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ManagementManagement
Dear Colleagues,
The first signs global economic recovery are becoming apparent, and are clearly discernable in our core markets of shipping, shipbuilding and harbour & cranes. It is anticipated that the recovery will be slow, mainly due to the heavy investments made earlier that resulted in over capacity in some market segments. During these challenging times it is important to keep in mind our long term conviction that the seaborne movement of goods remains the transportation mode most likely to benefit from returning growth for the foreseeable future.
But it is also imperative that we realise that our focus
industries and our business surroundings will not be the same after this recession!
The global economic and financial systems are currently going through a profound change, as are our focus industries and customers. European shipbuilding will struggle more than ever to survive. Overcapacity and furious competition in the shipbuilding and equipment supply industries will drive production and engineering quickly to lower cost countries and closer to the customers.
The emerging markets are expected to grow quickly, but at the same time they will build up local industries with increased competence, backed by financial support and political stability.
High energy costs will force our customers to improve their processes and energy efficiency. Customers will, at the same time, expect larger broader product offerings and the willingness to take wider responsibility from their suppliers.
Some of our “mechanical” competitors try will also try to penetrate our core areas of competence, i.e. electric propulsion and automated crane drives.
These are some of the inevitable changes at work in our market place. To maintain our market leader position we must (and we will) change accordingly.
Heikki Soljama
Reflections on a changing world
Evolution,not revolutionAs the world’s largest cruise ship, RCCL’s Oasis of the Seas represents a quantum leap for the indus-try. But a closer look at the development, design and construction of this titan tells us a lot about the company and its history of innovation.
writer: Alexander Wardwell photos: Juoni Saaristo & RCCL
Try, if you can, to forget about how big it is. Not easy, when you consider that RCCL’s latest cruise ship, Oasis of the Seas, is 360 meters long and 47 meters abeam, providing enough space for 6,300 passengers. Or that it stands 65 meters above the waterline, measures 225,000 GRT and displaces 100,000 tons of water, making it the largest cruise ship ever constructed. By far.
To put it another way, if you stood the vessel upright bow-to-stern, it would dwarf New York’s Chrysler Building.
And for the moment, anyway, let’s try to ignore how much fun it would be for you and your family to take a cruise aboard the Oasis of the Seas.
Try not to imagine yourself enjoying the twostory loft suites, the climbing wall, solarium, miniature golf, a zip line, swimming pools, a water park for kids, the basketball court, spa and fitness centre, ice skating rink, twin outdoor Flowrider surf simulators, outdoor waterthemed amphitheatre, the traditional working carousel, and the dozens of shops, restaurants, and bars – including one which is mounted on hydraulics, so it can travel between decks. Oasis even has its own open-air park, which stretches almost the length of the vessel, which will support 12,000 individual plants, flowers and trees.
Instead, let’s look at Oasis of the Seas from another perspective. That is, Oasis of the Seas is certainly large and equipped to deliver a truly unique passenger experience, but the vessel tells us as much about Royal Caribbean works
as it does about cutting-edge shipbuilding. >>>
“We did not build the largest cruise ship in the world to set a record. Oasis of the Seas is large for one reason – to enable us to enrich the passenger experience.”
Harri Kulovaara, Executive Vice President, Maritime (RCCL)
Profile
In order to increase business focus in the respective business areas and to serve our customers in the best possible way,
LBU Marine and Cranes China decided to merge service with systems units. Cranes Service will therefore be merged with
Cranes Systems, and Marine Service with Marine Systems.
Zeng Tao will be responsible for the Cranes and Harbor unit and Gery Yao takes responsibility also for Marine Service.
Jianchi Chen will be responsible for Cranes New Sales, Richard Wang will continue his responsibility for operations, engineering and R&D, and James Lu will be responsible for Cranes Service.
The changes became effective from April 1st, 2010.
People
Singapore
China
Mahesh K
Zeng Tao Jianchi Chen
Mahesh K has been appointed
Operations Manager, Marine
Systems - LBU Marine & Cranes
Singapore, with effect from April 3rd,
2010.
Mahesh was earlier in LBU Marine &
Cranes as Senior Project Manager.
In the Operations Manager role,
Mahesh will report to Jostein
Bogen, LBU Manager of Marine and
Cranes Singapore.
