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Contribute and follow the discussion about the events on Twitter: #Portada14

PROGRAM HIGHLIGHTS2014 Hispanic Advertising and Media Awards

Agenda: Hispanic Music and Entertainment Marketing Forum

Agenda: 8th Annual Hispanic Advertising and Media Conference

Their Story: 8th Annual Conference Speaker Bios

Hispanic Music and Entertainment Marketing Forum Speaker Bios

2014 Sponsors & Partners

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BRONZE SPONSORS

GOLD SPONSORS

WI-FI SPONSOR OFFICIAL WIRE SPONSOR

REGISTER AThttps://www.portada-online.com/events/hispanic-conference/register/OR CALL1-800-397-5322

8TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCE SPONSORS

SPOTLIGHT SPONSOR

B | Portada’s 2014 8th Annual Hispanic Advertising and Media Conference | www.portada-online.com #Portada14

The Science Behind InfluenceTM YuMeScience.com

Television advertising was once confined to a single box.

Today it is fragmented across multiple screens.

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Portada’s Hispanic Advertising and Media Awards reward excellency and professionalism in marketing campaigns, media properties and marketing and media professionals.

The Process: Portada’s expert audience of Marketing, Advertising and Media professionals nominate the candidates in 10 different categories during a three week nomination period. After, that they vote.

One vote per user. The most voted candidate wins!

> TOP MARKETER TO HISPANIC AUDIENCES

> TOP 2014 SOCCER MARKETING CAMPAIGN (NEW!)

> TOP HISPANIC MUSIC & ENTERTAINMENT MARKETING CAMPAIGN (NEW!)

> TOP HISPANIC ADVERTISING CAMPAIGN

> TOP CONTENT PROVIDER TO HISPANIC AUDIENCES

> TOP HISPANIC DIGITAL MEDIA INNOVATION

> TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN PLAN AND EXECUTION

> TOP HISPANIC PRINT ADVERTISING CAMPAIGN AND EXECUTION

> TOP DIGITAL MEDIA PROFESSIONAL OF THE YEAR

> TOP PRINT MEDIA PROFESSIONAL OF THE YEAR

2014 HISPANIC ADVERTISING AND MEDIA AWARD CATEGORIES

The Awards nomination and choosing process are entirely democratic. Candidates are nominated by Portada’s audience.

43 MillION Members8 MIllion Monthly Unique Visitors5 BILLION MONTHLY IMpressions

More minutes spent on mocospace MONTHLYthan all other leadinghispanic ad sources combinedhispanic ad sources combined*

*Source: Comscore Mobile Metrix Data, April 2014

D | Portada’s 2014 8th Annual Hispanic Advertising and Media Conference | www.portada-online.com #Portada14

The Hispanic Music and Entertainment Marketing Forum can be attended independently or in combination with the 8th Annual Hispanic Advertising and Media Conference. To register, go to: https://www.portada-online.com/events/hispanic-forum/register/or call 1-800-397-5322

Agenda:

SEPT.17

TIME GENERAL THEME SPEAKERS DESCRIPTION

1:15pm(Entrance Scholastic Building)

REGISTRATION

Marcos Baer,Publisher, Portada

Register and get acquainted with fellow attendees.

HISPANIC MUSIC AND ENTERTAINMENTMARKETING FORUM

1:45 pm(Auditorium Scholastic)

1:50 pm

2:30 pm

3:15 pm

4:00 pm(LobbyAuditorium )

To increase the connection between Celebrities/Brand ambas-sadors and the consumer it is crucial for marketers to really grasp all the opportunities of digital media marketing. Expert practitioners and brand marke-ters will provide actionable insights on Mobile, Online Video Marketing, Social Video, and Social Media amplification. The crucial role of bloggers and more.

The latest intelligence about the Hispa-nic music consumer. Hispanic con-sumers are a leading force in musical trends – from the actual music content to the way that new music is discovered. An exploration of the musical behaviors and spending patterns of this influential and connected demographic.

Meet the members of the star band Ba-chata Heightz and understand what the Dominican Republic rooted and urban influenced Bachata genre is all about. The source of their inspiration for their music and the relationship with their fans. Their views on the music market. Plus, listen to their popular single “Dime Porque”.

Take refreshments and snacks after all the content and music!

MODERATOR:Chet Fenster, Managing partner, director of content creation, MEC Entertainment

PANELISTS:Manny Gonzalez, Senior Director-Multicultural, Moet HennessyDaniel Villarroel, AVP, IntegratedMarketing, Multicultural,Maybelline New York Garnier-essieMarcelo Rodriguez, Managing Partner, Grupo Parada

Courtney Jones, VP Multicultural Growth and Strategy, Nielsen

INTERVIEWER: Ana Llacer, Entertainment Digital Editor, ImpreMedia

BACHATA HEIGHTZ BAND MEMBERS:Jerry Garcia (aka Jay Heightz; lead vocals),Jeffrey Cruz (aka Jru; chorus vocals), Aneudy Hernandez (aka Chino; chorus vocals), Jonathan García (aka Da Phenome-non; guitar),Diego Capellán (aka Dee Major; bass),

INTRODUCTION/OVERVIEWWhy a Hispanic Music and Enter-tainment Marketing Forum?

MAKING CELEBRITY MARKETING WORKThe crucial role of Digital and Mobile Media

A RADIOGRAPHY OF HISPANIC MUSIC AND ENTERTAINMENTCONSUMPTIONNew data and intelligence on the Hispanic music and entertainment consumer.

