METRO 3752

METRO 3752

• Refined, stylish looks with the brushed metallic finish

• Stay in touch with friends and family via SNS and IM

• The latest updates of schedules, contacts, e-mail and the news always available

SummarySummaryMETRO 3752

METRO 3752

Target Consumer & Target Consumer & NeedsNeeds

SEC A, BAge: 16-25 YearsOccupation: College Student, Young Salaried

Professional

Demographic Profile

Key Needs

Preference for a fresh & premium looking form factor and a credible brand

Multiple SIM usage out of a need to economise on Operator plans ( Data & Voice)

Frequent use of Multimedia & Internet based features

Active Online Social Life

METRO 3752

PositioningPositioning

CompetitionInternal

+ Sleeker Design+ Push Mail+ Push IM+ Native SNS+ 16GB Expandable+ 3MPCamera

+ Dual SIM Standby+ Push Mail+ Push IM+ Native SNS+ 16GB Expandable

+ Dual SIM Standby+ Push Mail+ Push IM+ Native SNS+ 16GB Expandable

+ Dual SIM Standby+ Push Mail+ Push IM+ Large 2.4”Display+ 3MP Camera

C6112Rs. 5990

S5200Rs. 4990 C3752

Rs. 4790

Nokia 7230Rs. 5714

SE SpiroRs. 4108

•Aggressive Price & Feature Set•Increase focus by delivering a feature mix of:

•C6112•S5200

Positioning Objective:Positioning Objective: Volume Objective:Volume Objective:•Replace Sales volume of C6112 & S5200

METRO 3752

Key BenefitsKey Benefits

Users do not need to compromise on stylish and comfortable design when choosing this affordable handset.

Users can run their busy family life andstill stay connected with their dearest friends.

Users will enjoy having the latest information available. Whether it is their E-mail, daily schedule, or latest news on Internet, it is always available.

Whether users want to keep their private and business phone calls separated or they travel a lot between different regions with different service providers, the Dual SIM feature is the best solution.

METRO 3752

METRO 3752

Sales Points

Product Concept

Get connected on EDGE, 850/900/1800/1900Get wider coverage with DUAL SIM standby support. Compact size : 97.9 x 49 x 16.4mm which fit in your pocket.UP your style quotient & slide to connect with smooth slider metallic design. Browse thru photos, videos, SNS etc with ease on the Large 2.4” QVGA TFT display.Capture your memories with integrated 3MP Camera.Connect to SNS sites with ease by simply clicking on Native Facebook & Twitter clients.Get instant emails(Gmail & Hotmail) with PUSH Mail via Exchange Active Sync.Experience improved pairing & 3 times faster file transfer speeds over BT 2.0 with BT 2.1.Enjoy 3D surround sound on you favorite headphones with 3.5mm ear jack with Sound Alive.Have uninterrupted conversations Up to 11 hrs with powerful 900mAh battery.

Stylish Slider design with Smartphone like features.

Smooth Slider Design, Dual SIM Standby, Large 2.4“ display, Native SNS, Push IM & Push Mail

C3752 – SpecificationsC3752 – Specifications

METRO 3752

Model Metro 3752 Nokia 7230 SE Spiro Customer Benefits

Dimension 97.9 x 49 x 16.4mm 98 x 48 x 14.8 mm 92.0 × 48.0 × 16.75 mm

Network EDGE Rx, 850/900/1800/1900 Dual SIM Standby

Quad band GSM and WCDMA 3G 850/1900/2100 EDGE 900/1800 Get wider coverage with DUAL SIM

standby support

Display 2.4” QVGA TFT 2.4" QVGA TFT 2.2" QVGA TFT Browse thru photos, videos , other apps with ease on Large 2.4" display

Camera 3MP FF 3MP 2MP Capture your memories thru integrated 3 MP camera

Battery 900 mAh (11 hrs talktime) 860mAh (5hrs talk time) (Up to 4hrs 30mins talktime) Have uninterrupted conversations upto 11hrs talk time support

Memory 40MB (Expandable up to 16GB) 45MB (Expandable up to 16GB) 5MB (Expandable up to 16GB)

Never run out of space to store rich content with 16GB microSD card support.

