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IBM Software IBM Software Group, Competitive Project Office  Technical White Paper  A study on reducing labor costs through the use of IBM Workload Deployer Contents 2 Labor and the server provisioning life cycle 3 Quantifying the impact of virtualization on labor  7 Quantifying the impact of standardization on labor. 9 Quantifying the impact of automation on labor 10 Putting it all together 11 Summary Scott Bain Faisal Rajib Barbara Sannerud Dr. John Shedletsky Dr. Barry Willner  With thanks to  Andrew Bradeld  M A. Fellwock Fehmina Merchant  John J. Thomas Executive summary  Annual IT operational costs continue to increase, with labor commanding a larger and larger share. For example, an IBM internal study of its own distributed infrastructure showed labor to be more than 60 percent of the total operational cost per year 1 , while industry analysts estimate labor costs can be as high as 80 percent of overall data center costs 2 .  As a result, many organizations are turning to private clouds, implement- ing such technologies as virtualization and consolidation, standardized  workloads and automation using self-service provisioning to reduce these costs. While only 12 percent of enterprises currently utilize some o f these techniques, this number is expected to rise to 50 percent by 2012 3 .

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IBM Software

IBM Software Group, Competitive Project Office

 Technical White Paper

 A study on reducing laborcosts through the use ofIBM Workload Deployer

Contents

2 Labor and the serverprovisioning life cycle

3 Quantifying the impact of

virtualization on labor

 7 Quantifying the impact of

standardization on labor.

9 Quantifying the impact of

automation on labor

10 Putting it all together

11 Summary

Scott Bain

Faisal Rajib

Barbara Sannerud

Dr. John Shedletsky Dr. Barry Willner

 With thanks to

 Andrew Bradfield

 M A. Fellwock 

Fehmina Merchant

 John J. Thomas

Executive summary Annual IT operational costs continue to increase, with labor commanding

a larger and larger share. For example, an IBM internal study of its own

distributed infrastructure showed labor to be more than 60 percent of the

total operational cost per year1, while industry analysts estimate labor

costs can be as high as 80 percent of overall data center costs2.

 As a result, many organizations are turning to private clouds, implement-

ing such technologies as virtualization and consolidation, standardized

 workloads and automation using self-service provisioning to reduce these

costs. While only 12 percent of enterprises currently utilize some of these

techniques, this number is expected to rise to 50 percent by 20123.

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2

IBM Software  Technical White Paper

IBM Software Group, Competitive Project Office

Quantifying the impact that private cloud technologies have on

 various aspects of labor has proven elusive, resulting in slower

adoption rates. IT organizations want to know, for example, just

how much these solutions will affect the labor required to set

up and maintain the physical and virtual infrastructure for a

given deployment platform before committing resources to

implementation.

 This paper describes an approach to help answer this question.

 We first examined the impact of virtualization by constructing a

labor model that calculated the total labor hours required to set

up and maintain the overall infrastructure for both stand-alone

and virtualized x86-based server environments. Using actual

customer data, the model allowed us to calculate the breakdown

between the labor required for the physical and virtual infra-

structure for a given number of workloads and specified time

period.

Next, we examined the impact of standardization. We adjusted

the model with a “clone” factor to reflect the fact that many 

companies implementing private clouds are using standardized

 workloads that can be easily copied or cloned to other virtual-

ized servers to further reduce labor costs.

Finally, we examined the impact of automation by conducting

a hands-on study to capture the time administrators needed

to deploy an application manually onto a VMware-based

server versus using the IBM Workload Deployer (formerly IBM WebSphere® Cloudburst® Appliance). As the name

implies, IBM Workload Deployer is a hardware appliance

that encapsulates more than 10 years of best practices to

automatically dispense pre-defined, customizable images

from IBM WebSphere Application Server to virtualized

servers. Using the results from this study, we refined our

labor model further to account for potential labor savings

using the automation capabilities of IBM Workload Deployer.

Following this overall approach yielded the following

observations:

● Over five years, the labor associated with the management

of a physical hardware server was more or less the same as

that associated with managing one unique software image.●  The greater the consolidation you can achieve, the more

 you can reduce total physical server labor hours.●  The more images you can standardize and clone, the lower

 you can reduce software labor hours.● IBM Workload Deployer can reduce software labor hours

by up to 80 percent over manual deployment.