MUSIC GENRES HISPANICS LOVEBachata Heigthz

BREAK

#Portada14 www.portada-online.com | Portada’s 2014 8th Annual Hispanic Advertising and Media Conference | E

Agenda:

SEPT.17HISPANIC MUSIC AND ENTERTAINMENTMARKETING FORUM

Anita Grace Ad Execs

Reach top Hispanic markets of the Southwest.

LOS ANGELES CALIFORNIA

RIO GRANDE VALLEY, TEXAS

SALINAS CALIFORNIA

LAS VEGAS NEVADA

PHOENIX ARIZONA

TIME GENERAL THEME SPEAKERS DESCRIPTION

4:30 pm Non Traditional Marketing/Sponsorship has become one of the main drivers in Hispanic Music and Entertainment Marketing. Learn from major brand marketers and their media partners how to best measure ROI of non traditional marketing and the current radical chan-ges in the branded entertainment model.

Portada created two new Awardcategories : Top Hispanic Music &Entertainment Marketing Campaign and Top 2014 Soccer Marketing Campaign . Find out who the winners are!

MODERATOR: Liliana Gil, Co-Founder andManaging partner, XL Alliance

PANELISTS:Maria Rios, Director, Multicultu-ral Marketing & Media Strategy, Macy’sDaniel Salcedo,Founder and Executive Producer, The Elevator TV André V. BranchNational Account Sales VicePresident – Macy’sLancôme USACamila Suarez, VP ofEndorsements, Latin WE

PRESENTED BY:Xavier Mantilla, SVP Multicultural, IPG Mediabrand/Identityin conversation withBrand Marketer (tbd)

BRANDED ENTERTAINMENT CRU-CIAL CHANGES IN THE PARADIGM How can brands best execute campaigns and measure sponsor-ship ROI in the rapidly changing Hispanic Music and Entertainment Marketing sector.

ENTERTAINMENT AND SPORTS MARKETING AWARDS

INSIDE THE MIND OF ANINTERNET RADIO PLANNER

5:20 pm

5:30 pm

6:15 pm ADJOURNMENT

How should brand marketers and agen-cies connect with Hispanic music lovers through Internet radio buys? In what way is digital radio ad placement, and its targeting capabilities, different from a terrestrial radio buy? How can video complement a radio buy? What are the genres and formats most conducive to efficient media buys?

F | Portada’s 2014 8th Annual Hispanic Advertising and Media Conference | www.portada-online.com #Portada14

The 8th Annual Hispanic Advertising and Media Conference can be attended independently or in combination with the Hispanic Music and Entertainment Marketing Forum.To register, go to: https://www.portada-online.com/events/hispanic-conference/register/or call 1-800-397-5322

Agenda:

SEPT.18

TIME GENERAL THEME SPEAKERS DESCRIPTION

7:45 am(Entrance of Scholastic Building)

REGISTRATION

8TH ANNUAL HISPANIC ADVERTISINGAND MEDIA CONFERENCE

8:00 am (Auditorium Lobby)

8:55 am(Auditorium)

9:00 am

9:50 am

10:40 am

11:10 am(Auditorium Lobby)

Why #Portada14’s speaker roster of hand-picked group of marketing and media leaders is going to inspire you.

Fresh data and intelligence from the GFK KnowledgePanel and actionable in-sights from agency and brand marketing executives.

Learn:- How JCP obtains customer insights with a particular emphasis on the Hispa-nic segment.- How the more than 100 year old retai-ler is integrating.Hispanic marketing into its Total Marketing plan in a revolutio-nary way.- How Hispanic Customer Insights trans-late into a Marketing and Media Plan

EVENT MC:Ali Curi,President, HPNG

MODERATOR:Carlos Garcia, SVP Multicultural, GFKPANELISTS:Maria Lopez Knowles, CMO,Pulpo MediaLeonardo R. Torréss, General Manager of DishLATINO, DISH Vilma Vale-BrennanManaging Partner, Multicultural Lead, MECSteven Millerman, CEO, Prime Access

MODERATORCesar Sroka, Group Account Direc-tor, OmnicomPANELISTSAna Lucia Soto, Media Manager, JCPenneyLyris Calisto Leos, BrandMarketing Strategy, Director, JCPenney

BREAKFAST

SETTING THE STAGE

THE UNENDED QUEST HOW TO CONNECT IN- LANGUAGE OR IN- CULTURE ACROSS GENERATIONSThe latest research and practical advice on how best to connect with English-Dominant Hispanics vs Spanish-dominant and the role of in-culture communications. What works when and why.

presented by

HOW JC PENNEY MARKETS TO THE LATINA BRAND MUSE JCP is restructuring its marketing organization based on its recog-nition of the Latina consumer as a brand muse who is J C Penney’s main growth driver.

THE FUTURE OF PRINT AND DIGITAL MEDIA ACCORDING TO A MAJOR PLAYER

MORNING BREAK

Against the current, Freedom Commu-nications has bet and invested heavily on print media over the last three years. Hear from its leader what went well, what bad and why.

ON-STAGE INTERVIEWwith Aaron Kushner, CEO,Freedom Communications

INTERVIEWER:Marcos Baer, Publisher, Portada

Relax and talk to colleagues. Hear from the latest trends from the experts at the exhibitor booths.

