YOUNG AGENTS’ CONFERENCE

2017

Norfolk Waterside Marriott Hotel & Convention Center | October 11-13, 2017

REGISTRATIONPACKET

THE INDEPENDENT AGENCY’S SURVIVAL KIT: BRANDING, MARKETING, AND ON-BOARDING STRATEGIES THAT WILL

GROW YOUR AGENCY IN A HIGHLY COMPETITIVE SPACE

WHAT YOU WILL LEARN

WHO WILL TEACH YOUChris Langille is the founder of Advisor Evolved, a web development agency focusing specifically on independent agents and advisors. Prior to launching Advisor Evolved, Chris was an independent agency owner himself for the previous 8 years, so he’s in a unique position where he speaks the language of both insurance and digital marketing. Because of his background in insurance, he understands the pain-points and unique needs of an independent agency owner as it relates to marketing, retention, and building an online brand.

This is all about showing your agency how to position itself online for success in a highly competitive space, while spending minimal time and money. Also covered will be how to on-board your new clients and condition them to be customers for life.

Takeaways: Hour 1: Branding Portion — everything from visual branding, to choosing your name, and brand consistency. Hour 2: Digital Marketing Portion — how to build a solid digital footprint that helps your agency build authority and trust with prospects and clients. Hour 3: On-boarding Portion — how to handle customers after the sale has been made, and condition them to be a customer of your agency for life

Erin Nutting is the owner of Integrity Insurance Services and Arizona Wedding Insurance. She completed school at the age of 20 decided to get into the insurance business. She is a mommy to 4 and pioneered the blog “integrity in heels” about being a business owner and mom.She opened Integrity Insurance Services in November 2014 and launched her newly branded company Arizona Wedding Insurance in 2015.This niche market was the first of it’s kind throughout the country. She is best known for her ability to brand her business and use innovative new ways to grow and of course being the i. behind Integrity.

GROWING YOUR INDEPENDENT AGENCY THROUGH NICHE DEVELOPMENT

Niche marketing has been somewhat of a buzz term in our industry for the last few years and for good reason. When done correctly, you can experience tremendous growth in your agency and differentiate yourself from competitor agencies. This session will teach you everything you need to know to get started with creating and marketing a niche for your insurance agency.

Takeaways: Hour 1: The Who, What, Why, Where, When of Creating a Niche. Hour 2: Growing Your Niche Through Strategic Marketing and Partnerships

WHAT YOU WILL LEARN

WHO WILL TEACH YOU

WHY YOU SHOULD ATTEND1. Gain a new perspective. Our speakers will offer brand new insight and fresh

ideas to help your agency rise to the top.

2. Capture energy from others. When a group of like-minded people are in the same place for the same purpose, amazing things happen.

3. Invest in yourself for your clients. Taking time to learn and grow means you are better equipped to serve them.

4. Reinforce what you know. You already know a lot about insurance; revisiting the familiar has huge benefits.

5. Give back. Not only do you gain energy from others, but others get the same from you.

6. Build your personal brand. Successful people are always learning. Be known for your willingness to grow.

7. Step out of your comfort zone. Spend a little over a day working on your busi-ness, rather than in it. You’ll thank us.

82%The location of the event matters to 82

percent of potential attendees.

For more things to do in Norfolk visit www.visitnorfolk.com

Norfolk Waterside Marriott Hotel & Convention Center

Refined luxury and stylish comfort come together brilliantly at Norfolk Waterside Marriott. Perched in the heart of the city’s charming downtown historic district, our hotel is conveniently connected to Waterside Convention Center, also just moments from the USS Wisconsin and cruises on the Spirit of Norfolk.

Reservations for the event should be made directly with Marriott reservations at 1 (800) 228-9290, (757) 627-4200 or online through www.iiav.com/events. Reservations by attendees must be received on or before Wednesday, September 27, 2017

WHERE YOU WILL STAY

91%of conference attendees say that keeping up with their profession and industry is a top reason they attend.

75% of conferene attendees reported that networking and making connections was important to them.

All statisics from Decision to Attend - Phase One by www.meetings imagined.com

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Registration Type On/Before 8/31 9/1 - 10/10 On Site 10/11 - 10/13

Young Insurance Professional $125 $140 $160IIAV Member (over age 41) $150 $165 $185Non IIAV Member (over age 41) $210 $225 $245Tradeshow Only $10 $25 $45

PLEASE NOTE: You MUST register for any course, activity, or event you would like to attend to be granted access.

Course Title/Event Time

Welcome Dinner 7:00pm-9:00pm

Wednesday, October 11th, 2017

Thursday, October 12th, 2017 Course Title/Event Time

Registration (with light breakfast) 8:30am-9:00am

The Independent Agent Survival Kit- Chris Langille 9:00am-12:00pm

Lunch 12:00-12:30pm

Growing Your Independent Agency Through Niche Development- Erin Nutting

12:30-2:30pm

Real Agency Talk: Implementation- Langille & Nutting 2:30-3:30pm

Tradeshow & Cornhole Tournament 3:30-5:30pm

Break (Catch up on email, etc.) 5:30-6:30pm

Annual Awards Dinner 6:30-8:30pm

Red Stapler Band 8:30-10:30pm

Friday, October 13th, 2017 Course Title/Event Time

Breakfast 9:00am-10:00am

IIAV Young Agents Committee Mtg. 10:00am-12:00pm

All events are included in the price of registration. Please confirm your attendance at each event by checking the boxes on the left of the form.

