business and local communities. Enrique has been recognized as one of the top minority recruiters nationwide by US Black Engineer Magazine. He has also been featured in Diversity/Careers in Engineering and Information Technology magazine for his work helping Mentor Graphics build a recruiting strategy designed to hire diverse talent. Enrique has been featured or quoted in several other publications including Fortune magazine, HR magazine and the Portland Business Journal.

Enrique participated in the 1995 Olympic Festival Track & Field Team, being named a Track & Field All American while in college. Enrique teaches Human Resources Management and Staff and Employee Selection as an adjunct professor at Portland State University. He holds a B.S. in Marketing and an M.S. in Corporate and Public Communication from Seton Hall University. Additionally, Enrique serves on the boards of Big City Mountaineers and the American Public Transportation Association.



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CHRIS WAUGH

Practice Lead, IDEO


Change +

Chris Waugh is a leader of IDEO’s Consumer Experience design (CXd) practice, where he brings his expertise in innovation and human-centered design to consumer products, focusing in particular on the food and beverage industry. Whether he is working on a sports drinks or online banking, Chris uses his multidisciplinary approach to identify and answer questions such as “What’s the future of community?” and “How can we de-commoditize milk?”

Chris’ current passion involves applying design thinking to personal wellness and global sustainability, but over the years he has worked on a range of design breakthroughs for clients such as Campbell’s, Procter & Gamble, Kendall Jackson, Nike, Bosch, NatureWorks, Bank of America, Pepsi and Shimano.

Prior to IDEO, Chris worked in marketing and product innovation for Specialized Bicycles. He represented the ‘voice of the market’ on a variety of industry-leading projects, including development of technical shoes, concept shops and integration of medical design into ergonomic consumer products.

Chris holds a degree in international business from the University of Colorado. He has traveled extensively as a competitive cyclist and triathlete and is a volunteer coach for Team in Training. Born and raised in Colorado, Chris now enjoys ocean sports from his home in the small California town of Half Moon Bay.

JORDAN WILLIAMS

Manager, Digital Engagement, REI



As the manager of digital engagement at REI, Jordan is guiding the development of a new online community at REI.com. The goal: to encourage outdoor enthusiasts to share their passion and help others explore and enjoy the outdoors. Jordan also oversees the development of video and editorial content, such as how-to videos and “Expert Advice” articles, which support REI’s mission of inspiring and educating people for a lifetime of outdoor adventure and stewardship.

Prior to moving to the online team, Jordan was a marketing manager at the co-op, responsible for REI’s national advertising and seasonal strategic planning. He also led marketing and program management for membership in the co-op, the REI Visa Card, gift cards, REI Adventures and the REI Outdoor School.

Before joining REI, Jordan held a variety of roles at Red Bull North America, including director of collegiate marketing, executive producer of the Red Bull Music Academy and national event marketing manager. Jordan has also spent time in the agency world where he created experiential marketing programs for clients such as Sony Music, Mercedes Benz, Sephora and American Express. As a festival producer, Jordan produced events such as Bumbershoot, the Seattle Arts Festival and WOMAD (World of Music and Dance) USA.

Jordan holds a B.F.A. in Directing for the Stage from New York University’s Tisch School of the Arts and occasionally wonders why more people in the business world haven’t figured out that marketing is pretty much just theater with better analytics.




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Rendezvous 2009

LEE WILLS-IRVINE

Senior Manager, Human Resources and Global Workforce Inclusion, Qualcomm



As Senior Manager at Qualcomm, Lee champions the organization’s Global Workforce initiatives. In this role she oversees communications, research, scholarships, and training to ensure diversity is woven throughout Qualcomm and provides a competitive advantage to the company. Her work assisted Qualcomm in being awarded the prestigious Secretary’s Award by the Department of Labor and most recently the President’s Award for Diversity by the Urban League of San Diego County.

Lee has a passion for math and science education and is active in Qualcomm’s corporate philanthropy, spearheading Qualcomm’s and the San Diego Community’s recognition of National Engineer’s Week in 2006, and creating $1,000,000 in scholarships for local students, easing their barriers to education and developing a technology workforce for the future.