Phonebook/SMS 1000/1000 Dynamic 2000

Connectivity BT 2.1, USB 2.0 BT 2.1, USB 2.0 BT 2.1, USB 2.0Experience improved pairing & 3 times faster file transfer speeds over BT 2.0 with BT 2.1.

Additional Features

Push Mail Through Activesync, Push IM, Native Facebook & Twitter Clients, Samsung Apps, 3.5mm jack

Nokia Maps, Nokia Life Tools,Flashlite 3.0

3.5mm earphone jack, TrackID Music Recognition, PlayNow - Games & Music download, Native Facebook App

1.Get instant emails(Gmail & Hotmail) with PUSH Mail from Exchange Active Sync.2.Connect to SNS sites with ease by simply clicking on Native Facebook & Twitter clients.3.Be always available on mutliple messengers with mFluent messenger.

Competitive BenchmarkingCompetitive Benchmarking

METRO 3752

Specifications

• 2.4” Screen• Sleek & simple metallic design• Comfort grip in your hands• Brushed metallic finish

Consumer benefit:Up your style quotient with smooth slider metallic finish design.

Browse thru photos, SNS, etc with ease with on Large 2.4” display.

Sales PointSales PointMETRO 3752

METRO 3752

Sales PointSales Point

Specifications

•SNS : Facebook & Twitter (Native)•Push IM : mFluent client*

(supports:Yahoo, Windows Live Messenger)

•Other IMs: Gtalk & Facebook Chat

Consumer benefit:

•Connect easily by clicking on Native social networking apps of Facebook and Twitter.

•Be always available on Push instant messaging with mFluent(Gtalk & Facebook)

METRO 3752

METRO 3752

Sales PointSales Point

Specifications

• Push E-mail via Exchange Activesync• Automatic notification of new E-mail

Consumer benefit:

Get instant emails(Gmail & Hotmail) with PUSH Mail via Exchange Active Sync.

METRO 3752

METRO 3752

Sales PointSales Point

Specifications

• Dual SIM Standby: Send & receive calls

from both SIMs in standby mode

Consumer benefit:

Conveniently carry 2 SIMs and be available on both without carrying 2 phones.

Save money by choosing economic plans from different operators.

METRO 3752

METRO 3752

Additional FeaturesAdditional Features

Specifications

• 3 MP camera FF• FM Radio (Recording)• 3.5mm Ear-jack

Consumer benefit:

Capture your precious memories with integrated 3 Megapixel camera.

Use your favorite headphone with 3.5mm ear jack for a more comfortable listening experience.

METRO 3752

METRO 3752

Additional FeaturesAdditional Features

Specifications

• BT 2.1 + EDR• Samsung Kies

Consumer benefit:

Experience improved pairing & 3X faster files transfer over BT2.0 with BT 2.1.

Use Samsung Kies to help connect to laptop to organize and keep track of content.

METRO 3752

METRO 3752

Sales Talk Sales Talk (3 minutes)(3 minutes)

• Point out the stylish features of the mobile from the elegant form to the chic metallic finish as well as the

large 2.4” display.

• Have the customer handle the phone to experience the smooth sliding action and comfortable grip.

• Explain how the native applications for Facebook and Twitter fit comfortably on the mobile screen.

• Mention new & powerful feature of the Push Instant Messenger

• Explain the new addition of the Dual SIM standby and how this phone is better suited to user requirements

• Mention the strong multimedia features of Camera, BT, 16GB expandable memory, FM radio etc.

Stylish LooksStylish Looks

Stay Connected

Two Phones in OneTwo Phones in One

• Point out how the mobile is instantly updated (contacts, schedules etc), including push email via Exchange Activesync.

Stay Updated

METRO 3752

METRO 3752

StandeePoster

Bunting

Shelf Strip

Dummies

Desktop Stand

POSMPOSM

METRO 3752

AccessoriesAccessories

Battery (900mAh)Battery (900mAh) Travel Adapter User Manual 3.5mm earphones3.5mm earphones

PC Data Kit(Data Cable, CD)

PC Data Kit(Data Cable, CD) Car ChargerCar Charger

METRO 3752

METRO 3752