#Portada14 www.portada-online.com | Portada’s 2014 8th Annual Hispanic Advertising and Media Conference | G

Agenda:

SEPT.18TIME GENERAL THEME SPEAKERS DESCRIPTION

8TH ANNUAL HISPANIC ADVERTISINGAND MEDIA CONFERENCE

THE DIGITAL VIDEO EXPLOSIONOne thing is sure. Digital Video is emerging as one of the main channels, if not the main in the new media ecosystem. Particularly so in the Hispanic market. How can marketers and media properties best take advantage of the online video explosion

11:40 am

12:20 pm CASE STUDY WELLPOINT’SHISPANIC HEALTH INITIATIVE

How can engagement best be measured for this relatively new channel? The hot topic of Viewability. How can social media amplify online video efforts and what role does mobile video play? Get the answers from online video experts, leading agency media directors and brand marketers.

1:00 pm LUNCH

2:30 pm(Auditorium)

HISPANIC PRINTAre Hispanic publications underre-presented in the media buying mix of national advertisers?

PORTADA MARKETING AND MEDIA AWARD CEREMONY

WHAT IS PROGRAMMATIC?Using Programmatic Media Buying to target Hispanic Audiences, What is in it?

presented by

SPEED NETWORKING

Health care reform has opened an enor-mous opportunity for health insurers to cater to the underserved Hispanic popu-lation. Learn how the largest managed health care company in the Blue Cross and Blue Shield Association tackles the opportunity.

The strong community newspaper fea-ture of Hispanic publications, can make them an efficient media for national advertisers to connect with their target audiences. So why is the share of print so low? What works and what doesn’t and why?

Portada’s audience nominated and voted for the best and brightest in 8 different categories. Now is the time to announce the winners and celebrate!

The Roadblocks of building program-matic buying in the Hispanic market. Questions that will be answered include:- What is programmatic? - How does it benefit clients and media?- Is there enough premium inventory available?- Where we are and where it’s going?- Is there enough Data to build Hispanic audiences? How are Hispanic adverti-sers embracing Programmatic?

MODERATOR Keisha Andrews-Rangel,Managing Director of nTriguePANELISTS: Monica Garaitonandia, AVP,Director of Multicultural Marketing, Brown Forman Eric Tourtel, General Manager Latin America, Ebuzzing & TeadsOrlando Zambrano, Group Marke-ting Manager, Verizon

Solomon Romano, Multicultural Marketing Strategy Director,WellPoint, Inc.

3:15 pm

3:35pm

4:30 pm(Greenhouse, 6th Floor)

5:45 pm (Rooftop Terrace, 6th Floor)

MODERATOR: Anita Grace, President, Anita Grace Ad ExecsPANELISTS:Oscar Madrid, DirectorMulticultural Marketing, VerizonIsabella Sanchez ,VP Media Inte-gration, Zubi Advertising Trevor Hansen, CEO, EPMG 360

MODERATOR: Javier Garcia, GM, U.S. Hispanic Yahoo! PANELISTS; Guillermo Abud, VP Digital Director at MediaVest, MV42 MulticulturalKarina Dobarro, VP, ManagingDirector, Multicultural BrandStrategy at Horizon MediaThird panelist: tbd

Enjoy lunch and talk to friends and fellow attendees!

Exchange information in a casual setting with dozens of major agency and brand marketing leaders at Portada’s popular speed networking tables.

After all the content and networking opportunities enjoy drinks and hors d’oeuvre while taking in breathtaking views of Manhattan’s skyline.

ROOFTOP SPOTLIGHT PARTY presented by

(Resource Center on the second floor)

H | Portada’s 2014 8th Annual Hispanic Advertising and Media Conference | www.portada-online.com #Portada14

SPEAKER BIOS 8TH ANNUAL HISPANIC ADVERTISINGAND MEDIA CONFERENCE

Guillermo AbudVP Digital Director, Mediavest Multicultural / MV42

Digital media expert with 18+ years of experience in the US Multicultural and LATAM markets and a solid industry background in Strategy, Planning/buying, Mobile, Social, Search, and Programmatic driving the Digital business for Fortune 500 companies such as Mondelez, Kraft, Coca-Cola, Heineken, P&G, Post, Kellogg’s, Samsung, Comcast, Honda, & Walmart among others. Previously was in SMG Mexico/LATAM. Started his career in the digital industry back in 1995 working for IFX Networks and Tutopia.com, Cyclelogic Mobile Solutions and TV Azteca.

Ali T. CuriPresident, Hispanic Professionals Networking Group (HPNG) Ali Curi is the founder and president of the Hispanic Professionals Networking Group (HPNG). Founded in 2003, HPNG is a networ-king and conference organization serving Latino business leaders, corporate professionals and entrepreneurs in New York and Miami. He spearheads its flagship conference, the highly acclaimed HPNG Latino Leadership Conference which first launched in 2008 in New York. Mr. Curi serves on the Board of Directors of Public Allies NY and is a contributing writer for MediaPost.

Karina DobarroVP, Managing Director, Multicultural Brand Strategy, Horizon Media

Karina is the newly appointed Multicultural Brand Strategy lead at Horizon Media responsible for the development of multicultural campaigns across our client roster. Most recently, as the Multicultural Managing Director at Mindshare, Karina managed some of their biggest clients such as Unilever, Bacardi, and Kimberly Clark. Karina brings with her great communication planning skills and a deep knowledge of the US Hispanic market and its consumers.

