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1 | P a g e
Refined Market Strategy Supplement
Yavatmal
Page 2 of 102
Abbreviation
ABPF -Agri Business Promotion Facility
AES -Agri Ecological Situation
AGMARK -Agri Marketing Information Network
APMC -Agriculture Produce Market Committee
ATMA -Agricultural Technology Management Agency
BTT -Block level technology Team
CIGs -Common Interest Groups
DMI -Director of Marketing and Inspection
FAC -Farmers Advisory Committee
FCSC -Farmers Common Service Centers
FIAC -Farmers Information and Advisory Center
FIG’s -Farmer Interest Groups
HPTI -Horticulture Processing and Training Institute
MACP -Maharashtra Agriculture Competitiveness Project
MANAGE -National Institute of Agricultural Extension Management
MSS -Marketing Strategy Supplement
NFSM -National Food Security Mission
NHM -National Horticultural Mission
PA -Producer Associations
PC -Producer Company
PCN -Project Concept Note
PG -Producer Groups
PHM -Post Harvest Management
PPP -Public Private Partnership
RKVY -RashtriyKrishiVikasYojana
Page 3 of 102
Contents
Abbreviation .......................................................................................................................................... 2
Executive Summary ............................................................................................................................. 4
Introduction ............................................................................................................................................ 5
Methodology .......................................................................................................................................... 8
District Profile ...................................................................................................................................... 10
Emerging Major Crops in the district ............................................................................................... 16
Crop wise price variation for the key crops .................................................................................... 18
Farmer assessment: Post-harvest management practices ......................................................... 23
Existing marketing scenario in the district ...................................................................................... 29
Constraints in existing marketing system ....................................................................................... 36
Constraints in Market led Production .............................................................................................. 49
Recommendations ............................................................................................................................. 51
Annexure ............................................................................................................................................. 63
Page 4 of 102
Executive Summary
The overall goal of this document is to analyze relevant information that will enable the
creation of sustainable and replicable businesses for farmers groups in the district of
Yavatmal. This report aims to contribute to the already existing ‘Market Strategy
Supplement’ document developed by Vanamati and outlines the existing marketing systems
and channels in the district along with analyzing the emerging crops of the district. This
information will be critical in helping us understand the current activities and developments in
Yavatmal and enabling us to identify potential business opportunities that farmer groups can
establish in the district. Furthermore, this document will also serve as a base document for
ATMA and other organizations to plan their activities centered on developing specific
capabilities of farmers, improving infrastructure in the district as well as providing required
services to farmers and other stakeholders.
The primary crops as identified by our analysis for the district are found to be cotton,
soybean, red gram, bengal gram and jowar. TechnoServe has primarily focused on these
five crops to further detail out the report and has identified three specific business
opportunities centred on these major crops and some high potential crops: soya paneer
production unit, low cost sanitary napkins unit and chilli powder processing unit. While some
of these proposed businesses are related to the emerging crops of the district, some such as
chilli production are not. However, these businesses have been proposed after a thorough
analysis of the district keeping in mind the district profile.
In order to encourage business enterprises for farmer groups, basic facilities and services
will need to be offered and improved. For instance, farmers will need to be encouraged and
trained on ensuring continuous and good quality raw material for the processing units.
Further, marketing infrastructure will need improvement so as to reduce post harvest losses
leading to better quality raw material for the businesses. The section on ‘Recommendations’
exhaustively discusses the factors that need to be taken into consideration for encouraging
business activity amongst farmer groups and specifically helps identify a road map for
relevant institutions.
By using a detailed analytical approach, this report has identified important information on
marketing systems and emerging crops that will help in the development of the district and
increase the economic and income opportunities for farmers. Specific topics discussed in
this report are as follows:
1. Emerging major crops of the district
2. Price variation for emerging crops of the district
3. Farmer Assessment
Page 5 of 102
4. Existing Marketing scenario
5. Constraints in the marketing system
6. Recommendations
While section 1 introduces the main crops of the districts, section 2 provides detailed
information on these crops in terms of price variations and arrivals data. Section 1 and
section 2 help us to explore and understand the current agricultural practices of farmers
centered on the five emerging crops identified and recommend package of practices that will
enable further development and income generation for farmers. This farmer assessment is
discussed extensively in Section 3. Section 4 and 5 of this report then move on to evaluate
the different marketing channels in the district and explore the constraints of this marketing
system. These sections examine regulated markets of the district and compare these
regulated markets with private markets. The main output from these sections is to
understand the key trends in the marketing scenario and recommend improvements in
infrastructure and services that will enable a more efficient marketing system in the district.
Finally, the last section highlights the main opportunities feasible in the district centered on
the emerging crops identified. This section also discusses qualitative results from the data
obtained and recommends activities and services that ATMA and other similar organization
can undertake to improve the agricultural and marketing facilities of the district along with
building the capabilities of farmers.
Introduction
The World Bank assisted Maharashtra Agriculture Competitiveness Project (MACP) is an
initiative of the Government of Maharashtra to overcome deficiencies in the present
agriculture marketing system of the State. The present marketing system is weighed down
by shortcomings. Although there is a good amount of marketable surplus in the district, the
producers do not get a reasonable price for their produce because of serious deficiencies in
the present agricultural marketing system. Some of the main shortcomings in the system
are:
i. The value chain, especially for perishables, is too long and fragmented as a
result of which the share of the producer in the consumer’s rupee is very low (it is
at times as low as 20%);
ii. There is a lack of standardization and enforcement of quality and grades;
iii. Farmers receive insufficient and ineffective information and services related to
inputs; and
Page 6 of 102
iv. There is an absence of facilities for grading, packing, cold storage and
processing;
v. There is inadequate transparency in marketing; and
vi. There is a lack of private sector investment.
This problem could be better addressed through different interventions resting on two
primary pillars: i) improving the extension support to farmers, and, ii) improving the
agricultural marketing system. Productivity improvement and production of improved quality
of agricultural produce is necessary to make agriculture viable. The thrust so far has been on
increasing agricultural productivity. As a result, the extension machinery of concerned
departments has been heavily focused on increasing production. Market led extension has
been lacking and this has resulted in a poor understanding of agricultural marketing by the
concerned departmental agencies and the producers.
Various national programs like Rashtriya Krishi Vikas Yojana (RKVY), National Horticulture
Mission (NHM), and National Food Security Mission (NFSM) have been implemented in the
district. The proposed MACP, with the assistance of the World Bank, is one out of the many
steps taken by the GoM to address various issues and constraints so as to encourage the
development of agriculture in the state. The components and subcomponents under MACP
are based on the overall strategy of the State. MACP aims to enhance the productivity of
agriculture and improve the quality of production by helping build the capacity of farmer
producers through the ATMA programs. In order to enable farmers to be competitive in the
market and fetch higher prices for their agriculture produce, alternative channels of
marketing are being proposed and developed amongst which strengthening the present
marketing structure, by way of modernization is of key importance.
The Project Development Objective (PDO) and overall objectives of MACP are outlined
below. The Project proposes to improve the productivity and quality of produce in agriculture
and allied sector by various interventions proposed under Component A. Farmers will get
better and reasonable returns for their produce if their access to markets is improved. This
can be achieved by developing infrastructure and creating alternative marketing channels as
outlined in Component B. The components and sub components of MACP and their
component-level objective are enumerated below:
Component A: Intensification and Diversification of Market led Production
i. A1: Market-led Agriculture Technology Transfer
Objective: To increase the productivity of agriculture by adopting modern technology
ii. A2: Agri Business Promotion Facility
Page 7 of 102
Objective: To create trained manpower to operate and manage infrastructure
facilities
iii. A3:Market Information Services
Objective: To improve market access for enhancing marketing opportunities for
farmers
iv. A4:Livestock Support Services
Objective: To strengthen sources of alternative incomefor farmers
Component B: Improving Farmer Access to Markets
i. B1: Promoting Alternative Markets
B1.1: Product Aggregation and Sale through Producers Association
Objective: To provide improved post harvest handling facilities at village level
B1.2: Warehouse Receipts Development
Objective: To improve the capacity of farmers on price risk mitigation
B1.3: Rural Haat Markets
Objective: To strengthen alternative marketing channel of traditional rural haats
B1.4: Introducing e-Marketing Platform
Objective: To establish e-trading as one of the alternative marketing channels
ii. B2: Modernizing Existing Markets
B2.1: Modernizing Wholesale Markets
Objective: To improve transparency in all APMCs and to provide basic and
productive infrastructure
B2.2: Upgrading Livestock Yards
Objective: To improve transparency in all livestock markets and to provide modern
infrastructure
The State Government is putting in a lot of efforts to increase production by encouraging up-
gradation in technology. However, there are critical gaps in the present system, because of
which producers are not in a position to get a reasonable value for their produce.
Project Component A seeks to focus on strengthening the ATMA programme so as to
facilitate market-led extension. This will require reorienting the extension functionaries to
focus on improved productivity, quality, market information and improved methods of
marketing based on updated market information and intelligence. This new approach to
extension work in ATMA will help strengthen the institution and operation of ATMA by
making them efficient and able to face the emerging challenges in agricultural production,
marketing and agri-business.
Page 8 of 102
The focus will be not only on ways and means for developing and strengthening
interdepartmental linkages to support not only Farmers Common Service Centers (FCSC),
but also on providing support to farmers in all the districts to achieve increased income from
their land based occupations involving crops, horticulture and livestock. The effort will be to
implement the ATMA programme as an integrated, demand-led and farmer-centered
programme for all line departments with special focus on marketing extension in all the
districts of the state. The SREPs for all the districts in Maharashtra have recently been
prepared and cover the production aspects of field crops, vegetables, fruits, spices,
medicinal plants and livestock. In this Project the Marketing Strategy Supplement (MSS) to
the SREP will be prepared for each district focusing on what needs to be done to improve
market-led production, marketing related training of line department staff and farmers and
linkages with the investments proposed for improving marketing infrastructure under
component B of the project.
The MSS report has been prepared to strengthen the SREP and further help ATMA and
other related institutions to identify the gaps and issues so as to enable them to focus their
activities in further improving the productivity and production of agriculture in the state. Some
of the key objectives of the MSS report are outlined below:
i. To identify gaps/issues in market led production.
ii. To study the existing marketing system of the district and to identify constraints in the
marketing system.
iii. To suggest strategies and activities to overcome gaps in market led production.
iv. To suggest interventions to mitigate constraints in the marketing system of the
district.
Methodology
The Market Strategy Supplement (MSS) for each district is aimed to identify gaps in market
led production and to suggest strategies to overcome these gaps. In this process, data
specific to product grade, marketing channels, infrastructure facilities as well as trade
licenses is quintessential for the genesis of these strategies. After an in-depth study of the
district MSS, some data gaps have been identified primarily related to marketing channels
and marketing bodies as well as facilities and infrastructure at APMC’s and Rural Haats.
TechnoServe has addressed these gaps by making filed visits as well as by using secondary
level data from new sources, and a comprehensive use of the already available data. The
refined Market Strategy Supplement Document (MSS) is a culmination of our secondary
research and our primary insights from the field. The team also focused on validating the
data in the existing MSS document wherever possible. While primary insights have been
Page 9 of 102
collected from Government stakeholders and farmers amongst other stakeholders, the
secondary information has been derived from data received from the MACP and MSAMB
offices in Pune and the Department of Agriculture, Government of Maharashtra. Through this
process, we have addressed the gaps that exist in the current MSS document. The three-
step approach mentioned above is detailed below:
i. Primary insights: Key components of the MSS including market development, farmer
level issues and the SWOT analysis amongst others are supported by primary
insights from the field. This includes interactions with APMCs to synthesize the
market channels for crop categories, and interactions with traders, commission
agents and warehouse operators to understand the storage periods of crops across
APMCs in the district. Based on primary interactions with key stakeholders including
MSAMB, APMC and Department of Agriculture, a snapshot of marketing bodies and
their respective roles has also been synthesized.
ii. Secondary research: Using crop arrivals data and crop areas, as collected from
MACP and Department of Agriculture, pivot tables have been created to analyse the
trend in prices as well as area and productivity of emerging crops in the district. This
has been analysed against a selected criteria used to choose district crops in Parts II
and I. The analysis has further been strengthened using insights from secondary
research on crop trends in the recent years. Official secondary resources such as
agmarknet.nic.in have been referred to, to strengthen the analysis.
iii. Validation of existing data: The information in the existing MSS has been validated in
two ways:
a. Field visits: Through field visits and detailed discussions with various stakeholders
across the value chain, data has been authenticated and validated. Some of the
key discussions have been pertaining to:
i. APMC and Rural Haat infrastructure
ii. Agro processing industries and ginning factories
iii. Producer companies
iv. Grain storage facilities
v. Private markets and trade licenses
vi. Grade wise price variation and arrivals data
vii. Marketable and marketed surplus
viii. Constraints, strategies & proposed interventions for promoting market-led
agriculture
Page 10 of 102
The above methodology has enabled us to address some of the key gaps in the MSS and
build a refined MSS report aimed at helping institutions understand the agriculture and
market scenario in Yavatmal. Data and information related to the agriculture scenario in
Yavatmal including detailed information on markets and marketing channels, APMC and
Rural Haat infrastructure along with crop specific data has been collected. While the section
on District profile has been further detailed out to include information on irrigation facilities,
other sections have been added to the report to bring more clarity and understanding to the
marketing scenario of the district. Sections that have been included in this report are:
Emerging major crops; Cropwise price variation for emerging crops; Farmer assessment
focusing on availability of the services and post harvest practices followed; and a detailed
section on Recommendations. However, data regarding dairy, livestock and other markets
has not been looked into in this refined MSS document.
District Profile
Yavatmal is located in the mid-eastern side of Maharashtra. On its north and west, Yavatmal
is flanked by Chandrapur, Amravati, Washim and Hingoli. On the east, Yavatmal borders the
districts of Chandrapur and Wardha, while on the south it borders Andhra Pradesh. Although
Yavatmal is not connected to the main railway line, Dhamangaon, 50 kms from Yavatmal, is
a major railway station and well connected to significant routes. In 2006, the Ministry of
Panchayati Raj named Yavatmal as one of the country’s 250 most backward districts ( out of
640). It is one of the twelve districts in Maharashtra currently receiving funds from the
Backward Regions Grant Fund Programme (BRGF).
Yavatmal spans 13,582 square-kilometres, making it the 6th largest district in Maharashtra in
terms of area. Yavatmal is split into 5 sub-divisions (16 blocks) and includes 1856 inhabited
villages and 1208 gram panchayats. The district has a low per capita income of INR 54,497.
Yavatmal has a population of 27, 72, 348 lakhs. Approximately 78% of the population live in
rural areas, away from the city. 42.2% of households in Yavatmal are classified as below the
poverty line. The population is evenly split between men and women (51% men, 49%
women). Further, only ~43% of the population are an active part of the labour workforce, of
which 53% are involved directly with agriculture. The per capita district income for Yavatmal
is INR 54,497, lower than the State per capita income of INR 95,339 (Economic Survey of
Maharashtra 2012-2013)
About 60.4% of the farmland is classified as Small & Marginal holdings, which is relatively
lower compared with the state average of 78.6%. Further, the average landholding in
Yavatmal is 2.21 ha which is quite high as compared with the state average of 1.44 ha.
Approximately 55% of the landholding is below 2 hectares per person.
Page 11 of 102
Soil, Rain and Irrigation
Yavatmal is classified under the Western Plateau & Hill region and is predominated by semi
arid to dry sub humid climatic conditions. As per the Agriculture Department data, 46% of
district area is having light soil, 23% is having medium soil and 31% of area is having heavy
soil. The soil is mostly black cotton and dark brown. The district enjoys rainfall of 700-1000
mm on average, however, there is a high degree of volatility in any given year (ranging from
700mm – 1,500mm in the last 3 years– between 2011 and 2013). This compares favourably
with the median rainfall across the other districts in Maharashtra (889mm). The total
cultivable land in Yavatmal is 10,05,245 ha while the net sown area is 8, 75,000 ha, which
represents 87% of the total cultivable land. Further, the net irrigated area in Yavatmal is
45,800 hectares, which represents only 5.2% of the net sown area.
Source: NABARD PLP 2012-17, District: Yavatmal
The Umarkhed taluka shows the best irrigation penetration of total irrigated area at 18.5%,
Yavatmal follows at 13 %, Pusad is at 12%, Mahagaon is at 11%, Aarni is at 6.5%, Darvha
at 6%, Ralegaon at 5%, Digras is at 4%, Kelapur is at 3.5%, Zarijamni, Kalamb, Babhulgaon,
Maregaon & Ner are at 3%, Vani taluka shows 2% while Ghatanji shows 1.5% respectively.
829200 45800
875000
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
Non Irrigated Irrigated Total
Irrigation in Yavatmal (Area in hectares)
Total
Irrigated
Non Irrigated
Page 12 of 102
Source: Directorate of Economics and Statistics
In 2014, only 25% of July rainfall has been recorded in the district, thereby affecting crops of
many farmers. Yavatmal district was divided into 5 parts according to Agro-Ecological
Situations prevailing different parts of the district. These situations are based on the major
factors like rainfall, soil depth, topography and irrigation facility. The situation wise survey
helped in understanding the situation specific research and extension priorities and needs
for strategic planning of the district.
Brief description of identified Agro-ecological situations including their characteristics and
coverage is given in following Table
Table: Agro-Ecological Situations (AES) in Yavatmal District)
AES Characteristics Blocks covered Villages
I Medium to heavy soils, rainfed area Wani, Maregaon, Zari 1) Rangna 2) Devala
II Light to medium soils, command area and well irrigation
Umarkhed, Pusad, Digras, Mahagaon
1) Chincholi 2) Mandwa
III Mostly Rainfed, Medium to heavy soils, Surrounded by forest
Pandharkawada, Ghatanji, Arni
1) Ghubadi 2) Patapangra
IV Light to heavy soils, irrigation through wells, Horticulture crop pocket.
Yvatmal, Kalamb, Ralegaon
1) Antargaon 2) Zadgaon
V Mostly rainfed, light tomedium soils Ner, Darva, Babhulgaon
1) Malkhed (Khurd) 2) Khopadi (Khudi)
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Irrigation Land by Source of Irrigation (Ha)
Surface Irrigation (Ha) Ground Water Irrigation (Ha)
Page 13 of 102
Crop Profile
According to the Agriculture Department data, 46% of district area is having light soil, 23% is
having medium soil and 31% of area is having heavy soil. The soil is mostly black cotton and
dark brown. Black cotton soil is prevalent in large part of the district. The excellent soil
properties in terms of fertility, texture and colour makes it more suitable for cotton and
soybean. The below table shows the key crops with cropped area in Yavatmal along with
statistics like yield, average price per kg, etc.
Major Crops:
Sr. No. Crop Gross Cropped Average Area (2009-2013) in Ha.
1 Cotton 451983.75
2 Soybean 242093.75
3 Tur 110859.25
4 Jowar 67465.25
5 Wheat 32472.25
6 Gram 37923.75
Source: Department of Agriculture and Department of Horticulture, Government of Maharashtra
Cotton and Soybean together account for almost 72% of the total gross cropped area. The 4
major crops – Cotton, Soybean, Red Gram and Jowar together account for almost 90% of
the total gross cropped area. Chilli is an upcoming crop in the district, particularly in the
irrigated areas, though its share in total acreage is miniscule at the moment. Chilli production
is particularly prominent in areas adjoining Adilabad district.
Fruits:
Sr. No. Crop Gross Average Cropped Area (2009-2013) in Ha.
1 Orange 820.40
2 Sweet Lime 291.25
3 Mango 73.81
4 Papaya 42.01
5 Custard Apple 45.40
Source: Department of Agriculture and Department of Horticulture, Government of Maharashtra
Vegetables:
Sr. No Crop Gross Average Cropped Area (2009-2013) in Ha.
1 Onion 576.00
2 Brinjal 327.23
3 Tomato 231.57
4 Cauliflower 104.18
5 Cabbage 70.43
Source: Department of Agriculture and Department of Horticulture, Government of Maharashtra
Page 14 of 102
The soil and agro climatic conditions prevailing within the district make it more suitable for
growing Cotton and Soya bean. Crops such as pulses are typically intercropped and not
cropped separately. As it is mostly a rainfed belt, Cotton and Soya bean has turned out to be
the best crop for Kharif under these conditions along with Red gram and Kharif Jowar. Red
gram is mostly grown as an intercrop with Cotton and its area of production is consistent
from past few years.
