RELATIONSHIP

MARKETING

What Is Relationship Marketing

Relationship marketing is the process of building and maintaining long-term relationship with customers.

It involves creating a high level of customer satisfaction, value and service, thus ensuring that customers will return to the business.

Relationship marketing is now used by many businesses. Relationship marketing differs from other forms of marketing

in that it recognizes the long term value to the firm of keeping customers, as opposed to direct or "Intrusion" marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists.

What Purpose Does It Serve? To build relationships with your

customers. Relationship marketing attributes like

collaboration, loyalty and trust determine what "internal customers" say and do.

It also helps the business sustain and maintain a high level of customer service, satisfaction and customer value.