REFLECTIONS OF 2012

WITH AMUL

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50 years after it was first launched, Amul's sale figures have jumped. No other brand comes even close to it. All because a thumb-sized girl climbed on to the hoardings and put a spell on the masses

For 30 odd years the Utterly Butterly girl has managed to keep her fan following intact. So much so that the ads are now ready to enter the Guinness Book of World Records for being the longest running campaign ever. The ultimate compliment to the butter came when a British company launched a butter and called it Utterly Butterly.

It all began in 1966 when Sylvester daCunha, then the managing director of the advertising agency, ASP, clinched the account for Amul butter. The butter, which had been launched in 1945, had a staid, boring image.

Amul ads have come a long way. Where does Amul's magic actually lie? Many believe that the charm lies in the catchy lines. That we laugh because the humour is what anybody would enjoy. It is pure and simple, everyday fun.

I have made an album of them. These ads are not just a source of amusement. They make us aware of what is happening around them. In some way it’s a statement on what is happening around us

India's obsession with Sachin Tendulkar's 100th hundred- January 2012

Instability of colalition at the centre - January 2012

Restrictions on writers at the Jaipur Literature Festival - January 2012

Indian hockey team qualifies for London Olympics - Feb'12

Rahul Dravid's retirement from Test cricket - March '12

Akhilesh Yadav the youngest elected Chief Minister of UP - March 2012

Sachin Tendulkar achieving a record hundredth Century - March 2012

Controversy over Army Chief's allegation on being offered a bribe - March '12

On the occasion of 100 years of Bihar state - March 2012

Actor Amir Khan to host TV show 'Satyamev Jayate' - April 2012

Veteran cricketer Sachin Tendulkar nominated to Rajya Sabha – April '12

Bofors scandal raises its head again - April'12

60 years of Parliament - May 2012

Rupee closes at an all time low against the US Dollar - May'12

Steep price in Petrol prices- May'12

Politician jailed on corruption grounds. - May'12

Nation wide Bandh to protest against the recent hike in petrol prices. - June'12

Launch of Amul's coffee table book. - June'12

Social activist and yoga guru unite in fight against corruption - June'12

Up- comming Presidential Elections - June'12

Sania Mirza accuses AITA for using her as a 'bait' while working out a compromise on ongoing row over team selection for the Olympics-

June'12

Adarsh Housing soicety scam in Mumbai - July'12

Scientists at CERN research centre discover a new subatomic Particle –

Higgs Boson also called Gods Particle. – July'12

Cover of the latest edition of Time magazine - July'12

India Pakistan Cricket series revived after five years - July'12

Tribute to Superstar Rajesh Khanna - July'12

Pranab Mukherjee, 13th President of India - July'12

U.S. Space agency's nuclear powered rover 'Curiosity' touched down on Mars - Aug'12

Shooter Vijay Kumar winning a Silver Medal at the London Olympics - Aug.12

Sushil Kumar wins a silver for wrestling in the London Olympics - Aug'12

Saina Nehwal wins a bronze in the Badminton singles in the London Olympics Aug'12

Mary Kom wins a bronze for boxing at the Olympics - Aug'12

Indian shooter Gagan Narang wins a bronze at the Olympics - July'12

Mystery surrounds the woman in red who joined the march past of the Indian contingent at the Olympics - Aug'12

VVS Laxman announces his retirement from International Cricket- Aug'12

Latest 'Coalgate' scam - Aug'12

Tribute to Neil Armstrong - First man to land on the moon - Aug'12

Cap on SMS, FB and Twitter - Aug'12

Tribute to veteran actor AK Hangal - Aug'12

Unmukt Chand takes India to glory at the ICC Under 19 Cricket World Cup - Aug'12

Prince Harry's antics in Las Vegas. - Sept'12

Dismal performance by Sachin Tendulkar in the ongoing Test Series.-

Sept'12

Good wishes for Sachin Tendulkar to return to form -

Nov'12

Andy Murray wins the US open - Sept'12

Roger Federer wins his 7th Wimbledon title - July'12

Nadal wins a record the 7th French Open - June'12

Tribute to Dr.V. Kurien, Father of the White Revolution - Sept'12

Cartoonist arrested on sedition charges released on bail - Sept'12

Diesel price hike - Sept'12

Latest irrigation scam - Sept'12

West Indies wins the Cricket T20 World cup - Oct'12

Anti - Corruption crusade by India Against Corruption leader - Oct'12

Tribute to legendary Bollywood producer - director Yash Chopra - ‘The King of Romance' –

Oct'12

Young ministers inducted in the recent cabinet reshuffle - Oct'12

U.S. President Barack Obama elected for second term - Nov.'12

Record - setting astronaut Sunita Williams returns to Earth after 4 months in space –

Nov'12

Freedom to express our views on social networking sites- Nov'12

Ajmal Kasab finally hangs... - Nov'12

English spinner Monty Panesar bowls England to victory in the

second Test - Nov'12

Indian captain asks curators to 'doctor' pitches - Dec'12

‘Aam Aadmi’ political party formed by social activist - Nov'12

Indian Olympic Association suspended by IOC - Dec'12

Veteran actor Dilip Kumar's 90th Birthday - Dec'12

Tribute to sitar maestro Pandit Ravi Shankar - Dec'12

Neighbouring Minister’s comments on India - Dec'12

When will our women be safe... Dec’ 12

Tribute to Mrs. Molly Kurien ‘Silent lady’ of the milk revolution - Dec'12

Wish you a

Peaceful, and prosperous new year

May 2013 be the year which fulfills

your dreams and desires