Details on test results and these observations are explained in

the white paper.

Labor and the server provisioning

life cycle Any discussion of labor needs to begin by describing the tasks

associated with the acquisition, deployment and retirement of servers. Servers are first planned and acquired, then they are

handed over to administrators to configure, set up and deploy.

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IBM Software  Technical White Paper

IBM Software Group, Competitive Project Office

 The operating system software is installed, hypervisors and vir-

tual servers configured, security profiles for users established,

and the server is tested and deployed into production. Monthly 

maintenance continues, including routine patches and fixes, and

upgrades. The servers are ultimately cleansed and retired from

service.

Figure 1, below, depicts this provisioning lifecycle approach. It

includes some procurement functions, setup and deployment

functions, maintenance, troubleshooting and teardown. The

labor categories include setup and teardown costs, as well as

the ongoing monthly maintenance and troubleshooting costs

for physical servers and software virtual images.

 Quantifying the impact of virtualization

on labor  Virtualization plays a prominent role in the quest to reduce

labor costs. To quantify its impact, we first devised a labor

model based on the server provisioning life cycle as shown in

Figure 2, below.

Server Provisioning Life Cycle: Labor Components

Procurement

Business ITSetup

and Deploy

Maintenance

Troubleshoot

Teardownand Retire

focus of labor model

 Figure 1: The provisioning lifecycle approach includes some procurementfunctions, setup and deployment functions, maintenance, troubleshootingand teardown.

Labor Model for Servers

Total

Hardware

Labor Hours

(H)

# of

Physical

Servers

Total Software

Stack

Labor Hours

(S)

# of

Software

Images

Setup +

Maintenance +

Troubleshooting +

Teardown per

server over a

given time period

Setup +

Maintenance +

Troubleshooting +

Teardown per

image over a

given time period

Over a given

time period

Total

Labor Hours

 Figure 2: To quantify the impact vir tualization plays in reducing labor costs,

IBM devised a labor model based on the server provisioning life cycle.

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IBM Software  Technical White Paper

IBM Software Group, Competitive Project Office

 The formula represents the total labor hours ascribed to the

management of a server environment as comprised of the hours

spent managing a physical server over its lifetime plus the hours

spent managing the software images over their lifetime. Total

hardware server labor hours (H) include the setup and deploy-

ment hours representing one-time events such as sizing and

configuring workloads, and testing of a physical computing

element. They also include hours for scrubbing of servers,

decommissioning, maintenance and troubleshooting for physi-

cal servers over the analysis period. Total software labor hours

(S) include both the initial installation labor associated with

the software stack or virtual images on the physical server

along with ongoing maintenance and troubleshooting over

the assessment period. These tasks include periodic patching

and upgrades, associated testing functions, analysis of errors,

debugging, fixes, testing and reboots.

Solving this equation for a stand-alone x86 environment gives

us a picture of how much labor was required before virtualiza-

tion. Similarly, solving the equation for the virtualized x86 envi-

ronment provides insight into the total hours needed after

 virtualization. Data from customer case studies helped in

evaluating both equations. The customer data was based on

the average number of servers managed per FTE (full-time

equivalent or administrator), which is a metric widely accepted

in the industry. To come up with an overall average across all

customers, we first grouped and ordered the data from

“most efficient” (e.g. higher number of servers per FTE)

to “least efficient” (e.g. lower number of servers per FTE)

as shown in Figure 3, below.

Using Customer Data to Derive Average Numberof Servers per Administrator (FTE)

   S   e   r   v   e   r   s   p   e   r   F   T   E

Customer Data

Most Efficient Least Efficient

z/VM

VMware

Dist Intel

Dist UNIXCalculate

average ratio foreach platform

 Figure 3: To calculate an average across all customers, data wascategorized from “most eff icient” (e.g. higher number of servers per FTE)to “least efficient” (e.g. lower number of servers per FTE).

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IBM Software  Technical White Paper

IBM Software Group, Competitive Project Office

 We then normalized the server/FTE value for distributed

UNIX to 1 and calculated the relative server/FTE ratios across

the different platforms within each “efficiency” grouping.