As is evident from below graph cotton acreage is showing a downslide in last three years.
Cotton crop has reached its peak in terms of acreage by 2011, based on statistical data; it
was 457357 ha in 2011 and reduced to 439715 ha in 2012 and further descended to 369891
in 2013. The dip in acreage in the year 2013 by 87466 ha of cotton has lead to a surge of
Soybean acreage by 127492 ha indicating Soybean has contributed as a diversification crop
for the farmers.
Source: Department of Agriculture (2011-13)
Inferring from the graph above for Soybean acreage, for the year 2011-13, has increased
from 288462 ha to 356420 ha, thus from an approx.13% to 40% rise in area, indicates
farmers awareness for reaping the benefits from this crop.
To summarize the top three crops of this district are Cotton, Soybean and Red gram, that
together constitute 83% of gross cropped area. Cotton grown in the blocks of Yavatmal
bordering Andhra Pradesh fetches a good remunerative price for farmers as it’s readily
sourced to the ginning mills available in Adilabad, in rest of the district, the factors attributed
for gradual decline in Cotton is owing to high price fluctuation, rising cost of pesticides. Red
gram is grown mostly as an intercrop with Cotton. The area under Soya bean has also also
shown an upward trend in the past few years due to its global market demand and provides
a good profit margin to farmers. Soya bean is mostly concentrated in blocks like Darwha,
Ner, Pusad and Umarkhed.
Page 15 of 102
The productivity of key crops is low even for the state as well as National average, hence
efforts need to focus on increasing the productivity of these three crops that may reduce the
prevailing distress among farmers of the district.
Livestock: There are 11 major livestock markets in the district where mainly trade of draft &
mulching animals takes place, details are given in Annexure 2. These are most neglected
markets in terms of infrastructure and marketing practices. Under MACP One livestock
markets viz Pusad (Tal-Pusad) for large animals and small ruminants will be developed
The following table depicts the pattern of shift in the specific crop categories:
Source: Dept of Agriculture and Dept of Horticulture, Government of Maharashtra. Note: Cotton area is not included in the Oilseeds area
1,03,684
1,74,369
4,76,163
2,19,838
2,851 -
50,000
1,00,000
1,50,000
2,00,000
2,50,000
3,00,000
3,50,000
4,00,000
4,50,000
5,00,000
Cereals Pulses Cotton Oilseeds F&V
Comparison across crop categories 3 years (2011-13) average area (Ha)
160000
165000
170000
175000
180000
185000
2011 2012 2013
Pulses Area (ha)
85000
90000
95000
100000
105000
110000
115000
2011 2012 2013
Cereals Area (ha)
180000
190000
200000
210000
220000
230000
240000
250000
2011 2012 2013
Area of Oilseeds (Ha)
0
1000
2000
3000
4000
2011 2012 2013
Area of F&V (Ha)
Page 16 of 102
Cereals trend: Jowar and Wheat are the major cereal crops and grown during the Rabi
season. Paddy and Maize are less popular due to irrigation requirements for these crops.
The area under Cereal crops has been declining as farmers continue to gravitate towards
Oilseeds & Pulses.
Pulses trend: Red gram is grown as an intercrop with Cotton and Soya bean under rain-fed
conditions& continues to engage a significant share of Yavatmal’s total cultivation area on
Yavatmal’s farms. Bengal gram is a popular Rabi crop and among the most widely cultivated
cereal. The area under Pulses has remained steady in Yavatmal for the most part.
Oilseeds trend: The area under Oilseeds has been growing over the last 5 years and this is
due to the favorable soil & climatic conditions in the district; hence oilseeds are likely to
remain omnipresent on Yavatmal’s farms. Cotton and Soya bean are the most important
crops in this category and engaged about 65% of the total cultivation area last year; this
trend is likely to continue going forward. Soyabean has been replacing Cotton on many of
Yavatmal’s farms due to its superior yield & price realization statistics.
F&V trend: The area under fruits and Vegetables is less than 1% of the total gross cropped
area. Table 1(b) Fruit crops such as Citrus, Mango, Aonla, Ber and vegetables like Chilly,
Brinjal etc. are grown in the district. The agro climatic conditions, water scarcity and
inadequate storage facilities are important hurdles for growth of this category.
Emerging Major Crops in the district
Based on the detailed analysis of the production area in Yavatmal, Cotton and Soybean are
the main cultivated crops. Jowar, Bengal gram and Red gram are the other important crops.
Area under cultivation (Ha)
Cotton Soybean Bengal Gram Jowar Red Gram
2012-13 467575 236768 45557 59633 109576
2011-12 481105 221395 40603 66994 108491
2010-11 479810 198462 37965 68487 121563
2009-10 NA NA 27570 NA NA
2008-09 379445 311750 NA 74416 103807
Source: Department of Horticulture, Government of Maharashtra
A significant majority of the production area in Yavatmal has been dominated by Cotton &
Soybean over the last 5 years. Medium to shallow black soils coupled with the humid
weather in Yavatmal is very favorable for Cotton farming. Moreover, Yavatmal has many
ginning and pressing mills and these continue to drive the local demand. Likewise, the
Page 17 of 102
district’s burgeoning Soya processing industry has been contributing towards the popularity
of Soya bean among farmers. Soybean has been replacing Cotton on many of Yavatmal’s
farms due to its superior yield and price realization statistics. Intercropping is a common
practice among Cotton farmers in and Red Gram is a popular choice for this purpose. Due to
this, the cultivation area under Red Gram has remained quite high. Bengal Gram continues
to be a popular Rabi crop & engages a good share of Yavatmal’s cultivation area.
The major crops of the district chosen for the specific study are:
Cotton, Soybean, Bengal gram, Red gram and Jowar for the specific reasons as below:
Crop Selection Key Trends Area Trend
Cotton The area has increased in FY 2011. Thereafter it has almost remained constant
Soybean The area has
substantially decreased in FY2011. Thereafter it has seen a slight linear increment upto FY 2013
Bengal Gram The area has
consistently increased over the last four years, while the area in FY 2013 is about 1.65 times the area in FY 2010
379445
479810 481105 467575
0
100000
200000
300000
400000
500000
600000
2009 2010 2011 2012 2013
Area (Ha.)
311750
198462 221395
236768
0
50000
100000
150000
200000
250000
300000
350000
2009 2010 2011 2012 2013
Area (Ha.)
27570
37965 40603
45557
0
10000
20000
30000
40000
50000
2009 2010 2011 2012 2013
Area (Ha.)
Page 18 of 102
Red Gram The area has substantially increased in 2011 compared to FY 2009, but then again decreased in FY 2012 and 2013
Jowar Not available
Crop wise price variation for the key crops
Based on the analysis generated using pivot tables comprising of market arrival data for the
emerging crops, the following analysis has been generated.
District Price Variation: Cotton
The chart compares the average monthly price for a selected group of APMCs over
the last 4 calendar years
The district average price for cotton has seen an inconsistent growth from around
INR 4,000/qtl to INR 4,250/qtl.
Price Variation among local APMCs: Cotton
APMC Sum of Arrivals
Average Price
BABHULGAON 2927 4474.41
DARWHA 27196 4330.82
DIGRAS 840 4550.00
GHATANJI 59003 4269.00
103807
121563
108491 109576
90000
95000
100000
105000
110000
115000
120000
125000
2009 2010 2011 2012 2013
Area (Ha.)
3954.75
4570.23
3864.33
4258.81
3400.00
3600.00
3800.00
4000.00
4200.00
4400.00
4600.00
4800.00
2010 2011 2012 2013
Average Price (INR/qtl)
Page 19 of 102
KALAMB (Yawatmal) 15863 4171.26
MAREGAON 63090 4351.87
PANDHARKAWADA 330672 4235.07
PUSAD 1010 4500.00
UMARKHED 27880 4247.67
Grand Total 528481 4258.81
Source: MSAMB
Pandharkawada is the prime APMC for cotton arrivals in the district, with a defining average
price of around INR 4,250/qtl.
District Price Variation: Soybean
The chart compares the average monthly price for a selected group of APMCs over
the last 4 Calendar years
The District average price for Soybean has consistently increased from 2010 to 2013.
Price Variation among local APMCs: Soybean
APMC Sum of Arrivals
Average Price
AARNI 81742 3142.49
BABHULGAON 75510 3380.70
BORI ARAB 12146 2971.25
DARWHA 12457 3087.66
DIGRAS 33830 3299.67
GHATANJI 11564 3063.79
KALAMB (Yawatmal) 35314 3242.37
NER PARASOPANT 147719 3181.25
PANDHARKAWADA 43615 3248.87
PUSAD 33091 3580.07
UMARKHED 125875 3164.42
Grand Total 612863 3225.32
Source: MSAMB
1983.59 2065.59
2814.74
3225.32
0.00
500.00
1000.00
1500.00
2000.00
2500.00
3000.00
3500.00
2010 2011 2012 2013
Average Price (INR/qtl)
Page 20 of 102
Ner Parasopant and Umarkhed are the prime APMCs for soyabean arrivals in the district.
Together, they share almost 45% of the district arrivals.
District Price Variation: Red gram
The chart compares the average monthly price for a selected group of APMCs over
the last 4 Calendar years
The average price, though declined from 2010 to 2012, has finally increased to
around INR 2000/qtl in 2013
Price Variation among local APMCs: Red gram
APMC Sum of Arrivals Average Price
AARNI 16900 3809.89
BABHULGAON 16322 4217.09
BORI ARAB 5 4100.00
DARWHA 12 4250.00
DIGRAS 7468 4203.52
GHATANJI 8898 3804.28
KALAMB (Yavatmal) 9508 4046.57
NER PARASOPANT 30297 3971.56
PANDHARKAWADA 25150 3591.93
PUSAD 6991 4103.68
UMARKHED 11588 3935.00
Grand Total 133139 3920.40
Source: MSAMB
Ner Parasopant and Pandharkawada lead the arrivals in the district. But, while the former
has an average price higher than the district average price, the latter has a lower average
price for red gram as compared to rest of the district.
3984.40
2932.57
3336.44
3920.40
0.00
500.00
1000.00
1500.00
2000.00
2500.00
3000.00
3500.00
4000.00
4500.00
2010 2011 2012 2013
Average Price (INR/qtl)
Page 21 of 102
District Price Variation: Bengal Gram
The chart compares the average monthly price for a selected group of APMCs over
the last 4 Calendar years
The price for Bengal gram has increased consistently in the district, with a slight
decrease from 2012 to 2013.
Price Variation among local APMCs: Bengal Gram
APMC Sum of Arrivals
Average Price
AARNI 28200 3456.40
BABHULGAON 9727 2814.52
BORI ARAB 310 2945.56
DARWHA 94 3085.00
DIGRAS 3479 2926.77
GHATANJI 2560 3259.31
KALAMB (Yavatmal) 1993 2941.67
NER PARASOPANT 11828 2883.32
PANDHARKAWADA 4483 2957.76
PUSAD 13500 3153.13
UMARKHED 97230 3099.57
Grand Total 173404 3124.16
Source: MSAMB
Umarkhed is the prime APMC for Bengal gram arrivals in the district, with average price INR
3,100/qtl which is almost equal to average district price.
871.69
1083.38 1152.97
1330.85
0.00
200.00
400.00
600.00
800.00
1000.00
1200.00
1400.00
2010 2011 2012 2013
Average Price (INR/qtl)
Page 22 of 102
District Price Variation: Jowar
The chart compares the average monthly price for a selected group of APMCs over
the last 4 Calendar years
The price for red gram has consistently increased in the district, from INR 871/qtl in
2010 to INR 1330/qtl in 2013.
Price Variation among local APMCs: Jowar
APMC Sum of Arrivals
Average Price
DIGRAS 256 995.47
PANDHARKAWADA 10 1125.00
PUSAD 2387 1353.50
UMARKHED 200 1500.00
Grand Total 2853 1330.85
Source: MSAMB
Pusad is the prime APMC for Jowar arrivals in the district. The average price in the district is
also defined by this APMC.
In 2013, the Top 10 crops accounted for nearly 100% of all Market Arrivals in all of
Yavatmal. Cotton, Bengal Gram, Red Gram & Soyabean were the most transacted crops in
Yavatmal’s APMCs. While the arrivals for Cotton & Red Gram have remained steady over
the past 3 years, there has been a steady increase in arrivals for Bengal Gram & Soyabean.
It is also worthy to note that the Market arrivals for Jowar have declined over the past 3
years.
The above analysis on the average prices and arrivals data of the five key crops helps us
understand the supply dynamics of the crops at the APMCs. As seen above, for most of the
871.69
1083.38 1152.97
1330.85
0.00
200.00
400.00
600.00
800.00
1000.00
1200.00
1400.00
2010 2011 2012 2013
Average Price (INR/qtl)
Page 23 of 102
emerging crops- cotton, soybean, red gram, Bengal gram and jowar, the supply is usually
highest in the APMC that gives the farmers higher prices.
Furthermore, in order to encourage further development and production of the five key crops
of the district, it is important to also understand the current production practices of farmers
on the basis of which best practices for crop cultivation can be recommended and extension
services designed and planned. The next section of this report discusses the production
practices of farmers in the district.
Farmer assessment: Post-harvest management practices
Based on our interactions with farmers, we have identified post harvest practices for the five
crops we are focusing on in Yavatmal district and assessed the current levels of adoption for
these practices. Our results are enumerated in the tables below:
Best Postharvest Management Practices
Cold chain facilities are not available for crops in Yavatmal
Practice Cotton Soya bean
Bengal gram Red gram
Jowar
Grading
Packaging
Terminal and Wholesale market
CA/MA Storage Packaging
Apni Mandi
Cold Chain
Overall, through our discussions with farmers, it was noticed that most farmers give
importance to cleaning and grading since they associate these post harvest practices with
better price realization. Sorting and grading are done by very few farmers since the costs
associated with the activities are high.
Usability of available PHM equipment and machineries:
PHM Equipment / Machinery Degree of Usability Barriers to usability
Cold Storages 30% Don’t want to hold product for long time by incurring cost.
Space for threshing of grains Only 50% farmers have space for threshing
Lack of concrete threshing platform.
Refrigerated Vans NA NA
As far as the usability of warehouses and go-downs is concerned, Yavatmal has a high
degree of usage, mainly used by traders. However, very few farmers use such facilities in
Yavatmal. 77% of the farmers interviewed said they have never used warehouses and 87%
of the farmers interviewed said they had never availed of the warehouse finance receipt
facility.
Page 24 of 102
Grading
Grading in the district is mainly manual. Even though grading and sorting facilities are not
very well developed, APMCs across the district have installed some facilities for grading &
sorting but those are limited to sieves. Grading of the produce is mostly done by visual
inspection. While manual grading is not based on a new set of grades, the method of grade
assessment is based on a set of established thumb rules and estimates developed by the
traders and commission agents over long years of experience. Some examples of manual
grade assessment are as follows:-
Staple length of cotton is measured by comparing the length of a single strand of
fibre with the middle phalanx of the index finger. Traders have a view about what
constitutes 29 mm when compared to their own hands.
Similarly, moisture content in cotton and all other crops is measured by biting the
seed. A seed which breaks easily with a cracking sound is considered to be of
perfect moisture level (9%).
Moisture levels typically need to be maintained at 9-10% for maximum recovery.
While very high moisture leads to further weight losses, very low moisture can
damage the machinery. Low moisture is typically detected by a seed than is difficult
to break when bitten.
In cereals and pulses, the size of the grain, uniformity of the grain size across the
sample as well as boldness of the colour is also an important factor. For instance, in
Red Gram large and bold red coloured grains are rated above smaller and lighter
coloured grains.
Damage to grains is another factor that is important. Often crops which are harvested
using machine harvesting have scratches on the grain and hence command a
relatively lower price than those harvested by hand.
Last, amount of thrash, foreign matter and other edible grain (for instance soya
grains in a red gram sample) is another determinant of grade of the produce. While
certain foreign matter such as twigs, leafs etc – to a manageable extent – is
tolerable, edible grains and large amount of rocks, soil etc is graded low.
However, noted below are the standard grade specifications as stipulated by AGMARK and
other grading authorities.
Jowar: For Jowar, quality factors such as moisture content, foreign matter, other food-
grains, admixture of other varieties, damaged grains, immature grains and shriveled grains
Page 25 of 102
are considered while grading. Traders offer the price on the basis of visual inspection of the
lot or available sample considering all these factors.1
Bengal gram 2 : Bengal gram is graded on the basis of availability of foreign matter,
admixture, damaged grains, discoloration, broken and % of moisture in the grain.General
characteristics of AGMARK grading specification under agriculture produce (Grading and
Marketing) Act, 1937 are described in table below;
• Be the processed splits of mature, dried, whole grains of Cicer Arietinum.
• Have reasonably uniform size, shape and colour, characteristic of the variety/ form.
• Be sweet, clean, whole-some and free from moulds, weevils, obnoxious smell,
discoloration, admixture of deleterious substances (including added coloring
matter)and all other impurities except to the extent indicated under special
characteristics;
• Be in sound merchantable condition;
• Not have moisture exceeding 12% and
• Have good cooking quality.
Soybean3: Farmers rarely grade soybean grains. They only clean and remove diseased,
damaged, foreign matter from the grains. Farmers check moisture content in soybean by
biting into the grain. To separate diseased, damaged and foreign matter from healthy grain,
farmers use sieves. Traders buy grains on the basis of physical appearance, colour, size
and quantity of foreign material in the grain heap.
Red Gram4: The grade standards specified for Red gram whole and split notified by the
Directorate of Marketing and Inspection are given below:
Grade designation
Maximum limits of tolerance (per cent by weight)
Moisture Foreign Matter Other edible grains
Damaged grains
Weevilled grains percent by count Organic Inorganic
Special 10.0 0.10 Nil 0.5 0.5 3.0
Standard 12.0 0.50 0.10 2.0 2.0 5.0
General 14.0 0.75 0.25 5.0 5.0 10.0
Note: In foreign matter, the impurities of animal origin shall not be more than 0.10 percent by weight
Grade specification and definition of quality of split husked Red Gram (Arhar/Tur) pulse under
Agmark
Grade designation
Maximum limits of tolerance (per cent by weight)
Moisture Foreign Matter Other edible Damaged Broken Weevilled grains
1 Commodity profile submitted by Global-Agri
2 Commodity profile submitted by Global Agri
3 Commodity profile submitted by Global Agri
4 Commodity profile submitted by Global Agri
Page 26 of 102
Organic Inorganic grains grains grains percent by count
Special 10.0 0.10 Nil Nil 0.5 2.0 1.0
Standard 12.0 0.50 0.10 0.2 2.0 5.0 2.0
General 14.0 0.75 0.25 0.5 5.0 8.0 3.0
Note- In foreign matter, the impurities of animal origin shall not be more than 0.10 percent by weight
Cotton5: The East India Cotton Association (EICA) maintains official standards for each of
the commercially grown varieties as per the schedule during each season. The EIC
maintains official standards of different staple length ranging from 20 to 42 mm:
Package of Practices and Post-Harvest Management
Package of Practices (PoP)
Awareness Post-Harvest Management (PHM)
Usage
Awareness
Awareness of recommended PoP
100% Awareness of recommended PHM
MEDIUM
Farmers following PoP
80% Farmers following PHM practices
MEDIUM
Affordability Degree of affordability
100% Degree of affordability MEDIUM
Availability Ease of availability of information
HIGH
Usability of available facilities MEDIUM
Reasons for non-usability:
1. Dilapidated structure
2. Lack of coordinating operator
3. Lack of structure YES
Accessibility Ease of accessibility of
HIGH Accessibility to PHM facilities MEDIUM
Reasons for inaccessibility:
5 Commodity profile submitted by Global Agri
S.No. Category Length in (mm)
1 Short staple 19.5mm and below
2 Medium 20.0 to 21.5mm
3 Superior 22.0 24.0mm
4 Long staple 24.5 to 26.5mm
5 Superior 27.0 to 29.5mm
6 Extra long 30.0mm and above
Page 27 of 102
information 1. Lack of awareness
2. Distance
3. Paperwork/Cost HIGH COST
Due to poor awareness and adoption of practices in Yavatmal post-harvest is observed at
various levels for each of the major crops. As detailed in the table below one of the most
common reasons for Post-Harvest loss across crops is the lack of suboptimal handling and
infestation by pests and rodents post-harvest.