Mahesh will continue the good work done by Tommi Lempiainen.
Tommi will start in a new position as Manager, Business
Development and Operational Excellence, CoE Propulsion
Products on March 1st. However, he will stay in Singapore until
April 30th to complete the handover. We thank Tommi for his
excellent contribution to the LBU Marine & Cranes Singapore.
Takashi Asari
Takashi Asari has been appointed as Local Business Unit (LBU) Manager for Marine and Cranes in Japan, with effect from May 1st, 2010.
Asari replaces Yuichi Adachi, who decided to pursue his career outside ABB. Asari joins BU Marine and Cranes from BU Measurement, where he was acting as the Sales Manager of Force Measurement Product Group in Japan.
In his new role, Takashi Asari will report locally to Taizo Kusakabe, PA Division Manager of ABB in Japan, and globally to Heikki Soljama, BU Manager of Marine and Cranes. Asari will be based in Tokyo, Japan.
JapanBU ManagementHeikki Soljama, Manager of Business
Unit Marine and Cranes is relocating from
Shanghai, China to Baden, Switzerland in
early April, 2010. Heikki moved to China in
March 2006.
After four years active presence and
support, Heikki is leaving LBU Marine
and Cranes China as a well established
organization that will continue its success in
one of the fastest growing marine markets
in the world.
The move to Switzerland will put Heikki in a
location where he can better look after the
entire global marine market.
Also located in Baden will be Rami Jokela,
the new Business Development Manager in
Marine and Cranes. Rami will be in his new
position by August, 2010 at the latest.
Alf Kåre Ådnanes, Technology Manager
of Business Unit Marine and Cranes is
relocating from Singapore to Rio de Janeiro,
Brazil, by August 2010 at the latest.
Brazil has become one of the most
promising markets for marine business in
recent years. It is important for BU Marine
and Cranes to expand the business in
offshore and service areas further and
secure our success in this market.
CoE Crane and Harbor System - Organization Structure Below is the organization structure and management team of CoE Crane and Harbor, valid as of April 1st, 2010.
CoE Cranes & Harbor
Functions
Operations
Fred van den Hoonaard
Sales Fredrik Johanson
Market CommunicationSales Network
MEC SwedenUno Bryfors
MEC PR ChinaTao Zeng
MEC IndiaPrakash Rao Market Segments
Container & Harbor
Bulk & Marine
Industry & Warehousing
ServiceOlle Scholin
Service Products Service Network
Business Development
Uno BryforsTechnology ManagementNew Business
Business ControlThomas Geust
Financial ReportingRisk Management
James Lu
People
US Organizational changes
US Marine Service 2010- March 15,2010
Eric Schreiber joined ABB Marine in the role of
Senior Manager, Marine Solutions, with effect from
March 15th, 2010.
Eric brings with him over 15 years of combined
experience in the Marine Industry. For the past 13
years, he worked for one of our key customers,
Royal Caribbean Cruise, LTD. His customer based
experience brings valuable insight and knowledge
on opportunities to further strengthen our customer
response and service offerings.
Eric holds a MBA from the University of Miami, School
of Business, a BS in Electrical Engineering, specializing Eric Schreiber
in Power Engineering from Northeastern University, College of
Engineering, and numerous technical and executive education
certifications.
To capitalize on the recent growth and large opportunities in
the marine industry, the following restructuring of the NA Marine
Services became effective on March 1st, 2010:
Cruise Operations Manager: Kjell Nilsson will continue in the
role of Operations Manager for the Cruise Segment. In this role, he
will focus solely on the large cruise base in North America. Kjell
has been with ABB for 26 years and has held many different roles
in service and systems.
Oil & Gas Operations Manager: Ihab Hlayel has been appointed
to the role of Operations Manager for the Oil & Gas Marine Industry. In this role, he will focus
on the large installed base of offshore equipment in the O&G segment. Ihab has been with ABB
for four years and most recently successfully started the company’s Marine Workshop on the
Houston Ship Channel.
NA Azipod Service & Marine Workshop Manager: Ruben Topete will assume the Marine Workshop
responsibility along with his NA Azipod Service Manager role. Ruben has been with ABB for 30 years
and brings a lot of service and operational expertise to the role.
