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RED R DESIGN

1 Red R Design : 020 7403 8941 [email protected]

Design is what we do, all day, every day. For over

15 years our team has been making great ideas happen

for a range of clients, from small charities with tiny

budgets to major players with serious cash to spend.

We offer a comprehensive range of creative services

from concept through to implementation, across all

communications media. That’s everything from a

simple leaflet design to a complete rebrand.

We like to make things easy for you. Our confident

and clear thinking approach to design is simple and

effective and we’re all hands-on creatives. This makes

us great value for money as there are no account

managers to pay for.

The best assurance we can give you is to share our

past achievements. Take a look at some of our work,

read what our clients have to say or, better still,

talk to us and find out why we think we're the right

choice for you.

Brand identityCorporate brochuresPublicationsCommunicationsCampaigns



RED R DESIGN


Southwark Council 1: Brand identityWe developed a new corporate identity to reflect the council’s forward-thinking approach as one of the most vibrant and diverse of London’s inner-city boroughs. The council hassubsequently been recognised as one of the best local government communicators, winningseveral prestigious awards.

Communications handbook v2 • Southwark Council 1

ComunicationshandbookThis manual is a comprehensive guide to SouthwarkCouncil’s corporate identity. It sets out the basicelements of the identity: the logo, colour palette,typography and bar.

Excellence incommunications:

2.1 The logo

Our logo is unique. It is our visual identity’s most important elementand should feature on all council materials without exception.

The Southwark script element of our logo has been specifically designed and therefore no typeface can be used as a replacement.

2.4 The colour palette

There is one principal colour for Southwark Council and all of itsservice departments: Southwark teal.

This colour is supported by a secondary colour palette which extendsthe colour spectrum and adds vibrancy to the Southwark identity.

Pantone314

Southwark teal

Black

Primary palette

Secondary palette

Pantone200

Pantone165

Pantone130

Pantone381

Pantone3262

Pantone647

Pantone272

Pantone527

Pantone247

Southwarkred

Southwark orange

Southwark yellow

Southwark lime

Southwark aqua

Southwark blue

Southwark lavender

Southwark purple

Southwark pink

Pantone195

Southwark brown

PantoneWarm grey 8

Southwark grey

Pantone363

Southwark green

2.3 Typography

For publicationsThe core Southwark font family is Frutiger, which is very legible atall sizes and presents a clear typographic style which adds interestto conventional and screen based materials.

Frutiger LightFrutiger RomanFrutiger Bold

For internal documentsArial is the preferred font for all documents produced internally.

Arial RegularArial Bold

For use onlineBody text and other online and email text should be set toVerdana, which is our preferred font for website use.

VerdanaVerdana Bold

2.5 The bar

The bar should appear on all council publications, including someinternally produced documents where a more graphic statement ofthe brand is preferred i.e. report covers and bulletins.

It does not appear on standard stationery items such as letterheadsand business cards and miscellaneous documents such as parkingpermits, where only a basic level of branding is required.

The bar creates consistency of brand. It is positioned either a third of the way down the document or along the bottom edge toallow for more space and creative design options. Only colours fromthe corporate palette can be used for the bar.

Word document templates are available in corporate style on the communication pages of The Source.

Examples of bar format:

www.southwark.gov.ukOptional text

www.southwark.gov.ukOptional text

www.southwark.gov.uk/librariesOptional text

14 Communications handbook v2 • Southwark Council

The

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Communications handbook v2 • Southwark Council 15

The basic elements

4 Communications handbook v2 • Southwark Council

4.3 Printed literature: A5 brochure (cover)

Prod

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Text in bar: Frutiger roman 9.5pt

www.southwark.gov.uk

Conditions of tenancyFebruary 2010

Disability sports:sw

imm

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www.southwark.gov.uk/getactive

Sample A5 covers in full colour showing the correct use ofthe bar and logo.

NB A template for A5 leaflets is available for download in QuarkXpress and InDesign formats for use by professional designerscommissioned by the communications team. For more information please contact the communications team.

BRAND MANUALCOVER

SAMPLEPAGES

Enrol now for our spring 2010 courses

For more information

Tel: 020 7358 2100

Visit: www.southwark.gov.uk/adultlearning

www.southwark.gov.uk/adultlearning

www.southwark.gov.uk/adultlearningYour choice for local adult learning

Spring term 2

010

Southwark Council’s adult learning serviceCourse guide

www.southwark.gov.uk/adultlearningYour choice for local adult learning

Autum

n term 2

010

Southwark Council’s adult learning serviceCourse guide

“Come and see us at our event, for help getting into work.” Jayne, Southwark Works

Work advice fair

Advice and information on job seeking, work experience, training,qualifications, benefits and volunteering.