Crop Major reasons for Loss (Production & PHM)
Cotton Untimely Rainfall : Rainfall during bolting has historically caused heavy losses Storage Loss: Mositure is lost if the harvest is stored at room temperature; thisreduces the weight & consequently detracts the farmer’s revenue Heavy Winds: Heavy winds make it harder to isolate cotton petals from its stem & can contribute to losses if a farmer performs picking in such an environment.
Soya bean Suboptimal Handling: Due to lack of vigilance while depodding, bagging and transportation Pest & Disease: Pest attack during storage
Bengal gram
Suboptimal Handling: Losses during depodding, bagging and transportation
Storage loss: Deterioration in quality due to improper storage conditions. Fungal attack and pest damage is also seen if it stored in humid conditions.
Red gram Suboptimal Handling: Losses can occur while depodding, bagging and transportation. Fungal attack and pest damage if it is stored in humid conditions.
Storage loss: Deterioration in quality due to improper storage conditions
Jowar Suboptimal Handling: Losses during Threshing, bagging and transportation. Sometimes if it is stored under humid conditions, fungal attack and pest damage is also seen.
Storage loss: Deterioration due to suboptimal storage
Specific quantification of post-harvest loss (based on farmer interaction) is provided below
for the major crops:
Crop Reasons for major loss
Cotton 1. Harvest – 2%
2. Storage– 1%
3. Handling – 1%
4. Transport-1.5%
2.0%
1.0% 1.0%
1.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
Harvest Storage Handling Transport
Cotton
Page 28 of 102
Soya bean 1. Harvest – 1%
2. Depodding- 1%
3. Packaging – 0.5%
4. Transport – 1%
5. Storage-1%
1.0% 1.0%
0.5%
1.0% 1.0%
0.0%
0.5%
1.0%
1.5%
Harvest Depodding Packaging Transport Storage
Soyabean
Bengal gram 1. Harvest – 1%
2. Depodding- 2%
3. Packaging – 0.5%
4. Transport – 1%
5. Storage-1%
1.0%
2.0%
0.5%
1.0% 1.0%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
Harvest Depodding Packaging Transport Storage
Bengal Gram
Red gram (Tur) 1. Harvest – 1.5%
2. Depodding- 1.5%
3. Packaging – 0.5%
4. Transport – 1%
5. Storage-1%
1.5% 1.5%
0.5%
1.0% 1.0%
0.0%
0.5%
1.0%
1.5%
2.0%
Harvest Depodding Packaging Transport Storage
Red Gram
Jowar 1. Harvest – 1%
2. Threshing- 2%
3. Packaging – 0.5%
4. Transport – 1%
5. Storage-0.5%
1.0%
2.0%
0.5%
1.0%
0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
Harvest Threshing Packaging Transport Storage
Jowar
Based on our interactions with various farmers and stakeholders, we found that the losses
among Cereals are uniformly distributed across the value chain & borne by different
stakeholders; and in essence aren’t of primary concern for any single party. PHM practices
aren’t common among Jowar farmers and this is mainly due to the low level of losses in the
Page 29 of 102
traditional process. Notably, Cotton farmers were unaware of the intangible losses due to
their improper harvesting processes
Existing marketing scenario in the district
Agriculture in the Yavatmal district is diversified, wide range of crops are grown in the
district. Major food grains are Jowar, wheat & gram, among oilseeds Soyabean & groundnut
are major crops while cotton is major cash crops
Agriculture Produce Market Committees (APMCs)
There are 16 APMCs in the district, one at each Taluka place. Details of the APMCs and
their arrivals are as given in Table 2.1
Sr. No.
Name of APMC Average Annual Arrivals (2010-2013) in Qls.
Average Annual Value of Produce (2010-2013) in Rs. Lakhs
Major Commodities Sold
1 AARNI 2736.43 89721.25
2 BABHULGAON 2351.33 76627.25
3 BORI ARAB 173.17 5919.25
4 DARWHA 1922.88 51100.5
5 DIGRAS 1217.80 40661.25
6 GHATANJI 2380.22 63506.5
7 KALAMB (Yawatmal) 1843.49 55663.25
8 MAREGAON 4459.49 107277.75
9 NER PARASOPANT 3937.03 138916.25
10 PANDHARKAWADA 9129.28 226007.5
11 PUSAD 3727.27 137929.5
12 RALEGAON 11740.33 283833.5
13 UMARKHED 6821.14 238171.5
Grand Total 52439.88 1515335.25
Source: MSAMB
2013 2012 2011 2010
APMC Sum of Arrivals
% Arrivals
Sum of Arrivals
% Arrivals
Sum of Arrivals
% Arrivals
Sum of Arrivals
% Arrivals
VANI
409887 16.66% 169110 7.08% 494801 19.91% 746385
32.62%
YAVATMAL 424577 17.26% 467849 19.60%
358572 14.43% 283538
12.39%
RALEGAON
Not
Available
Not Available
425370 17.82%
492122 19.81% 217842
9.52%
PANDHARKA 403940 16.42% 131543 5.51% 168977 6.80% 19957 8.72
Page 30 of 102
WADA 0 %
UMARKHED
150468 6.12% 153136 6.41% 123064 4.95% 154635
6.76%
NER PARASOPANT
190210 7.73% 153888 6.45% 114311 4.60% 97256 4.25%
PUSAD 97498 3.96% 150313 6.30% 173176 6.97% 130731
5.71%
MAREGAON
63090 2.56% 140059 5.87% 159413 6.42% 66549 2.91%
UMARKHED-DANKI
117570 4.78% 113710 4.76% 75858 3.05% 83835 3.66%
AARNI 127842 5.20% 61046 2.56% 63606 2.56% 106391
4.65%
BABHULGAON
104587 4.25% 70409 2.95% 62682 2.52% 68831 3.01%
GHATANJI
82125 3.34% 94014 3.94% 77364 3.11% 523 0.02%
KALAMB (Yawatmal)
62678 2.55% 52545 2.20% 47826 1.92% 59604 2.60%
DARWHA
39819 1.62% 78524 3.29% 27469 1.11% 58590 2.56%
ZARIJAMINI 124552 5.06% 44013 1.84% 16683 0.67% 0.00%
DIGRAS
48308 1.96% 75383 3.16% 25588 1.03% 13366 0.58%
BORI ARAB
13231 0.54% 6484 0.27% 3305 0.13% 657 0.03%
Grand Total 2460382 100.00% 2387396 100.00%
2484817 100.00%
2288303
100.00%
Source: MSAMB
Market-wise Trend Analysis of Market
Source: MSAMB
0
100000
200000
300000
400000
500000
600000
Arrivals (Qtl.)
2011 2012 2013
Page 31 of 102
In terms of structure, an APMC typically has Directors supervising the day to day activities of
the APMC. Given below is the organizational structure for Yavatmal APMC.
Rural Haats (RH)
At district level Apart from the regulated markets (APMCs) there are 109 rural haats in the
district which are unregulated markets managed by gram panchayats. Annexure 1 gives the
comprehensive list of rural haats in the district. Under MACP only 9 rural haats have been
considered those are as under
Table 0.1: Block wise Rural Haats and RH selected under MACP)
Sr. No Block No of Rural Haat
RH Selected under MACP
1 Pandharkawada 7
2 Darva 9
3 Mahagaon 8 1. Fulsavangi
4 Yavatmal 7
5 Maregaon 4 1. Maregaon
6 Umarkhed 3 1. Dhanki
7 Arni 5
8 Wani 5
9 Kalamb 4 1. Kalamb
10 Pusad 6 1. Shembalpimpri
11 Ner 18
12 Digras 6
13 Babhulgaon 7
14 Ghatanji 5
15 Zari-Jamni 5 1. Mukutban 2. Matharjun
16 Ralegaon 10
Total 109 6
There is huge scope for improvement in these markets which are neglected at all levels. But
under the MACP project we can improve the Rural Haats markets and in future it would be
the best local market for village based farmers.
Co-operative Societies
(by election)
from Gram Panchayats
Traders Hamal Mapri
(Labor community)
Corp Members
•Panchayat Samiti
•Nagar Palika
•Prakriya
21 Directors
Page 32 of 102
Livestock Markets
There are 11 major livestock markets in the district where mainly trade of draft & mulching
animals takes place, details are given in Annexure 2. These are most neglected markets in
terms of infrastructure and marketing practices. Under MACP One livestock markets viz
Pusad (Tal-Pusad) for large animals and small ruminants will be developed
Milk collection centers
Despite distributing over 5,500 milk cows under the three special packages -- Vidarbha
package, CM package and PM package, to help the debt-ridden farmers of Yavatmal district,
the milk requirement of the district could not be met and it is now running short of 2.75 lakh
liters each day.
Govt. Milk Scheme, Yavatmal:
10000 liters/day capacity chilling centre was established in the year 1977 in a rented building
of Zilla Parishad, Yavatmal. In the year 2001, a 20000 liters capacity Dairy was installed in
Govt. owned land at MIDC, Yavatmal. At present, the average milk collection is 450 litres per
day. Also about 2000 litres milk is distributed in Yavatmal city and Tahsil places on Ex-dairy
basis. But because of drought like situation every year since last 5-6 years, the milk
procurement dropped day by day.
Govt. Milk Chilling Centre, Pusad:
5000 liters/day capacity chilling centre was established in the year 1976 in a rented building
at Pusad. Earlier in the year 1995-96, around 7500 litres of milk per day was being procured
from this area. Hence 10000 litres capacity dairy was installed in the year December 1997.
Because of drought like situation the milk production got affected and the milk procurement
dropped day by day in comparison to 1995-96. At present, the average per day milk
collection is around 700 litres.
Govt. Milk Chilling Centre, Dhanki:
5000 liters/day capacity milk chilling centre was newly established in the year March 2002 at
Dhanki. At present, the average per day milk collection is around 750 liters. But because of
drought like situation, the milk production got affected and the milk procurement dropped day
by day. At present, the average per day milk collection is around 1000 liters. .
Govt. Milk Chilling Centre, Pandharkawada:
5000 liters/day capacity milk chilling centre was established in the year November 1994 at
Pandharkawada, the tribal area of Yavatmal district to increase the financial position of the
Farmers/milk producers. Earlier in the year 1998-99, around 200 litres of milk per day was
being procured from this area. At present, 50 liters/day milk is collected at this centre. Being
Page 33 of 102
a trible area and the continuous drought like situation, the milk procurement dropped day by
day.
Other Markets
Contract farming in Cotton in Babhulgaon & Ghatanji tahsil with Chetna Organic Group has
started. ITC E-Chaupal was started purchase of soybean, Gram, Tur etc. direct form farmer.
Market channels
Source: Based on primary research and validation of the MSS *Above percentages give breakup of the total marketed surplus
As is clear from the pie chart above, APMCs contribute to about 74% of the sale of
produce in the district, while direct sale to traders and processors contribute 15% of the
sell in the district. Rural haats, contract farming, and farmer groups’ aggregation are still
the minor contributors to the district sales.
Agriculture commodities marketed vis-a-vis production
Details of commodity-wise average annual production, quantity retained by producer for
consumption & other purposes, marketable surplus and average annual arrivals is given in
Table 5 reveals that out of total marketable surplus of grains in the district almost 100%
quantity is marketed in APMCs . The major sale in Yavatmal District AMPCs in from outside
District it may be from Chandrapur, Wardha, Washim and Amravati. Cotton is major crop in
Yavatmal and Soybean, Tur & Jawar, Gram & Wheat are the crop after cotton in the
production as well as marketable surplus in the district APMCs. The major commodities
comes from outside district to Yavatmal APMCs were cotton, wheat, groundnut & Mug etc.
74%
11%
5%
5% 5%
Marketing options in Yavatmal
APMC
Direct sale to processor
Rural Haats
Direct Marketing Intermediaries
Direct to Trader
To be finalized post
receiving information
from MACP
Page 34 of 102
Commodity wise Production and Marketable Surplus (quantity in ‘000 MT) 2006-11
Sr. No.
Commodity Av. Annual Production
Consumption Marketable Surplus
Av. Annual Sell in APMCs within District
Av. Annual Sell in APMCs out of District
1 Jawar 4056.20 1825.29 2230.91 1749.05* 481.86
2 Wheat 2998.99 1201.22 1797.77 3228.46** -1430.69
3 Red Gram 5547.21 832.08 4715.13 3907.53 807.60
4 Bengal Gram
3082.74 442.12 2640.62 1533.59 1107.03
5 Mug 350.09 52.51 297.57 308.61 -11.04
6 Ground Nut 87.46 13.29 74.17 75.23 -1.06
7 Soybean 14343.69 2996.67 11347.02 9021.27 2325.75
8 Cotton 16512.08 1278.39 15233.69 74179.45** -58945.76
Total 46978.45 8641.57 38336.88 94003.19 -55666.31
Source: APMCs.
Note: % Retention by producer for consumption as per the report on National survey for estimation of
marketable surplus & post harvest losses GOI 2007.
Marketable and Marketed surplus
The following key observations were made regarding marketable surplus
Source: Primary Survey
The actual marketable surplus exhibits a strong variation at the farmer’s level to the extent of
+/-30% depending on various factors which have a positive or negative effect on the
marketable surplus.
95
90 90
85
70
75
80
85
90
95
100
Cotton Soya bean Bengal gram Red gram
Marketable Surplus Marketed Surplus
Factor Effect on marketable surplus
The consumption of the product by the farmer and his family -Ve
Page 35 of 102
Moreover it was also found that the method of market surplus estimation at the village level
is very weak. Farmers do not keep a record of various losses and usage. Also it was said
that they have never been asked to estimate their marketable surplus by any of the
government departments.
Key reasons for difference in marketable surplus and marketed surplus were found as
follows:
Market fluctuations lead to higher surplus as farmers tend to offload the product quickly, but then the price realized is lesser
+Ve
Market price: higher the price more the marketable surplus +Ve
PHM losses in the product -Ve
Malpractices by trader and theft -Ve
Handling/
Packaging
Storage Transportation Malpractices/theft
Cotton √ √√ √√ √
Soya bean √√ √ √ √
Bengal gram √ √√ √ √
Red gram √ √√ √ √
Jowar √√ √ √ √
Page 36 of 102
Constraints in existing marketing system
An analysis of the strengths, weaknesses, opportunities and threats for all APMCs in the district has been done. This analysis gives us a clear picture of
the infrastructure and facilities available in each APMC so as to identify areas that require attention and development.
Name of APMC Strengths Weaknesses Opportunities Threats
Pandharkawada
1. Storage facilities are good 2. Open auction processes are followed
leading to healthy competition
1. Weak infrastructure overall: no auction halls, compounds & electricity etc.
2. No cold storage available 3. No option for fruit & vegetables
marketing
1. Development of better infrastructure: especially grading & packing facilities
2. Formation of trader/farmer groups
1. Growth of private markets as well as local farmer markets
2. Better marketing, awareness amongst farmer who are looking beyond the APMC to sell their produce
Umarkhed
1. Good overall infrastructure: electronic weigh bridge, auction halls, godowns, electricity, farmer rest houses, trader shops, canteens, animal dispensary,
2. Offers a pledge loan facility
1. Lack of good roads leading up to the APMC
2. Lack of cold storage facilities 3. No fruit & vegetable packing houses
1. Set up a packing unit and pack as per demand consumer demand
1. Growth of private markets as competition
2. Better marketing, awareness amongst farmer who are looking beyond the APMC to sell their produce
Maregaon
1. Open auction processes are followed leading to healthy competition
2. Good infrastructure overall: water coolers, overhead water tank, clear rate boards, food canteen, farmer rest houses,
3. Pledge loan facilities available
1. Lack of good roads leading up to the APMC
2. No storage facilities available 3. Lack of grading equipment
1. Add/improve missing facilities such as roads, storage etc.
1. Growth of private markets as competition as well as neighbouring APMC at Wani
Darva
1. Good basic infrastructure: auction hall, storage rooms, water facilities, electricity , farmer rest house etc.
1. Lack of good roads leading up to the APMC
2. Lacks advanced facilities: no cold storage available, no fruit & vegetable packing houses, no grading & packing units, no waste management facilities
1. Add/improve missing facilities such as roads, cold storage , fruit & vegetable packing houses, grading & packing units etc.
1. Growth of private markets as competition
2. Low crop production in the area
3. Paucity of office staff might hamper functioning
Arni 1. Open auction processes are followed 1. Lacks advanced facilities: no cold 1. Add/improve missing 1. Growth of private markets
Page 37 of 102
leading to healthy competition 2. Good basic infrastructure: auction hall ,
electronic weighing instruments, electronic weigh bridges, water coolers, over head water tanks, rate boards, shops for traders, food canteens, farmer rest house, toilet block etc.
storage facilities, no projection TV, no advanced grading equipment, no CCTV camera, no grading & cleaning unit, no packing unit
facilities such as cold storage, projection TV etc.
2. Develop e-trading: development of basic infrastructure will help to connect to the MCX & NCDEX
as competition 2. Paucity of office staff
might hamper functioning
Wani
1. Good basic infrastructure: shaded platform, farmers rest house, electronic display board, street light , drinking water facility, parking facility
1. Lacks advanced facilities: no cold storage, no packing houses for fruit & vegetables, no grading, packing & cleaning unit
2. Patchy banking services, 3. Low number of traders in the market
1. The development of packing houses for fruit & vegetables will encourage farmers to diversify their crops
1. Growth of private markets as competition
2. Paucity of office staff might hamper functioning
Kalamb
1. Open auction processes are followed leading to healthy competition
2. Good basic infrastructure: auction hall, shaded platform, traders shops , gowdowns, supervisor room, farmer’s rest house
1. Lacks advanced facilities: no display boards, lack of load platform, no rams, no waste management, no fruit & vegetable packing facilities
1. Diversify products: setup a soybean grading and packing unit, promote fruit & vegetable market development
1. Growth of private markets and direct selling by farmers as competition
Pusad
1. Good basic infrastructure: storage facilities, auction halls, well-trained staff for trading
1. Lacks advanced facilities: grading & packing units not available, no fruit & vegetable packing houses etc.
2. Lack of banking facilities
1. There are a wide range of commodities produced in the area
1. Growth of private markets and direct selling by farmers as competition
Digras
1. Good basic infrastructure: auction hall, electronic weighing instrument, electronic weigh bridge, overhead water tank, rate board, shop for traders, food canteen, fenced compound
1. Lacks advanced facilities such as cold storage, e- trading, projection TV, digital board, advance grading, packing & cleaning unit, CCTV camera
2. Lack of banking facility 3. Pledge loan Facilities are not
available
1. There are a wide range of commodities produced in the area therefore packing houses and processing unit would be successful
2. Contract farming needs to be implemented by the APMC
1. Growth of private markets and direct selling by farmers as competition
Babhulgaon
1. Open auction processes are followed 2. Good basic infrastructure: auction
hall, overhead water tank, rate board, toilet block, storage facilities, weigh bridge, fenced compound
1. Lacks advanced facilities such as grain & pulses cleaning unit, solid waste management, load platform, rams etc.
1. There are a wide range of commodities produced in the area
2. Better infrastructure could be improved
1. Growth of private markets and direct selling by farmers as competition
Page 38 of 102
Good infrastructure facilities are generally available across APMCs in Yavatmal. On the
other hand, storage facilities as well as road connectivity have scope of improvement.
Growth of private market in proximity emerges as threat to the APMCs.
