RELIANCE 20-01-11

8/7/2019 RELIANCE 20-01-11

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PRESENTATION ONPRESENTATION ON

RELIANCE BRANDS TO RELIANCE BRANDS TOSLIP INTO FASHION WEARSLIP INTO FASHION WEAR

SUBJECT : MARKETING RESEARCHSUBJECT : MARKETING RESEARCH

CLASS : M.M.S. F.Y. 2 ND SEMESTERCLASS : M.M.S. F.Y. 2 ND SEMESTER

BY: ANUMEHA GUPTA (14)BY: ANUMEHA GUPTA (14)

POONAM GUPTA (15)POONAM GUPTA (15)

(From THE TIMES OF INDIAS TIMES BUSINESS PUBLISHED ONTHURSDAY JANUARY 13 2011 BY Samidha sharma TNN )

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8/7/2019 RELIANCE 20-01-11


RELIANCE BRANDS TO SLIP INTO FASHIONRELIANCE BRANDS TO SLIP INTO FASHIONWEARWEAR

(Article as it is ..)(Article as it is ..) Reliance Brands, a subsidiary of Reliance Brands, a subsidiary of MukeshMukesh

Ambani Ambani--led Reliance Retailled Reliance Retail, plans to make, plans to makestrategic growth capital investments instrategic growth capital investments in

India'sIndia's fashion industryfashion industry. It is looking to pick up. It is looking to pick upbetween 33% and 49% stake in highbetween 33% and 49% stake in high--street street designer enterprises as well as main street designer enterprises as well as main street fashion brands that are serious on growth.fashion brands that are serious on growth.

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Reliance Brands, spearheaded by industryReliance Brands, spearheaded by industryveteran Darshan Mehta, may invest up to Rsveteran Darshan Mehta, may invest up to Rs200 crore to back entities that are driven by200 crore to back entities that are driven by

talent as well as a business vision. "We couldtalent as well as a business vision. "We couldlook at all fashionlook at all fashion--related assets and not related assets and not necessarily startups alone," Mehta told TOI. Thenecessarily startups alone," Mehta told TOI. Thethreethree--yearyear--old company has been in discussionsold company has been in discussions

for what it calls "risk investments" in fashion andfor what it calls "risk investments" in fashion andmay cut the first deal in the course of themay cut the first deal in the course of thecalendar year.calendar year.

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"We want to partner with designers, brands and"We want to partner with designers, brands andeven interesting eeven interesting e--commerce modelscommerce modelswithwith IndiaIndia footprint as their core businessfootprint as their core business

proposition," Mehta said. "A deal will be doneproposition," Mehta said. "A deal will be doneonly when there is complete understandingonly when there is complete understandingbetween us and the entrepreneur from day one.between us and the entrepreneur from day one.There have been failed experiments in the past,"There have been failed experiments in the past,"

he added.he added.

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Reliance is not keen on taking a majorityReliance is not keen on taking a majoritycontrol but wants to part own thecontrol but wants to part own the

intellectual property in such transactions,intellectual property in such transactions,which are like PE deals in spirit. Thewhich are like PE deals in spirit. Thecompany has not set aside any specificcompany has not set aside any specificcorpus for its proposed investments.corpus for its proposed investments.

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Several Indian designers who have tapped theirSeveral Indian designers who have tapped theirhighhigh--street potential have not yet opened up tostreet potential have not yet opened up tooutside investor participation to grow in size.outside investor participation to grow in size.

And many among them are coming under And many among them are coming underpressure with the entry of international luxurypressure with the entry of international luxuryand fast fashion brands. Globally, marqueeand fast fashion brands. Globally, marqueenames including Giorgio Armani andnames including Giorgio Armani and TommyTommy

HilfigerHilfiger were backed by strategic or financialwere backed by strategic or financialinvestors in their developing years.investors in their developing years.

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Reliance BrandsReliance Brands has struck joint ventures and longhas struck joint ventures and long--termtermlicencing deals with a slew of international brandslicencing deals with a slew of international brandsincluding Diesel, Zegna, Paul & Shark and Timberland.including Diesel, Zegna, Paul & Shark and Timberland.Earlier this week, it announced a new tieEarlier this week, it announced a new tie--upup

withwith NYSENYSE listed Quiksilver, an American outdoor sportslisted Quiksilver, an American outdoor sportslifestyle brand, expanding its portfolio of internationallifestyle brand, expanding its portfolio of internationalfashion offerings. The twentyfashion offerings. The twenty--five year licensingfive year licensingagreement also gives Reliance Brands access to anotheragreement also gives Reliance Brands access to anothersporty brand Roxy, a sister brand to Quiksilver.sporty brand Roxy, a sister brand to Quiksilver.

Currently, Reliance operates 13 stores in all for the fourCurrently, Reliance operates 13 stores in all for the fourbrands in its portfolio and is expected to launch fourbrands in its portfolio and is expected to launch fourstores of stores of QuiksilverQuiksilver by end of this year.by end of this year.

