We call our hotels vocoTM. It means ‘to invite’ and ‘call together’ originating

from Latin – representing our thoughtful, unstuffy and charming nature.

Our brand values

Reliably Different

We call our way of doing things Reliably Different. Combining characterful hotels with a name that

you can trust. The security of a bigger brand, without the vanilla experience. An informal attitude,

with charming touches you’ll remember long after check out.

Find out more: www.vocohotels.com

ALWAYS DEPENDABLE

We can always be relied on to provide

upscale quality.

RESPECT INDIVIDUALITY

We are sympathetic to local provenance,

place and community.

BE DISTINCTIVE

We take a distinctive approach to our design and guest experience.

Come on in

We make a good first impression with a warm welcome and simple

check-in. And then, to make it really special, we give guests a locally-

curated welcome treat.

Me time

Here to host

A distinctive identity

Our guest experience hallmarks

We add extras to our bedrooms, like super cosy bedding and luxury bathroom amenities, to encourage

our guests to take moments for themselves.

voco life

We make sure our bars and lounges are places guests want to relax

and enjoy themselves in – whether it’s for a quiet morning coffee, or

kicking off a great evening.

We add touches of charm with our memorable hallmarks. They’re easy to deliver, but hard for guests to forget.

We think the trick to being a great host is understanding what your guests want.Our guests are by and large pretty unstuffy and laid-back – so we find the right balance.

The perfect mix of easy-going but attentive service, that just lets them get on with it.

Our bold identity has been designed to flex, so it’s always sympathetic to an existing hotel’s character. We have two application systems, Bright and Bold, which use our identity in different ways

to complement different types of hotels.

BrightIdeal for heritage properties, which

suit a more delicate application.Lighter, more subtle use of colour

Fresh and openPops of intrigue with our yellow thread

BoldSuits more contemporary properties,

which can carry a more striking application.Higher contrast of light and dark

Impactful and eye-catchingYellow thread adds flair and highlights

Upscale quality, in great condition

Excellent condition, evaluated by IHG Balanced Scorecard. Room size market dependent, targeting 22sqm-30sqm gross.

Hot, good quality breakfast

Hot buffet, limited selection of a la carte items.

Premium sleep experience

Defined standards for bedding, mattress, mattress topper and linen. Blackout

curtains/blinds required. Room to comply with IHG acoustic standards.

High quality shower experience

Flow rate and temperature per IHG standards. Base min area 0.8sqm, min width 0.75m.

Showers over bath permitted if bath at least 0.7m by 1.5m. Shower head must be height adjustable & from IHG-approved supplier. Shower area must be enclosed by screen.

Genuine welcome experience

Efficient, hassle-free check in process. Warm and personal welcome.

Upscale F&B offer

Must provide hot options throughout the day and have out of hours provision. Delivery method flexible

by location. Must have bar, and barista-served coffee.

Tech friendly

Must comply with IHG Wi-Fi standards (e.g. min 5mb bandwidth speed).

Ability to charge 3 devices in guest room: extended cord USB/charge dome permitted.

Guest room target at least 42” Smart TV.

Flexible guest room lighting

Guest room lighting must achieve specified lux levels at key moments

e.g. bedside, deskside.

Fundamentals:

1 Exceptions will be considered for heritage style assets in certain locations, depending on local climate.

LOCATIONS

Major cities, heritage and destination

locations benefitting from strong IHG

enterprise delivery

PRICE POINT

Assets spanning STR ‘Upscale’ segment

BUSINESS MODEL

Managed and Franchise contracts

DEVELOPMENT MODEL

Conversions / rebrands;

Adaptive reuse/new build from late 2018

TARGET KEY COUNT

70+ keys

ROOM SIZES

Targeting 22-30sqm gross; room size market

dependent

ROOM MIX

Targeting mix of standard, premium and

suites; single rooms permitted up to max

20% of total room mix

AIR CONDITIONING

Mandated1

CONFERENCES AND MEETINGS

Not mandated

GYM FACILITIES

Not mandated

GUEST SERVICES

Concierge and valet parking not mandated

GUEST ROOM BATHROOM

Must adhere to signature quality standards (e.g. water pressure,

shower screen, height adjustable hose, aerated shower head); Shower over bath permitted

Hunter Valley (2019)Melbourne (2020)Yarra Valley (2021)

Bangkok (2021)

Edinburgh (2020)

Cardiff (open)

Gold Coast (open)

Solihull (open)Netherlands (2021)

Glasgow (2019)

Larnaca (2021)

Al Khobar (2019)Dubai (open)

Giza (2021)

Development Criteria

Oxford (2019)

Significant Signings Momentum since Launch