Bulk Buyers in district:
Sr.No. Type of Buyer Total No. Required Vegetabls & Fruits
Groups under ATMA
1 Police Cantene Mess 1 All Vegetables 1648 Farmer Groups
2 Adiwasi Hostels 3 All Vegetables
3 Hospitals 2 All Vegetables
4 Hotels /Restorent / Dhaba 35 All Vegetables
5 Fruit & Vegetable Stalls 225 All Vegetables & Fruits
1) Private Markets:- As per model act following private markets received license from
Director of Marketing and their status is as under
Sr No
Name of Licensee Place
Total Arrival 2012-13 (Qtl) Present
Status
Contact
1 Mahavira Agro Pvt. Ltd.
Wani Cotton- 996000 Working 9823959500
2 Kisan Market Yard, Pusad
Pusad - Suspended 9850323222
3 Reddy ginning & Pressing
Mukutban (Zari Jamni)
Cotton- 17000 Suspended 9423352940
4 Mahavir Agriculture Produce Co. pvt. Ltd.
Ralegaon - Suspended 00
5 Jagdamba Agro Industries Pvt. Ltd .
Pandharkawada - Suspended 00
2) Direct Purchases: – In state 102 license are issued for direct purchase out of which
3 are operating in the district as follows
Sr No Name of licensee Commodity Traded
1 Rasoya Proteins Ltd. Village Wanjari, Tal. Wani, Dist.
Yavatmal- 445304
All Agricultural Produce
2 Dayal Cotspin Ltd. Cotton Ginning & Pressing Factory,
Vanjari, Tal. Wani, Dist. Yavatmal
Raw Cotton,Gram, Tur,
Sunflower,Soybean
3 G.S. Oils Ltd. Bhaller Rd. Wani, Dist. Yavatmal All Agricultural Produce
Sr No Licence No. Name of licensee Turnover 2012-13
1 PML-18 Mahavira Agrocare Pvt. LTd. Kothari
House, Guruvarya Colony, Yavatmal
Road, VAni Dist. Yavatmal
33138.86
2 PML-19 Kisan Market Yard, Tal. Pusad Dist.
Yavatmal
1096839145
To be finalized post
receiving information
from MACP
Page 39 of 102
Agro Processing units in Yavatmal district : 2009-10 to 2012-13
a) Ginning & Pressing unit
Sr.No. Type of Agro
processing unit
Taluka No.of processing unit
Per day capacity of Agro processing unit M.T.
Produce processed by Agro-Processing unit during 2006-07
Proposed Planning (per year)
2009-10 2010-11 2011-12 2012-13
No. of Agril
No. of Agril
No. of Agril
No. of Agril
units produce units produce units produce units produce
processed processed processed processed
M.T. M.T. M.T. M.T.
1 2 3 4 5 6 9 10 11 12 13 14 15 16
1 Ginning & Yavatmal 8 36.10 13000.00 1 1548 1 1600 2 3400 2 3500.00
2 Pressing Kalamb 3 36.11 13000.00 1 1500 2 3450 2 3450 1 1600.00
3 Ralegaon 5 43.05 15500.00 1 1650 2 3450 2 3500 2 4000.00
4 Ghatanji 5 58.33 21000.00 1 1400 1 1400 1 1500 2 3500.00
5 Darwha 9 47.22 17000.00 1 1600.00 1 1600.00 1 1600.00 1 1600.00
6 Ner 2 180.55 40000.00 2 3600 1 1600 1 1600 1 1700.00
7 Arni 5 55.55 20000.00 1 1550 2 3500 2 3500 2 3600.00
8 Babhulgaon 2 19.44 7000.00 1 2000 1 2000 1 2000 1 2500.00
9 Pusad 5 34.72 12500.00 2 4000 2 4200 2 3600 2 4000.00
10 Digras 5 40.28 14500.00 1 2100 1 2100 2 4200 1 1600.00
11 Umarkhed 3 26.38 9500.00 1 1600.00 2 1700.00 1 2200.00 1 2500.00
12 Mahagaon 2 19.44 9500.00 2 4500 1 2200 1 2200 1 2500
13 Pandharkawda 7 111.11 40000.00 1 1600 2 4500 2 4500 2 4500.00
14 Wani 5 97.22 35000.00 1 2200 2 2500 1 1800 1 1940.00
15 Maregaon 2 41.66 15000.00 1 1500 1 1800 1 1800 1 1820.00
16 Zari Zamni 3 33.33 12000.00 1 1540 1 1600 1 2000 1 2000.00
71 880.49 294500.00 19 33888 23 39200 23 42850 22 42860.00
To be finalized post
receiving information
from MACP
Page 40 of 102
b) Oil Millprocessing unit
Sr.No. Type of Agro
processing unit
Taluka No.of processing unit
Per day capacity of Agro processing unit M.T.
Produce processed by Agro-Processing unit during 2006-07
Proposed Planning (Per Year)
2009-10 2010-11 2011-12 2012-13
No. of Agril
No. of Agril
No. of Agril
No. of Agril
units produce units produce units produce units produce
processed processed processed processed
M.T. M.T. M.T. M.T.
1 2 3 4 5 6 9 10 11 12 13 14 15 16
1 Oil Mill Yavatmal 19 75.6 9072 0 0 0 0 1 92 12 143.52
2 Kalamb 1 0.63 75.6 1 85 1 65 0 0 0 0
3 Ralegaon 0 0 0 0 0 0 0 1 150 1 65
4 Ghatanji 0 0 0 1 65 0 0 0 0 1 85
5 Darwha 9 36.69 4320 0 0 0 0 1 110 1 125
6 Ner 6 16.9 2535 1 55 1 85 0 0 1 120
7 Arni 3 3.92 42.50 0 0 1 65 0 0 1 85
8 Babhulgaon 0 0 0 1 150 0 0 1 95.68 0 0
9 Pusad 2 2.42 460 1 112 1 116.64 0 0 0 0
10 Digras 3 4.71 1022 1 112 1 112 1 112 1 110
11 Umarkhed 2 2.48 468 1 112 2 450 1 112 1 124
12 Mahagaon 0 0 0 0 0 1 112 1 115 1 119.6
13 Pandharkawda 9 42.6 5221.0 0 0 1 112 0 0 0 0
14 Wani 9 60.62 9251 1 150 1 90.42 1 120.56 1 150.7
15 Maregaon 0 0 0 1 160 0 0 0 0 0 0
16 Zari Zamni 0 0 0 0 0 0 0 1 95.68 10 119.6
63 246.57 32467.1 9 1001 10 1208.06 9 1002.92 31 1247.42
To be finalized post
receiving information
from MACP
Page 41 of 102
c) Dal Millunit
Sr.No. Type of Agro
processing unit
Taluka No.of processing unit
Per day capacity of Agro processing unit M.T.
Produce processed by Agro-Processing unit during 2006-07
Proposed Planning
2009-10 2010-11 2011-12 2012-13
No. of Agril
No. of Agril
No. of Agril
No. of Agril
units produce units produce units produce units produce
processed processed processed processed
M.T. M.T. M.T. M.T.
1 2 3 4 6 9 10 11 12 13 14 15 16
1 Dal Mill Yavatmal 6 259 41440 1 2500 0 0 1 2000 0 0
2 Kalamb 0 0 0 0 0 1 1200 0 0 1 1500
3 Ralegaon 0 0 0 0 0 1 1200 0 0 1 1600
4 Ghatanji 0 0 0 1 1500 0 0 1 1100 1 1200
5 Darwha 1 12 1920 1 1200 2 2400 1 1200 1 1500
6 Ner 1 12 1920 1 1300.00 1 1200.00 1 1200.00 0 0.0
7 Arni 0 0 0 1 1150 1 1100 1 1100 0 0
8 Babhulgaon 2 48 7680 1 1200 0 0 1 1200 0 0
9 Pusad 1 12 1860 1 1400 1 1600 0 0 1 1600
10 Digras 5 185 28860 1 1200.00 1 1200.00 1 1200.00 1 1200.0
11 Umarkhed 0 0 0 1 1200 1 1200 1 1600 1 1200
12 Mahagaon 1 21 3150 1 1200 1 1200 1 2000 1 1600
13 Kelapur 2 41 6150 0 0.00 0 0.00 0 0.00 1 2000
14 Wani 2 42 6150 1 1200 0 0 1 1200 1 1950
15 Maregaon 0 0 0 0 0 1 1200 1 1500 1 1200
16 Zari Zamni 0 0 0 0 0 1 1200 1 1200 1 1200
21 632 99130 11 15050 12 14700 12 16500 12 17750
To be finalized post
receiving information
from MACP
Page 42 of 102
d) Haldi / Masala Processing Unit
Sr.No. Type of Agro
processing unit
Taluka No.of processing unit
Per day capacity of Agro processing unit
Produce processed by Agro-Processing unit during 2006-07
Proposed Planning {per Year)
2009-10 2010-11 2011-12 2012-13
No. of Agril
No. of Agril
No. of Agril
No. of Agril
units produce units produce units produce units produce
processed processed processed processed
M.T. M.T. M.T. M.T.
1 2 3 4 5 6 9 10 11 12 13 14 15 16
1 Haldi/ Yavatmal 21 7.5 2302.02 1 160.00 1 85.00 1 102.00 1 120.00
2 Masala Kalamb 1 0.52 165.50 1 60.00 1 110.00 1 105.00 1 110.00
3 Ralegaon 1 0.52 144.10 1 160.00 1 120.00 1 150.00 1 95.00
4 Ghatanji 0 0 0 1 160.00 0 0.00 1 150.00 1 120.00
5 Darwha 3 2.1 661.45 1 65 1 85 1 145 1 124.00
6 Ner 0 0 0 1 110.00 1 110.00 0 0.00 1 120.00
7 Arni 0 0 0 1 75.00 1 110.00 1 85.00 1 120.00
8 Babhulgaon 4 2.8 743.04 0 0 1 120 1 90 1 105.00
9 Pusad 0 0 0 1 105.00 1 110.00 1 90.00 1 120.00
10 Digras 1 0.6 185.65 1 110 1 105 1 90 1 120.00
11 Umarkhed 1 0.48 166.71 1 65 1 100 2 165 1 85.00
12 Mahagaon 1 0.6 195.20 1 50 1 105 1 110 1 120.00
13 Pandharkawda 2 0.82 281.10 1 50 1 150 0 0 1 85.00
14 Wani 3 1.45 490.30 0 0.00 1 85.00 0 0.00 1 120.00
15 Maregaon 0 0 0 0 50.00 1 50.00 1 160.00 1 85.00
16 Zari Zamni 0 0 0 1 50.00 1 85.00 2 160.00 1 120.00
38 17.39 5335.07 13 1270 15 1530 15 1602 16 1769.00
To be finalized post
receiving information
from MACP
Page 43 of 102
e) Oil Extraction Unit
Sr.No. Type of Agro
processing unit
Taluka No.of processing unit
Per day capacity of Agro processing unit M.T.
Produce processed by Agro-Processing unit during 2006-07
Proposed Planning {per Year)
2009-10 2010-11 2011-12 2012-13
No. of Agril
No. of Agril
No. of Agril
No. of Agril
units produce units produce units produce units produce
processed processed processed processed
M.T. M.T. M.T. M.T.
1 2 3 4 5 6 9 10 11 12 13 14 15 16
1 Oil Yavatmal 0 0 0 0 0.00 0 0 0.00 0 0.00
2 Extraction Kalamb 0 0 0 0 0.00 0 0 0.00 0 0.00
3 Unit Ralegaon 0 0 0 0 0.00 0 0 0.00 0 0.00
4 Ghatanji 0 0 0 0 0.00 0 0 0.00 0 0.00
5 Darwha 0 0 0 0 0.00 0 0 0.00 0 0.00
6 Ner 0 0 0 0 0.00 0 0 0.00 0 0.00
7 Arni 0 0 0 0 0.00 0 0 0.00 0 0.00
8 Babhulgaon 0 0 0 0 0.00 0 0 0.00 0 0.00
9 Pusad 0 0 0 0 0.00 0 0 0.00 0 0.00
10 Digras 0 0 0 0 0.00 0 0 0.00 0 0.00
11 Umarkhed 0 0 0 0 0.00 0 0 0.00 0 0.00
12 Mahagaon 0 0 0 0 0.00 0 0 0.00 0 0.00
13 Pandharkawda 0 0 0 0 0.00 0 0 0.00 0 0.00
14 Wani 1 525 105000 0 0.00 0 0 0.00 0 0.00
15 Maregaon 0 0 0 0 0.00 0 0 0.00 0 0.00
16 Zari Zamni 0 0 0 0 0.00 0 0 0.00 0 0.00
1 525 105000 0 0.00 0 0 0.00 0 0.00
To be finalized post
receiving information
from MACP
44 | P a g e
Co-operatives other than APMCs
Co-operative sectors working in Fertilizers & Milk collection in Yavatmal are Vidarbh Co-op
Federation providing quality fertilizers. Only few milk collection centers are working on co-
operative basis in the Pusad, Ghatanji, Kalamb, Babhulgaon, Arni, Umarkhed areas e.g.
Govt. Milk Chilling Centre, Pandharkawada, Dhanki, Pusad.
Vegetable collection centers for distant markets
Unorganized trading for distant markets of Yavatmal & Washim vegetable is produce only in
few villages in the district. Vegetable produce in Darva, Babhulgaon, Pusad, Umarkhed,
Arni, Kalamb, Pandharkawada Tahsils happens on small scales. Farmers harvest their
produce and bring to nearby motorable roads from where pick-up vans of vendors collect the
produce and bring to collection centers at block place.
Proposed alternative markets
Recently efforts have been made to establish alternative markets in the district. Some of
those initiatives are as follows
1. National Commodity Exchange ltd. (NCDEX)- Brokers operate from APMCs.
2. Farmer Common Service Center (FCSC) through MACP
3. ITC E-Chopal Pvt. Ltd. Working in Yavatmal with Soybean producer group.
4. Tata Rallis i-shakti contract farming in pulses production.
5. Private Markets formed in districts and direct marketing in society, kisan mandi etc.
It is proposed to establish about 15 FCSCs in the district .These FCSCs will basically act as
product aggregation and value addition centers for the small and marginal farmers.
The table above gives us information on the storage facilities available in the district. Traders
are the main stakeholders who utilize storage facilities. Noted below is the average storage
period at the trader’s level for the major emerging crops.
Average Storage period at trader’s level:
Crop # of days
Cotton 0-2 days
Soyabean 5-6 days for small traders who then sell it to big traders. 1-2 months for medium traders. Few very big traders sometimes even procure for 4-6 months
Jowar 15-20 days
Red Gram 25-30 days mostly. Some large traders can hold for 4 months
Bengal gram 25-30 days mostly. Some large traders can hold for 4 months
45 | P a g e
Cotton:
1) Most of the Farmers directly take their produce to ginning & pressing mills and not to the
APMCs.
2) Village aggregators / small traders procuring from farmers in villages in small quantity,
keeps the cotton for 1-2 days and then send truck load/Vehicle load of cotton to ginning -
pressing mill.
Soybean:
1) Small traders keeps buying for 3-4 days and on 5th & 6th day they repack the procured
soyabean stock and dispatch to big traders.
2) Turnover of most of the traders is limited and they keep buying for big traders operating
and supply to them in 5-6 days.
3) These big traders collects stock and supply it to processors and big traders operating at
other locations.
4) Processors keeps stocks for their consumption of around 2 months Or as per the fund
availability & keep buying from the market as & when required.
Red Gram:
1) Most Traders keep aggregating the produce for 25-30 days and then sell to buyers at
various location as per orders.
2) Some traders (very few) stores Red gram for quite long i.e upto 4 months.
3) Most of the pulses processors runs their plants for 6 months only.
Bengal gram:
1) Gram arrivals starts in January, February & ends completely by August.
2) Traders keeps aggregating the produce for 25-30 days and then sell to buyers at various
location as per orders.
3) Some traders (very few) stores gram for quite long i.e upto 4 months.
4) Some traders even store gram for more than 1 year and take to the market when fresh
gram arrival completely stops.
Jowar:
Jowar takes on average 15-20 days to aggregate, sort and grade according to the
requirements of the producers. If very good quality warehouses are available, traders
46 | P a g e
increase storage time for better price realization. The storage time is also dependent on
rental values of competing goods and availability of working capital. Hardly any traders store
jowar beyond aggregation as it is a low value commodity and the fluctuations in price are not
very big. Rabi jowar arrivals are between January and February and Kharif jowar arrivals are
between october and November.
Peak Arrival period for key crops
Crops Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
Soybean P P
Cotton P P P
Jowar (Rabi) P P
Jowar (Kharif) P P
Red gram P P
Bengal Gram P P
Source: Primary Survey
Harvesting Period
Sowing Period
P Peak Arrival Period
47 | P a g e
Godowns in Yavatmal district: upto 2013
APMC Name
Godown MSWC Kharedi Vikri
Sangh Ginning
Pressing Units PACS CWC Privates Govt. Total
No,s Capacity No,s Capacity No,s Capacity No,s Capacity No,s Capacity No,s Capaci
ty No,s
Capacity
No,s Capaci
ty No,s
Capacity
Yavatmal 34 4800 2 13880 6 1500 2 500 10 1000 2 20000 1 1400 6 3000 63 33580
Darva 1 333 5 6740 1 500 1 500 9 1400 0 0 1 100 3 1500 21 11073
Pusad 0 0 4 6320 1 500 1 250 10 1300 0 0 3 3000 - -
19 11370
Ghatanji 1 500 0 0 1 200 3 900 6 600 0 0 - - 1 400 12 2600
Maregaon 0 0 0 0 3 750 2 500 6 1100 0 0 - - - - 11 2350
Pandharkawda 3 1700 0 0 1 100 0 0 6 700 0 0 16 9000 2 500 28 12000
Ralegaon 6 2450 0 0 2 500 2 750 7 800 0 0 - - 1 500
18 5000
Umarkhed 4 1350 4 6320 0 0 2 750 9 1100 0 0 19 14530 3 1500 41 25550
Wani 40 5500 4 6320 1 1000 1 500 8 800 0 0 - - 3 4500 57 18620
Kalamb 2 650 0 0 0 0 0 0 10 1000 0 0 - - 1 600 13 2250
Babhulgaon 3 1150 0 0 1 500 0 0 7 700 0 0 - - 2 1000 13 3350
Zari-Jamni 7 1625 0 0 0 0 0 0 0 0 0 0 10 5000 - -
17 6625
Bori-Arab 0 0 0 0 0 0 0 0 0 0 0 0 4 2000 - - 4 2000
Ner 1 200 0 0 2 500 0 0 0 0 0 0 - - - - 3 700
Arni 0 0 0 0 0 0 0 0 5 1000 0 0 5 2500 1 500 11 4000
Digras 0 0 0 0 3 1100 1 500 8 20800 0 0 - - 1 500 13 22900
Mahagaon 0 0 0 0 2 1500 1 500 8 1000 0 0 2 1500 2 1000 15 5500
Total 102 20258 19 39580 24 8650 16 5650 109 33300 2 20000 61 39030 26 15500 359 181968
To be finalized post
receiving information
from MACP
48 | P a g e
Transport
Farm transportation activities include the use of motorized equipment to deliver the final produce to
the local Mandi or the APMC market. This needs proper transportation facility to maintain the quality
of the produce as well as the time lines, so that the produce can reach its final destination within
time and the farmers can get the benefit of good rates.
Normally there are two types of transports. 1) Primary transport and 2) Secondary transport. In
primary transport, farmers use their own sources such as tractors, small trucks, bullock cart, private
trucks to deliver the product to the local mandi or APMC market. In secondary transport, the traders
who are dealing in bulk quantities, prefer to take a bigger vehicle to deliver the stock to the final
buyers or companies. Transportation activities should be timed to occur as much as possible during
regular working hours.
It is observed that after drying and cleaning of the produce it is packed in gunny bags, plastic bags,
crates. For pulses and cereals, they are usually packed in gunny bags. Vehicle is used as per the
volume of the produce and the place where it is to be delivered. Farmers / Traders using public
roadways must comply with existing legislation, regulation the required documents such as bill or
invoice copy, Direct marketing licenses if they have, or the proper information of the delivery. In
some cases farmers / traders face certain issues while delivering stock within district or to other
state. Some of these issues faced by them are:
Proper transport facility is not available.
Road infrastructure is not proper, rough and damaged roads, traffic problems leads to delay in reaching the final destination.
Statewise different taxation policy on one crop.
Higher transit damage during the transportation.
Heat Accumulation or very poor ventilation within the transport vehicle.