Parts & Logistics Manager: Sandy Mahoney will manage the parts and repair group. In this
role, she will focus on pro-actively expanding our parts/repair offering to our marine customers.
Sandy has been with ABB for four years and played a key role in developing the parts
organization. Before that she worked for Royal Caribbean in their Supply Chain-Technical group
for six years.
Audrey Brehm VP Marine Service NA
Kjell Nilsson Operations Manager Cruise
Ihab Hlayel Operations Manager O&G
Sandy Mahoney Logistics – Parts & Repair Sales
Taydi Gutierrez Finance Manage
BD & Technical Sales Managers Lutz Thurm (Cruise) Craig Muirhead (O&G) Jarmo Lind (Azipod) Eric Schreiber (Cruise)
Organization Chart: US Marine Services 2010
Ruben Topete Azipod Service Manager
RCCL employs many experienced engineers and
technicians, which not only verify design concepts
during the development process, but contribute
valuable ideas.
ABB Marine, has supplied 41 azipods to Royal
Caribbean (including vessels and newbuildings
operated by RCCL and Celebrity Cruises) over
the past decade, acknowledges RCCL’s technical
contributions. ”It’s a true partnership,” says Jyri
Jusslin, Senior Vice President ABB Marine. “RCCL
is very demanding. They know what they want and
have good ideas on how to get there.”
CRITICAL RELIABILITy There are three fully
rotating azipods on Oasis of the Seas – a first for
both companies -- and according to Jusslin, the
reliability of these pods is critical for RCCL. “The
first azipods we provided to RCCL went two and a
half years between drydocks,” he says. “Together
with RCCL, we have pushed periods between dry
docks to five years. Our shared goal is to reach 10
years between azipod- related drydocks.”
Aasen says that the reliability of the ABB
azipods has exceeded expectations. “We have
in excess of 1.2 million running hours with ABB
and no unscheduled drydocks due to faulty
azipods,” he says. “That kind of performance
builds confidence.”
In addition to working closely with its suppliers,
Aasen says RCCL also encourages suppliers to
work together. “Managing the relationship between
owner, the yard and the hundreds of suppliers
working on any single vessel is one of the most
challenging aspects of any build, which is why
close cooperation is important,” he says. “While
coordinating suppliers is mostly the responsibility of
the yard, the owner sets the tone and we look for
suppliers who share our cooperative spirit.”
CRUISE CONTROL One area where suppliers
must work together with Royal Caribbean is in the
Above: Oasis of the Seas is equipped with three fully rotating azipods, a first for RCL. The vessel was floated in November, 2008. Below: Oasis of the Seas, during its first sea trials last summer. The vessel is scheduled to sail to Florida in November, where it will begin its maiden cruise in December.
Profile
using DP systems from his career in the offshore
industry and other RCCL vessels) suggested some
software refinements to ensure the system’s DP
was optimised for the Oasis. “There were some
functions we didn’t need and others we wanted, and
with Kongsberg’s help, we ended up with a system
which meets our requirements,” he says. “In fact,
there are elements to the DP system aboard the
Oasis which I am confident would be of interest to
the offshore industry.”
“Oasis would not be possible without
the control, flexibility and power the ABB
azipods provide.”
Captain William (”Bill”) Wright, Senior Vice President,
Marine Operations, RCCL
THE PASSENGER DECIDES This story of close
co operation is common to suppliers, both large and
small, who have enjoyed long-term relationships with
RCCL. From Wartsila which designed the vessel’s
six energy efficient diesel electric engines to Jotun
Marine which provided a unique anti-fouling coating
solution to the hull; Det Norske Veritas, a class
society which certified the vessels and provided
critical support for a number of new concepts, to
the maritime consulting company, Delta Marine.
All of RCCL’s vast network of suppliers have both
contributed – and benefitted – from their relationship
to RCCL and work on the Oasis.
“We welcome participation of our network of
suppliers, but in the end, the value of Oasis cannot
be measured by cost, size, features or innovative
design,” says Kulovaara. “After all, we did not build
the largest cruise ship in the world to set a record.
Oasis of the Seas is large for one reason – to enrich
the passenger experience.”
