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Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Is The Web Working For You?
Making The Most Out Of Your Website
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
• For Those Without Websites– Provide some basic knowledge from which
you can begin to develop a valuable web presence.
• For Those Who Don’t Love Their Website– Provide you with tools and tips to improve
your website. • For Those Who Love Their Website
– Let’s Make Your Site Even Better.
Goals
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Three Areas For Web Promotion
• Looking Out– Optimizing your visibility on the web.
• SEO (Search Engine Optimization)• Traffic Building
• Looking In– Optimizing usability for your visitors.
• Designing Your Site• Featuring Your Content
• Looking All Over– Cultivate a community.– Broadcast your message.– Utilize your relationships.
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
WARNING:Technical Content Ahead
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Looking Out
Is your website visible? Basic Search Engine Optimization
For Improving Search Engine Results
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Looking Out - Google• Google gained 3%
market share from 2006 to 2007.
• Dominates search engine market.
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Looking Out – Basic SEO
• Submit your website search engines and directories.
• Use Descriptive Title Tags
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Title Tags
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Looking Out – Basic SEO
• Submit your website search engines and directories.
• Use Descriptive Title Tags• Use Your Meta Description Tag to
Your Advantage
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Meta Description Tag
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Looking Out – Basic SEO Cont.
• Image Alt Tags• Clean Up Sloppy URLs
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Sloppy URL
Nice URL
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Looking Out – Basic SEO Cont.
• Build Incoming Links– One Way Links– Reciprocal links don’t add value– Acquire one way links fast is through
the use of paid press releases (prweb.com)
– Find out who links to you by typing the following into a search engine:• Link:www.yourwebaddress.com
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Looking Out – Pay Per Click
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Looking Out – Pay Per Click• Choose Keywords • Set Budget
– Click Budget– Daily Budget
• Your ad appears based on:– Click Budget– Daily Budget– Effectiveness
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Looking In
• Does Your Web Site Look Good?• Does Your Web Site Feature Your
Best Content?• Is your most important content being
viewed?
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in printBefor
e
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print After
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
What did we do?
• Gave the site a visual identity.• Made all of the site’s content
readable by search engines.• Added news and events feature so
they could update content with regularity.
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Website Real Estate-Main Page
• Prime Real Estate– Top 400 Pixels
• Suburban Real Estate– Next 300 Pixels
• Unwanted Real Estate– More than 1000 Pixels
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in printPrime Real Estate
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in printSuburbia
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Looking In - Web Statistics
• Look at the data – Web Statistics show the following
– How many people are visiting the site?– What pages they visit when they are
there?– How many pages they visit?
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Looking All Over
• Develop an email list and send e-newsletters
• Keeps you in touch with your past, current, future clients and customers
• Breeds Familiarity• Makes it easy for recipients to visit
and pass along.
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Looking All Over• Blog Early, Often
– Adding new content creates more keyword density, turning your website up in more organic searches
– The more you update the site, the more search engine robots will visit to see what’s new
– A blog will create an rss feed that allows your users to subscribe to your updates and allows you to syndicate your content across the web.
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Looking All Over
• Develop Viral Marketing Strategies– Create videos and post them on
YouTube.– Write articles for other newsletters and
websites.– Offer a free service
Making The Most Out Of Your Websitewww.edgeonemedia.com
refreshing design, online and in print
Review• Look Out
– Optimize your site so your site is visible on the web.
• Look In– Make sure your website is optimized for
usability and marketability.• Look All Over
– Make it sticky.