Private markets versus regulated markets
Resource Private Markets Regulated Markets
Major Crops handled We weren’t able to identify any noteworthy private markets in Yavatmal
Soya bean, Red gram Bengal gram, Cotton,
Jowar & Wheat
Quantum handled Not Applicable 200,928
# of trade licenses issued Not Applicable ~5700
# of commission agents Not Applicable ~3800
Go-downs or storage space 104 17
Source: Primary Survey
Name of Private Market Commodity Approximate Farmers
Investment (in INR crore)
Balaji Krushi Market, Mukutban, Zarijamni Cotton 10,000 1.14
Jagdamba Agrocare Marketing and Processing Pvt. Ltd., Pandharkawada, Kelapur
Cotton, soyabean, red gram
10,000-15,000
2.46
To be finalized post
receiving information
from MACP
49 | P a g e
Constraints in Market led Production
Strategic Research and Extension Plan of district gives analysis of gaps in technology adoption in
production practices of major crops and allied enterprises in agriculture. However this does not
include post-harvest practices to improve quality of produce so as to add value to product for better
price realization. Market led production is a way of backward planning of production and includes
such pre and postharvest practices that improve the quality of produce for higher returns in the
market. From this perspective of analyzing constraints in market led production following major
crops and enterprises are considered.
Crops
1. Soyabean
2. Bengal Gram
3. Cotton
4. Jowar
5. Red gram
Structured questionnaires were prepared to collect the data for identifying constraints in aforesaid
crops and enterprises. The data is collected from representative farmers from catchment area of
component B of the project and most answered response is considered as conclusive answer for
writing in the following charts. Crop wise constraint analysis is given in the Annexures 5 and 6
Key insights from the constraints analysis for Soybean are:
Farmers need to organize in producer groups to increase their bargaining power
As far as they can farmers should plant varieties like JS-335, JS-9305 and TAMS 9821,
which fetch better prices. JS-335 fetches the highest price in Yavatmal and has the highest
arrivals.
Better storage facilities where grain is stored at room temperature are required; especially to
ensure that grade-wise prescribed moisture levels given in Annexure 4 are not exceeded.
Produce should be packaged in jute gunny bags starting from 50 Kg bags and for retail
where possible.
Farmers should invest in creating value added products like soy milk, roasted grains, flour
which can be mixed wheat flour
Access to information for farmers through the AGMARK and MSAMB websites and
electronic media on grades and pricing, contract farming, certification, training and
opportunities to export can be strengthened.
There is scope to increase contract farming in the form of public-private partnerships in soy
solvent plants.
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Pledge loan facilities need to be made available to farmers to reduce the number of distress
sales.
Key insights from the constraints analysis for Jowar are:
Farmers need to organize in producer groups to increase their bargaining power and also
use commodity exchanges more.
Local variety jowar seeds are mostly used by farmers
Produce should be packaged in jute gunny bags, polythene impregnated jute bags and cloth
bags starting from 50 Kg bags and for retail where possible.
Better storage facilities where grain is stored at room temperature are required; especially to
ensure that grade-wise prescribed moisture levels given in Annexure 4 are not exceeded.
Farmers should invest in crreating value added homestead products.
Access to information for farmers through the AGMARK and MSAMB websites and
electronic media on grades and pricing, contract farming, certification, training and
opportunities to export can be strengthened.
Pledge loan facilities need to be made available to farmers to reduce the number of distress
sales.
There is scope to increase contract farming in the form of public-private partnerships.
Key insights from the constraints analysis for cotton are:
Farmers need to organize in producer groups and also use commodity exchanges more.
Picking must be done in the morning and evening and staples need to be free of foreign
matter
As far as they can farmers should plant varieties like B.T. Cotton Ex. Bramha, Kanak, Rashi.
which fetch better prices.
Famers need more dry, rodent free and fire safe storage facilities
To increase marketability of the crop grading and packaging guidelines must be followed
Access to information for farmers through the AGMARK and MSAMB websites and
electronic media on grades and pricing, contract farming, certification, training and
opportunities to export can be strengthened.
Pledge loan facilities need to be made available to farmers to reduce the number of distress
sales
There is scope to increase contract farming in the form of public-private partnerships.
Key insights from the constraints analysis for Red Gram are:
Farmers need to organize in producer groups and also use commodity exchanges more
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Crop varieties such as C11, ICPL87119, BDM2, ICP 8863 etc. need to be encouraged in the
district.
Emphasis need to be put on proper grading activities along with proper storage so as to
avoid pest infestation.
Red gram should be packed in gunny bags to allow for proper handling process.
Access to information for farmers through the AGMARK and MSAMB websites and
electronic media on grades and pricing, contract farming, certification, training and
opportunities to export can be strengthened.
Pledge loan facilities need to be made available to farmers to reduce the number of distress
sales.
There is scope to increase contract farming in the form of public-private partnerships.
Key insights from the constraints analysis for Bengal Gram are:
Farmers need to organize in producer groups and also use commodity exchanges more
Crop varieties such as Chafa-816, Vijay, Kabuli Chana are fetching high prices in the district.
Emphasis need to be put on propoer grading activities along with proper storage so as to
avoid pest infestation.
Bengal gram should be packed in gunny bags of upto 50kg to allow for proper handling
process.
Access to information for farmers through the AGMARK and MSAMB websites and
electronic media on grades and pricing, contract farming, certification, training and
opportunities to export can be strengthened.
Pledge loan facilities need to be made available to farmers to reduce the number of distress
sales.
There is scope to increase contract farming in the form of public-private partnerships.
Overall, grading facilities is an adopted practice across crops in the district. Product aggregation is
prevalent across the crops but there is scope of improvement in storage facilities. Farmer
aggregation into groups definitely needs to be boosted up across farmers in the district.
Recommendations
The MSS report outlines the existing marketing systems and channels in Yavatmal district along
with detailed information on the main crops of the district. This information helps us understand the
current activities and developments in Yavatmal and enables us to identify potential business
opportunities that farmer groups can establish in the district. This MSS report also helps us to
propose specific activities that ATMA may undertake to promote production and productivity of
crops as well as encourage business activity amongst farmer groups.
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Major gaps
For production in the district to be market led, improvement in productivity along with improvement
in quality for better value produce is needed. Strategies have to be framed which will be supported
by interventions/ activities to achieve set targets. Interventions proposed will act as cafeteria for
preparation of extension projects for addressing the identified issues of particular crops. Some key
issues that need to be immediately addressed are as follows.
Insufficient processing capacity: Yavatmal is in general a low industrial belt, categorized as D+ as
per Maharashtra’s latest industrial policy. Amongst agro-processing industries, the focus is more on
Cotton, Oil seeds and Pulses Processing. The capacity of processing units in the district falls short
of the production and as a result, which corroborates with insights from primary and secondary
research which indicate that considerable part of the produce is transported to neighboring districts
for processing. For instance, in spite of the increasing production of soybean, there is only one
soybean processing unit operating within the district. The capacity of oil mills also falls very short of
the raw produce. There clearly is a processing gap, particularly on Soybean and other oilseeds that
can be immediately filled up. Particularly on soybean, the global demand is very large and
constantly growing, and at the same time new opportunities are opening up for soya based products
beyond the traditional oil and de-oiled cake. So while there are opportunities for traditional soya
mills, there are also opportunities for products such as Soya milk, soya paneer, soya flour etc.
Similar opportunities exist in pulses. While there is good cotton processing capacity in the district,
opportunities exist for other cotton based small scale industries - such as (i) micro-spin based cotton
spinning, (ii) surgical cotton, (iii) Cotton based low cost sanitary napkins unit etc – all industries
which are hitherto unfamiliar to the district but having significant demand potential nationally. Chilies
is a crop that Yavatmal can systematically grow and there is scope for chili processing units in the
district to address current production as well as future potential production. Processing units in the
district on Chili will also move a portion of chili trade (produced in Yavatmal) within the district rather
than going to Nagpur and Amravati.
Weak extension: Extension services are supported by three structured extension agencies:
Agriculture department, ATMA and KVK Yavatmal, under the aegis of Punjabrao Deshmukh Krishi
Vidyapeeth. These organizations provide services like establishing Soil Testing Laboratories, Kisan
Call Centre and SMS based information regarding price trends and best practices, in addition to
training. The penetration of services has not been successful as per a survey conducted of 30
farmers within the focal area of ATMA and/ or KVK. It was observed that about 86% of farmers are
not aware of the nearest soil testing laboratory. As discussed with the personnel from the unit that
provides soil testing services, they too validated that the penetration of their services is not beyond
25% within the operational area. Only 6.7% of the surveyed farmers had made use of the Kisan call
centre that is operated by the Department of Agriculture though all of them who used it, found it
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useful. 60% of the interviewed farmers availed the SMS based information services operated by
Department of agriculture as well as Reuters Market Light. Furthermore, the regular services
provided by the extension agencies – Training and Capacity Building of farming community, were
analyzed based on the farmers responses. Out of the 30 farmers surveyed, 16 received trainings at
least once, and 15 of them applied it on their farms and found it useful. Thus, the extension support
system had a 53.3% penetration rate and a 93.7% success rate within the sample set. While the
training is effective, the penetration is low. Being among the larger districts in the state, it is indeed
difficult for scientists and researchers to individually interact with the farmers on a regular basis.
However, farmers should be encouraged to make use of the Kisan call centres and make it the first
choice to access scientific information and best cultivation practices. At the same time, alternatives
need to be explored to improve outreach to farmers.
Poor irrigation facilities: Only 5.3% of the net sown area is under irrigation. 96% of the net sown
area in the district depends on rains for their water needs. Changes in the monsoon pattern can
cause huge damages to the harvest, causing huge losses to the farmers. The average annual
rainfall ranged from 570mm to 1295mm during 2004-10. As a result, rainwater re-routing and water
shed activities need to be encouraged so as to help in improving yields in the district along with crop
diversification.
Road Map
The strategy for development of agri-business in Yavatmal is three pronged – (i) Augment
Infrastructure, (ii) Encourage transparent grade assessment and (iii) Develop Agri Extension based
on future market potential
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Focus Area Specific Action Points Activities Responsibility Time frame & Cost
URGENT GAPS
Augment Storage Infrastructure and Promote warehouses amongst farmers.
Ensure Adequate Capacity 1) Ensure adequate storage capacities at each APMCs considering a 10 year expectation. 2) Focus on setting up warehouses at secondary market levels as well as at key villages. 3) Experiment with a combination of brick & mortal warehouses as well as hermetic storage structures to ensure expansion in capacity within short period of time. Promote Usage by Farmers 1) Explore options of farmers tying up with traders/processors to stock on their behalf using an accredited warehouse and against a buy back guarantee from the trader/processor. Such a tri-party arrangement will help the processor not require to maintain stock and take benefit of lower storage costs of farmers; the farmer to take benefit of price rise in non-peak seasons; while assure farmer of a market due to a buy-back guarantee. 2) Explore option of using trained agri-service providers working on commission basis to promote warehouse services amongst farmers. Such service providers could work on a commission basis and help farmers plan their business by using a warehouse, help them with documentation.
Improve basic & productive infrastructure in APMC’s and Rural Haats PHT Demonstration Pledge Loan Farmer Trainings
PD ATMA, in collaboration with 1) MSAMB for augmenting APMC infrastructure and conducting trader level survey. 2) With Agri-department to promote concept amongst farmers.
Annexure 8: Constraint Analysis for APMCs Annexure 5: Constraint analysis for market led production cereals, pulses, oilseeds, fruits and vegetables Annexure 6: Time frame for implementation of market led production in cereals, pulses, oilseeds, fruits & vegetables Annexure 7: Constraint analysis for market led production in Cotton, soybean, red gram, jowar, bengal gram,
Transparent & Fair Grade Assessment Mechanism
Equip APMCs and Keep Stock 1) Take stock of grade assessment equipment at APMCs including grading tables, moisture meters, staple length scale (for cotton etc). 2) Equip all APMCs with proper grade assessment equipment as per stock taking. 3) Ensure stock of all equipment is monthly submitted by APMC Secretaries to the DMM-MSAMB to ensure APMCs are ensuring they are updated
Improve basic & productive infrastructure in APMC’s
DMM-MSAMB Annexure 8: Constraint Analysis for APMCs
Create Awareness 1) Adopt a systematic campaign program to promote equipment based grade assessment including multiple media such as (i)
PHT Demonstration Farmer Trainings
DMM- MSAMB Annexure 5: Constraint analysis for market led production cereals, pulses,
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wall paintings, (ii) local cable ads, (iii) news-papers, (iv) radio spots etc. 2) Make it mandatory for all trades within the APMC to be done using equipment based grade assessment and provide farmer with a grade slip that gives complete details of produce graded. Conduct monthly farmer surveys during the peak marketing season – using a private agency – to gauge level of awareness of farmers about transparent grading systems.
Farmer Field School Exposure visits
Within state
Outside state
oilseeds, fruits and vegetables Annexure 6: Time frame for implementation of market led production in cereals, pulses, oilseeds, fruits & vegetables Annexure 7: Constraint analysis for market led production in Cotton, soybean, red gram, jowar, bengal gram
Develop Agri Extension based on future market potential.
Promote Market Potential Crops 1) Identify market potential for crops such as chilli and white onion, and develop training (including demos) and promotion programs around it. 2) Develop a sapling nursery management training module for agri-entrepreneurs under the ACABC scheme and promote setting up of sapling nursery with following two support – (i) part of initial seed capital as long term interest free loan and (ii) buy back guarantee on saplings for first three years. 3) Develop database of horticulture farmers and monitor them. Provide training and extension to database farmers as per existing methods. 4) Hire an independent agency/call center to maintain track of outreach to farmers by calling up the database farmers on a periodic basis.
Crop Demonstration Farmer Training Farmer Collective Service Centres Group Formation Exposure visits
Within state
Outside state
PD ATMA in collaboration with DSAO
Budget & Time Frame to be made by ATMA: Leverage on MACP Scheme and/ or Agri Entrepreneurs scheme under ACABC
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A comprehensive action plan for the time period of 2012-2017 was developed by the team in
VANAMATI detailing the specific approaches required to be taken for each crop category-
Cereals, pulses, oilseeds and fruits & vegetables. The team has classified the action plan in
terms of activities to be undertaken specific to: Crop demonstration; PHT demonstration;
Group formation; FCSC (grains); Pledge loans; Farmers training; Farm school and Exposure
visits (within state/ outside state). All these activities have been proposed to solve for issues
related to non adoption of package of practices and post harvest practices along with the
lack of market awareness. Additionally, the total costs of implementing the action plan has
been laid out after considering the availability of funds from major institutions such as MACP,
ATMA, MSWHC, NABARD, ISOPAM, NHM and MWSIP. While most of the prescribed
activities in the action plan may already be under implementation, a reference to this action
plan will further help in creating a strategic approach to the development of the district.
Please refer to Annexure 8 for the action plan. Noted below are the funds available for the
proposed works in APMCs and Rural Haats.
APMC
Sr No Source of Fund
Proposed Works Provision Rs Crore
Present Status
1 MACP 1)Market Modernization & Improvement Plan of five APMCs viz Pusad, Ghatanji, Pandharkawada, Wani & Ralegaon
10.00 FPP being prepared
2) Livestock Market Modernization & Improvement Plan of Pusad (Tal. Pusad) (large animals)
1.00 FPP being prepared
Total 11.00
2 RKVY Market Modernization & Improvement Plan
APMC Umarkhed 7.46 Proposal
APMC Pusad 7.96 Proposal
Total 15.42
Total (1+2) 26.42
Rural Haats
Sr No
Source of Fund
Proposed Works Provision in Rs lakh
Present Status
1 MACP 1)RH Modernization &Improvement Plan of 9 RHs (Shembapimpri, Belora, Vidul, Dhanki, Bitargaon, Arni, Mukutban, Maregaon, Kalamb)
180.00 Proposal
2 DRDA RH Modernization & Improvement Plan of 3 TH,s (Kayar Tal. Wani, Zadgaon Tal. Ralegaon, Jambajar Tal. Pusad )
45.00 completed
Total 225.00
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The abstract of planned activities to encourage market led production in the district
is:
Abstract of planned activities 2012 to 2016
SR No
Activity Financial provision from(lakh)
Total(lakh)
MACP Non MACP
A Intensification and diversification in market led production
1 Market Led Extension in Cereals 167.35 1131.40 1298.75
2 Market Led Extension in Pulses 144.9 397.90 542.8
3 Market Led Extension in Oilseed 115.2 332.04 447.24
4 Market Led Extension in Fruits & vegetable 49.6 1864.00 1913.6
5 Market Led Extension in Milch animals 230.75 11.25 242
6 Market Led Extension in Goats 118 4.25 122.25
Total A 825.80 3740.84 4566.64
B Improving farmer access to market
7 Market modernization of APMC 1000 1542 2542
8 Livestock Market Modernization 100 0 100
9 Rural haat Modernization 180 45 225
Total B 1280 1587 2867
Total A +B 2105.80 5327.84 7433.64
Potential Businesses
Furthermore, there is significant potential for additional value capture by the chilli, cotton and
soybean farmers. The above analysis and recommendations will help strengthen the
infrastructure for cultivation of these crops in turn encouraging the growth and establishment
of processing units in the district. We found it useful to further understand the business
environment in Yavatmal and identify potential business opportunities in the district. Based
on the data produced in the report and our assessment of the needs and gaps of the district,
we suggest potential areas for intervention across key crops identified. The potential for
value addition through processing at different levels to increase efficiency, preserve quality
and/or reduce wastage/spoilage was also taken into account and assessed. A detailed
analysis of all the business opportunities possible across the main crops was conducted and
three of the most beneficial business opportunities for the district were shortlisted. The
assessment evaluated each of the above economic opportunities for the crops on the basis
of the following scoring matrix (on a scale of 1 to 3) to arrive at a shortlist of three promising
business opportunities.
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Parameter Score
Raw material availability 1 – Less than 5% of gross cropped area under cultivation
2 – 5 to 15% of gross cropped area under cultivation
3 – >15% of gross cropped area under cultivation
Market potential 1 – Low growth, small market size dependent on nature of business
2 – Medium growth, medium market size dependent on nature of business
3 – High growth, large market size dependent on nature of business
Complexity of
operations
1 – Very complex technology/processes
2 – Moderately complex technology/ processes
3 – Simple technology/processes
Investment required 1 – More than Rs.50 lacs
2 – Between Rs. 20 to 50 lacs
3- Less than Rs. 20 lacs
Potential for impact 1 – 0% to 5% of the total number of farmers growing the crop
2 – 5 to 20% of the total number of farmers growing the crop
3 – >20% of the total number of farmers growing the crop
On the basis of the scoring exercise undertaken the following emerged as the most
promising business opportunities which can potentially be promoted among the farmer
groups in Yavatmal:
Sr. No.
Business model/opportunity
Focus crop(s) Key Considerations
1. Soya paneer production unit
Soybean Second largest crop in the district
Growing demand for tofu in urban centres. Soy paneer could be a great milk paneer substitute given its low price
Very low investment required
Procedure is simple, intuitive and easy to operate
2. Low Cost Sanitary Napkins Unit
Cotton Cotton is the largest crop in the district.
Market for female hygiene products is expected to grow @18-20% over the next few years on account of increasing levels of awareness and health consciousness.
Moreover, there is a huge potential for manufacturing and marketing low cost sanitary napkins as most of the products currently in circulation are expensive and unaffordable by the rural population.
3. Chilli powder processing unit
Chilli Chilli is the most cultivated spice in the district and has high productivity (7 MT/ha in Yavatmal versus 2.8 MT/ha in Maharashtra)
High, stable demand given the centrality of chilli in Indian/Maharashtrian cuisine
High impact on value accretion to farmers—increase
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of ~90% is average.
Simple operations with low capital investment
Encouraging the establishment of the above businesses will encourage production and
cultivation of crops and help farmers realize a better price for their produce
Review of ATMA
In order to ensure adoption of best practices in crop cultivation and encourage the establishment of
businesses in Yavatmal, ATMA will need to create specific and structured extension programmes and
interventions using the above information and recommendations. A scoring assessment of ATMA
conducted by the TechnoServe team on key parameters reveals that ATMA Yavatmal will have to
significantly improve significantly on the following parameters; Innovative and new practises promoted
by ATMA in the district; b) Overall coverage and outreach of ATMA in the district; c) Impact and
adoption rate of farmers; and d) Convergence with line department
ATMA, Yavatmal have initiated pilots on number of marketing based programs with encouraging
success. Institutionally, the experience and confidence to facilitate such market based extension is
getting built up within ATMA. However, low knowledge and competency on market led extension
within ATMA staff and AMC members inhibits designing and execution of effective market led
extension services. Further, absence of specialised person on marketing at the block level restricts
the implementation as well as designing of market based extension services. Additional, there are
approximately 2,000 farmer interest groups, about 75% (1700) are currently dysfunctional. This is
due to absence of continued interaction and follow up with the groupsby the block level staff viz. BTM
and SMS. The capacities of the block level staff, especially SMS to hand hold FIGs group on regular
basis is limited because of various other administrative tasks and low skills to effectively hand hold
FIGs.