Lee is an active member of Athena San Diego. She is the past chair of the Urban League of San Diego County and has previously been on the boards of LEAD San Diego and the San Diego State University President’s Council for Diversity and Equity.

Lee has received numerous honors, including the “Women Who Mean Business” Award by the San Diego Business Journal. Lee has also been recognized by the San Diego MESA Alliance and the Society of Hispanic Professional Engineers and received the “Having It All” Award for Community Leadership and the Urban League’s “Leaders Under 40 Award.” Lee has a B.S. in Business Management and has completed Executive Education at UCLA’s Anderson School of Business.


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OIA UPDATE

Outdoor Industry Association works hard to ensure the success and growth of the outdoor industry. Our role as a trade association allows us to transform competitors into a community — one that works to solve our industry’s most pressing problems. This year has been eventful and productive for Outdoor Industry Association and The Outdoor Foundation, and we’ve made much progress on our ambitious agenda for 2009. Here are some accomplishments of the past year and areas of focus for the coming year.

GOVERNMENT AFFAIRS

The outdoor industry produces some of the most innovative products in the world that support healthy and active lifestyles. OIA works within the legislative and policy process in Washington, D.C., on behalf of the industry for open, fair and predictable trade, resulting in lower costs for outdoor businesses and consumers, and is essential for our industry’s continued innovation and economic growth. OIA is also committed to ensuring that our public lands offer high-quality recreational experiences for our customers, and OIA lobbies for increased funding for public lands.

Trade

The U.S. OUTDOOR Act

OIA, a coalition of recreational performance outerwear manufacturers and the U.S. domestic textile and apparel industry have developed legislation that reflects recent findings by the International Trade Commission (ITC) that there is no commercially viable domestic production of performance outerwear. The bill, the U.S. Optimal Use of Trade to Develop Outerwear and Outdoor Recreation (OUTDOOR) Act of 2009, will establish new classifications for “recreational performance outerwear” that will separate these specialty products from mass market garments and eliminate the disproportionately high, unnecessary tariffs assessed on them. The OUTDOOR Act was introduced in the Senate (S. 1439) and the House (H.R. 3168) on July 10, 2009.

The legislation also breaks new ground by establishing the Sustainable Textile and Apparel Research (STAR) Fund and invests STAR Fund resources in American jobs and U.S. based technology that focus on sustainable manufacturing practices through supply chain efficiencies, minimizing water and energy use, reducing waste and other initiatives that reflect the ethics of the outdoor industry.

This bill balances the often competing interests in U.S. trade policy, reduces costs for outdoor businesses, lowers prices for consumers and invests in a sustainable future.

OIA UPDATE OIA UPDATEOIA UPDATE

Affordable Footwear Act (AFA)

The Affordable Footwear Act, or AFA, is legislation that eliminates the highest and most regressive tariffs on footwear that is no longer manufactured in the United States. The legislation is supported by a broad coalition of manufacturers and retailers and was developed in close consultation with the few remaining U.S. firms producing footwear.

The AFA eliminates excessively high duties that no longer serve a purpose other than to raise the cost of shoes on hard working consumers and unfairly penalizes U.S. businesses that compete in the global market. These duties can represent as much as one-third of the retail cost yet do nothing to protect any U.S. manufacturing jobs. And while these tariffs date back to the 1930s, they have not been changed since then — despite the fact that the footwear in the bill has not been made in the United States for decades.

Much of the footwear covered by the AFA — trail runners, hiking boots and durable outdoor shoes for example — is used by Americans for recreational purposes. These high duties just make it more expensive for them to hike in the woods or walk the trails of our national parks. The AFA will make these specialty products more affordable and more accessible for many more Americans.

OIA is working to support passage of the AFA as soon as possible. The bill has attracted broad, bipartisan support in Congress and would provide immediate and widespread economic benefit upon passage.

Small Business Healthcare Reform

OIA supports Small Business Health Plans, which would allow trade associations to pool employee benefits nationally to decrease health care premiums. Under current law, states have the power to regulate health care, making it very difficult to create economical national insurance pools. In some proposals, associations could self-insure. In others, associations would be required to go through an insurance company. Self-insurance would provide the largest savings for businesses in Small Business Health Plans. A 2000 study by the Congressional Budget Office estimated that small businesses obtaining their insurance through Small Business Health Plans would save an average of 13% on reduced insurance premiums.