Next, we computed the overall average ratio for each platform

and applied the results to the distributed UNIX baseline to

determine the average servers/FTE ratios for all platforms

as shown in Figure 4, below.

For the stand-alone x86 server case, this was 30.7 servers/FTE,

 while the virtualized x86 server case was 52.5 servers/

administrator. We then wanted to calculate the portion of 

FTE labor needed to manage a server.

Calculations of the FTEs per server for stand-alone and

 virtualized x86-based servers:

Stand-alone x86 data shows 30.7 servers managed per FTE:

1/30.7 = .0326 FTE’s needed per server

 Virtualized x86 data shows 52.5 virtual servers managed

per FTE:

1/52.5 = .0191 FTE’s needed per server

Next, we wrote equations to represent the total FTE hours

required to manage 100 Linux workloads over five years for

both stand-alone and virtualized x86 platforms. We assumed

10,400 hours or 52 weeks per year, 8-hour days for five years.

FTE hours needed to manage 100 workloads over 

five years:

 Multiply FTEs needed per server X total hours over five years

 X number of software images

.0326 × 10,400 × 100 = 33,904 hours needed for all stand-alone

 x86 servers.0191 × 10,400 × 100 = 19,864 hours needed for all virtualized

 x86 servers

Using Customer Data to Derive Average Numberof Server per Administrator

Most Efficient Average Least Efficient

   S  e  r  v  e  r  s  p  e  r   F   T   E

z/VM

VMware

Dist Intel

Dist UNIX

 Figure 4: The average ratio for each platform was applied to the distributedUNIX baseline to determine the average servers/FTE for all platforms.

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IBM Software  Technical White Paper

IBM Software Group, Competitive Project Office

On balance, this shows a virtualized x86 environment requires

42 percent less total labor hours to manage 100 Linux work-

loads over five years than the stand-alone x86 scenario. But

 what percentage of that time can be attributed to managing

the hardware (H) versus managing the software images (S)?

 To answer this question, we first need to determine the number

of servers required to handle 100 Linux workloads.

For the stand-alone case, this is straightforward: you need one

server for each workload, or 100 total physical servers. For the

 virtualized case, we needed to determine how many of these

 workloads could be consolidated on a given server platform.

Based on studies previously conducted by the IBM Software

Group Competitive Project Office4, we found that eight stand-

alone server workloads can be consolidated onto a single 8-core

 x3950 system (Intel Xeon 3.5 GHz processors), as shown in

Figure 5 below.

 This means it would take 13 physical servers (100/8 = 12.8,

rounded up to 13) to handle 100 Linux workloads.

Given that both the stand-alone and virtualized scenarios are

running on x86 platforms, it stands to reason that the hardware

labor hours (H) and software image labor hours (S) are essen-

tially the same for each alternative. Thus, we are left with the

following equations:

(1) Stand-alone x86 100H+100S = 33,904

(2) Virtualized x86 13H+100S = 19,864

 We have two equations in two variables, which we can then

solve:

Subtracting equation 2 from equation 1 to solve for H and S:

H = 161.38 hours

S = 177.66 hours

 Therefore, over a five-year planning horizon, the total hardware

labor (H) required to manage one server is 161.38 hours, and

the cost to manage a single software image (S) is 177.66 hours.

 An immediate observation is that these values are not very 

different from one another; in other words, the labor hours

required to manage the hardware and software images over five

 years are roughly similar when handling 100 Linux workloads

on an x86-based server platform.

How Many Workloads Can Be Consolidated? An Online Banking Benchmark Comparison

40 servers to one frame

zLinux z10-EC

Intel Servers x366

 C a s e  1 : 

 C o n s o l i d

 a t e

 t o  z / V M

C a s e  2 :  C o n s o l i d a t e  t o 

 x 8 6  h  y  p e r v i s o r 

Intel Server x3950

Each VM Image run on

 Workload for each server:

8 servers to one frame

5 servers to 1 IFL core20 cores to 1 IFL core

8 IFL cores @ 4.4 GHz

256 GB memory

8 cores @ 3.5 GHz64 GB memory

4 virtual cores

1 GB virtual memory

4 cores @ 3.66 GHz12 GB memory

5% utilization40 ms response time4.5 tps 1 servers to 1 core

4 cores to 1 core

 Figure 5: Eight stand-alone server workloads can be consolidated onto asingle 8-core x3950 system (Intel Xeon 3.5 GHz processors).

