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Reframing Problems Chewing Gum

Reframing problems

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Page 1: Reframing problems

Reframing ProblemsChewing Gum

Page 2: Reframing problems

Chewing Gum – reframed as:

Alternate Adhesive something that can be used in place of

glue

Page 3: Reframing problems

Why so:

Most of us have observed that once you get chewing gum on something, it is very hard to get it removed especially clothes

and carpets

Page 4: Reframing problems

Idea:

Therefore this would not require any modifications to the current form of chewing gum - i.e. no additional cost

would be required

Page 5: Reframing problems

Execution:

Reach our intended audience and convince them to start using it for interior

decoration, enhancing garments, and more, in this innovative and cheaper way

Page 6: Reframing problems

Target Market:

household especially womengarments industry

interior decoration firms

Page 7: Reframing problems

Let me get some gum to get you started …