Recreation

Funding for Recreation on Public Lands

OIA advocates for increased federal investment in close-to-home recreation infrastructure such as neighborhood parks, hiking trails and bike paths. We are also working to ensure that a substantial portion of the $4 billion set aside for

Rendezvous 2009


Rendezvous 2009

public lands in the National Recovery and Reinvestment Act is dedicated to trails, campgrounds and habitat restoration at the Forest Service, National Park Service and Bureau of Land Management.

This fall, Congress is considering a proposal that would dedicate permanent funding of $900 million a year to the Land and Water Conservation Fund. OIA and our member companies have been vocal and strong advocates of the proposal, and we have a solid chance of making that vision a reality.

Advocating on Behalf of Human-powered Recreation on Public Lands

OIA continues to participate in the Forest Service and BLM land management planning processes to ensure that government policies on multi-use public lands preserve the availability and quality of human-powered recreation opportunities. A change in administrations gave us the opportunity last month to ask that the Department of Interior overturn the Leavitt-Norton Agreement which effectively blocked the designation of new wilderness study areas in our nation’s desert landscapes.

Forest Service Roadless Areas

Inventoried roadless areas play an especially important role in outdoor recreation: offering close-to-home backcountry landscapes that support a wide range of recreational enjoyment. OIA advocates for the explicit protection of roadless areas across the U.S. from logging, mining, road construction and building construction projects. OIA sees the urgent need to settle the controversy surrounding the legality of the 2001 Roadless Area Conservation Rule and pass legislation that will keep the nation’s wild forests pristine.

Climate Change

OIA has also been active in the debate around climate change. We have educated members of Congress about the unique impact global warming has on the outdoor activities our customers enjoy. OIA joined with Outdoor Alliance in producing a report that details specific impacts on skiing, paddling and backpacking. During this year’s Capitol Summit, we asked members of Congress to dedicate a portion of any revenues derived from a cap and trade system to public lands, and we are happy to report that the House bill contains this funding. We will be working to achieve similar success in the Senate in the next few months.

Sustainability and Fair Labor

OIA recently formed a new Sustainability and Fair Labor Advisory Council made up of industry experts. This group will guide the development of an initial Eco Index that will be released for use by companies in the outdoor industry next year.

OIA UPDATE

This index will allow outdoor industry companies to truly measure our products’ imprint on the environment. The release of the Eco Index is part of our industry’s longstanding commitment to the environment and will help inform global regulation of the way goods are produced.

Companies can get a head start now by implementing the guidelines around packaging and materials already available on the OIA website. Many companies in the industry have already made great strides by following the steps outlined as they go about how to select materials to make products and then how to package those products in a way that makes sense for the environment and consumer.

BUSINESS INTELLIGENCE

The right information at the right time is vital to thriving in today’s business environment. To give our members a competitive edge, OIA provides up-to-the-minute market intelligence to help you stay ahead of rapidly changing conditions.

OIA members have unlimited access to our research and business resources that include:

• Industry Sales Data & Analysis

• Industry Trends & Analysis

• Financial & Operational Benchmarks

• Economic Contribution Reports

• Consumer Participation Studies

• Lifestyle and Target Market Reports

• Business Best Practices

New for 2009, OIA produced the following reports and resources:

Industry Trends & Analysis

• Piper Jaffray Outdoor Industry Survey — This three-part report reveals how industry leaders view the macro economic environment and the overall health of the outdoor market.

• CEO Brief — A monthly e-newsletter designed to keep industry leaders abreast of macro trends impacting the industry.

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Consumer Participation Data

• Special Report on Camping — Produced by The Outdoor Foundation and The Coleman Company, this report details information and trends on car, backyard and RV campers in the US.

• 2009 Next Generation of Outdoor Participants Study — Produced by The Outdoor Foundation, this annual survey captures participation by Americans ages six and older in 114 outdoor activities and provides insight into evolving participation trends of the next generation of outdoor enthusiasts.

Retail Specific

• OIA Retail Financial Benchmarking Survey — Allows outdoor specialty retailers to compare gross margins, operating expenses, inventory turns and salaries with similar retailers in the industry.

