Reference: Owned Social Reports Get Integrated Social & Web Metrics in Single Reports

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Get a 360-degree view of your social content performance social performance to conversion to your website in a single report by using Adobe Analytics. In the Owned Social Reports, you can select both owned social metrics – such as Facebook Post Likes or Impressions – and web metrics – like Unique Visitors or Page Views. In Adobe Reports & Analytics, go to Owned Property IDs and Owned Post IDs reports in the Social menu item.

Viewing Performance by Post or Campaign Level

1.  In Adobe Reports & Analytics, go to Social > Owned Social Reports > Owned Post IDs Reports

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Viewing Performance by Post or Campaign Level (cont.)

2.  Select the Report view you would like, such as Post Text or Campaigns

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Viewing Performance by Post or Campaign Level (cont.)

3.  Select your Metrics. •  Owned Social metrics include things like Facebook Post Impressions, Facebook Engaged Users,

Twitter Reach. •  Common site metrics from Social include Visits, Page Views, Unique Visitors, Downloads

Viewing Performance by Post or Campaign Level (cont.)

4.  Use Breakdowns to identify Top Posts •  Example: Breakdown by Social>Owned Social Reports > Owned Post IDs > Post Text

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