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CONTENTCONTENT

INTRODUCTIONINTRODUCTION

HISTORY HISTORY

OVERVIEWOVERVIEW CONTENTCONTENT

FAQSFAQS

DEVELOPMENTS AND FUTURESDEVELOPMENTS AND FUTURES

CONCLUSIONCONCLUSION

DEMONSTRATIONDEMONSTRATION

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INTRODUCTIONINTRODUCTION

Reliance brands to slip into fashion wear.Reliance brands to slip into fashion wear.

Introduction of quiksilver womens wear.Introduction of quiksilver womens wear.

Introduction of Zegna luxury mens wear.Introduction of Zegna luxury mens wear. Introduction of new brands in IndianIntroduction of new brands in Indian

market .market .

Domestic market leadership position in itsDomestic market leadership position in itsmajor product lines and in providing amajor product lines and in providing acompetitive advantage.competitive advantage.

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HISTORY HISTORY

The Company's operations can be classified intoThe Company's operations can be classified intofour segments namely:four segments namely:

Petroleum Refining and Marketing businessPetroleum Refining and Marketing business

Petrochemicals businessPetrochemicals business

Oil and Gas Exploration & Production businessOil and Gas Exploration & Production business

OthersOthers

The Company has the largest refining capacityThe Company has the largest refining capacityat any single location.at any single location.

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HISTORY HISTORY

The Company is:The Company is:

Largest producer of Polyester Fibre andLargest producer of Polyester Fibre and

Yarn Yarn 4th largest producer of Paraxylene (PX)4th largest producer of Paraxylene (PX)

5th largest producer of Polypropylene (PP)5th largest producer of Polypropylene (PP)

7th largest producer of Purified7th largest producer of PurifiedTerephthalic Acid (PTA) and MonoTerephthalic Acid (PTA) and MonoEthylene Glycol (MEGEthylene Glycol (MEG

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OVERVIEWOVERVIEW

Reliance is everywhere, Reliance footwear,Reliance is everywhere, Reliance footwear,Reliance jewellery, Reliance fresh,Reliance jewellery, Reliance fresh,Reliance digital and the list goesReliance digital and the list goeson.....even when most of the things areon.....even when most of the things aremaking huge losses still Reliance ismaking huge losses still Reliance isentering into different domains.entering into different domains. Why enterWhy enter

something where they have no expertisesomething where they have no expertiseat all .at all .

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AGENDA AGENDA

SHOULD RELIANCE ENTER THE FASHIONSHOULD RELIANCE ENTER THE FASHION

WEAR NEW BRAND AND WILL IT SUCCEED.WEAR NEW BRAND AND WILL IT SUCCEED.

AN OVERLOOK OVER ALL BRAND RELIANCE AN OVERLOOK OVER ALL BRAND RELIANCE

LAUNCHING AND ANALYSING IT .LAUNCHING AND ANALYSING IT .

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FAQSFAQS

Que: WHAT STEPS SHOULD RELIANCEQue: WHAT STEPS SHOULD RELIANCETAKE ?TAKE ?

Ans: Strategically India is one of the Ans: Strategically India is one of themarkets with the highest growth potentialmarkets with the highest growth potentialand Reliance should use the frontrunnersand Reliance should use the frontrunnersin emerging new markets.in emerging new markets.

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OPPURTUNITIES AND FUTURESOPPURTUNITIES AND FUTURES

IN WOMENS WEARIN WOMENS WEAR Launching California based QuicksilverLaunching California based Quicksilver

brand with agreement with Reliance.brand with agreement with Reliance.

International Brand .International Brand . Luxury womens fashion wear.Luxury womens fashion wear.

Good Indian market potential.Good Indian market potential.

Largest action sport fashion apparel Co.Largest action sport fashion apparel Co.

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OPPURTUNITIES AND FUTURESOPPURTUNITIES AND FUTURES

IN MENS WEARIN MENS WEAR Launching Ermenegildo Zegna MensLaunching Ermenegildo Zegna Mens

Luxury mens wear in Indian Market.Luxury mens wear in Indian Market.

5 yr 20105 yr 2010--2015 yr plan for capturing2015 yr plan for capturingmarket potential .market potential .

Joint venture between Zegna group(51%)Joint venture between Zegna group(51%)

And Reliance Brand ltd (49%) And Reliance Brand ltd (49%)

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CONCLUSIONCONCLUSION

Reliance expects best performance because of :Reliance expects best performance because of :

1.Highest growth potential1.Highest growth potential

2.Guarantee of Reliances depth knowledge of 2.Guarantee of Reliances depth knowledge of market .market .

3.Zegnas Quality and innovation .3.Zegnas Quality and innovation .

4.New blend brand of western luxury for Indian4.New blend brand of western luxury for Indianconsumer .consumer .

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THANK YOUTHANK YOU

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RELIANCE 20-01-11