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Relational Leadership
Building Politically Effective Relationships with StakeholdersOctober 20, 2010
A Political Effectiveness Work Group Presentation
WELCOME!OVERVIEW OF COOPERATIVE EXTENSION’S POLITICAL EFFECTIVENESS EFFORT
Dan Wilson, Professor Emeritus
•WHAT WE SAY ABOUT PE • “Doing good work” is not sufficient to build
awareness or political support • WE must take the leadership roles in building
awareness and political support for CE• Less than ½ of county offices (and many
individuals) have a strategy for communicating value of CE – building relationships with stakeholders
EXPECTATIONS OF THIS SESSION
• Questions and participatory dialog are expected
• Safe environment – what is said here stays here
• Have fun!
EVALUATION
• What are some of your “take homes” from this session?
• How could this session have been improved?• What further PE resources and training are
needed?• What should be addressed/included in CE’s
PE Action Plan?
POLITICAL EFFECTIVENESS:THE GOOD, THE BAD AND THE UGLY
Rosemary Potter, Director of Government Relations, UW Colleges and UW-Extension
Pete Kling, Community Resource Development Agent, St. Croix County
Kristine Zaballos, Editor, Cooperative Extension PublicationsPamela Seelman, Public Information Specialist, Dean’s Office
What is your definition of political effectiveness?
Political effectiveness is…
• Responsive educational programs• Strong relationships with key decision makers• Effective communications• Fiscal awareness and political sensitivity
Responsive educational programs:Have you done any of the following?
• Involved elected officials, partners, clients and friends in program planning?
• Incorporate UW system resources into program planning?
• Consider potential political impacts when planning programs?
• Other?
Strong relationships with key decision makers:Have you done any of the following?
• Developed a database of influential decision-makers and key supporters?
• Developed and maintain professional networks?• Worked to establish relationships with elected
officials beyond the Ag and Extension Committee?
• Worked with other county, state and federal agencies to establish collaborative relationships?
• Other?
Effective communications
• Developed a strategic marketing or promotions plan?
• Invite key decision makers to participate in Cooperative Extension events?
• Work with traditional and social media outlets to communicate the value of your programming?
• Know how to explain the work of your colleagues as well as your own?
• Other
Fiscal awareness and political sensitivity
• Maintain communications with people who are influential in budget development and adoption?
• Share impacts, outcomes, successes and financial benefits of your work with key decision makers?
• Seek to understand the structure and nuance of the budgeting process?
• Know who’s influential to the budget process and know what their interests are?
• Other?
THREE LEVELS OF COMMUNICATION FOR RELATIONAL LEADERSHIP
Kelly Haverkampf, Community Development Educator, Vilas County
Three Levels of Communication for Relational Leadership
Level Relationship Principle Reaction
1. Belief Credibility I believe youI don’t believe you
2. Understanding Quality of information translation
I understand youI don’t understand you
3. Agreement Values, position, politics
I agree with youI don’t agree with you
Working on Real Situations
RESPONSIVE EDUCATIONAL PROGRAMS
Eloisa Gomez, Director of the Milwaukee County Cooperative Extension OfficeKaren Nelson, Columbia County Cooperative Extension Office Department Head and 4-H Youth Development Educator
STRONG RELATIONSHIPS WITH KEY DECISION MAKERS
Kelly Haverkampf, Community Development Educator, Vilas County
Mapping your Circle of Influence
• List your regular contacts in your job or position• Are they decision makers or influencers?• What are your communication points with the
influencers?• What are their communication points with the
decision makers?• How consistent are the messages along each
communication line?
County-based Community
Development Educator
County Board
County Extension
Committee
County Department
Head
UWEX Administration
UWEX Program Leader
State Legislators
UWEX District Director
Program Participants
and Volunteers
EFFECTIVE COMMUNICATIONS
Pamela Seelman, Public Information Specialist, Dean’s Office
Effective communications are…
• Honest and open communications with decision makers about the mutual benefits of our partnership.
Communications matter!
• Engage in open and ongoing dialog• Communicate with multiple audiences • Explain the value, breadth of our programs• Share success stories, impacts and outcomes• Use evaluation tools and reports to
demonstrate accountability, program impacts
CHANGING OUR BLUEPRINT
Rosemary Potter, Director of Government Relations, UW Colleges and UW-Extension
432 N. Lake Street608 263-7678
www.uwex.uwc.edu/government/
Changing our Blueprint
•
Changing our Blueprint
•We are Resourceful
•Keep an Open Perspective•
•Continue the Conversation
Changing our Blueprint
• Make Requests
• All Perspectives Are Legitimate
• Don’t Take Things Personally
Changing our Blueprint
• “I’m a beginner at…”
• “Help me understand…”
What are your challenges, situations?
EVALUATION
• What are some of your “take homes” from this session?
• How could this session have been improved?• What further PE resources and training are
needed?• What should be addressed/included in CE’s
PE Action Plan?