Monitoring and evaluation of the programs is currently adhoc with no proper system to document and
record the impact of the activities carried out by ATMA. As a result, the efficacy of the various
programs and adoption of the practices promoted by the beneficiaries couldn’t be assessed. The
learnings of the programs also do not get institutionalised However, further improvement and
promotion of market led extension needs to be undertaken. Specialised personnel with sound
technical knowledge on marketing at the block level as well as additional SMS with
marketing knowledge at the block level quire to be recruited. Additionally, regular training of
the Block Technology Managers and Deputy Director (Marketing) on concept of market led
extension needs to be undertaken.
A broad action plan for ATMA is noted below:
Action Areas Description When
A. Strategy
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i) Articulation of key focus areas based on gap assessment
Identify key gaps through following: o Review of SREP, MSS and this study o Sample need assessment exercise through PRA and other
tools
Articulate focus areas based on the above
Yearly once before Annual Action Plan preparation (January-February)
ii) Strategic cum planning workshop with AMC on key focus areas
Discuss focus areas with AMC members
Build consensus and develop broad initiatives that can be promoted
Communicate the focus areas and broad initiatives to BTTs
Yearly once before Annual Action Plan preparation (January-February)
iii) Focus on market led extension on the identified priority and emerging crops
Key crops identified are: Cotton, Soybean, Jowar, Red Gram, Chilli
Soybean – o In soybean, farmers need to be linked with warehouses
and avail the facility of WHR. o ATMA Yavatmal, to disseminate information related to
prices to farmers through Farmer Friends and sms based system.
o Farmers need to be guided by ATMA staff to avail the facility and develop linkage with warehouses in their closer proximity.
o Besides this, ATMA can also train farmers on standard packages of practices to improve productivity on Soybean.
o An exposure and linkage with soybean processing can also be facilitated by ATMA.
o Similarly, small soy flour processing, spiral separator for seed production and soy milk processing can be piloted through providing handholding support to FIGs
Cotton – In Cotton, ATMA can promote following: o Besides providing information on the prices of cotton in
different markets, ATMA can facilitate exposure visits of FIG groups to Microspin.
o The FIGs can be trained and handhold to set up Microspin spinning facility through projects such as MACP.
o Also, ATMA can create standard PoP for productivity enhancement and disseminate through Farmer Friend, sms based system, creating video libraries and publishing in local newsletters such as Agroone
Gram – o In gram, ATMA Yavatmal can organise farmers’ exposure
visits to APMCs and different markets to understand different grades and market prices.
o It can also facilitate farmer’s access to storage and warehousing.
o Daily market rates can be informed to the farmer groups through sms based system (Kissan SMS).
o Facilitation of contract farming can also be piloted under PPP mode with few FIGs in the district
iv) Focus on strengthening of Farmer Interest Groups and Producer Companies
Identification of the gap areas as reflected in the grading exercise
Prepare customised plan for each of the FIGs under different grades for strengthening
Allocate man power to handhold FIGs on a regular basis
Initiate activities (preferably economic) to encourage FIGs to actively involve
Immediate; Planning and activities to be reviewed every month
B. Structure
v) Develop selection The farmers need to be selected through a set of criteria Immediate
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criteria for non-official members through pre-set criteria
AMC to develop a set of criteria and the same can be approved by GB
Following are the suggestive criteria: o Farmer having diversified farming system o Farmer currently engaged in agriculture and is located in
the village/place of farming o Demonstrated use of new technology having good
relationship with research institutions or agencies in the business of promoting agriculture
o No current or past engagement/relationship with political parties; or have hold any positions at district or Taluka level
o Literate and have ability to read and write (Higher education is preferable but not essential)
vi) Functioning of GB and AMC through orientation and regular meetings
Orientation of members on their roles and responsibilities
Quarterly meetings for GB
Monthly meetings for AMC
Ensure attendance and participation of members through involving members in the regular work of ATMA
Immediate
vii) Involve BFAC, DFAC and AMC members in regular monitoring of ATMAs work
Orient the BFAC, DFAC and AMC members on their roles and responsibilities
Create plan for the members to undertake monitoring function on monthly basis
Include specific agenda to discuss the feedback from the BFAC, DFAC and AMC members post their visits in their monthly meetings
C. Staff
viii) Building skills of ATMA staff through modular structured training programs
Following are the suggested trainings for o Project Director – Project Formulation and Management,
Market led Extension, Monitoring and Evaluation, Networking, Negotiations
o Deputy Project Director (Marketing) – Market Led Extension, PHM, Value Addition and processing
o Deputy Project Director (Research): Research methodology, farm schools, demonstrations, trainings, crop based trainings on new technology
o BTM – Concepts of Market led Extension, Post-Harvest Management in the key crops, Value addition and Processing
o SMS – Formation, strengthening of FIGs, CIGs, FPOs o Farmer Friend – Group Dynamics, Formation and
strengthening of FPOs
Yearly, spread evenly across the year
ix) Recruitment of key staff
Following vacancies need to be filled up:
Deputy Project Director (Research) – 1
Block Technology Manager - 3
SMS – 19; preference for candidates having skills and experience on marketing of agro-produce
Immediate
x) Annual Planning for key staff and articulation of Key Result Areas (KRAs)
Each ATMA staff to outline and articulate their Key Result Areas (KRAs)
Goals to be based tightly on the key identified priority areas and annual action plan
BTMs and SMS to spend minimum of 50% of their time in field working with farmers and FIGs
A fortnightly work plan to be made at the outset of the month and verified/approved by TAO and DPD
Annual (post finalisation of Annual Work plan)
Every month
D. System
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xi) Improve Annual Action Planning process by detailing the key activities at the block and District level and getting advisory support from Farmers Advisory Committee and BTT members
Communicate the key focus and intervention areas to BTT/BTM as planned by the AMC
Use detailed template to support the BAP/DAP template
Develop a roster of activities and advertise the Block and District level activities through websites, sms, print media and putting the same at common places
Maintain a transparent and stricter guidelines for selection of beneficiary
Review of the plans versus achievement to be undertaken monthly at the Block level at BTT/BFAC meetings
Annual while preparation of Annual Action Plan
Monthly
xii) Documentation of ATMAs work through a quarterly and annual report.
ATMA to produce a two to three page report (both physical and financial) on the activities undertaken in the blocks
These quarterly reports to be translated in as Annual report
Quarterly and compilation to be done by the end of every year
xiii) Annual evaluation by involving experts
ATMA to undertake annual evaluation of its work through hiring professional consultants at the District level
Annual
ATMA Yavatmal has implemented a large number of marketing based programs with
encouraging success as pilots. However, ATMA will need to play a critical role in helping
establish infrastructure and policy. In addition to ATMA, the Agriculture Marketing Experts
(‘AME’) of the districts along with other officials will also play a critical role in identifying and
implementing the district plan so as to encourage business activity. The district AMEs will
need to develop a plan to encourage contract farming, direct selling and processing
industries. It would be of utmost importance for the AMEs to identify the key buyers/
consumers in the district in terms of large institutions and organizations such as hospitals,
military camps, police camps, colleges and others. These organizations will be important
buyers of locally processed commodities and locally cultivated fruits and vegetables.
Furthermore, the AMEs must identify the potential industries for the main crops of the district
and the market requirement and demand from companies and processors. This will enable a
detailed approach to encouraging business activity in the district and thus ensuring farmers
receive a better price for their crops.
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Annexure
ANNEXURE 1: Rural Haats
Sr. No.
Name of Taluka
Name of rural Haat
Weekday of rural
haat
Major Commodities marketed
No of villages
connected
1 Pandharkawada
Patanbori Sunday Vegetable, Fruits, Grains 7
Pahapal Wednesday Vegetable, Fruits, Grains 5
Runza Friday Vegetable, Fruits, Grains 8
Umbiri Wednesday Vegetable, Fruits, Grains 6
Waie Tuesday Vegetable, Fruits, Grains 7
Aati Tuesday Vegetable, Fruits, Grains 9
Kavengi Sunday Vegetable, Fruits, Grains 4
2 Darva Darva Sunday Vegetable, Fruits, Grains 3
Bodhegaon Tuesdauy Vegetable, Fruits, Grains 5
Lohi Tuesdauy Vegetable, Fruits, Grains 4
Lakh Friday Vegetable, Fruits, Grains 6
Bori Tuesdauy Vegetable, Fruits, Grains 6
Mahagaon K Tuesday Vegetable, Fruits, Grains 8
Laokhed Saturday Vegetable, Fruits, Grains 7
Talegaon Monday Vegetable, Fruits, Grains 6
Chani Monday Vegetable, Fruits, Grains 9
3 Mahagaon Mahagaon Friday Vegetable, Fruits, spices 20
Sarna Friday Vegetable, Fruits, spices 17
Kali (da) Thursday Vegetable, Fruits, spices 30
Hiwra Thursday Vegetable, Fruits, spices 19
Fulsangvi Thursday Vegetable, Fruits, spices 25
Ganj Friday Vegetable, Fruits, spices 15
Pokhari Thursday Vegetable, Fruits, spices 5
4 Yavatmal Akola Bazar Friday vegitable,Frotes, Greans Spaises, Redimate Garmeants
20
Belora Sunday vegitable,Frotes, Greans ,Spaises, Redimate,
Garmeants
7
Bham Friday vegitable,Frotes, Greans ,Spaises, Redimate,
Garmeants
9
Rui Wednesday vegitable,Frotes, Greans ,Spaises, Redimate,
Garmeants
8
Mangarul Thursday vegitable,Frotes, Greans ,Spaises, Redimate,
Garmeants
6
Wadgaon Ps Thursday vegitable,Frotes, Greans 5
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Tiwasa Thursday vegitable,Frotes, Greans ,Spaises, Redimate,
Garmeants
7
5 Maregaon Maregaon Tuesday vegitable,Frotes, Greans ,Spaises, Redimate,
Garmeants
22
Navargaon Thursday vegitable,Frotes, Greans ,Spaises, Redimate,
Garmeants
20
Kumbha Sunday vegitable,Frotes, Greans ,Spaises, Redimate,
Garmeants
30
Mardi Wednesday vegitable,Frotes, Greans ,Spaises, Redimate,
Garmeants
22
6 Umarkhed Vidul Saturday Vegetable, Grains Wheat, etc. 5
Bitargaon Saturday Vegetable, Grains (Wheat, Rice, Jowar)
4
Dhanki Monday Vegetable, Grains Wheat, etc. 5
7 Arni Savali Sadoba Thusday vegitable,Frotes, Greans ,Spaises,
RedimateGarmeants,
25
Jawala Tuesday 25
Arni Monday 60
8 Wani Wani Sunday Vegetable grain 9
Kayar Thursday Vegetable & animal 9
Shindola Wednesday Vegetable & animal 15
Rajur Sunday Vegetable & animal 5
Ghonsa Friday Vegetable & animal 18
9 Kalamb Jodmoha Friday Vegetable, Fruits, Grains 5
Kalamb Tuesday Vegetable, Fruits, Grains 10
Dongarkharda Wednesday Vegetable, Fruits, Grains 10
Khotha Wednesday Vegetable, Fruits, Grains 5
10 Pusad Shembal Pimpari
Friday Grains, Vegetable, Fruits etc 25
Rohda Thursday Grains, Vegetable, Fruits etc 13
Jambajar Monday Grains, Vegetable, Fruits etc 17
Belora Friday Grains, Vegetable, Fruits etc 7
Khandala Friday Grains, Vegetable, Fruits etc 13
Gaul Thursday Grains, Vegetable, Fruits etc 17
11 Ner Mangladevi Saturday Vegetable, Fruits, Grains 3
Pinpri Kalga Sunday Vegetable, Fruits, Grains 3
Bangaon Thursday Vegetable, Fruits, Grains 4
Shirajgaon Saturday Vegetable, Fruits, Grains 5
Mozar Friday Vegetable, Fruits, Grains 3
Bramhanwada(E)
Thursday Vegetable, Fruits, Grains 3
65 | P a g e
Manikwada Monday Vegetable, Fruits, Grains 3
Ner Tuesday Vegetable, Fruits, Grains 40
Watphali Wednesday Vegetable, Fruits, Grains 6
Malkhed Kh Wednesday Vegetable, Fruits, Grains 2
Sonwadhona Thursday Vegetable, Fruits, Grains 1
Uttarwadhona Friday Vegetable, Fruits, Grains 3
Borgaon Friday Vegetable, Fruits, Grains 3
Adgaon Wednesday Vegetable, Fruits, Grains 4
Umartha Friday Vegetable, Fruits, Grains 2
Sawargaoh Kale
Sunday Vegetable, Fruits, Grains 3
Satephal Sunday Vegetable, Fruits, Grains 2
Chikni Domga Wednesday Vegetable, Fruits, Grains 5
12 Digras Klalgaon Sunday vegitable,Frotes, Greans ,Spaises,
RedimateGarmeants,
10
Dehani Sunday vegitable,Frotes, Greans ,Spaises,
RedimateGarmeants,
7
Harsul Thusday vegitable,Frotes, Greans ,Spaises,
RedimateGarmeants,
6
Sakara Westarday vegitable,Frotes, Greans ,Spaises,
RedimateGarmeants,
7
Arambhi Thusday vegitable,Frotes, Greans ,Spaises,
RedimateGarmeants,
10
Singad Westarday vegitable,Frotes, Greans ,Spaises,
RedimateGarmeants,
10
13 Babhulgaon Babhulgaon Thursday Vegetable, Fruits, Grains 17
Sawar Wednesday Vegetable, Fruits, Grains 12
Gharfal Saturday Vegetable, Fruits, Grains 4
Dabha Tuesday Vegetable, Fruits, Grains 1
Veni Sunday Vegetable, Fruits, Grains 2
Pahur Tuesday Vegetable, Fruits, Grains 1
Falegaon Friday Vegetable, Fruits, Grains 1
14 Ghatanji Parwa Monday Vegetable, Fruits, Grains 25
Ghoti Monday Vegetable, Fruits, Grains 20
Ghatanji Tuesday Vegetable, Fruits, Grains 30
Kurli Friday Vegetable, Fruits, Grains 25
15 Zari-Jamni Matharjun Monday Vegetables, Fruits, Pulses, Cereals
10
Shibla Wednesday
Vegetables, Fruits, Pulses, Cereals
10
66 | P a g e
Patan Thursday Vegetables, Fruits, Pulses, Cereals
15
Mukutban Monday Vegetables, Fruits, Pulses, Cereals
18
Jamni Sunday Vegetables, Fruits, Pulses, Cereals
10
16 Ralegaon Ralegaon Friday Cereals, Fruits and vegetables
25
zadgaon Sunday Cereals, Fruits and vegetables
15
wadhona Sunday Cereals, Fruits and vegetables
15
wadaki Wednesday
Cereals, Fruits and vegetables
20
khairy Friday Cereals, Fruits and vegetables
15
dadhegaon Sunday Cereals, Fruits and vegetables
10
antargaon Sunday Cereals, Fruits and vegetables
5
chikhali Wednesday
Cereals, Fruits and vegetables
10
wardha Sunday Cereals, Fruits and vegetables
10
kirhi jawade Sunday Cereals, Fruits and vegetables
15
67 | P a g e
ANNEXURE 2
LIVESTOCK MARKETS
Sr. No.
Name of livestock market
Taluka Major Types of Animals Marketed
Weekday of market
Annual Market
fees collecte
d
Managed By whom
1 Pandharkawada
Pandharkawada
Bullocks, Buffaow, Cow, Ship & Goat
Sunday 2.03 APMC Management
2 Fulsangvi Mahagaon Cows, Goat, Buffellow, Bulkroks
Friday 1.5 APMC
3 Yavatmal Yavatmal Bullocks, Buffaow, Cow
Sunday 1.38 APMC Management
4 Umarkhewd Umarkhed Cow, Baffelow,Bullocks, Goats, Hens
Wednesday
14.71 APMC
5 Darva Darva Cow, Baffelow, Bullocks, Goats,
Hens
Sunday 9.27 APMC
6 Wani Wani Bullac, Cow, Goat, Baffelo
Sunday 13 A.P.M.C. Wani
7 Kalamb Kalamb Bullock, Ship & Goat, cows
Friday 1.25 Grampanchayat
8 Pusad Pusad Buffalo, Cow, Sheep, Goat,
Ox
Sunday 5.5 APMC Pusad
9 Digras Digras Cow, Baffelow,Bullocks, Goats, Hens
Saturday 4.25 APMC Digras
10 Babhulgaon Babhulgaon Goat Friday 1.5 APMC Babhulgaon
11 Ghatanji Ghatanji Bullock, Buffallo, Cow &
Goat
Wednesday
3.69 APMC Ghatanji
12 Ralegaon Ralegaon Bullac, Battekous, Cow, Goats, Sheep, Cocks & other
Wednesday
7.50 Grampanchayat
13 Ner Ner Bullock, Cow & Buffallow
Sunday 1.33 APMC Ner
68 | P a g e
18th Live Stock Census 2007 in Yavatmal District
Sr. No.
Taluka Total Live Stock unit in Yavatmal District
Cattle Goats / Ships
Horse / Donkeys
Other (pigs, Dog &
Rabbits)
Hens Total
1 Yavatmal 60979 2749 47 1472 469 65716
2 Babhulgaon 44531 3756 247 852 1265 50651
3 Kalamb 37355 1766 142 617 222 40102
4 Ralegaon 40142 2341 1 519 205 43208
5 Ghatanji 63563 2609 3 770 501 67446
6 Pandharkawada 53589 2389 185 684 322 57169
7 Maregaon 37394 1627 0 584 274 39879
8 Wani 58396 3254 2 1018 671 63341
9 Zari-Jamni 52570 2625 0 551 291 56037
10 Ner 35757 1886 88 705 135 38571
11 Darva 58028 4450 486 1165 331 64460
12 Digras 39425 2589 143 680 248 43085
13 Arni 55144 2838 0 737 332 59051
14 Pusad 56935 5060 55 1002 397 63449
15 Mahagaon 68799 3933 38 904 541 74215
16 Umarkhed 78942 4067 175 830 437 84451
Total 841549 47939 1612 13090 6641 910831
69 | P a g e
ANNEXURE 3
ANNEXURE - 3 MILK COLLECTION CENTRE upto 20012
Sr No
Milk Collection Centre (Place)
Govt., Co-Op & Pvt.
Taluka Average Daily Collection of last 5 Years
Flush season Ltr Lean Season Ltr
1 Yavatmal- 1 Govt Yavatmal- 1 162 107
Ranade Dairy Pvt. Yavatmal 5500 4800
10 Co-op Sanstha Co- Op Yavatmal 1600 550
7262 5457
2 Darva Govt Darva 162 107
Darva- 4 co-op sanstha Co- Op Darva 2000 1760
6 Pvt. Sanstha Pvt. Darva 2100 1800
4262 3667
3 Ner Govt Ner 210 110
4- Pvt. Sanstha Pvt. Ner 3000 1450
3210 1560
4 Kalamb Govt Kalamb 152 133
Ranade Pvt. Kalamb 1400 650
1552 783
5 Ralegaon Govt Ralegaon 104 84
104 84
6 Babhulgaon Govt Babhulgaon 217 192
3- Co-op Sanstha Co-op Babhulgaon 2470 135
26- Pvt. Milk Colle. Center Pvt. Babhulgaon 1106 605
3793 932
7 Ghatanji Govt Ghatanji 83 60
Mayur Dairy Pvt. Ghatanji 80 45
163 105
8 Arni Govt Arni 52 31
Ranade Milk collecion center Pvt. Arni 1100 800
1152 831
9 Digras Govt Digras 623 611
70 | P a g e
623 611
10 Mahagaon Govt Mahagaon 261 218
261 218
11 Pusad Govt Pusad 850 500
Pusad Taluka Sangh Co-op- 2
Pusad 355 150
Pusad PVT Milk Collection Centre
Pvt. Pusad 650 300
1855 950
12 Umarkhed Govt Umarkhed 886 873
Co-op- 3 Co-op Umarkhed 2710 1406
3596 2279
13 Pandharkawada Govt Pandharkawada 24 19
Ranade Milk colle. Center Pvt. Pandharkawada 870 650
894 669
14 Wani Govt Wani - -
0 0
15 Maregaon Govt Maregaon - -
0 0
16 Zari-Jamni Govt Zari-Jamni - -
0 0
71 | P a g e
ANNEXURE 4
Sr. No.