Monica GaraitonandiaAVP. Director of Multicultural Marketing, Brown Forman

Monica Garaitonandia is VP, Director of Multicultural Marketing at Brown Forman, a company best known for its flagship brand, Jack Daniel’s. In her current role, she has developed a multicultural marketing strategy, structure, and capability, enabling BF to capture the largest North American market growth opportunity. Previously, Garaitonandia held the positions of Director of Innova-tion, and Global Brand Director, and co-founded the company’s Hispanic Employee Resource Group. Prior to joining Brown Forman, Garaitonandia, who has more than 15 years of experience in marketing and brand management, was a Marketing Director at Bacardi U.S.A. There, she was in charge of marketing strategy for the Martini and Cordials portfolios for the North American re-gion. Garaitonandia holds an M.A. from the Johns Hopkins School of Advanced International Studies, and a B.A. from St. Joseph’s University. She is an avid world traveler who speaks five languages, and has lived and worked in Latin America and Europe.

Carlos GarciaSenior Vice President Multicultural, GfK

Mr. Garcia is an accomplished professional in both qualitative and quantitative research. After ten years of experience in Hispanic research he founded and ran Garcia Research Associates, Inc. for over twenty years. In 2011 Garcia Research was acquired by Knowledge Networks, and in 2012 Knowledge Networks was acquired by GfK. He now heads up the Multicultural Practice of GfK Consumer Experiences North America. He is Board Chair of the Valley Community Clinic and a past president of the Pomona Colle-ge Alumni Association. In 2013 he was the recipient of the Outstanding Service Award from Pomona College and the Meritorious Service award from the Marketing Research Association (MRA).

#Portada14 www.portada-online.com | Portada’s 2014 8th Annual Hispanic Advertising and Media Conference | I

SPEAKER BIOS 8TH ANNUAL HISPANIC ADVERTISINGAND MEDIA CONFERENCE

Javier GarciaGM, U.S. Hispanic, Yahoo!

Javier Garcia is a digital media executive with more than 15 years of leadership experience in the digital space working with Fortune 500 corporations and early-stage start-ups. For the past 6 years, Javier has focused on Latin America ventures at Yahoo, including Yahoo en Español, and is currently the General Manager of Yahoo U.S. Hispanic.

Javier holds an MBA from The Wharton School of Business, an MA in International Affairs from the University of Pennsylvania and a BS in Civil Engineering from Universidad de Los Andes (Colombia).

Anita GracePresident, Anita Grace Ad Execs

Anita Grace is recognized as one of the top Hispanic advertising representatives in the country. Since helping launch La Voz Arizona 14 years ago, she has grown to become the shared Hispanic National Account Representative for many leading Spanish language publications in the Southwest. Anita Grace Ad Execs represents Hispanic print/online for Gannett, Freedom, Stephens Media and AIM Media Texas. She won Digital Media Representative of the Year from Portada (2011), was a Top Hispanic Media Representative nominee (2012, 2013) and works with the National Association of Hispanic Publications.

Trevor HansenFounder and CEO, EPMG

Trevor Hansen, founder and CEO of EPMG, is the driving force behind the innovative and specialized media company that has since grown into the industry leader in reaching Multicultural consumers. Through geospatial analytics, consumer targeting and multiplatform media activation, EPMG delivers solutions that are leveraged by Fortune 500-level clients and major advertising agencies.

Aaron KushnerCEO, Freedom Communications

Aaron Kushner is co-owner and CEO of Freedom Communications — parent company of the Los Angeles Register, Orange County Register, Long Beach Register and The Press-Enterprise. The mission behind Freedom’s newspapers is to build community. Immediately after purchasing Freedom with business partner Eric Spitz in July 2012, Kushner began implementing a contrarian business model to grow newspapers by hiring 170 journalists and launching news programs to create more value for subscribers, advertisers and the community.

Lyris Calisto Leos Brand Marketing Strategy, Director, JCPenney

Lyris Leos is a customer-centric strategic brand marketer. Her diverse and fast-paced career has led to many successful tradi-tional, digital, and emerging marketing and advertising strategies across general and multicultural consumers for mega brands in Fortune companies. She joined JCPenney in 2007 and currently heads up the Company’s Hispanic Marketing efforts overseeing a comprehensive, multi-disciplinary, total market approach with strategic emphasis on their biggest growth segment. Her shopper insights and creative campaign platforms have been highlighted in Time Magazine and Ad Age. Lyris holds an MBA from The Cox School of Business at Southern Methodist University and a B.S. in Finance from the McCombs School of Business at The University of Texas at Austin.

Maria Lopez-KnowlesCMO, Pulpo Media

Pulpo Media’s Chief Marketing Officer, Maria Lopez-Knowles, is an accomplished industry leader, having received an AdColor Inno-vator Award for her groundbreaking multicultural segmentation work with English-language dominant Hispanics. Prior to Pulpo Media, Maria served as President of GlobalHue Latino. Previous to her tenure at GlobalHue, Lopez-Knowles founded and led MRM Worldwide’s (McCann Worldgroup) practice targeting the über-acculturated Hispanic via direct/digital marketing, with a keen focus on brand influencers. Her extensive career has spanned over 25+ years in general and multicultural marketing (B2C and B2B). She has worked on accounts such as Microsoft, Visa, HR Block, Verizon, MasterCard, Subway, General Electric, Diageo, and Avery Dennison (Office Products).

