REJUVENATE YOUR PERSONAL BRAND: HOW TO POLISH YOUR ONLINE IMAGE

The Honor Society of Phi Kappa Phi

August 11, 2012

Professional Workshop Summary

Strengthen your personal brand Create a memorable online profile Use LinkedIn for career development Adapt your elevator speech for online Develop a personal online marketing

strategy

Use Twitter Hashtag: #PKP2012

Strengthen your personal brand

A personal brand distinguishes you fromthe crowd by showcasing your specialtiesand expertise.

What is unique about you? What is your passion? What is your value proposition?

Strengthen your personal brand

Develop an online presence Facebook YouTube LinkedIn Twitter Pinterest Flickr Personal website Personal blog

Strengthen your personal brand

Become known as a specialist Create your own blog Link to other blogs Comment on other blogs Participate in LinkedIn group

conversations Join in Twitter chats

Create a memorable online profile

An online profile that maintainsconsistency across social networkingsites helps boost your online presence andcreditability.

Write a concise and powerful summary Include volunteer work Add skills, foreign language, projects Choose attention-grabbing words

Use LinkedIn for career development

Join the right groups Ask incisive questions on discussion

boards Comment on topics with relevant, helpful

advice Conduct polls Start a reading list – follow other reading

lists Use SlideShare app to showcase your work

Adapt your elevator speech for online

An elevator speech is a short summarythat quickly informs others about yourskills, interests and professionalbackground. Focus on others’ needs Demonstrate how you can help Articulate your value proposition

What do you do? What problems can you solve? What three core values do you have?

Develop a personal online marketing strategy

A marketing plan with objectives helpsdefine your overall goals, keeps youfocused and saves time. Commit to one hour a week Select one or two social networking sites Keep a social media content calendar Find social networking sites that like-minded people use

Resources for further reading

Deckers, E. & Lacy, K. (2010). Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. Indiana: Que Publishing.

Elad, J. (2011). LinkedIn for dummies. Hoboken, NJ: Wiley. Evans, D. (2008). Social media marketing: an hour a day. Hoboken,

NJ: Wiley. Gitomer, J. H. (2011). Social boom!: How to master business social

media. Upper Saddle River, NJ: Financial Times/Prentice Hall. Hampton, K. N., Goulet, L. S., Rainie, L., & Purcell, K. (2011, June 16).

Pew Research Center's Internet & American Life Project. Social Networking Sites and Our Lives.

Jennings, Miles. "The LinkedIn Blog » Top five reasons to use LinkedIn groups.“ (December 7, 2011) The LinkedIn Blog.

Schwawbel, D. (2009). Me 2.0: Build a Powerful Brand to Achieve Career Success. New York, NY: Kaplan