Relationship Buildingin the context of Corporate Social

Responsibility

Iytha Mallikarjunawww.believeindia.org.in

National Convention on CSR, Rambhau Mhalgi Prabodhini,

Mumbai, 16th Feb 2014

“There is a difference between a good company and a great company. A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place.“

William Clay Ford

Corporate Social Responsibility

CSR is a commitment to improve community well-being through discretionary business practices and contribution of corporate resources.

Being socially responsible means not only fulfilling legal expectations, but also going beyond compliance and investing “more” into human capital, the environment and the relations with stakeholders.

4Corporate Social Responsibility

Sustainability and Corporate Social Responsibility

Being ‘Sustainable & Socially Responsible’ means striking a balance, by adopting business strategies and activities that meet the needs of the enterprise and its stakeholders at present, while protecting, sustaining and enhancing human livelihood and the natural resources that will be needed in the future.

Environmental and Social initiatives should aim towards Sustainability from the ‘philanthropic concept’ of Corporate Social Responsibility

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Sustainability and Corporate Social Responsibility6

Sustainability

“To meet the demand of the present generation without compromising the need of the future generation”.

-World Business Council on Sustainable Development

Sustainability

“To meet the demand of the present generation without compromising the need of the future generation”.

-World Business Council on Sustainable Development

Corporate Social responsibility

It is about how companies manage the business resources to produce an overall positive impact on the society. “It’s the commitment by Business to behave ethically and contribute to the economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” -World Business Council on Sustainable Development

Corporate Social responsibility

It is about how companies manage the business resources to produce an overall positive impact on the society. “It’s the commitment by Business to behave ethically and contribute to the economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” -World Business Council on Sustainable Development

Companies Act7

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SCHEDULE VII(See sections 135)

(i) eradicating extreme hunger and poverty

(ii) promotion of education

(iii) promoting gender equality and empowering women

(iv) reducing child mortlity and improving maternal health

(v) combating human immunodeficiency virus, acquired immune deficiency syndrome , malaria and other diseases

(vi) ensuring environmental sustainability

(vii) employment enhancing vocational skills

(viii) social business projects

(ix) contribution to the Prime Minister's National Relief Fund

(x) such other matters as may be prescribed

Activities Eligible under CSR

Idea of Relation Building

VOLUNTEERS

Volunteer for a Better India

Idea of Relation Building

FAIR TRADE

Fair Trade is an alternative approach to conventional trade and is based on a partnership between producers and consumers. Fair Trade offers producers a better deal and improved terms of trade. This allows them the opportunity to improve their lives and plan for their future. Fair Trade offers consumers a powerful way to reduce poverty through their every day shopping.

12What is Fair Trade?

Fair Trade is a trading partnership based on dialogue, transparency and respect that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to and securing the rights of the marginalized producers and workers.

It is a Global Movement led by all Fair Trade Organization across the globe

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Idea of Relation Building

SOCIAL ENTERPRISES

THEY ARE USING BUSINESS TO

SOLVE A SOCIAL PROBLEM

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Social Enterprises

Social enterprise harnesses the power of the marketplace to solve critical social or environmental problems

Proliferation of social enterprises is a primary means of creating a more just and sustainable world

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Thank You