REEM READYMIX - Trojan Media - Google Drivetrojan.media/brandguideline/rrmbg.pdf · Letterhead Continuous sheet Business card back Business card front. Reem Readymix Brand Guideline

Reem Readymix Brand Guideline - February 2018

REEM READYMIXBrand Guideline

Implementing Reem Readymix brand in communications

V.I - February 2018


Introduction

Reem Readymix is a leading supplier of all

types of readymix concrete and cement-

based plastering materials. We use the

latest technology and equipment, and our

experienced personnel has expertise in all

concrete-related services, from production

to final product placing.

Reem Readymix has consolidated its

position in the demanding construction

market through a strong and integrated

supply chain.

Five fully-automated, state-of-the-art

batching plants produce 600 cubic meters

of concrete per hour, together with five

ice-producing plants, with a production

capacity of 400 tons per day, and a fully

integrated laboratory equipped with the

latest technology and testing facilities.


2. Basic identity elements

2.0 Master Logo / Grid2.1 Orientation Options / Grid2.2 Basic Identity Elements2.3 Brand Identity Orientation and Lockups2.4 Minimum Size2.5 Clear Space2.6 Color Versions2.7 Logo on Spot Colored Background2.8 Logo on Photographic Background

2.10 Image Style / Composition2.11 Incorrect Usage2.12 Typeface – English2.13 Typeface – Arabic2.14 Corporate Stationeries Letterhead / Business card Paper bag / Document envelope DL envelope / A5 envelope CD jacket / CD label Powerpoint template Email Signature2.15 Vehicle Livery Cement Mixing Truck

1. Brand Strategy

VisionMission

Table of Content


Brand Strategy: Vision / Mission1.0OUR VISION

To promote readymix concrete products with our

strong knowledge base and technical expertise, in order

to maintain superior quality and environmentally friendly

and sustainable construction in order to improve the

standard of living and quality of assets in the region.

OUR MISSION

Reem Readymix is a leading supplier of all types of

readymix concrete and cement-based plastering

materials. We use the latest technology and equipment,

and our experienced personnel have expertise in all

product placing.

readymix producers in Abu Dhabi, Reem Readymix

has consolidated its position in the demanding

construction market through a strong and integrated

supply chain. Seven fully-automated, state-of-the-art

batching plants produce 700 cubic meters of concrete

with a production capacity of 400 tons per day and

a fully integrated laboratory equipped with the latest

technology and testing facilities.


Master Logo Grid2.0

X 1

X 6

X 6 X 1 X 7

X 2

X 1


Orientation Options / Grid2.1

X 1

X 1

X 7

X 7

X 1

X 4

X 4

X 7

X 2

X 1

STACKED/VERTICAL LOCK-UP VERTICAL LOCK-UP


Reem Readymix visual identity has three key elements:

1. Brand identity2. Pattern3. Typography

Master Logo Pattern Typography

Abc Abc Abc

Symbol

Gill Sans

GE SS

Wordmark andendorsement line

Basic Identity Elements2.2If we use the elements consistently and correctly, they will create a

for Reem Readymix.


If the logo is used in its standard format, the tagline can be incorporated within the lock-up. However, if the logo is used in an

Brand Identity Orientation and Lockups2.3un-orthodox format, the tagline should not be used in the lock up, but used elsewhere in the design.

CONCRETE WITH QUALITY

CONCRETE WITH QUALITY

CONCRETEWITH QUALITY

X 1X 1


Reem Readymix logo should always be set at a legible size, the recommended minimum size in width is 25 mm or 2.5 cm.

Minumum Size2.4

25 mm 30 mm 40 mm


A clear space area equal to 1 x the height of the letter “R” of the

the brand identity which should remain free from other elements (type and graphics).

Clear Space2.5

Use the minimum clear space area as a guide to protect the brand identity from distracting elements.It is a minimum and should be increased wherever possible.


2.6There are four color variations of the brand identity. The full color version is the primary brand identity and should be used wherever possible.

Primary Logo

V.1 1 Color Blue V.2 1 Color Grey V.3 1 Color Negative

Color Versions

Primary Logo – Full Color

Version 1 – One Color Blue

Version 2 – One Color GreyPantone 424 C (Grey)

Version 3 – One Color Negative


2.7 Logo on Spot Colored Background

The diagrams on the opposite shows which brand identity versions can be used on primary and secondary colored backgrounds.

Full Color

One Color Blue

One Color Negative

One Color Grey


2.8 Logo on Photographic Background

When using the brand identity on an image, select the color version that is most legible, and complements the image.

The preferred brand identity color way is the full color version (1). It should be used wherever possible to reinforce our distinctive primary color palette.


2.9The Pantone and CMYK values provided can be used on both coated and uncoated paper when printing. Although variations in color will occur, try to match the colors as closely as possible.

PANTONE REFLEX BLUE C

CMYK: 100/73/0/2

RGB: 0/84/163

WEB: #0054a3

PANTONE 424 C

CMYK: 0/0/0/61

RGB: 126/128/131

WEB: #7e8082

100%

100%

50%

50%

90%

90%

40%

40%

80%

80%

30%

30%

70%

70%

20%

20%

60%

60%

10%

10%


2.10 Image Style / Composition

When selecting images for print and electronic material, the hue should always be on the cool tone. Always consider the “Golden Triangle” ratio or always use “rule of thirds” when framing or composing an image.

Golden Triangle / Rule of Thirds

Please note: the photographic examples on this page are for conceptual and design reference only. The image rights belong to the corresponding sources or authors.


2.11 Incorrect Usage

When reproducing the brand identity, always use the master artwork. Only use one of the four color versions shown on the Brand guideline for use on colored backgrounds and images.

Do not change the colors of the symbol and logotype.

Do not rotate the symbol or logotype.

Do not alter or redraw the symbol. Do not use the full color brand identity on primary coloredbackgrounds.

Do not stretch logotype orendorsement line.

Ensure the brand identity is legible when using on an image.

Ensure the brand identity is legible when using on an image. Do not use transparency effects.


2.12 Typeface – English

For designed, branded communications done internally

or outside, use Gill Sans family font.Aa

Aa

Light

Light Italic

Regular

Italic

SemiBold

SemiBold Italic

Bold

Bold Italic

UltraBold

Aa

Aa

Aa

Aa

AaAa

Aa


2.13 Typeface – Arabic

For designed, branded communications that needs to

be written in Arabic language, the font GE SS should be

used.

GE SS Medium

GE SS Bold

GE SS Light

ا ب ت ث ج ح خ د ذ ر ز س ش ص ضط ظ ع غ ف ق ل م ن ه و ي

٠١٢٣٤٥٦٧٨٩


٠١٢٣٤٥٦٧٨٩


٠١٢٣٤٥٦٧٨٩


2.14 Corporate Stationeries

Letterhead Continuous sheet Business card back

Business card front


Paper bag



Document envelopeDL envelopeA5 envelope



CD jacket / CD label



Powerpoint template (Title page) Powerpoint template (Inside pages)



Email signature



2.15 Vehicle Livery

Cement Mixing Truck

Documents

REEM READYMIX - Trojan Media - Google Drivetrojan.media/brandguideline/rrmbg.pdf · Letterhead Continuous sheet Business card back Business card front. Reem Readymix Brand Guideline