J | Portada’s 2014 8th Annual Hispanic Advertising and Media Conference | www.portada-online.com #Portada14

SPEAKER BIOS 8TH ANNUAL HISPANIC ADVERTISINGAND MEDIA CONFERENCE

Oscar MadridDirector, Multicultural Marketing, Verizon

Oscar Madrid, a native of El Paso, Texas, is Director of Multicultural and MDU Marketing for Verizon in Basking Ridge, NJ, over-seeing the national marketing strategy for multicultural and multi-dwelling unit consumer segments, for Verizon FiOS and other consumer products and services. He is also responsible for marketing of international premium networks. He is a 25 year veteran of the telecom industry, beginning his career with Bell Atlantic, a Verizon legacy company, in 1989. Prior to this role, Ma-drid was Associate Director for Verizon Wireless West Area in Irvine, California. There, he led the efforts for the Asian marketing launch on the west coast, as well as leading the efforts to develop the first sales associate training focusing on the Latino consu-mer, which, at the time, was adopted nationwide. Madrid has a diverse background and has held leadership positions in Customer Service, Sales, Operations and Finance.

Steven MillermanCEO, Prime Access

Steve Millerman is the CEO at Prime Access, a leading agency in multicultural health care. Steve has had significant impact on the analytics methodologies used by the health care communications industry, transforming how today’s multicultural consumer is integrated in overall marketing strategies. Prior to joining Prime Access,Steve was on the client side. He managed $30 million to $5 billion brands, most recently as head of cross cultural marketing at Novartis Pharmaceuticals, where he was also a key member of their Executive Diversity and Inclusion Council.

Keisha Andrews-RangelManaging Director of nTrigue media, LatinWorks

Keisha Andrews-Rangel is the Managing Director of nTrigue media, a division of LatinWorks. Rangel joined LatinWorks in 2004 and has served as VP of Media Strategy, growing the practice to $100 million in media billings during her nine-year tenure. Prior to joining LatinWorks, she gained Media experience at Starcom Worldwide in Chicago. Rangel is a graduate from the University of Texas at Austin, where she co-founded the Texas Media Program, which focuses on the art of media planning and buying.

Solomon Romano Multicultural Marketing Strategy Director, WellPoint, Inc.

Solomon Romano is Multicultural Marketing Director and a member of the Multicultural Marketing Strategy team at WellPoint. Solomon has 15+ years of experience in insurance and marketing. His prior roles include leading the Hispanic marketing program for Delta Dental Insurance Company, supporting the Hispanic program of Health Net of California and he held diverse marketing roles within UnitedHealthcare. Solomon is multicultural (Mexican and Chinese), a Navy veteran, and a graduate of the University of Southern California’s Marshall School of Business.

Isabella SánchezVice President of Media Integration, Zubi Advertising

As Zubi Advertising’s Vice President of Media Integration, Isabella oversees all integrated media for American Airlines, California Ford Dealers, Dunkin’ Donuts, Ford Motor Company, JP Morgan Chase, Lincoln Motor Company and Sunny D. She has over 20 years of Hispanic media experience with many of the largest advertisers in the US Hispanic market. Prior to Zubi, she was VP, Managing Director of Tapestry, a division of Starcom MediaVest Group. Previously, she served as Vice President, Director of Media Services for The Bravo Group, a member of the WPP family. Isabella Sanchez currently serves as chairperson of the Association of Hispanic Advertising Agencies (AHAA) Media Committee. In 2003, she was honored as the AHAA and Hispanicad.com “Media Planning Executive of the Year.” Isabella earned dual degrees in Journalism and Spanish Language & Literature from the Universi-ty of Maryland. She also studied at Universidad La Complutense in Madrid, Spain.

Ana Lucía SotoNational Media Manage, JCPenney

Ana Lucía Soto is JCPenney’s National Media Manager developing 360o total market strategies that touch every step of the mar-keting process, from planning to execution. As a Cross-Functional Hispanic Marketing Committee member, Ana leads JCPenney in understanding the evolving Hispanic Media landscape. She holds a Bachelors Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. Ana Lucía is now a resident at Plano, TX where she is raising a devoted “Fútbol” Fanatic son with her husband of 12 years.

#Portada14 www.portada-online.com | Portada’s 2014 8th Annual Hispanic Advertising and Media Conference | K

SPEAKER BIOS 8TH ANNUAL HISPANIC ADVERTISINGAND MEDIA CONFERENCE

Cesar SrokaGroup Account Director, OMD Multicultural

As Group Account Director of OMD Multicultural, Cesar Sroka is responsible for leading and integrating total market strategy and activation for accounts such as PepsiCo, Time Warner Cable and JCPenney. Sroka is an award-winning, bilingual and bicultural marketing leader with more than 15 years of experience in the Hispanic market encompassing strategic media planning and buying, interactive and digital marketing, direct marketing, promotions and event marketing. Prior to joining OMD, Sroka served as Senior Vice President and Group Connections Director at MediaVest / MV42 where he led the media strategy and activation for Walmart. Before that, Sroka served as Vice President and Group Media Director at Global Hue, a top multicultural advertising agency, presiding over the media strategy for the wireless and telecom lines of businesses for Verizon Communications.

Leonardo R. TorréssGeneral Manager of DishLATINO, DISH

Leonardo Torréss is the general manager for brand DishLATINO at DISH Network. Leonardo leads DishLATINO brand strategies, marketing plans and advertising campaigns. Previously, Leonardo served as brand manager at MillerCoors, focusing on US Hispanic consumers. He has also held marketing positions at The Goodyear Tire & Rubber Company and The Coca-Cola Company-Brazil Division. Leonardo attended the Pontifical Catholic University of Rio de Janeiro and holds an MBA from the Kellogg School of Management, Northwestern University. He is a native of Chile.

Eric TourtelGeneral Manager Latin America, Ebuzzing & Teads

Eric Tourtel is Ebuzzing & Teads’ General Manager for the Latin American market. Eric joined Ebuzzing & Teads in September 2013 and has since focused on developing and enhancing the company’s presence within the fast growing region alongside buil-ding partnerships with some of Latin America’s top advertisers and publishers.