Commodity Local Grade Name & Specification Veriation in price compared to Av. Price (
% more or Less )
% Arrival
Grade I Grade II Grade III Grade 1
Grade 2
Grade 3
Grade1 Grade 2
Grade 3 Local
name Specification Local
name Specification Local
name Specification
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Jowar A Moisture 12% Damage grain 1%
B Moisture 12% Damge Grain
2%
C Moisture 14% Damage 3%
18% 1% -14% 22% 38% 40%
Wheat A % of wevilled grains by
weight upto 1%,Foreign
matter
Grade B
Above 1% to 4%
C Above 4% to 7%
16.00% 0.00% -17.00%
28% 32% 40%
Tur A Moisture 12% B Moisture 13%
C Moisture More than
13%
15.00% 0.00% -27.00%
14% 34% 52%
Gram A Moisture 12%,
Damage grain 1%
B Moisture 13% Damage grain 2%
C Foreign matter 3%
20.00% 1.00% -17.00%
18% 38% 42%
Green Gram
A Moisture 12%,
Damage grain 1%
B Moisture 13% C Moisture 14% 14.00% 0.00% -20.00%
17% 50% 33%
Soyabean A Moisture 12% B Moisture 13% C Moisture 14% 8.00% 0% -17.00%
45% 30% 25%
Cotton A Steple length B Steple length C Steple length 12.00% 0% 20.00% 13% 47% 40%
72 | P a g e
ANNEXURE 5
Constraints, Strategies & Proposed Interventions for Promoting Market Led Agriculture Production in Cereal crops 2013-17
Sr No Issues Strategy Activity Source of Fund during project period
Unit Unit cost(Rs) Total Units Total cost(lakh)
1 Non adaptation Package of practices for improving quality of grains
Promotion of pre harvest practices for bridging gaps identified in Table 4.3 to 4.4
Crop Demonstration
MACP 0.40 ha 7000 500 35
Cereal development Project (CDP)
0.40 ha 2500 13000 325
NFSM 0.40 ha 2500 7000 175
Coarse Cereal Dev. 0.40 ha 2100 7000 147
ATMA 0.40ha 4000 1500 60
Sub total A 29000 742
2 Non adaption of Post harvest practices
Promotion of post harvest practices for bridging gaps identified in Table 4.3to 4.4
PHT Demonstration
Demonstration
MACP No 6000 100 6
3 Lack of market awareness Awareness about sources of market information & intelligence
A)Group Formation
ATMA No 5000 800 40
Sub total B 900 46
MACP No 750000 16 120
B)FCSC(grains)
MACP-MSWHC Farmers 700000 32 224
C)Pledge loan
MACP (ATMA) No 50000 100 50
D)Farmers Training
CDP no 17000 500 85
MACP No 13000 20 2.6
Sub total C 668 481.6
73 | P a g e
E)Exposure visits i)With in State
MACP farmer 2000 50 1
ATMA farmer 3000 700 21
ii)Outside State
MACP farmer 5500 50 2.75
ATMA farmer 5500 80 4.4
Sub Total D 880 29.15
Exposure visit Grand Total Total 1298.75
Constraints,Strategies & Proposed Interventions For Promoting Market Led Agriculture Production in pulses crops 2013-17
Sr No Issues Strategy Activity Source of Fund during project
period
Unit Unit cost(Rs)
Total Units Total cost (lakh)
1 Non adaptation Package of practices for improving quality of grains.
Promotion of pre-harvest practices for bridging gaps identified in Table 4.5
Crop Demonstration
MACP 0.40 ha 6000 350 21
Accelerated pulse production(AP3)
0.40 ha 2000 6000 120
NFSM 0.40 ha 2000 6000 120
2 Non adaption of Post harvest practices
promotion of post harvest practices for bridging gaps identified in Table 4.5
PHT Demonstration
MACP No 5000 16 0.8
Demonstration Sub total A 12366 261.8
3 Lack of market awareness
Awareness about sources of market information &intelligence
A)Group Formation
MACP No 7000 60 4.2
ATMA No 5000 800 40
Sub total B 860 44.2
B)FCSC(grains) for product aggregation
MACP/NABARD No 700000 16 112
C)Pledge loan MACP-MSWHC Farmers 50000 100 50
D) Farmers Training
ATMA No 3000 1300 39
MACP No 15000 16 2.4
Sub total C 1432 203.4
74 | P a g e
E)Farmer Field School
ATMA no 17000 80 13.6
F)Exposure visits
0
i)With in State MACP farmer 2000 60 1.2
ATMA farmer 4000 300 12
ii)Outside State MACP farmer 5500 60 3.3
ATMA farmer 5500 60 3.3
Sub total D 560 33.4
Grand Total 542.8
Constraints,Strategies & Proposed Interventions for Promoting Market Led Agriculture Production in oilseed crops 2013-17
Sr No Issues Strategy Activity Source of Fund during project period
Unit Unit cost(Rs)
Total Units Total cost(lakh)
1 Non adaptation Package of practices for improving quality of grain.
Promotion of preharvest practices for bridging gaps identified in Table 4.1
Crop Demonstration
MACP 0.40ha 7500 500 37.5
Oilseed development Project(ISOPAM)
0.40 ha 3000 2500 75
2 Non adaption of Post harvest
practices
promotion of post harvest practices for bridging
gaps identified in Table 4.1
PHT Demonstration
MACP No 5000 20 1
ISOPAM No 25000 300 75
Demonstration Sub total A 3320 188.5
3 Lack of market awareness
Awareness about sources of market information &intelligence
A)Group Formation
MACP No 7000 100 7
ATMA No 5000 500 25
Sub total B 600 32
B)FCSC(grains) MACP No 70000 16 11.2
C)Pledge loan MACP-MSWHC Farmers 50000 100 50
75 | P a g e
D)Farmers Training
ATMA No 3000 1500 45
MACP No 10000 10 1
ISOPAM (FFS) No 22680 300 68.04
Sub total C 1926 175.24
E)Exposure visits
i)With in State MACP Farmer 1500 100 1.5
ATMA Farmer 4000 500 20
ii)Outside State MACP Farmer 6000 100 6
ATMA Farmer 6000 100 6
ISOPAM Farmer 6000 300 18
Sub total D 1100 51.5
Grand Total 447.24
Constraints,Strategies & Proposed Interventions For Promoting Market Led Agriculture Production in Fruits & vegetable crops
2013-17
Sr No Issues Strategy Activity Source of Fund during project
period
Unit Unit cost(Rs)
Total Units
Total cost (lakh)
1 Non adaptation Package of practices for improving quality of grading
Promotion of pre-harvest practices for bridging gaps identified in Table 4.6 to 4.8
Crop Demonstration
MACP 0.4 ha 6000 200 12
MWSIP ha 12000 500 60
ATMA 0.4 ha 6000 250 15
Sub Total A 950 87
Controlled Farming
NHM No 150000 500 750
2 Non adaption of Post harvest practices
promotion of post harvest practices for bridging gaps identified in Table 4.6 to 4.8
Post Harvest Management
MACP No 5000 32 1.6
NHM No 1000000 100 1000
3 Lack of market awareness
Awareness about sources of market information
A)Group Formation
MACP No 7000 100 7
ATMA No 5000 300 15
76 | P a g e
&intelligence Sub Total B 1032 1773.6
B)FCSC(Fruits and Veg)
MACP No 400000 5 20
C)GAP Certification
NHM No 5000 250 12.5
D)Farmers Training
ATMA No 3000 100 3
MACP No 15000 5 0.75
MACP No 50000 5 2.5
Sub Total C 365 38.75
E)Exposure visits 0
i)With in State
MACP Farmer 1500 50 0.75
NHM Farmer 1000 350 3.5
ii)Outside State
MACP Farmer 5000 100 5
NHM Farmer 5000 100 5
Exposure Sub Total 600 14.25
Grand Total Total 1913.6
Constraints, Strategies& Proposed Interventions For Promoting Market Led Agriculture Production in Milch animals2013-17
Sr No
Issues Strategy Activity Source of Fund during project
period
Unit Unit cost(Rs)
Total Units Total
cost
(lakh)
1 Order to promote healthy
livestock .
Animal health check up camps as per Kamdhenu dattak gram yojna guidelines
Deworming of animals MACP -ATMA Village 20000 100 20
Supply of Mineral mixture and Vitamins
MACP -ATMA Village 100000 100 100
Eradication of Ectoparasites MACP -ATMA Village 20000 100 20
Infertility Treatment MACP -ATMA Village 25000 150 37.5
77 | P a g e
Publicity and mass propaganda MACP -ATMA Village 8000 150 12
Animal health check up camps
Vaccination deworming ,disinfection ,breeding ,fodder management ,calf rearing dehorning ,milking competition etc
ATMA No 7500 150 11.25
Livestock Management practices MACP No 7500 500 37.5
2 To encourage Farmers
Village extension Lady Livestock Link worker (LLW) MACP No 2500 150 3.75
Grand Total 242
78 | P a g e
Constraints, Strategies& Proposed Interventions For Promoting Market Led Agriculture Production in Goats
2013-17
Sr. No. Activity Source of Fund during project period
Unit Unit cost(Rs) Total Units Total cost (lakh)
1 Deworming of animals MACP –ATMA Village 17500 60 10.5
2 Supply of Mineral mixture and Vitamins MACP –ATMA Village 100000 60 60
3 Eradication of Ectoparasites MACP –ATMA Village 15000 60 9
4 Infertility Treatment MACP –ATMA Village 15000 60 9
5 Publicity and mass propaganda MACP –ATMA Village 7500 60 4.5
6 Vaccination deworming ,disinfection ,breeding ,fodder management ,calf rearing dehorning ,milking competition etc
ATMA No 3500 50 1.75
7 Goat Demonstration Unit MACP NO 9000 150 13.5
8 Lady Livestock Link worker (LLW) MACP No 1500 100 1.5
9 ATMA No 2500 100 2.5
10 NGO for Federation MACP NO 1000000 1 10
Grand Total 701 122.25
79 | P a g e
ANNEXURE 6
Time frame for implementation of market led production in cereals 2012-13 to 2016-17
Activity
Source of Fund during
project period
Unit Unit
cost(Rs) Total Units
Total cost (lakh)
Time frame for implementation
2012-13 2013-14 2014-15 2015-16 2016-17
Phy Fin Phy Fin Phy Fin Phy Fin Phy Fin
Crop Demonstration
MACP 0.40 ha 7000 500 35 125 8.75 125 8.75 125 8.75 75 5.25 50 3.5
Cereal development Project (CDP)
0.40 ha 2500 13000 325 3000 75 3000 75 3000 75 2000 50 2000 50
NFSM 0.40 ha 2500 7000 175 2000 50 2000 50 1000 25 1000 25 1000 25
Coarse Cereal Dev.
0.40 ha 2100 7000 147 2000 42 2000 42 1000 21 1000 21 1000 21
ATMA 0.40ha 4000 1500 60 400 16 400 16 400 16 150 6 150 6
PHT Demonstration
Sub total A 29000 742 7525 191.75 7525 191.75 5525 145.75 4225 107.25 4200 105.5
Demonstration MACP No 6000 100 6 25 1.5 25 1.5 20 1.2 20 1.2 10 0.6
A)Group Formation
ATMA No 5000 800 40 200 10 200 10 200 10 100 5 100 5
Sub total B 900 46 225 11.5 225 11.5 220 11.2 120 6.2 110 5.6
MACP No 750000 16 120 4 30 3 22.5 3 22.5 3 22.5 3 22.5
B)FCSC(grains) MACP-MSWHC
Farmers 700000 32 224 8 56 6 42 6 42 6 42 6 42
C)Pledge loan MACP (ATMA)
No 50000 100 50 25 12.5 25 12.5 25 12.5 15 7.5 10 5
D)Farmers Training
CDP no 17000 500 85 125 21.25 125 21.25 100 17 100 17 50 8.5
MACP No 13000 20 2.6 5 0.65 5 0.65 4 0.52 3 0.39 3 0.39
Sub total C 668 481.6 167 120.4 164 98.9 138 94.52 127 89.39 72 78.39
E)Exposure visit
MACP farmer 2000 50 1 15 0.3 15 0.3 10 0.2 5 0.1 5 0.1
i)With in State ATMA farmer 3000 700 21 150 4.5 150 4.5 150 4.5 125 3.75 125 3.75
MACP No 5500 50 2.75 15 0.825 15 0.825 10 0.55 5 0.275 5 0.275
80 | P a g e
ii)Outside State ATMA farmer 5500 80 4.4 20 1.1 20 1.1 20 1.1 10 0.55 10 0.55
Sub Total D 880 29.15 200 6.725 200 6.725 190 6.35 145 4.675 145 4.675
Exposure visit Grand Total Total 31448.00 1298.75 8117 330.375 8114 308.875 6073 257.82 4617 207.515 4527 194.165
Time frame for implementation of market led production in pulses2012-13 to 2016-17
Activity Source of Fund during project
period Unit
Unit cost (Rs)
Total Units
Total cost
(lakh)
Time frame for implementation
2012-13 2013-14 2014-15 2015-16 2016-17
Phy Fin Phy Fin Phy Fin Phy Fin Phy Fin
Crop Demonstration
MACP 0.40 ha 6000 350 21 100 6 75 4.5 75 4.5 50 3 50 3
Accelerated pulse production ( AP3)
0.40 ha 2000 6000 120 1300 26 1300 26 1150 23 1150 23 1100 22
NFSM 0.40 ha 2000 6000 120 1300 26 1300 26 1150 23 1150 23 1100 22
PHT Demonstration
MACP No 5000 16 0.8
4 0.2
3
0.15 3 0.15 3 0.15 3 0.15
Demonstration Sub total A 12366 261.8 2704 58.2 2678 56.7 2378 50.7 2353 49.2 2253 47.2
A)Group Formation
MACP No 7000 60 4.2 15 1.05 15 1.05 10 0.7 10 0.7 10 0.7
ATMA No 5000 800 40 175 8.75 175 8.75 150 7.5 150 7.5 150 7.5
Sub total B 860 44.2 190 9.8 190 9.8 160 8.2 160 8.2 160 8.2
B)FCSC(grains) MACP/NABARD No 700000 16 112 4 28 3 21 3 21 3 21 3 21
C)Pledge loan MACP-MSWHC Farmers 50000 100 50 25 12.5 25 12.5 20 10 20 10 10 5
D) Farmers Training
ATMA No 3000 1300 39 350 10.5 350 10.5 200 6 200 6 200 6
MACP No 15000 16 2.4 4 0.6 3 0.45 3 0.45 3 0.45 3 0.45
Sub total C 1432 203.4 383 51.6 381 44.5 226 37.5 226 37.5 216 32.5
E)Farmer Field School
ATMA no 17000 80 13.6
25 4.25 25 4.25 10 1.7 10 1.7 10 1.7
F)Exposure visits 0
i)With in State MACP farmer 2000 60 1.2 14 0.28 14 0.28 14 0.28 9 0.18 9 0.18
ATMA farmer 4000 300 12 75 3 75 3 50 2 50 2 50 2
ii)Outside State MACP farmer 5500 60 3.3 14 0.77 14 0.77 14 0.77 9 0.495 9 0.495
ATMA farmer 5500 60 3.3 14 0.77 14 0.77 14 0.77 9 0.495 9 0.495
81 | P a g e
Sub total D 560 33.4 142 9.07 142 9.07 102 5.52 87 4.87 87 4.87
Grand Total 542.8 3419 129 3391 120 2866 102 2826 99.7 2716 92.7
Time frame for implementation of market led production in Oilseed2012-13 to 2016-17
Activity Source of Fund during project
period Unit
Unit cost(Rs)
Total Units
Total cost
(lakh)
Time frame for implementation
2012-13 2013-14 2014-15 2015-16 2016-17
Phy Fin Phy Fin Phy Fin Phy Fin Phy Fin
Crop Demonstration
MACP 0.40ha 7500 500 37.5 125 9.375 125 9.375 100 7.5 75 5.625 75 5.625
Oilseed development Project(ISOPAM)
0.40 ha 3000 2500 75 750 22.5 750 22.5 400 12 300 9 300 9
PHT Demonstration
MACP No 5000 20 1 6 0.3 5 0.25 3 0.15 3 0.15 3 0.15
ISOPAM No 25000 300 75 75 18.75 75 18.75 50 12.5 50 12.5 50 12.5
Demonstration Sub total A 3320 188.5 956 50.93 955 50.88 553 32.15 428 27.28 428 27.28
A)Group Formation
MACP No 7000 100 7 25 1.75
25 1.75 20 1.4 20 1.4 10 0.7
ATMA No 5000 500 25 125 6.25 125 6.25 125 6.25 75 3.75 50 2.5
Sub total B 600 32 150 8 150 8 145 7.65 95 5.15 60 3.2
B)FCSC(grains) MACP No 70000 16 11.2 4 2.8 3 2.1 3 2.1 3 2.1 3 2.1
C)Pledge loan MACP-MSWHC Farmers 50000 100 50 20 10 20 10 20 10 20 10 20 10
D)Farmers Training
ATMA No 3000 1500 45 400 12 400 12 300 9 200 6 200 6
MACP No 10000 10 1 3 0.3 2 0.2 2 0.2 2 0.2 1 0.1
ISOPAM (FFS) No 22680 300 68.04 75 17.0 75 17.0 50 11.3 50 11.3 50 11.3
Sub total C 1926 175.24 502 42.11 500 41.31 375 32.64 275 29.64 274 29.54
E)Exposure visits
i)With in State MACP Farmer 1500 100 1.5 25 0.375 25 0.375 20 0.3 20 0.3 10 0.15
ATMA Farmer 4000 500 20 125 5 125 5 100 4 100 4 50 2
ii)Outside State MACP Farmer 6000 100 6 25 1.5 25 1.5 20 1.2 20 1.2 10 0.6
ATMA Farmer 6000 100 6 25 1.5 25 1.5 20 1.2 20 1.2 10 0.6
ISOPAM Farmer 6000 300 18 75 4.5 75 4.5 50 3 50 3 50 3
82 | P a g e
Sub total D 1100 51.5 275 12.88 275 12.88 210 9.7 210 9.7 130 6.35
Grand Total 447.24 1883 113.9 1880 113.1 1283 82.14 1008 71.77 892 66.37
Time frame for implementation of market led production in fruits &vegetable2012-13 to 2016-17
Activity
Source of Fund during
project period
Unit Unit
cost(Rs) Total Units
Total cost
(lakh)
Time frame for implementation
2012-13 2013-14 2014-15 2015-16 2016-17
Phy Fin Phy Fin Phy Fin Phy Fin Phy Fin
Crop Demonstration MACP 0.4 ha 6000 200 12 50 3 50 3 50 3 25 1.5 25 1.5
MWSIP ha 12000 500 60 125 15 125 15 100 12 100 12 50 6
ATMA 0.4 ha 6000 250 15 75 4.5 75 4.5 50 3 30 1.8 20 1.2
Sub Total A 950 87 250 22.5 250 22.5 200 18 155 15.3 95 8.7
Controlled Farming NHM No 150000 500 750 125 187.5 125 187.5 100 150 100 150 50 75
Post Harvest Management
MACP No 5000 32 1.6 7 0.35
7 0.35 6 0.3 6 0.3 6 0.3
NHM No 1000000 100 1000 25 250 25 250 20 200 20 200 10 100
A)Group Formation MACP No 7000 100 7 25 1.75 25 1.75 20 1.4 20 1.4 10 0.7
ATMA No 5000 300 15 100 5 75 3.75 70 3.5 30 1.5 25 1.25
Sub Total B 1032 1773.6 282 445 257 443 216 355 176 353 101 177
B)FCSC(Fruits and Veg)
MACP No 400000 5 20 2 8 2 8 1 4 0 0
C)GAP Certification NHM No 5000 250 12.5 75 3.75 75 3.75 50 2.5 25 1.25 25 1.25
D)Farmers Training ATMA No 3000 100 3 25 0.75 25 0.75 20 0.6 20 0.6 10 0.3
MACP No 15000 5 0.75 1 0.15 1 0.15 1 0.15 1 0.15 1 0.15
MACP No 50000 5 2.5 1 0.5 1 0.5 1 0.5 1 0.5 1 0.5
Sub Total C 365 38.75 104 13.2 104 13.2 73 7.75 47 2.5 37 2.2
E)Exposure visits 0
i)With in State MACP Farmer 1500 50 0.75 14 0.21 14 0.21 12 0.18 5 0.075 5 0.075
NHM Farmer 1000 350 3.5 100 1 100 1 50 0.5 50 0.5 50 0.5
ii)Outside State MACP Farmer 5000 100 5 25 1.25 25 1.25 20 1 20 1 10 0.5
NHM Farmer 5000 100 5 25 1.25 25 1.25 20 1 20 1 10 0.5
Exposure Sub Total 600 14.25 164 3.71 164 3.71 102 2.68 95 2.58 75 1.58
Grand Total Total 1913.60 800 484 775 483 591 384 473 374 308 190
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Time frame for implementation of market led production in milch animals2012-13 to 2016-17
Activity
Source of Fund during project period
Unit Unit
cost(Rs) Total Units
Total cost
(lakh)
Time frame for implementation
2012-13 2013-14 2014-15 2015-16 2016-17
Phy Fin Phy Fin Phy Fin Phy Fin Phy Fin
Deworming of animals
MACP -ATMA
Village 20000 100 20 25 5 25 5 20 4 20 4 10 2
Supply of Mineral mixture and Vitamins
MACP -ATMA
