Relationship between advertising and behavior

The average person views approximately 20,000 commercials per year and about 2,000 of these are for alcoholic beverages. The

alcohol industry spent approximately $6 billion advertising

and promotion in 2005

The RebelThe Rebel

The Rebel

The Rebel

The Rebel

The Prize

The Sexpot/Bimbo

The Man Eater

The Man Eater

THE MAN EATER

The Man Eater

The Party Girl

Objectification and Dismemberment

Alcohol Advertising in Women's Magazines

• The following advertisements appeared in women's magazines.

• In each, identify the messages and images alcohol advertisers hope will appeal to girls and women.

• What stereotypes, if any, are reinforced in each ad?

• Do these ads share similar features?

• Would these ads appeal to you? Explain why or why not

Fascination is two parts sweetness, one part fire."

Fascination is two parts sweetness, one part fire."

Skyy Citrus"

Parlez Alizé"

Politically correct by day. Bacardi by night."

“Who? You INNOCENT? Anything but.”

Alcohol Advertising in Men's Magazines

• The following advertisements appeared in men's magazines.

• In each, identify the messages and images alcohol advertisers hope will appeal to boys and men.

• What stereotypes, if any, are reinforced in each ad?

• Do these ads share similar features?

• Would these ads appeal to you? Explain why or why not

"It makes you irresistible

This is the keep your eyes peeled for polar bears, where the hell are we, not on the guided tour life

Tell it over a great tasting, less filling, Miller Lite."

Here's to football."

The Big Shot

The Strong Silent Type

Jim Beam “Real Friends. Real Bourbon.”

Molson "Bubba" Ad "Oh when we get together, just me and all the lads”…"

Miller Lite "Nectar of the

Guys"• Miller Lite "Nectar of

the Guys"

Jim Beam "Real Friends. Real Bourbon."

What Alcohol Ads Say about Relationships

There's something to be said for occasions like these. Like, ‘Make that a double!’ "

Here's to the Wingman

• Each additional dollar spent on alcohol advertising raises per capitol youth drinking by 3%

• The alcohol industry spent over 28.4 million dollars on ads shown during the 15 most popular teenage televisions shows in 2003