Previously, MD of GoViral International, Head of Operations at WWN (World Web Network) and Head of Sales at Elmundo in Spain, Eric has extensive experience and expertise in international sales, operations and business strategy.

Vilma Vale-BrennanManaging Partner, Multicultural Lead, MEC

Vilma is the Managing Partner leading MEC’s specialized division dedicated to the US Hispanic community. MEC Bravo provides clients with a truly relevant, informative and trustworthy point of view of the Hispanic market and audiences across the US, resulting in tailored communications strategies based on in-depth knowledge of consumers. Vilma brings to MEC over 13 years of experience in creating ground-breaking strategies for many Fortune 500 clients, including Pfizer, Sony, and Frito-Lay. She is no stranger to the WPP family, as she served as Account Director for Pfizer at The Bravo Group, an integrated communications com-pany focused on the US Hispanic consumer, and Executive Director for Listerine PocketPaks at JWT where she led the team to a gold EFFIE win. Vilma also spent time at Havas Worldwide Advertising where she managed US/Mexico engagements, and PepsiCo where she worked with the global licensing team. Vilma plays a central role in providing strategic leadership to our clients AT&T, Cricket, IKEA, Campbell’s, Scotts and Marriott with a unique multicultural point of view.

Orlando ZambranoGroup Marketing Manager, Verizon

Orlando Zambrano is a seasoned manager with over 20 years of experience in advertising and marketing - specializing in consu-mer brand communications, planning, CRM and digital and social strategy development. He has balanced agency and client-side experience in senior roles catering to US general markets, multicultural markets, and global project management. His brand experience includes Verizon, Coca-Cola, McDonald’s, P&G, Kellogg’s, United Airlines, Federal Express, J&J, and Phillip Morris, among others. In his current role, Orlando is responsible for the development of the Hispanic, AA and Asian CRM and social media platforms as well as the marketing plans behind FiOS. Orlando has a BA in Rhetoric, Communications and Film from the Universi-ty of Oregon and a Graduate Certificate in Leadership Project Management from Cornell University.

L | Portada’s 2014 8th Annual Hispanic Advertising and Media Conference | www.portada-online.com #Portada14

SPEAKER BIO’S Hispanic Music andEntertainment Forum

André BranchNational Account Sales Vice President – Macy’s, Lancôme USA, L’Oréal USA – Luxe Division André Branch has nearly 20 years of business leadership experience in consumer packaged goods. He is currently the National Account Sales Vice President for Lancôme, leading the business at Macy’s. Prior to his current role, Branch held a number of lead marketing roles at L’Oréal running brands such as Ralph Lauren, Stella McCartney, Diesel, and Viktor & Rolf Flowerbomb. Branch joined L’Oréal from Diageo, Plc, In his last role there, he served as Vice President, Global Marketing for Diageo Plc’s luxury spirits portfolio where he was responsible for developing and implementing global marketing strategy. Before joining Diageo, he was a Brand Manager at Kraft Foods North America. Branch earned an MBA from the Ross School of Business at the University of Michi-gan and holds a BA in Economics from the University of Maryland Baltimore County. Prior to attending the University of Michigan, he worked as a Certified Public Accountant at Deloitte & Touche, LLP.

Chet FensterManaging Partner, Director of Content Creation, MEC Entertainment

Chet Fenster leads the content practice at MEC, the global communication planning and implementation agency. Anchored in the fundamental belief that advertisers need to think more like programmers, Mr Fenster and his team have helped brands such as AT&T, Citi, Macy’s, and IKEA use content, pop culture, and social media to better communicate with consumers. Through this approach, MEC Content has developed and produced television programs for MTV, CBS, NBC, Telemundo, Univision, and A&E; in addition to digital series, mobile content, and transmedia programming with Google, Microsoft, AOL, Yahoo, and others.

Lili Gil Valletta Co-Founder & Managing Partner, XL Alliance

Lili Gil Valletta is an award-winning entrepreneur, World Economic Forum Young Global Leader and the cofounder of XL Alliance, a cross-cultural marketing firm that helps organizations turn cultural trends into profits. Prior to cofounding XL, Lili served as Glo-bal Marketing Services Director at Johnson & Johnson, where she pioneered multicultural marketing initiatives and cofounded the Hispanic Employee Resource Group HOLA. Companies Lili has impacted include Coca-Cola, Diageo, Kroger Co, Post Foods, Ralph Lauren Fragrances, Univision and Valeant Pharmaceuticals. She is a frequent news contributor to CNN en Español, Fox News, MSNBC and HLN. Her proprietary methodologies in Cultural Intelligence™ have been featured at Harvard University, Princeton University and Cornell University. She is also an active member of the Harvard Women’s Leadership Board.

Manny GonzalezSenior Director-Multicultural, Moet Hennessy Manny is a successful marketing professional and a noted expert in multicultural marketing. Manny is currently with Moet Hen-nessy USA, where he serves as Senior Director-Multicultural. Prior to this position, he served as Director-Multicultural for the company’s flagship brand, Hennessy. Manny previously served as VP of the Hispanic division of Hill Holliday. Prior to Hill Holliday, Manny was Managing Consultant with Zyman Group. Manny also worked at Diageo North America where he managed both general market and multicultural marketing for Johnnie Walker. Manny has also served as brand manager for Miller Genuine Draft.