• Outdoor Specialty Retail Survive and Thrive Assessment Report — Takes a qualitative pulse of the industry and provides retailers with customized feedback and suggestions for improvement on their current business practices.

• Financial Management Training — A six-part, webinar workshop that focuses on key aspects of financial management for a small business.

• Outdoor University® — Monthly Webinar workshops for retailers and sales reps focusing on business infrastructure, skill development and emerging trends and technologies.

• OIA PBS Toolkit — In anticipation of Ken Burns’s upcoming documentary on the National Parks airing in September, OIA and PBS have created a tool-kit for retailers to use to reach out to their local communities and partner with local PBS stations. The kit contains rights-released photos, logos and suggestions for local outreach designed to drive traffic to retail stores.

OIA UPDATE

BUSINESS SAVINGS

While much of the work OIA does on behalf of the outdoor industry intends to expand markets and help our members make smart business decisions, OIA also offers benefits with direct and immediate advantages to your bottom line. OIA has saved our members over $50 million over the past five years and over $8,000 per member per year, on average. Those are real dollars that can be invested back into your business. New savings this year include the following:

• Savings of up to 46% on FedEx

• Savings of 70% on less-than-truckload shipping with YRC and YRC Regional

• 8% discount on booth space at Outdoor Retailer

• Discounts of up to 79% off OfficeMax products and services

• Credit card rates as low as 1.95% with First Data

THE OUTDOOR FOUNDATION®

The recognized charitable partner of Outdoor Industry Association and more than 250 outdoor companies, The Outdoor Foundation has emerged as a top leader working with the public and private sectors to spur a massive increase in outdoor recreation, particularly among youth. Thanks to generous donor support, The Foundation and its partners are ensuring a healthier future for the outdoor community — its people, places and prospects.

The Outdoor Foundation focuses its efforts on three core areas: ground-breaking research, high-impact convening and broad-based outreach and education. Through this inter-related work, The Foundation is mobilizing a diverse coalition — from outdoor companies and public agencies to grassroots organizations and passionate individuals — to spur a mainstream movement that connects young people — of all ages — with the outdoors.

2009 Outdoor Recreation Participation Study

In September, The Foundation released its signature research project — the 2009 Outdoor Recreation Participation Report, which details Americans’ participation in outdoor activities. The much anticipated report is the only detailed study of its kind tracking American participation trends in outdoor recreation. The study captures responses from over 40,000 Americans and covers 114 different activities, making it the largest survey of its type examining participation in sports and outdoor activities. www.outdoorfoundation.org/research

OIA UPDATE

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Rendezvous 2009

Outdoor Nation

Next June, The Foundation will join the New York City Parks and Recreation Department, Backpacker magazine, and many other partners to launch Outdoor Nation — the nation’s first multi-faceted outdoor event for youth, by youth. Shaped by college students and teenage leaders from across the country — Outdoor Nation will harness the passion, energy and ideas of a new generation that realizes its power and influence and stands up for change. Spanning two days and attracting thousands of young people, the event will make the outdoors come alive through nature-based activities and competitions as well as an action-oriented, high-level outdoor summit where youth host the meetings, set the agendas and lead the conversation.

2010 OIA CALENDAR OF EVENTS

January 20 OIA Thought Leader Symposium, Salt Lake City, Utah

January 21 OIA Industry Breakfast, Salt Lake City, Utah

January 21 – 24 Outdoor Retailer Winter Market, Salt Lake City, Utah

April 20 – 22OIA Capitol Summit, Washington, D.C. (*Date Subject to Change)

July 21 OIA Thought Leader Symposium, Salt Lake City, Utah

July 22 OIA Industry Breakfast, Salt Lake City, Utah

July 22 – 25 Outdoor Retailer Summer Market, Salt Lake City, Utah

October 5 – 7 15th Annual OIA Rendezvous, Southeast USA

®Outdoor Industry Association, Outdoor University, Rendezvous and the Outdoor Industry Association logo are registered trademarks of Outdoor Industry Association

®The Outdoor Foundation and The Outdoor Foundation logo are registered trademarks of The Outdoor Foundation.

Printed on recycled paper Photos © Outdoor Industry Association except where noted. © Outdoor Industry Association, September 2009

OIA UPDATE NOTES

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