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7

IBM Software  Technical White Paper

IBM Software Group, Competitive Project Office

 Quantifying the impact of

standardization on labor  As businesses begin to embrace virtualization, the variety of 

software images that need to be managed can quickly prolifer-

ate, resulting in higher labor costs if left unchecked. One way 

to address this problem is to identify workloads that can be

standardized and cloned. With standardization, much of the

 variability associated with deployment and maintenance of 

unique images is eliminated. Cloning dramatically reduces

maintenance time, as the patches, testing and upgrades should

be identical across cloned images. The question is, how can we

quantify the material impact standardization has on reducing

labor costs?

 To estimate this, we applied a cloning factor to our original

equation, as shown below in Figure 6. Subtracting equation2 from equation 1 to solve for H and S:

H = 161.38 hours

S = 177.66 hours

Solving this equation for the virtualized x86 environment

discussed earlier in the paper yields the following:

13H + 100(S/C) = total labor hours

Since we already know H and S from our previous calculations,

 we can substitute those values, resulting in the following:

13(161.38) + 100(177.66)/C = total labor hours, or

2097.44 + 177.66(100/C) = total labor hours

Use of Standardized Stacks Can Drive Downthe Labor Hours for Virtual Images

This is the numberof unique stacks

Total

Hardware

Labor Hours

(H)

# of

Physical

Servers

Total Software

Stack

Labor Hours

(S)

# of

Software

Images

Clone

Factor

(C)

Total

Labor Hours

Where C = average number of copies

deployed for each unique software stack

(from 1 to 100 in our example)

 Figure 6: IBM used a cloning factor with the original equation to gauge theimpact of standardization on total labor hours.

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IBM Software  Technical White Paper

IBM Software Group, Competitive Project Office

Expressing the formula this way allows us to play some

“what if” games with the clone factor (C) to gauge the impact

of standardization on total labor hours. For example, applying

a clone factor of five would mean that out of 100 servers there

are 100/5 or 20 unique images deployed, of which the rest are

duplicates of the original five unique templates. This reduces

the overall labor hours from the original virtualized x86 case

from 19,864 to 5,654, or 72 percent. Figure 7 shows the possi-

ble labor savings as the clone factor “C” between no clones (1)

and 100 clones (100) is adjusted.

 As you can see from the curve, total software labor hours

decline by roughly the inverse of the cloning factor. Based

on this revised labor model that takes into account the use

of clones, we can make the following observations, as shown

in Figure 8.

Benefit of Cloning Factor on Software LaborCosts in a Virtualized Environment

   T   o   t   a   l   S   o   f   t   w   a   r   e   L   a   b   o   r   H   o   u   r   s   O   v   e   r   5   Y   e   a   r   s

   (   1   0   0   L   i   n   u   x   W   o   r   k   l   o   a   d   s   )

NoClones

2Clones

5Clones

10Clones

100Clones

If software labor declines by 1/C

 Figure 7: Possible labor savings as the clone factor “C” between no clones(1) and 100 clones (100) is adjusted.

Effects of Virtualization and StandardizationOn Labor Costs

Total Hardware

Labor Hours

Total Software

Labor Hours

Total

HardwareLabor Hours

(H = 161)

# of

PhysicalServers

Total SoftwareStack

Labor Hours(S = 178)

# of

SoftwareImages

CloneFactor

(C)

TotalLabor Hours

The greater the consolidation

you can achieve, the lower you

can drive hardware labor hours

The more images you can

standardize and clone, the

lower you can drive software

labor hours

 Figure 8: The more workloads consolidated onto a given platform, the morelabor costs can be reduced.

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9

IBM Software  Technical White Paper

IBM Software Group, Competitive Project Office

One of the levers in reducing labor costs is to reduce the num-

ber of physical servers managed. Put another way, the more

 workloads you can consolidate on a given platform, the more

 you can reduce labor costs. This makes larger, more scalable

systems like the IBM System p® and IBM System z® ideal

 virtualization and consolidation platforms for implementing

private clouds.