Profile
12
Mato Grosso
Rondonta
Mato GrossoDO Sul
Minas Gerais
Espirito Santo
Tocantins
Rio de JaneiroSao Paulo
Parana
SantaCararina
Rio GraDo Sul
Acre
Amazonas
Roraima Amapa
Para
MaranhaoCeara
Piaui
Bahia
SergipeAlagaos
Rio GrandeDo Norte
BRASILIA
ParaibaPernambuco
12
Mato Grosso
Rondonta
Mato GrossoDO Sul
Minas Gerais
Espirito Santo
Tocantins
Rio de JaneiroSao Paulo
Parana
SantaCararina
Rio GraDo Sul
Acre
Amazonas
Roraima Amapa
Para
MaranhaoCeara
Piaui
Bahia
SergipeAlagaos
Rio GrandeDo Norte
BRASILIA
ParaibaPernambuco
Overview
Main customers: Petrobras, Schahin, Petroserv and Etesco
Main shipbuilders: Estaleiro Brasfels, New - Estaleiro Rio Grande, New- Estaleiro Atlantico Sul
Estaleiro Brasfels, Angra dos Reis, Rio de Janeiro Newbuilding of OSV, AHTS and Production Platforms. Ship and rig repair.
New - Estaleiro rio Grande,Rio Grande do Sul Investment of USD 625M, operating in Q3-2009. It will be the biggest dry dock in Latin America for building of: Semi- Sub. rigs / drillships, FPSOs, oil tankers, OSV and AHTS. Ship and rig repair.
New – Estaleiro Atlantico Sul,Pernambuco Investment of USD 930M, operating in Q1-2009. The shipyard is a joint venture between Camargo Correa, Queiroz Galvao and Samsung. It will be the biggest shipyard in Southern Hemisphere for building of: Semi- Sub. rigs / Drill Ships, FPSOs,oil tankers, OSV and AHTS. Ship and rig repair.
BRAZIL — A rising star
Rio de JaneiroMarine employees: 5 direct and 3 shared resources. Main Focus: Service and New Sales for
OSVs, Drill Ships and Semi-submersibles Main Customer, add: STX Brazil Offshore SA Main Shipbuilders, add: STX Brazil Offshore SA and EISA
Feature story : Brazil
Marine offices in Braxil
Brazil is a country greatly shaped by its diverse culture and geography. The largest country in
South America in both population and area, Brazil has long been the source of important
natural resources such as timber, sugar and coffee. The culture is a thriving fusion of
Portuguese, African and indigenous Indian influences, all of which have left their mark on
Brazilian society resulting in a rich, distinct culture. Brazilian culture is known for its
hospitality, openness and colorful and rhythmic events such as Carnival.
• National Holiday: • Population: 2009 estimate 191,241,714 million
IndependenceDay, • Official language:Portuguese
7 September
1
2 Sao Paulo (Main office for ABB Brazil) Marine employees: Approx. 68 Main focus: Sales, Engineering, Project Management and Service for OSV and Stadt Drives assembly factory.
PRE-SALT BONANZA
Petrobras surprised the oil industry in November 2008 by announcing that
the Tupi field contains between 5 and 8 billion barrels of recoverable hy-
drocarbons. With another 3 to 4 billion barrels each estimated as being available from the Iara and Guara fields, these
three discoveries alone have the potential to more than double Brazil’s current proven reserves of 14 billion barrels.
The pre-salt fairway extends from Santa Catarina state to Espirito Santo in the north, and discoveries area also emerg-
ing outside the main “cluster” area of the Santos basin. The big Santos finds are located in ultra-deep waters and are
between 5000 and 7000 metres below sea level, immediately beneath the two-kilometre thick salt layer. Major play-
ers have been showing strong interest in these new finds, including BP, ExxonMobil, Chevron, Repsol YPF, Shell, and
StatoilHydro, among others. Appraising the pre-salt discoveries is such a huge task that Petrobras and its consortium
partners are in the hunt for extra rigs. So far, Petrobras has drilled 13 wells in the Santos area covered by ANP (Na-
tional Oil Agency) approved appraisal plans, but the consortium plans to go much further, drilling 30 wells and making
preparations for the first of three full-scale pilot production projects. With the pre-salt discoveries, Brazil’s consolidated
finds perhaps make it one of the most attractive oil markets in the world.