Courtney JonesVice President, Multicultural Growth and Strategy, Nielsen

Courtney Jones currently serves as Vice President, Multicultural Growth & Strategy focused on growing Nielsen’s footprint as a leader in multicultural strategy. Prior to her current role, Courtney was responsible for managing community outreach, events, and diversity efforts with Nielsen’s Public Affairs team. She is a magna cum laude graduate of Florida A&M University where she obtained and undergraduate degree in Business Management and MBA in Marketing.

Ana LlácerEntertainment Digital Editor, ImpreMedia

Ana Llácer is an entertainment digital editor for impreMedia. She is an experienced multimedia professional with a passion for editorial products and emerging technologies. In May 2011, she graduated from Stony Brook University with a bachelor’s degree in broadcast journalism. She is originally from Valencia, Spain.

Xavier MantillaSVP Multicultural, IPG Mediabrands/Identity

Xavier Mantilla is an Advertising Executive experienced in the US Hispanic and Latin America market place. Currently he resides in NYC working across IPG MediaBrands agencies in a Multicultural leadership role. Xavier’s extensive career experience includes managing clients such as, Sony Pictures, MasterCard, Microsoft and ExxonMobil in Latin America while at UM. His previous enga-gements with Ogilvy, Starcom, Sapient, Zubi and the Vidal Partnership have allowed him to work across Latin America as well as US Hispanic in a direct management role with clients that have included American Airlines, Ford, Sprint, Olive Garden, MasterCard, Celebrity Cruises, IBM, American Express, Cisco, General Motors, Marriott, Samsung Electronics and Unilever.

#Portada14 www.portada-online.com | Portada’s 2014 8th Annual Hispanic Advertising and Media Conference | M

Maria Cristina RiosDirector, Multicultural Marketing & Media Strategy, Macy’s

Maria Cristina Rios is the National Director of Multicultural Marketing & Media Strategy for Macy’s Marketing. In this role, she leads a team that builds meaningful, consumer-facing communication and national activation strategies that target Macy’s shoppers in the Latino, Black, Asian and LGBTQ communities with the purpose of fostering brand loyalty and driving sales. With over 10 years of experience in the retail industry, Rios brings a wealth of experience in building partnerships within the Macy’s organization and externally to increase outreach to multicultural consumers. A passionate advocate for strengthening the multi-cultural customer experience at Macy’s, Maria Cristina is the recipient of the 2012 Macy’s Annual Award for Making Magic for her participation in a redesign of Macy’s Diversity advertising and for collaborating on the Brasil in-store campaign.

Marcelo RodriguezManaging Partner, Grupo Parada

Marcelo Rodriguez is the Managing Partner at Grupo Parada. As a Hispanic Marketing Consultant he assists companies in con-necting with U.S. Hispanic and Latin American Markets online. Marcelo’s strategic and detailed expertise that focuses on web metrics and marketing optimization helps clients target their ideal online Hispanic customer based on specific needs, concerns, and expectations.He is active in the New York Hispanic community and is the current Chairman of Technology Committee for Asso-ciation of Hispanic Healthcare Executives, and has served as Director of Marketing and Technology for www.JuventudEcuatoriana.org, an Ecuadorian non-profit he co-founded. Marcelo received his degree in Computer Systems Engineering and an E-commerce Certification from the Polytechnic University of Ecuador. He holds industry recognized certifications from Google and Yahoo.

Daniel SalcedoFounder and Executive Producer, The Elevator TV

Daniel Salcedo is an entertainment entrepreneur obsessed with the idea of original content for all media platforms. He has over 15 years of experience and is the founder and executive producer of The Elevator TV, a video content creator and aggregator stu-dio based in NYC. His experience ranges from TV spots, original TV series, documentaries, branded content, digital and broadcast series.

Camila SuarezVP of Branded Entertainment and Endorsements, Latin World Entertainment (LatinWE)

Camila Suarez, VP of Branded Entertainment and Endorsements at Latin World Entertainment (LatinWE), with over 12 years of experience in Integrated Marketing Communications, Shopper Marketing and Entertainment. She has worked with numerous Fortune 500 companies and agencies helping them to creatively connect with US Hispanic consumers. She is responsible for the most successful celebrity and trendsetter endorsement deals including Sofia Vergara, Cristian de la Fuente, Raul de Molina, Carlos Vives, amongst many others.

Daniel Villarroel AVP, Integrated Marketing, Multicultural, Maybelline New York-Garnier-essie

Daniel Villarroel is AVP, Integrated Marketing, Multicultural, for Maybelline New York-Garnier-essie, a consumer products division of L’Oreal USA. He offers more than 15 years of strategic marketing experience in the beauty industry. His accomplishments include driving marketing initiatives that established Garnier Fructis as a top player in the US as well as propelling the growth of all Maybelline New York and Garnier brands with the U.S. Hispanic consumer. Over the years, Villarroel was tapped to expand his responsibilities to include strategizing, creating and spearheading general market experiential marketing programs as well as developing and overseeing integrated marketing initiatives for the Maybelline New York-Garnier-essie brands.

SPEAKER BIO’S Hispanic Music andEntertainment Forum

What was a childhood dream yesterday is a fact today. It all started with a guy’s guitar, a drum, a Domi-nican güira and the influence of bachateros Anthony Santos and Raulin Rodriguez. All these elements positively impacted the lives of Jonathan and Jerry Garcia, Diego Hernandez Capellan and Aneudy Hernandez to start the journey that took them to become the journey of what today has become the band with the greatest projection in the Bachata genre: “BachataHeightz”.