 Another lever is the degree to which you can use workload

standardization and cloning in your environment. Simply 

stated, the higher the clone factor, the greater the reduction in

labor costs associated with deploying and maintaining software

 virtual images.

 Quantifying the impact of automation

on labor  While virtualization and standardization can go a long way in

reducing overall labor costs, the task of deploying a software

stack as a VM image onto a virtualized server has historically 

been a highly labor-intensive task requiring deployment and

configuration of the operating system along with all requisite

patches. After that, the administrator installs and configures

the application server and all its constituent components

(e.g. HTTP server, etc.) as well as patches and other fixes. For

applications requiring a database, that becomes yet another

piece of middleware that needs to be installed and configured.

 Then there is the application itself. Collectively, deploying and

testing a complete application manually can require days or

 weeks to accomplish, depending upon its overall complexity.

In a private cloud environment, this kind of turnaround is

untenable.

IBM Workload Deployer (formerly WebSphere CloudBurst

 Appliance) is specifically designed to address this problem.

 Available as a hardware appliance, it leverages more than

10 years of best practices in IBM WebSphere Application

Server deployments and encapsulates them into pre-defined,

customizable images that can be dispensed to a variety of 

hypervisors used in virtualized servers. Its use of scripting

and automation techniques greatly reduces the labor required

to perform deployment tasks. Current configurations supported

in the initial release of IBM Workload Deployer include the

use of IBM WebSphere Application Server Hypervisor Edition

running on the Linux operating system that can be deployed

to VMware vSphere servers. An up-to-date list of supported

Hypervisors is available on the IBM WebSphere Cloud

technologies page

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IBM Software  Technical White Paper

IBM Software Group, Competitive Project Office

 To help assess the extent to which the use of IBM Workload

Deployer can reduce labor hours, we conducted a hands-on

study as shown in Figure 9, below.

 This study tracked the time it took to deploy and instantiate

a WebSphere-based application on a virtual server using

 VMware. We captured metrics for doing this manually as

 well as using IBM Workload Deployer. The results show that

the use of automation via the IBM Workload Deployer can

reduce software image labor hours by as much as 80 percent

(Figure 10).

Putting it all together  As our analysis shows, significant labor savings are possible with

 virtualization, standardization and automation. For our exampleof 100 Linux workloads over five years, virtualization alone

 yields a 42 percent labor reduction, while standardization alone

reduces labor hours up to 72 percent with just a modest clone

factor (C = 5). Using IBM Workload Deployer for automation,

results in an 80 percent labor reduction. Taken collectively,

companies can reduce their labor costs by up to 97 percent

compared to a traditional stand-alone x86 environment and

manual deployment methods (Figure 11).

Deployment Study On The Labor Benefits OfSelf-Service Provisioning and Automated Install

Self-Service Provisioning and Automated Install

Manual Install

Administrator

App

WAS

HTTP

Linux

VMwareESX 3.5

IBM eServer x365 Dual Core Intel Xeon3.0 GHz

12 GB memory

IBM eServer x365 Dual Core Intel Xeon3.0 GHz

12 GB memory

App

WAS

HTTP

Linux

VMwareESX 3.5

IBM WorkloadDeployer

User

 Figure 9: IBM compared the time to manually and automatically deploy andinstantiate a WebSphere-based application on a vir tual server using VMware.

Benefit of Automated, Self-ProvisioningOn Labor Costs

   T   o   t   a   l   D   e   p   l   o   y   m   e   n   t   T   i   m   e   *

   (   m   i   n   u   t   e   s   )

Manual Install Automated Install

Applying this labor savings ratio reduces software labor (S)from 178 to 36 for each Virtual Memory image.

*Excluding network transmission time.

94 min

19 min

80%reduction

 Figure 10: Using IBM Workload Deployer’s automation capabilities can

reduce software image labor hours by as much as 80 percent.

