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REFRESHING
YOUR CLUB’S PUBLIC IMAGE
Charles Bruce Watterson, Rome Seven Hills Rotary
Discussion Leader
#1 Image EssentialEncourage your Club’s President and
Public Image Chairperson to develop a
PR plan and work to revitalize your
online, print, and overall look.
THINK ABOUT IT…
Who we are and how we present ourselves matters.
Brings our values to life
to ensure our actions
support our words
Establishes our voice to
reflect our distinct
character
Clarifies how we present
our offerings so people
understand what we do
and how they can
engage with us
Refreshes our visual
identity to energize our
look and feel while
celebrating our heritage
A PR Plan ensures each
club fulfills the goal
A PR PLAN…
Rotary International Calendar Including Areas of Focus Months
Updated October 2014
Effective 2015-16 Rotary Year
Month
Focus
July Undesignated
August Membership and Extension
September AOF: Basic Education and Literacy
October AOF: Economic and Community Development
November The Rotary Foundation
December AOF: Disease Prevention and Treatment
January Vocational Service
February AOF: Peace and Conflict Prevention/Resolution
March AOF: Water and Sanitation
April AOF: Maternal and Child Health
May Youth Services
June Rotary Fellowships
Is vital to the success of your
leadership plan 2015-16
Following the DaCdb Calendar is one
predictor of success
The DaCdb District and Club Calendar
LIST YOUR PR GOALS…
Wake-Up Call: Do a goal check every month to see how your PR efforts are paying off.
Pair the internet-savvy members with those who are less experienced and help them
navigate the club website. Help members register for a MY ROTARY account.
INVENTORY
ALL CLUB MATERIALS
Dust Catchers (out-of-date materials) should be stored
away…and members should be focusing on the most
current icons using Public Image toolkit materials.
Rotarians are smart, compassionate, persevering and inspiring…
Your club’s PR Plan should reinforce the following words in all forms of communication (especially in reference to member’s leadership and service):
Knowledgeable
Perceptive
Confident
ThoughtfulSincere
Engaging
PurposefulUpbeatHopeful
Visionary
Courageous
SIMPLIFY THE PR PLAN
Our Voice:
Who We Are!
PI Goals Should Always Stress
REFRESHING
Your Club’s Public Image
#2 Image EssentialUse social networking
and RI's Public Image
Resources to publicize
action-oriented service,
membership and
fund-raising efforts.
THE TOOLKIT
Why not train your brain to use the following image standards?
Arial Narrow type was
used for the official
slogans
A variety of type sizes
add synergy to the
overall look
The official blue and
gold colors added
dimension to the
otherwise flat surface
The Masterbrand
signature and Mark of
Excellence appear
prominently
The video features
members “voices”
thanking non-
Rotarians and
community leaders
for their support
STANDARDS WORK
PRE-PLAN YOUR PR APPROACH…
WHICH PHOTO WORKS BEST?
Think like a reader and a reporter! If you could only choose one that
best represents your club, which one would it be?
HINT: Look at the
foreground and
background, the use
of vivid colors, the
action/emotion, and
most importantly, the
sharp focus.
WORKS BEST IN CLUB SCRAPBOOKS
AND GRSP PROMOTIONAL MATERIALS
Pride in Programming: Kudos to our talented GRSP students who bring an
international flair as well as a heightened cultural awareness to our Georgia Rotary
family and local communities.
PREFER ACTION AND EMOTION
Don’t be afraid to layer words or the official “wheel” mark on photos of your club
in action…but please double check for readability. Content over Decoration!
VISUALS NEED VERBALS
Are your club members engaging with non-
Rotarians and partnering with other affiliates?
Let the public know!
YOUR PR SIGNATURE
#3 IMAGE ESSENTIAL
Are you promoting and defining our Core
Values – Fellowship, Integrity, Diversity,
Service and Leadership
REFRESHING
Your Club’s Public Image
A MOBILE-FIRST, CLOUD-FIRST WORLD…
Where does your club stand? How are your members touching the hearts and minds
of your community? Use social media and the PI toolkit to tell your story. Prove your
worth: Apply for a Zone Public Image Citation. It matters to your members.
#4 IMAGE ESSENTIAL
Emphasize vocational and humanitarian
service to Rotarians and non-Rotarians alike
REFRESHING
Your Club’s Public Image
Tina Hollcroft, International Service Chairperson, Eastern Hemisphere
The Rotary Club of Greene-Putnam Counties
Joanne Tolleson, District Training Coordinator
The Rotary Club of South Forsyth County
George Pirkle, Literacy Chairperson
The Rotary Club of Forsyth County
WELCOME OUR NEXT PRESENTERS
Tina Hollcroft
Joanne Tolleson George Pirkle