Young Agents’ Conference

October 11-13, 2017

Presents:

HOW YOU REGISTEROnline:Visit www.iiav.com/events to register. We recommend this method as it provides you with a quick, easy way to register for the Young Agents Annual Conferemce 2017. You will receive an email confirmation of your registration. If you need to make changes to your registration please email Jennifer at jriley@iiav.com.

Form:Submit your registration form and payment information to Jennifer Riley by EMAIL at jriley@iiav.com; by MAIL to the attention of Jennifer Riley at 8600 Mayland Dr. Henrico, VA 23294; or by FAX to the attention of Jennifer Riley at 804-747-6557.Prefix: Mr. Mrs. Ms. *Required

* First Name: ______________________________

* Last Name: ______________________________

Company Name: ___________________________

Position: _________________________________

*Phone: _(____)___________________________

*Mailing Adress: ___________________________

_________________________________________

*Email: __________________________________

*Emergency Contact Name:________________________________

*Emergency Contact Phone: _______________________________

VISA MC AMEX

Total: ___________

Expires: ____________ CVV Code: __________

Card #: ______________________________

Name on Card: _______________________________

Address on Credit Account: _____________________

____________________________________________

Signature____________________________________

Print Name: __________________________________

OR

GamblingYour Agency’s Data Won’t Get Hit?

Coverage Benefits• Members pre-qualify for enrollment*• Up to 50% off premium• No encryption requirement• Online compliance materials and support• Step-by-step procedures for compliance• Staff training programs and newsletters

• Data breach coach to help with notification• Forensic investigator, public relations expertise, and privacy counsel• Credit monitoring and credit restoration services• Notification costs outside limit of liability• Security and privacy liability

A Cyber Secure Program you can gamble on!

For more information as well as pricing, go to www.iiav.com

Independent Insurance Agents of Virginia has partnered with Arlington/Roe to offer our members an EXCLUSIVE program to help protect your agency in the event of a Data Breach. This Cyber Program is sold through IIAV’s insurance division, Virginia Finacial Services Corporation (VFSC).

Take action today by contacting:Linda Loving lloving@iiav.com

*Some restrictions apply. Agencies over $5 million in revenue, over 50% benefits or with prior losses need to be underwritten.

IIAV Young Agent of the YearRecognizes the outstanding contributions of a young agent member (under age 41 or in the insurance business less than 5 years).

How to Nominate: Write 1-2 paragraphs explaining why the person you are nominating is deserving of this award. Please include the individual’s industry contributions, association involvement, continued professional growth, agency achievements, community activities, dedication to the profession, and exceptional customer service. Nominations may be made by any IIAV member.

Please submit nominations to Carter Lyons (clyons@iiav.com) by September 1, 2017.

The winner will be announced at the 2017 Young Agents’ Conference.

IIAV Young Company Person of the YearThis award recognizes the outstanding contributions of a company member (under the age of 41 or in the insurance business less than 5 years) who sup-ports the Young Agents’ program to the fullest.

How to Nominate: Write 1-2 paragraphs explaining why the person you are nominating is deserving of this award. Please include the individual’s industry contributions, association involvement, continued professional growth, agency achievements, community activities, dedication to the profession, and exceptional customer service. Nominations may be made by any IIAV member.

Please submit nominations to Carter Lyons (clyons@iiav.com) by September 1, 2017.

The winner will be announced at the 2017 Young Agents’Conference.

IIAV 2017 AWARD NOMINATIONS

WHO ARE THE YOUNG AGENTS?Young agent are insurance professionals under the age of 41 that work with a Big “I” member agency. All company representatives, regardless of age are encouraged to interact with the future leadership of the Big “I” and the insurance world.

IIAV’S YOUNG AGENTS COMMITTEEEducation - Leadership - Serivce - Connections

IIAV’s young agents are dedicated to the areas above. Not only are they rising leaders in the industry but they aways make things fun! Join us - for more information, contact Carter Lyons, clyons@iiav.com.

Upcoming Young Agent Events:

Aug. 24 Virginia Beach Social - Commonwealth Brewing CompanySept. 13 Lunch & Learn - “Vehicle Fire and Fraud - Oh My!”Sept. 13 Cocktails for a Cause (to support Huntington’s Disease Society of America)Nov. Richmond SocialDec. 7 Holiday PartyFeb. 2018 Virginia Insurance Agents Day on the HillMar. 2018 Bowling NightMay 2018 Big “I” National Legislative ConferenceMay 2018 Walk for Wishes (to support Make-A-Wish Foundation

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