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11

IBM Software  Technical White Paper

IBM Software Group, Competitive Project Office

Summary As overall labor costs continue to escalate, companies that

embark on a private cloud strategy that uses virtualization,

standardization and automation to drive down these costs

Total Hardware and Software Labor Costs for100 Linux Workloads Over 5 Years

   T   o   t   a   l   H   a   r   d   w   a   r   e   a   n   d   S   o   f   t   w   a   r   e

   L   a   b   o   r   H   o   u   r   s   O   v   e   r   5   Y   e   a   r   s

   (   1   0   0   L   i   n   u   x   W   o   r   k   l   o   a   d   s   )

Distributed Virtualized Virtualized +Standardized

(C = 5)

Virtualized +Standardized

(C = 5) +Automation

42%less

72%less

80%less

97%less

 Figure 11: With IBM Workload Deployer, companies can reduce their laborcosts by up to 97 percent compared to a traditional stand-alone x86 environ-

ment and manual deployment methods.

 will find themselves in a competitively advantageous position.

 The labor model described throughout this paper can be used

to estimate potential savings for a number of different deploy-

ment scenarios and technology choices. In our example, we

chose to highlight the advantages of IBM Workload Deployer

as a means to achieve automation. Regardless of the implemen-

tation style, the labor model provides direction on the benefits

that can be expected:

Over five years, the labor associated with the management of a

physical server was more or less the same as that associated with

managing each unique virtual image.

●  The greater the consolidation you can achieve, the lower you

can reduce total physical server labor hours.●  The more images you can standardize and clone, the lower

 you can reduce software image labor hours.● IBM Workload Deployer can reduce labor hours for a unique

software image by up to 80 percent over manual deployment.

Our conclusion is that tremendous reductions in operational

labor are possible for those customers who pursue strategies of 

 virtualization, standardization and automation in their cloud

deployments.

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For more informationFor more information about how IBM Workload Deployer

can help you reduce labor costs for cloud deployment, contact

 your IBM representative or IBM Business Partner, or visit:

ibm.com /software/webservers/workload-deployer/ .

 Additionally, financing solutions from IBM Global Financing

can enable effective cash management, protection from

technology obsolescence, improved total cost of ownership

and return on investment. Also, our Global Asset Recovery 

Services help address environmental concerns with new,

more energy-efficient solutions. For more information on

IBM Global Financing, visit: ibm.com /financing

© Copyright IBM Corporation 2011

IBM CorporationSoftware GroupRoute 100Somers, NY 10589 U.S.A.

Produced in the United States of America July 2011 All Rights Reserved

IBM, the IBM logo, CloudBurst, System p, System z and WebSphereare trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both.If these and other IBM trademarked terms are marked on their first

occurrence in this information with a trademark symbol (® or ™), thesesymbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may alsobe registered or common law trademarks in other countries. A current listof IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com /legal/copytrade.shtml

 VMware and vSphere are trademarks or registered trademarks of  VMware, Inc.

Linux is a registered trademark of Linus Torvalds in the United States,other countries, or both.

UNIX is a registered trademark of The Open Group in the United Statesand other countries.

Other company, product or service names may be trademarks or service

marks of others.

 The information contained in this documentation is provided forinformational purposes only. While efforts were made to verify thecompleteness and accuracy of the information contained in thisdocumentation, it is provided “as is” without warranty of any kind, expressor implied. In addition, this information is based on IBM’s current productplans and strategy, which are subject to change by IBM without notice.IBM shall not be responsible for any damages arising out of the use of,or otherwise related to, this documentation or any other documentation.Nothing contained in this documentation is intended to, nor shall havethe effect of, creating any warranties or representations from IBM (or itssuppliers or licensors), or altering the terms and conditions of theapplicable license agreement governing the use of IBM software.

References in these materials to IBM products, programs, or services do

not imply that they will be available in all countries in which IBM operates.Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunitiesor other factors, and are not intended to be a commitment to futureproduct or feature availability in any way.

Please Recycle

1 IBM internal consolidation project.

2 Source: Butler Group 2007 and http://www.itmanagement.com/blog/ 

20070129/report-indicates-mainframe-adoption-continuing-to-grow/ .

3 Internal IBM cloud study 2009.

4 “ A Benchmark Study on Virtualization Platforms for Private Clouds,”IBM, July 2009.

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