2018 Ag OutlookFREE Registration!

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Name(s)

Business Name

Address

City

Phone

Email

Registration is due March 1, 2018.

Mail: Hills Bank and Trust Company Attn: Tara Horesowsky 1401 S. Gilbert Street Iowa City, IA 52240

Phone: 319-358-2261 Email: BusinessAcademy@HillsBank.com Online: HillsBank.com/BusinessAcademy

Co-Sponsors 2018Ag Outlook

Registration

March 8, 201810:00 am - 3:30 pm

Riverside Casino & Golf Resort

(if applicable)

Member FDIC

Presented by:

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Schedule of Events

9:30 am - 10:00 am Registration

10:00 am - 11:00 am Mark Core

11:00 am - 11:15 am Break

11:15 am - 12:15 pm Keith Wiebe__________________________________

12:15 pm - 1:00 pm LunchBrandi Janssen, Iowa’s Center for Agricultural Safety and Health

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1:00 pm - 2:00 pm Paul Georgy

2:00 pm - 2:15 pm Break

2:15 pm - 3:15 pm Greg Peterson

3:15 pm - 3:30 pm Closing

Thursday, March 8, 2018

#AgOutlook2018

Paul Georgy is the co-founder of Allendale, Inc., a worldwide agricultural advisory and research firm. The firm provides agricultural commodity price research and risk management alternatives for producers, major food companies, international corporations, foreign governments, and major news vendors. Join us for Georgy’s comments on La Niña, its impact on the 2018 growing season, and how the markets could respond. Georgy will also discuss the prospects of increased US grain demand as global supplies continue to grow, and he’ll share hedge strategies you can use with your banker.

Nine billion people. That is how many people we must feed by 2050. Mark Core’s presentation will focus on “who will do the work” as we embrace that challenge. The entire agriculture chain, including manufacturing, retailers, farmers, and processors, is already being challenged on a daily basis to find the human capital to accomplish the work. What can be done to alleviate this pain? How will the challenge affect rural sociology dynamics?

Paul GeorgyAllendale, Inc.Chairman of the Board

Keith WiebeInternational Food Policy Research Institute (IFPRI)Senior Research Fellow Greg Peterson

Machinery Pete@MachineryPetewww.MachineryPete.com

Machinery Pete is the most trusted source for information about used farm equipment. Greg Peterson, known as Machinery Pete, has built a network of 1,000 regional auctioneers, 600 agriculture lenders, 2,000 implement dealers, and thousands of farmers. Peterson is the multimedia expert on used equipment values for Farm Journal Media, including print and broadcast. He will share trends in used equipment values and stories surrounding farm equipment.

Mark CoreVermeer CorporationExecutive Vice President andChief Marketing Officer

Markets and weather change on a daily basis, and policies change from year to year, but what can we say about agriculture over the longer term? This presentation will explore some of the big challenges and opportunities facing agriculture looking several decades ahead to mid-century. These include factors that will affect demand for agricultural commodities (such as changes in global population, incomes, and diets – especially in developing countries), as well as factors that will affect production (such as changes in technology and climate). Keith Wiebe will share results from recent global analyses and discuss how this kind of information can help us plan for the challenges of the future.

Vermeer and the Vermeer logo are trademarks of Vermeer Manufacturing Company in the U.S and/or other countries. © 2017 Vermeer Corporation. All Rights Reserved.

 MARK CORE Executive Vice President & Chief Marketing Officer Forage Solutions, Marketing and Lifecycle Management

VERMEER CORPORATION 1210 Vermeer Road East Pella, Iowa 50219 641-621-7615mcore@vermeer.com

Mark Core is Executive Vice President & Chief Marketing Officer at Vermeer Corporation, a global industrial and agricultural equipment company making a real impact in a progressing world. In his role, Mark oversees the company’s forage and lifecycle business units, and guides all marketing and brand activities.

As Chief Marketing Officer, Mark uses his creativity, hunger for new ideas and desire to play around in the marketing innovation sandbox to inspire a global brand, marketing and training team dedicated to deepening the company’s connection to its customers and dealers through a variety of engaging and award-winning strategies that take advantage of both traditional and emerging channels.

Mark joined Vermeer in 1996 as a manager of external training and dealer development, after starting his career at Syntex Animal Health. Since joining Vermeer, he has held numerous market-facing leadership positions.

Mark grew up on a livestock and crop farm near Pleasantville, Iowa. He graduated from Iowa State University with a bachelor of science in agricultural education. His family continues the legacy in Pleasantville with Core Farms, a nationally recognized purebred cattle operation. Mark and his wife Deb have two daughters, also active in the family farm. Beyond his own farming operations, Mark is passionate and actively involved in mentoring the next generation of marketing leaders in the agriculture and heavy equipment industries. He stays active in the agriculture industry through current or past council and board membership with the Agricultural Executive Council of the Association of Equipment Manufacturers, Farm Equipment Manufacturers Association and the Iowa Foundation of Agricultural Advancement. Mark also serves his local community as a member of the Pleasantville Community School District School Board.