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Table of Contents

Game Recap 3

Website 4

Official Partner 5

FanFare 6-7

Game Program 8

In-Stadium Exposure 9

Tickets & Hospitality 10-13

Thank you 14

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ORLANDO, Fla. – The Bethune-Cookman Wildcats overcame a resilient Florida A&M team 21-16 after

forcing a fumble in the waning moments of the Florida Blue Florida Classic at the Florida Citrus Bowl

Stadium. With the win, the Wildcats ended conference play undefeated, going 8-0 in the Mid Eastern

Athletic Conference and ending the regular season 9-2 overall.

Wildcat running back Isidore Jackson received the B-CU MVP award, finishing with 77 yards rushing and

a touchdown on 13 carries and 41 yards receiving. Jackson was surprised when he received the MVP

award.

“I’m not so sure it should go to me,” said Jackson after game. “My offensive line did great for me and I did

what a running back is supposed to do.”

Jackson had a season total of 992 yards rushing with at least one game left to try and reach the 1000-

yard mark, but the junior is not worried about his own stats.

“It would be a great individual accomplishment but it’s not an individual sport,” Jackson said. “I’m just

looking at [the next game] as another football game.”

For FAMU, quarterback Damien Fleming won the FAMU MVP award for the second straight year,

finishing with 166 yards passing and a touchdown. The Rattler play of the game came on third and 15 in

the fourth quarter, when Fleming scrambled under intense pressure before hooking up with Dewayne

Harvey for a 37-yard touchdown to make it a one score game.

“He’s the engine that moves that offense," said FAMU interim head coach Earl Holmes. "A lot of decisions

that he makes are about the team.“

With the win, the Wildcats were in position to earn home field advantage in the playoffs, but B-CU Head

Coach Brian Jenkins said he was going to enjoy this victory first.

“Great win for our program,” Jenkins said after the game. “ We went against a tough FAMU football team

that has had a lot of adversity in a short couple of weeks. To see those guys come out and play as hard

and resilient as they played is truly impressive.”

The game’s official attendance was 32,317. R&B artist Charlie Wilson performed during the McDonald’s

Halftime Show, putting on a memorable show for those in attendance.

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Website

• Inclusion in skyscraper rotation on main page of official FCCC website

o Website: October 1 – November 19

o Visits: 36,156

o Unique Visitors: 28,397

o Page Views: 76,079

o 25,936 visits (71.7% of total) came from state of Florida

5

Official Partner

• Tagged inclusion in all Classic print advertising as Official Partner

Poster

Flyer

6

FanFare

• One (1) 20x20 interactive space at FanFare with tent, tables, and chairs.

• Opportunity to distribute mutually agreeable materials and promotional

items

• Company logo placement/exposure at all official Classic events

o Feather banners - FanFare

• 19,181 attendees passed through FanFare

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FanFare

8

Game Program

One (1) full-page four color game program ad

7,000 game programs printed

In-Stadium Exposure

Two (2) :30 video board promotions at game

o 2nd Qtr. – 2:54 PM

o 4th Qtr. – 4:49 PM

Two (2) :15 PA announcements at game (one per half)

o 2nd Qtr. – 2:50 PM

o 3rd Qtr. – 4:06 PM

o Bonus: 4th Qtr. – 4:39 PM

Three (3) minutes of messaging on stadium LED message boards.

Bonus: LED ran with every video board spot and PA announcement.

o 1st Qtr. – 2:21 PM (1 minute)

o 2nd Qtr. – 3:05 PM (1 minute)

o 3rd Qtr. – 4:21 PM (1 minute)

o Bonus: 2nd Qtr. – 2:50 PM

o Bonus: 2nd Qtr. – 2:54 PM

o Bonus: 3rd Qtr. – 4:06 PM

o Bonus: 4th Qtr. – 4:49 PM

Two (2) minutes per quarter of logo placement (four-corner) on

stadium LED message boards

Two (2) logo placements on mezzanine banner level at stadium

9

10

Tickets & Hospitality – VIP Reception

Four (4) invitations to Kickoff Reception

Company logo placement/exposure at all Classic events

o Video Screen Signage – VIP Reception

o Total Attendance – 175

11

Tickets & Hospitality - Florida Classic Consortium Kickoff

Luncheon presented by Florida Blue

One (1) reserved table at the Florida Classic Consortium Kickoff

Luncheon

o Bonus: Four (4) additional complimentary tickets

Company logo placement/exposure at all official Classic events

o Video screen signage – Kickoff Luncheon

o Total Attendance - 550

12

Tickets & Hospitality - Florida Blue Battle of the Bands

Ten (10) tickets to the Florida Blue Battle of the Bands

o Bonus: Four (4) additional complimentary tickets to the Florida

Blue Battle of the Bands

Company logo placement/exposure at all Classic events

o Scoreboard signage – Florida Blue Battle of the Bands

o Total Attendance – 7,121

13

Tickets & Hospitality – Florida Blue Florida Classic

Fifty (50) game tickets for consumer promotions

Forty (40) game tickets

o Bonus: Four (4) additional complimentary game tickets

Eight (8) Uprights Club game tickets

Ten (10) game parking passes

o Bonus: Four (4) additional complimentary parking passes

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The Florida Classic

Consortium thanks you for

your support of the

2012 Florida Blue Florida

Classic.

We look forward to working

with you again next year.

Thank you.