Village 100000 100 100 25 25 25 25 20 20 20 20 10 10
Eradication of Ectoparasites
MACP -ATMA
Village 20000 100 20 25 5 25 5 20 4 20 4 10 2
Infertility Treatment MACP -ATMA
Village 25000 150 37.5 40 10 40 10 30 7.5 30 7.5 10 2.5
Publicity and mass propaganda
MACP -ATMA
Village 8000 150 12 40 3.2 40 3.2 30 2.4 30 2.4 10 0.8
Vaccination deworming, disinfection ,breeding ,fodder management ,calf rearing dehorning ,milking competition etc
ATMA No
7500 150 11.25 30 2.25 30 2.25 30 2.25 30 2.25 30 2.25
Livestock Management practices
MACP No
7500 500 37.5 125 9.375 125 9.375 100 7.5 100 7.5 50 3.75
Lady Livestock Link worker (LLW)
MACP No
2500 150 3.75 30 0.75 30 0.75 30 0.75 30 0.75 30 0.75
Grand Total
242.00 340.00 60.58 340.00 60.58 280.00 48.40 280.00 48.40 160.00 24.05
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Time frame for implementation of market led production in Goats2012-13 to 2016-17
Activity Source of
Fund during project period
Unit Unit
cost(Rs) Total Units
Total cost
(lakh)
Time frame for implementation
2012-13 2013-14 2014-15 2015-16 2016-17
Phy Fin Phy Fin Phy Fin Phy Fin Phy Fin
Deworming of animals MACP -ATMA Village 17500 60 10.5 15 2.625 15 2.625 10 1.75 10 1.75 10 1.75
Supply of Mineral mixture and Vitamins
MACP -ATMA Village
100000 60 60 15 15 15 15 10 10 10 10 10 10
Eradication of Ectoparasites MACP -ATMA Village 15000 60 9 15 2.25 15 2.25 10 1.5 10 1.5 10 1.5
Infertility Treatment MACP -ATMA Village 15000 60 9 15 2.25 15 2.25 10 1.5 10 1.5 10 1.5
Publicity and mass propaganda
MACP -ATMA Village 7500 60 4.5 15 1.125 15 1.125 10 0.75 10 0.75 10 0.75
Vaccination deworming ,disinfection ,breeding ,fodder management ,calf rearing dehorning ,milking competition etc
ATMA No
3500 50 1.75 12 0.42 12 0.42 10 0.35 8 0.28 8 0.28
Goat Demonstration Unit MACP NO 9000 150 13.5 40 3.6 40 3.6 30 2.7 30 2.7 10 0.9
Lady Livestock Link worker (LLW)
MACP No 1500 100 1.5 25 0.375 25 0.375 20 0.3 20 0.3 10 0.15
ATMA No 2500 100 2.5 25 0.625 25 0.625 20 0.5 20 0.5 10 0.25
NGO for Federation MACP NO 1000000 1 10 1 10
Grand Total 701 122.25 178 38.27 177 28.27 130 19.35 128 19.28 88 17.08
86 | P a g e
ANNEXURE 7: Constraint analysis for market led production in Cotton
Sr No
Technology for Market Led Production Recommendation Adaptation
F P N
1 Farmers organized in groups Farmers should be organized in Group F - -
2 Crop verity fetching goods price vis a vis having good productivity
Farmers using B.T. Cotton Ex. Bramha, Kanak, Rashi. - P -
Post harvest technology - P -
a) Primary Processing
Drying (Moisture %) F - -
Grading According to APMCs regular procedure F - -
% Foreign matter Not Exceeding 2 % - P -
Packaging Facility required in APMC F - -
Preventing Measures to protect from Storage Grain Pests - P -
Storage Temperature should be maintain - P -
Value Addition Cloth / Thread Etc. F - -
b) Marketing
Access to Market information and intelligence Commodity exchange market Use of SMS service
- P -
Pledge loan Farmers should store in APMC godown - P -
Packaging for Sell F - -
Product Aggregation by small Land Holder F - -
Contract Farming Necessary to promote F - -
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Participation in Commodity Individual farmers can be participate in spot market F - -
Constraint analysis for market led production in Soybean
Sr No
Technology for Market Led Production Recommendation Adaptation
F P N
1 Farmers organized in groups Farmers should be organized in Group F - -
2 Crop verity fetching goods price vis a vis having good productivity
Farmers using JS 335, JS 9305, TAMS 9821, Etc. - P -
Post harvest technology - P -
a) Primary Processing
Drying (Moisture %) Moisture content reduced by own F - -
Grading According to APMCs regular procedure F - -
. % Foreign matter Not Exceeding 2 % - P -
. Packaging Facility required in APMC F - -
. Preventing Measures to protect from Storage Grain Pests - P -
. Storage Temperature should be maintain - P -
. Value Addition Oil & different milky products etc. F - -
b) Marketing
. Access to Market information and intellingence Use of SMS service - P -
88 | P a g e
. Pledge loan - P -
. Packaging for Sell F - -
. Product Aggregation by small Land Holder F - -
. Contract Farming Necessary to promote F - -
. Participation in Commodity Individual farmers can be participate in spot market F - -
Constraint analysis for market led production in Red gram
Sr No
Technology for Market Led Production Recommendation Adaptation
F P N
1 Farmers organized in groups Farmers should be organised in Group F - -
2 Crop verity fetching goods price vis a vis having good productivity
Farmers using C11 , ICPL87119 , BDM2, ICP 8863 Etc.
- P -
Post harvest technology - P -
a) Primary Processing
. Drying (Moisture %) Moisture content reduced by own F - -
. Grading According to APMCs regular procedure F - -
. % Foreign matter Not Exceeding 2-3 % - P -
. Packaging Facility required in APMC F - -
89 | P a g e
. Preventing Measures to protect from Storage Grain Pests - P -
. Storage Temperature should be maintain - P -
. Value Addition Tur dal / Flour etc. F - -
b) Marketing
. Access to Market information and intelligence Commodity exchange market Use of SMS service
- P -
. Pledge loan Farmers should store in APMC godown - P -
. Packaging for Sell F - -
. Product Aggregation by small Land Holder F - -
. Contract Farming Necessary to promote F - -
. Participation in Commodity Individual farmers can be participate in spot market F - -
Constraint analysis for market led production in Jowar
Sr No
Technology for Market Led Production Recommendation Adaptation
F P N
1 Farmers organized in groups Farmers should be organized in Group F - -
90 | P a g e
2 Crop verity fetching goods price vis a vis having good productivity
Farmers using local verity - P -
Post harvest technology
a) Primary Processing
. Drying (Moisture %) Moisture content reduced by own F - -
. Grading According to APMCs regular procedure F - -
. % Foreign matter Not Exceeding 2 % - P -
. Packaging Facility required in APMC F - -
. Preventing Measures to protect from Storage Grain Pests
. Storage Temperature should be maintain F - -
. Value Addition
b) Marketing
. Access to Market information and intelligence Farmer should be attach to market - P -
. Pledge loan Farmer should await about pledge loan facility - P -
. Packaging for Sell Farmers should store in APMC - P -
. Product Aggregation by small Land Holder Small land holder farmers should aggregate their product for marketing or selling
F - -
91 | P a g e
. Contract Farming Necessary to promote contract farming F - -
. Participation in Commodity Individual farmers can be participate in spot market F - -
Constraint analysis for market led production in Bengal Gram
Sr No
Technology for Market Led Production Recommendation Adaptation
F P N
1 Farmers organized in groups Farmers should be organised in Group F - -
2 Crop verity fetching goods price vis a vis having good productivity
Farmers using be Chafa-816, Vijay, Kabuli ChanaVerity - P -
Post harvest technology
a) Primary Processing
Drying (Moisture %) Moisture content reduced by own F - -
Grading According to APMC,s reguard producer F - -
. % Foreign matter Not exacelling 2% - P -
. Packaging Facility required in APMC F - -
. Preventing Measures to protect from Storage Grain Pests F - -
. Storage Temperature should be maintain F - -
92 | P a g e
. Value Addition
b) Marketing
. Access to Market information and intelligence Commodity exchange market Use of SMS service
- P -
. Pledge loan Farmers should store in APMC godown - P -
. Packaging for Sell
. Product Aggregation by small Land Holder
. Contract Farming Necessary to promote F - -
. Participation in Commodity Individual farmers can be participate in spot market F - -
93 | P a g e
ANNEXURE 8
Constraint analysis of Existing market (APMC in District)
Sr.No Basic Infrastructure
/process
Full/Partial/No Gap refered as F/P/N
Pandharkawada Darva Yavatmal Maregaon Ralegaon Wani Kalamb Pusad Umarkhed Babhulgaon Ghataji Digras Ner Arni Mahagaon Zari-
Jamni
1
Storage to farmers
produce N N N F P N F F N P P F P F F P
2
Adequate certified
electronic weighing N N N F P N N N P P P N N N F F
3 Auction Hall N F N P P N N N F P N N N N P N
4 Platform Shaded N N N P P N N N F P F P N N P N
5 Roads N F P F N N N N F P F P N P F P
6
Banking service for the
farmers F F F F F F F F F P F F F F F F
Process/Trading/
Marketing Practicess
7 Open Auction N P N P N N N N N F N N N N P N
8 Marketing Charges N N N P N N N N N P N N N N P N
9
Use of electronic display
boards N P P F P P F N P N F
N N N F F
10 Gold Storage F F F F F F F F F F F F F F F F
11 Pack House F F F F F F F F F F F F F F F F
94 | P a g e
PCN Notes :
Sr. No
APMC TALUKA
Elected Management
HAS OWN LAND? (Y/N)
LAND AVAILABLE FOR BASIC INFRA-STRUCTURE
EXIST AUCTION HALL (Y/N)
EXIST ROADS (Y/N)
EXIST LAVOTARY (Y/N)
EXIST PARKING (Y/N)
EXIST RATE DISPLAY (Y/N)
EXIST LOAD PLATFORM (Y/N)
EXIST RAMPS (Y/N)
EXIST WASTE MGT (Y/N)
EXIST ALTERNATE MKT (Y/N)
EXIST FENCE (Y/N)
EXIST WEIGH BRIDGE (Y/N)
1 Aarni Aarni Y Y 0.20 R Y Y Y Y Y N N N Y Y Y
2 Babhulgaon Babhulgaon Y Y 3.32 H Y Y Y Y N N N N N Y Y
3 Darvha Darvha Y Y 1.00 R Y N Y N Y N N N N Y Y
4 Digras Digras Y Y 2.56 H Y Y Y N Y N N N N Y N
5 Ghatanji Ghatanji Y Y 1.00 H Y Y Y N Y Y Y N N Y Y
6 Kalamb Kalamb Y Y 1 H Y Y Y N N N N N N Y Y
7 Mahagaon Mahagaon Y Y 2 H Y N N N Y N N N Y Y N
8 Maregaon Maregaon Y Y 1 H 62 R N N N N Y N Y N N Y N
9 Ner Ner Y Y 4 H Y Y Y Y Y N N N N Y Y
10 Pandharkwada
Pandharkwada
Y Y 1.80 H N Y Y N Y N N N N Y Y
11 Pusad Pusad Y Y 0.40 R Y Y Y Y Y Y Y N N Y Y
12 Umarkhed Umarkhed Y Y 0.40 H Y Y Y Y Y Y N N N Y Y
13 Wani Wani Y Y 10.0 H Y Y N Y Y Y Y Y Y Y Y
14 Yavatmal Yavatmal Y Y 1.00 H Y Y Y Y Y N Y N N Y Y
15 Zari Zamani (Mukutban)
Zari Zamani Y Y 0.10 H Y Y Y Y Y Y N N N Y Y
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16 Ralegaon Ralegaon Y Y 2.01 H N Y Y Y Y Y Y N N Y Y
Sr. No
APMC TALUKA
EXIST
GODO
WNS
(Y/N)
EXIST
COLD
STORA
GE (Y/N)
EXIST
PACK
HOUS
E
(Y/N)
EXIST
CLEANIN
G UNIT
(Y/N)
WHETH
ER
ELECTE
D
BODY?
(Y/N)
SURPL
US
2003-04
SURPL
US
2004-05
SURPL
US
2005-06
SURPL
US
2006-07
SURPL
US
2007-08
AVERAG
E
ANNUAL
SURPLU
S
OWN
FUND
1 Aarni Aarni N N N N Y 1359000 1326000 868000 1676000 2557000 1557200 2557000
2 Babhulgaon
Babhulgaon Y N N N Y 1138000 603000 439000 964000 1973000 1023400 2500000
3 Darvha Darvha N N N N Y 676000 408000 0 593000 3081000 951600 4500000
4 Digras Digras N N N N Y 367000 -27000 91000 442000 1588000 492200 364000
5 Ghatanji Ghatanji Y N N N Y 1535690 1353737 197595 2501024 5300282 2177666 2000000
6 Kalamb Kalamb Y N N N Y 0 0 183000 678000 521000 276400 1000000
7 Mahagaon Mahagaon N N N N Y 298000 -182000 -309000 -152000 469000 24800 100000
8 Maregaon Maregaon Y N N N Y 381973 1318174 379293 1766036 2385402 1246176 3690000
9 Ner Ner Y N N N Y 99000 227000 787000 119000 1003000 447000 0
10 Pandharkwada
Pandharkwada
Y N N N Y 3630000 1056000 3038000 3748000 5606000 3415600 6764000
11 Pusad Pusad N N N N Y 1833000 782000 701000 1363000 847000 1105200 9392000
12 Umarkhed Umarkhed Y N N N Y 548632 257015 859918 952443 2292530 982108 2500000
13 Wani Wani Y N N Y Y 0 0 2300000 1500000 4900000 1740000
1735200
96 | P a g e
0
14 Yavatmal Yavatmal Y N N N Y 5692000 2552000 455000 1290000 7486000 3495000 7486000
15 Zari Zamani (Mukutban)
Zari Zamani Y N N Y Y 2239000 1321000 777000 2709000 2835000 1976200 7950000
16 Ralegaon Ralegaon Y N N N Y 2024861 -389965 960285 1009963 5905756 1902180 194914
97 | P a g e
0
2000
4000
6000
8000
10000
12000
Arrivals (MT)
Months
Cotton Crop Average Arrivals in APMC.s in Yavatmal District
Cotton 7357 4792 3055 4555 333 47 11 0 80 2178 8918 11006
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
ANNEXURE 9
Months wise Arrivals APMC Market in Yavatmal District2006-11
Chart 1 :Average Arrivals
Chart 2 :Prices per Qtl.
Inferences: In Yavatmal district, cotton arrivals are maximum during the Nov-Dec month,
but the avg price is low in this period while the average highest price is found in the Feb
month due to low the arrival in this period.
0
500
1000
1500
2000
2500
3000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cotton 2648 2709 2400 2505 2350 2700 2650 0 2750 2789 2881 2796
Prices (Per Qtl)
Cotton Crop Prices per Qtl.
98 | P a g e
0
500
1000
1500
2000
2500
Arrivals (MT)
Months
Soybean Crop Average Arrivals in APMC,s in Yavatmal District
Soybean 790 525 460 298 366 278 175 154 273 2161 2251 1528
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Chart 1 :Average Arrivals
Chart 2 :Prices per Qtl.
Inferences: In Yavatmal district, Soybean arrivals are maximum during the Oct-Nov months,
while the prices are low in this period. In other parts, Jan to March arrivals are low and
average price is more than other months.
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Soybean 1653 1642 1643 1535 1283 1250 1300 1310 1400 1831 1821 1905
prices (per Qtl.)
Soybean crop prices per Qtl.
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0
50
100
150
200
250
300
350
400
Arrivals (MT)
Months
Jawar Crop Average Arrivals in APMC,s Yavatmal District
Jawar 253 194 179 115 137 111 150 288 314 150 301 376
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Chart 1: Average Arrivals
Chart 2 :Prices per Qtl
Inferences: In Yavatmal district, Jawar arrivals are maximum during the Nov-Dec months,
while the prices are low in this period. In other parts, May to June arrivals are low and
average price is more than other months.
0
100
200
300
400
500
600
700
800
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Jawar 607 666 701 712 575 600 625 620 650 644 630 597
prices (per Qtl)
Jawar crop prices per Qtl.
100 | P a g e
0
200
400
600
800
1000
1200
Arrivals (MT)
Months
wheat Crop Average Arrivals in APMC,s in Yavatmal District
wheat 139 158 1060 647 809 374 167 189 240 193 191 161
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Chart 1 :Average Arrivals
Chart 2 :Prices per Qtl
Inferences: Wheat production is comparatively low than other crops in Yavatmal; arrivals
are maximum during the March to May months. Prices still remain consistently same
throughout the year while little change is found in the months of March, Aug, October when
the prices are more.
0
100
200
300
400
500
600
700
800
900
1000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
wheat 796 912 990 888 807 825 850 970 910 967 810 835
Prices (Per Qtl.)
wheat crop Prices per qtl.
101 | P a g e
0
100
200
300
400
500
600
Arrivals (MT)
Months
Tur Crop Average Arrivals in APMC,s in TYL District
Tur 482 553 409 240 235 147 72 58 78 34 141 296
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Chart 1 :Average Arrivals
Chart 2 :Prices per Qtl
Inferences : In Yavatmal district, Tur arrivals are maximum during the Jan to March months;
the avg price is better in this period while the average highest price is found in the Feb
month due to demand in this month for processing like Dal mill unit.
0
500
1000
1500
2000
2500
3000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Tur 2569 2784 2668 2540 2622 2500 2450 2300 2200 2025 2124 2255
prices (per qtl.)
Tur crop prices per qtl.
Market Strategy Supplement, Yavatmal 0
0
100
200
300
400
500
600
700
Arrivals (MT)
Months
Gram Crop Average Arrivals in APMC,s in YTL District
Gram 91 261 614 314 271 148 78 67 38 42 36 28
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Chart 1 :Average Arrivals
Chart 2 :Prices per Qtl
Inferences: In Yavatmal district, Gram arrivals are maximum during March and April
months, but the avg price is low in this period. The average highest price is found in the
months of April, May, June due to demand for the processing unit like Dal mill.
0
500
1000
1500
2000
2500
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Gram 1506 1598 1701 2048 2100 2050 2010 2060 1950 1621 1552 1622
prices (per Qtl.)
Gram crop prices per Qtl.