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Stand Out in a Stagnant Economy and Build Your Practice in a Digital Era

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October 25

ColumbusLive and via webcast

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6.0 total CLE hours

including 1.0 Ethics

13-203CLE

TO REGISTER

TO SAVE

Mail: OSBA CLE, P.O. Box 16562, Columbus, OH 43216-6562Phone: (800) 232-7124 or (614) 487-8585Fax: (614) 487-8808 Online: www.ohiobar.orgDoor: If you require special accommodations, please call OSBA member services at (800) 232-7124. Payment must accompany registration.Cancellation Policy: Cancellations received by 5 p.m. the business day prior

will receive the course materials in full consideration of tuition paid.

Membership: OSBA members save an average of 25 percent on CLE. If you are a nonmember, join at www.ohiobar.org/join and start saving today! oh

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way you showcase your legal talent in this interactive full-day program with the author of Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011) and

through Creative Networking and Business DevelopmentWest, 2008).

ways to reach out to their target audience on a broad scale and enlist the help of those in their network to genuinely assist them

pitfalls of technology, strategic media positioning, and dynamic networking.

Driven by the dramatic shift in the manner in which lawyers

trend toward reinventing that will propel the profession forward.

landscape and an increasingly rapid pace of legal analysis.

change and the techniques and tools they can use to revitalize their

DESCRIPTION

NATIONAL SPEAKER SERIES

Stand Out in a Stagnant Economy and Build Your Practice in a Digital Era

8:00 Registration

8:30 • Creating client opportunities in any market • A proven formula for success • Networking is dead; long live networking

10:30 Break

10:45 • Non-traditional strategies to traditional practice management • Everything you need to know about the ethics of getting

published • Supercharge your follow-up, consistent with professional

responsibility

12:00 Lunch (on your own)

1:00 wind tunnel • What lawyers can learn from success in other professions • How you can realize immediate results from social media

2:30 Break

2:45 • Audio, video and the future of the legal profession • What corporate counsel and other clients want you to know expectations • A roadmap for reinventing your law practice

4:00 Program Concludes

REGISTRATION

FEATURED SPEAKER

13-203

Oct. 24 Oct. 25oCleveland oColumbus DATES AND LOCATIONS

PAYMENT OPTIONSo Check oCredit CardPayable to: Ohio State Bar Association

o Mastercard o Visa o American ExpressAccount No.______________________________ Expiration Date______ Signature ___________________________________________________

NOT ATTENDING?

Total Amount: $___________________

Order the course book.(Payment includes 6.75 percent sales tax and $5 shipping.)

o $55 BOOK

Ari Kaplan

Networking and Business Developmenthave treasure box of marketing ideas,” and CEOs have described his new book, Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011), as “an essential guide” that “expertly showcases the multitude of opportunities the digital age has brought to the professional services market.”

Kaplan, named to the inaugural Fastcase 50, has become a leading copywriter and industry analyst in the legal community. He has been the keynote speaker for events in Australia, North America and the United Kingdom, and has shared ideas with students and professionals worldwide.In addition to being the founder of the Ari Kaplan Advisors charitable book collection through Boston University’s Intergenerational Literacy Project in Chelsea, Mass., he has served as a member of the Law Technology News Editorial Advisory Board and serves on the Board of Editors for ALM’s Marketing the Law Firm and Legal Tech.He is admitted to the bar in New York, New Jersey and Washington, D.C. He earned his J.D. from George Washington University Law School and his B.A., magna cum laude, from Boston University.

July 28.

Special OSBA CLE Attendee Announcement:

CLE IS GOING GREEN!OSBA CLE is now providing all course materials exclusively in electronic format. Seminar registrants will receive an email 48 hours prior to the course date that will include a link to a PDF of the course materials. Seminar participants are encouraged to download the materials to an eReader, laptop or mobile device for use during the seminar. Transitioning to electronic course materials will allow OSBA CLE to hold costs down, reduce its environmental footprint and provide member attendees with free unlimited access to all CLE course materials through the CLE eBook Library. Attorneys who still require hard copy materials may purchase them for an additional fee. For further details, please visit ohiobar.org/ebookfaq or call (800) 232-7124.

ohiobar.org/ebook

Pre-registration:

Walk-in registration:

Gov’t attorneys:

o $320 o $400 o $345 o $425 o $272 o $400

Member Nonmember

OHIO ATTORNEY NUMBER ADMISSION DATE

NAME

FIRM

ADDRESS

CITY STATE ZIP

EMAIL

TUITION (includes Electronic Materials only)

o $25 Hard-copy of course materials. For registrants only.

oGroup Discount:

submitted at the same time.)

WEBCAST October 25 only. To view as a webcast, go to ohiobar.org/webcasts and register. Fees match pre-registration rates above. Online registration only.

Please include email address on the line above for eBook delivery. For more information about eBook electronic materials visit ohiobar.org/ebookfaq.