The wide variety of music heard in New York City’s Washington Heights influenced these children when they were growing up and they later formed their first band known as “Masters of Mambo.” Jonathan (“Da Phenomenon”) decided to start his first band, making use of his guitarist skills and his natural leadership. His younger brother Jerry (known as “Jay“), lead vocalist and songwriter, shared the same passion for music with his brother. Their cousin Diego (“Dee Major”) is the youngest of the group and plays the bass, a vital part of the sound the band creates. The band is completed with Aneudy, better known as “Chino,” who is the chorister of the group. Aneudy grew up traveling between Washington Heights and the Dominican Republic. Bachata Heightz is the new exponent of Urban Bachata. Their music blends tropical sounds with a pinch of other sounds like Rock, Pop, Hip-Hop and R & B. The first single to promote their new album is titled “Dime Por Qué”.Dee Major (Diego Capellan) - Bajista, Jay Heightz (Jerry Garcia) -

Voz Principal, Chino (Aneudy Hernandez) - Corista, Da’ Phenomenon (Jonathan Garcia) - 1era guitarra)

BACHATA HEIGHTZ

N | Portada’s 2014 8th Annual Hispanic Advertising and Media Conference | www.portada-online.com #Portada14

Ebuzzing & Teads is a global technology group that invented the concept of ‘outstream’ video to distribute advertising at scale within all types of content (text, pictures, paywalls etc). Ebuzzing is a video ad network that works for the world’s leading brands. Ebuzzing rolls out branding, enga-gement and social campaigns across its global network of 40,000 publishers, focusing on innovative formats, contextual targeting and advanced analytics.Teads is the industry’s most advanced video SSP (Supply Side Platform). It allows premium publishers to create extensive video advertising inventory, monetize their sites using instream and outstream advertising and optimize revenues.

GfK is the trusted source of relevant market and consumer information that enables its clients to make smar-ter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

YuMe, Inc. (NYSE:YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associa-ted with delivering effective digital video advertising campaigns in today’s highly-fragmented market. www.YuMe.com

GOLD SPONSORS

BRONZE SPONSORS

DynAdmic is a private marketplace specialized in pre-rolls. Like no other, we place ads according to what the viewer is watching. Our proprietary audio recognition technology scans inventory from the main Ad Exchanges (Google AdEx, Adapt Tv, Dailymotion, SpotX, Liverail, etc) to categorize the video content and place ads only on relevant and premium videos. This allow us to ensure the best protection and targeting out there. A complete brand-safe environment (url, page and video) and an extreme granular targeting (you can target broad topics or keywords inside videos such as events, brands, celebrities, etc). Contact us at sales@dynadmic.com

MocoSpace is the leading mobile gaming community in the US, with over 35 million members! Every day, mi-llions of multi-cultural millennials come to MocoSpace to play games and make friends. Using their smartpho-nes, tablets and computers, MocoSpace members spend over one million hours combined, every day—building profiles, sharing photos and challenging high scores in social games. Some of the biggest brands in the world use MocoSpace to reach their target audience, using traditional display, stunning rich media and unique social engagements. With over 35% of members identifying as Hispanic and 98% located in the US, MocoSpace is one of the most diverse and engaged audiences in the country.

Prime Access with over 20 years of success is the only full-service advertising and marketing communications company at the intersection of health care and multicultural markets.We are uniquely positioned to help organizations navigate the rapidly changing health care and multicultural landscapes. We are Cultural Catalysts with an unparalleled reach to 18 cultures and a top multicultural health care agency. Our key differentiators are our strategy and analytics methodologies. It is our belief that census data and cultural insights are not enough to build the best business case for multicultural strategies. Cultural methodologies require a different approach relative to traditional marketing ROI. We activate multicultural capabilities beyond just consumers and go across key health care professional stakeholders. Prime Access has created and is continuing to build successful campaigns for many of the world’s largest brands and multi-cultural capabilities for corporations, and we continue to be recognized with numerous industry awards and accolades.

SPONSORS8TH ANNUAL HISPANIC ADVERTISINGAND MEDIA CONFERENCESEPTEMBER 18, 2014 NEW YORK CITY.

#Portada14 www.portada-online.com | Portada’s 2014 8th Annual Hispanic Advertising and Media Conference | O

OFFICIAL WIRE SPONSOR: WI-FI SPONSOR: NAMETAG & LANYARD SPONSOR:ATTENDEE BAG SPONSOR:

SPOTLIGHT SPONSOR:

Music is what we do, Latin is our CULTURE. Since 1999, Batanga Radio has been the leading source of strea-ming music and culture for U.S. Hispanics. Today, Batanga Radio is the most popular Latin music streaming app on all mobile devices, with millions of listeners connecting to their culture every day. Additionally, Batanga Radio is combined with thousands of entertainment content pieces to create the premier Latin entertainment digital property. Batanga Radio provides advertisers with the ability to create musical and entertainment experiences that are unique to the brand and consumer. Get U.S. Hispanics listening to you on Batanga Radio.

MEDIA PARTNERS

Asociación Mexicana de Internet

méx

ico

Media Response Group, Redan Bilingual Media, Pulpo Media

SPONSORSHISPANIC MUSIC AND ENTERTAINMENT MARKETING FORUMSEPTEMBER 17, 2014, NEW YORK CITY.

SPONSORS 8TH ANNUAL HISPANIC ADVERTISINGAND MEDIA CONFERENCE

HISPANIC ADVERTISING AND MEDIA CONFERENCE SPONSORS

ATTENDEE BAG SPONSORS:

P | Portada’s 2014 8th Annual Hispanic Advertising and Media Conference | www.portada-online.com #Portada14

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