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Redshift Company Credentials
[email protected] Tel: 212-539-3214 www.redshiftresearch.co.uk
Communications Part of . ...
….a full-service market research consultancy established in 2007
Redshift’s Mission
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1. To provide optimal market research designs resulting in highly precise solutions.
2. To gain respect, confidence and trust from every client that we service.
3. To deliver the ideal value for the client’s investment.
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Company Philosophy
Not
Generic
•No cookie cutter solutions for your projects
Not
Simplistic
•Every project deserves creativity at every step
Not Mysterious
•No black box methodologies
Not
Inflexible
•Price, speed and service
Strategy development
Concept refinement
Product Launch
In-Market Response
Brand Equity and Positioning
Marketing Effectiveness
Channel Assessment
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Research Expertise
OUR BROAD EXPERIENCE GIVES US A DEEP UNDERSTANDING
OF THE COMPLEX MARKETING ISSUES AT EACH STEP OF THE
PRODUCT LIFE CYCLE.
WE HELP CLIENTS:
• Generate information for developing PR headlines
• Generate information for assisting in PR pitches
• Measure success of campaigns.
• Understand the competitive landscape .
• Clearly define a Unique Selling Proposition.
• Measure the size of a potential market.
• Identify key drivers and refine product positioning.
• Develop and bring to market successful new products.
• Uncover new target audiences.
• Revitalize existing brands.
• Improve customer satisfaction and strengthen loyalty.
• Develop and enhance web strategy.
• Etc…
Redshift: In a slide
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Sector
Consumer
B2B
Non-Profit
National or Global
Services Customer
Satisfaction and retention
New Product Development
Segmentation
Communication and Messaging
Branding
PR Agency Specific
Methodology
Online Telephone Focus
Groups In Depth
Interviews
Panel Research
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Access to over 7 million panelists
in 48 countries
All audiences
Crowdology Panel
Countries Researched via Online Panel
2010 - 2011
Argentina Netherlands
Australia Poland
Belgium Romania
Canada Russia
China Singapore
Czech Republic Saudi Arabia
Denmark South Africa
Egypt South Korea
Finland Spain
France Sweden
Germany Switzerland
India Turkey
Ireland UAE
Italy UK
Luxembourg USA
The Americas Argentina Bolivia Brazil Canada Chile Colombia Dominican Republic Ecuador Mexico Peru Puerto Rico United States Uruguay Venezuela
Europe Austria Belgium Czech Republic Denmark Finland France Germany Greece Hungary Italy The Netherlands Norway Poland Portugal Russia Spain Sweden Switzerland Turkey UK
Asia/Pacific Australia China/ Hong Kong India Indonesia Japan Korea Malaysia New Zealand Pakistan Philippines Singapore Taiwan Thailand Vietnam
The Middle East/Africa Egypt Israel Kenya Nigeria Saudi Arabia South Africa United Arab Emirates
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Regional Coverage for all Methods
Techniques & Methods
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Conjoint /Discrete Choice Analysis
Segmentation
TURF Analysis
Factor Analysis, Regression
Multivariate Techniques
Management Team
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• Senior Team • Broad spectrum of research experience and specialties • Expertise in all research methods • Excellent and seamless service • Members of key industry associations
Lisa Bella’s Bio
Vice President, North America
• More than 20 years experience in the market research industry, working across a variety of business sectors, as well as a broad range of business issues.
• Background in communications, advertising, brand equity and product development = expertise to advise clients on managing and growing their products and services both in US and globally.
• Prior to joining Redshift: partner at two independent consulting firms, VP at Research International World Service Division.
• Client experience: Fortune 500 clients managing high profile research programs, budgets of up to $3 million dollars.
• Traveled for business to at least 25 countries, learning business protocol and cultural nuances in regards to consumer behavior.
• Native New York City resident, fluent in Spanish, studied in Italy; MBA, NYU.
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Category Experience and Sample of Clients
Consumer B2B Non-Profit PR
Agencies Healthcare
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Redshift Research – Client Endorsements
Focus groups moderation
• “Jane helped us recently with some challenging Focus Group work (around some of our current and new product development work). I really appreciated her enthusiasm, adaptability, drive and professionalism; we achieved some very interesting and business critical feedback from a rapidly deployed but extremely useful research exercise” – Road Angel
Client longevity
• “First rate! Jane is consistently excellent and I highly recommend her and her company Redshift Research. They have completed a number of projects for us, all to a very high standard, on time and providing excellent value for money.” – Total Butler
Tracking studies in a thoughtful manner
• “I have worked with Jane Hales for over two years now in a client to agency market research capacity in developing and building global reporting of student and member salary survey reports. Her work is of high standard, and she conducts her business in a friendly and professional manner, always providing ideas, suggestions and recommendations. The particular project involved has now become an annual requirement supporting corporate business development activity.” - CIMA
Working quickly and collaboratively
• "We gave Redshift an interesting but challenging brief - help us to understand the rapidly evolving tech support market and identify the core target audience for our start-up business. We quickly settled in to a good way of working - moving fast, working collaboratively, focused on quality and actionable outputs. They were flexible and client focused in their approach. Before long, we had accumulated a rich library of consumer data and created a simple but effective segmentation. We are now executing against this and are building real momentum as a result." - Virgin Media Helpdesk
Progressive and trustworthy
• “Overbury is always one step ahead of the competition with its initiatives and processes, with the customer at the heart of what we do. We have been credited with setting industry standards, but we don’t rest on our laurels. It is vital that our suppliers also live up to this ethos and represent us well in front of our clients and the wider market. In Guy, Jane and the team we have found a research agency that does this and I am happy to have them directly present to the Board of Directors.” - Overbury
Consumer and B2B
Public Relations
Buffalo Communications
Healthcare
Non-Profit
Redshift’s Key Strengths
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T r a n s l a t e s t o h i g h e r l e v e l o f t r u s t a n d d e l i v e r y o f t h e i d e a l v a l u e f o r y o u r i n v e s t m e n t
Experience & Knowledge
• Efficiency/speed • Pragmatic approach to study designs • Creative ideas for high level analysis • Superb project management • 100% guaranteed for quality
Commotion House Morely Road Tonbridge Kent TN9 1RA www.redshiftresearch.co.uk
Redshift : UK
Jane Hales Client Services Director +44 (0)1732 356 325 +44(0) 7976 555 108 [email protected] Guy Washer Managing Director +44 (0)1732 356 399 +44 (0)7872024910 [email protected]
Redshift : USA
300 Park Avenue South,
11th Floor
NY, NY 10010
www.redshiftresearch.co.uk
Lisa Bella Vice President, North America
T: +01 212-539-3214
M: +01 914-837-5476
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