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RENDERINGS SEEING IS BELIEVING
Renderings are an increasingly popular medium for creating high-
quality images of products or environments. The increasing power of
computer graphics is enabling clients to create photorealistic images
more affordably. Changes to the space, camera angles, colors and
product details can be made more efficiently than real photos.
Full Circle has extensive rendering experience with skills to set imagery
strategy, develop style guides and create amazing imagery assets that
build an organizations’ brand and marketing efforts.
Rendering Style Guides
4
IMAGERY & RENDERINGS
Full Circle establishes a visual point of reference with example imagery and spacial descriptors
setting the visual direction for all renderings. This is developed for the target audiences and must
be consistent with the overall brand strategy to be conveyed.
Example:
• Neutral Environments
• Minimal Patterns
• Clean
• Modern
• Inviting
• Friendly
• Minimal Color Accents
• Sterile/Bare Environment
• No Clutter
• Windows
• Natural Light
5
SURFACES & WALLS
Along with example imagery, we provide textures
and finishes for complementary surfaces and walls.
6
LIGHTING & WALL ART
Depending on the client’s style guide, examples of wall art and lights
are given to be placed in the background of renderings.
7
STAGING & PROPS
To appear more realistic, staging items and intentional
props are chosen that best suit the rendering.
LightCorp
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EKO
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Symbiote
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Clear Design
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SurfaceWorks
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FULL CIRCLE MARKETING & DESIGN | 600 7TH ST. NW, SUITE 200, GRAND RAPIDS, MI 49504 | 616.301.3400 | THINKFULLCIRCLE.COM