Reggae Roots Festival

Opportunities for Sponsorship Summer 2014

Overview• Association with the Reggae Roots Festival will appeal to an emerging

market of fans associating with a growing influence of Reggae/Rock based bands. Sponsors of the event will in turn gain the opportunity to increase brand awareness and recognition amongst the growing sub culture.

• Being a new festival amongst a growing demographic of fans interested in this genre of music, and the artists we have signed the turnout is expected to be substantial to say the least. This being our first year we are expecting at least 50,000 fans from several different markets to attend. Creating an opportunity for you as sponsors to reach the markets effectively and in a brand new environment.

• Current sponsors include: Coca-Cola, Ipath Footwear, Verizon Wireless

History “Being a new festival we believe we have set ourselves apart from current festivals in focusing on genre of music gaining support amongst a younger crowd. In addition to this, the positivity behind Reggae music provides an environment where people can associate this positivity with not only the festival but also the sponsors incorporated.”-Dominick Bellezza (founder of Reggae Roots Festival)

Testimonials “We have decided to sponsor the Reggae Roots Festival because of the opportunity placed in front of us. That opportunity to further reach a demographic known to support our product. We also expect the turnout to produce an increase in brand recognition amongst East coast supporters of these bands and this genre of music from ages 18-30. We are confident that we do not reach this demographic as effectively as we could at this point in time. Adding Manny Santiago to our team this past summer as a skate boarder will also help bring it back to the East coast.”

- Kristin Cusic (VP of Marketing for IPath Sneakers)

“We decided to jump on board of the Reggae Roots Festival simply because any notoriety is good notoriety. We as a company like to be involved in festivals of this nature because of the increased opportunity they almost always provide. Being that this genre of music is growing, all the more reason to jump on board and reach out to its followers. We hope that they will enjoy the ‘good vibes’ our soft drink gives off as much as the peaceful and positive message Reggae music gives its listeners.”

–Joseph V. Tripodi (Executive Vice President and Chief Marketing & Commercial Officer of The Coca-Cola Company)

Demographics

Reggae Music Fans:

• Ages 18-30

• Nearly 34 million adults

• Reggae Music blossomed in the 70’s with Bob Marley and his followers, steadily increased over time and established itself amongst a younger crowd in the 80’s and 90’s with bands like Sublime.

• Express themselves through the purchase of brands like: Pacific Sunwear clothing, IPath Sneakers, Vans Sneakers.

• Active consumers of Reggae type brands and constantly participating in its positive lifestyle.

• Spend up to 50 million dollars on these related products annually.

Reggae Roots Festival ‘14

O.A.R (Of A Revolution)Sublime with Rome

Slightly StoopidRebelution

IrationFortunate Youth

Reggae Roots Dates

• Jones Beach, Wantagh, NY July 23rd

• Beldentown, CA July 26th

Markets include: Reggae Music followers 18-30, Couples, Singles, Following of specific bands (typically if they like one they know of the others)

In addition to these markets we hope to attract an international crowd as well. Canada, Japan, the UK specifically.

Reggae Roots Festival ‘14

Sponsorship Platforms• Big Bout Yah Sponsor

• Creation Stepper Sponsor• Dread or Dreadlocks Sponsor

• Beenie Sponsor

Reggae Roots FestivalBig Bout Yah Sponsor

• Exclusivity amongst other sponsors.

• Logo/Mark featured in all print, signage, ads, and collateral

• Product and Service designation

• Presence, Access, and Utilization of all hospitality suites

• Meet and Greets with Artists

• Signage on stage and at entrance/exits

• Ads in program books as well as free poster given to first 4,000 attendees

• Presence online at ReggaeRoots.net

• Branding on all official merchandise

• Radio broadcast tags and shoutouts

• Tickets to both tour stops• On site sampling and sales rights• Access to all mailing lists • PA announcements• Tags in radio broadcast

Reggae Roots FestivalCreation Stepper Sponsor

• Logo/Mark featured in select print, signage, ads, and collateral

• Presence and Access to only the East Coast site hospitality suites

• On-site signage

• Online presence at ReggaeRoots.net

• Tickets to both tour stops

• On site sampling and sales rights

• Access to all mailing lists

• PA announcements

• Select signage on stages

• Tags in select radio broadcasts

Reggae Roots FestivalDread or Dreadlocks Sponsor

• Logo/Mark featured in select signage, ads, and collateral

• Access to hospitality suites at West Coast stop

• On-site signage

• Online Presence at ReggaeRoots.net

• One time email blast

• Tags in select radio broadcast

Reggae Roots FestivalBeenie Sponsor

• Logo/Mark featured in select ads and signage

• Signage on select stages

• Online Presence at ReggaeRoots.net

• PA Announcements

Reggae Roots FestivalSocial Media Marketing

• Official Facebook and Twitter accounts to increase hype and following• Instagram for day-of recounts and recollection

• Advertising mentions for Sponsors via Social Media outlets • Featured on all of the acts personal pages to attract following

Reggae Roots FestivalOnline Marketing Efforts

• Features in various blogs: AWorldOfReggae, The Guardian and The Best of Reggae (various writers)

• Mobile Marketing via Applications (featured on most social media platforms)

Reggae Roots FestivalPrint Media Campaigns

• Article in Rolling Stone: “New Reggae Festival Takes Flight Summer ‘14”- Ryan Reed, Contributing Writer at Rolling Stone

• Print Ads featured in Relevant Magazine and Reggae Times

Reggae Roots FestivalRadio Ads

• Radio Ads on both Online Radio Stations: Pandora, Live365, TuneIn• Ads on The Joint: Reggae Music from its Roots to Today

• Traditional broadcast radio ads in designated areas for tour stops

Reggae Roots FestivalCharity Marketing

• 1/3 of our proceeds are designated to the American Cancer Society

Contact Information• For sponsorship opportunities contact:

• Dominick L. Bellezza III• Reggae Roots Festival ’14

• PO Box 567, Wantagh NY

516-745-7865

DBellezzaIII@ReggaeRoots.net