Visit Southwark Council’s work advice event at Peckham Square on Friday July 17 12pm to 4.30pmand Saturday July 18 from 10am to 12.30pm. 0800 052 0540 or visit www.southwark.gov.uk/work

www.southwark.gov.uk/work www.southwark.gov.uk/aylesbury

Issue 16Southwark Council investing in Aylesbury estate December 2010

>Homes are going up on the Aylesbury estate

>Latest news on funding for the regeneration

>Michael Faraday school opens its doors to pupils

INSIDE:



RED R DESIGN

Southwark Council 2 : Campaigns


ADULT LEARNINGCAMPAIGN

EMPLOYMENT CAMPAIGN

REGENERATIONCAMPAIGN



RED R DESIGN

Southwark Council 3 : Silver festival publicity


www.southwark.gov.uk/silver

Southwark’s festival for older peopleFriday 8 April to Sunday 24 April 2011

Views 2011

From somewheredeep inside to a space beyondreality, a memory,an escape, a story,a wonder...

Silver Views 2011 invites olderpeople in Southwark to take partin an open submission exhibitionon the theme of PLACE

8 to 24 April 2011Cafe Gallery Projects Southwark Park, London SE16 2UA

An exhibition of fresh new work by Southwark's older artists

www.southwark.gov.uk/silver

Silver surfing

Throughout Silver

East Street LibraryFree, booking essentialFancy learning some new computer skills orbrushing up on what you already know? East Street Library staff offer personalised 90minute courses on the basics of computersand the internet for absolute beginners orthose who just need a reminder.

Contact020 7525 [email protected]/libraries

Memory lane: Let’s go back

Friday 8 April, 10am to 12pmPeckham Library

Tuesday 12 April, 2pm to 4pmCamberwell Library

Free, booking essentialResearch the events that took place duringyour youth.


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38 Silver surfers

Sil

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surf

ers IT word games

Tuesday 12 April, 2pm to 4pmGrove Vale Library

Wednesday 13 April, 10am to 12pmDulwich Library

Friday 15 April, 2.30pm to 4pmNunhead Library

Free, booking essentialFun games such as bingo, crosswords andblockbusters will help you to learn the basicsabout computers and the internet.

Contact020 8693 [email protected]@southwark.gov.ukomagene.atilogo@southwark.gov.ukwww.southwark.gov.uk/libraries

My favourite things

Thursday 14 April, 2pm to 4pm

Dulwich LibraryFree, booking advisableTake an afternoon stroll down memory laneand talk about your favourite things. Bringalong a photo of your treasured householditem and share the memories evoked.Perhaps it’s your trusty wireless, yourgrandchild’s rattle or your comfy chair. Joinus to create a memory trail through wordsand images with an online presence.


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FESTIVAL PROGRAMME

PUBLICITY FLYER

SAMPLEPAGESPREAD



RED R DESIGN

Transport for London : Mayor’s Code of Conduct for Roadworks Annual Report


Mayor’s Code of Conduct for RoadworksAnnual Report

PermittingThe London Permit Scheme isthe first to be implementednationally, and is therefore in thevanguard of developing theworking relationships andprocesses between authoritiesand works promoters which willmake the regulations efficientand effective.

Utilities and authorities willcollaborate in the developmentof simple processes that focusfirst on the key aspects of thepermitting system and theeffective and efficient flow ofinformation between utility andauthority. Workshops will beheld to exchange experiences,identify problems and developmutually appropriate solutions.

Sharing long term plansLocal Authorities and utilitycompanies will continue to sharetheir long term plans forupgrade, maintenance and newconnections across London. An

increased number of earlynotices received as forwardplanning EToNs would increaseefficiency of works coordination.Additionally works promoterswill target sharing plans forworks on the Olympic RouteNetwork and collaborate withthe Clearway 2012 project.

PlatingAll works promoters willconsider the use of plating atsites where its use is safe and canreduce network occupancy atsensitive times, and will reportthe number of such sites by usingthe term ‘plating use’ in theirnotice/permit documentation.This will temporarily and rapidlyreturn the carriageways andfootways to use by road usersand pedestrians.

Working outside peak hoursWorks promoters willendeavour to work at the timesof the day which minimisedisruption to keep London

12 13

Mayor’s Code of Conduct for Roadworks 2009/10

SAMPLEPAGESPREAD

ANNUALREPORT



RED R DESIGN

Healthcare for London : Guide for commissioners / public display boards


Commissioning Support for London

Guide for commissioners

Meeting thehealth needsof children andyoung people

The health ofchildren andyoung people

1.1 Demography and health needsin London

London’s children and young people represent thefuture of the capital. They are a richly diversegroup; however, this diversity is associated withsignificant variation in the standard of service thatis available to them, and with major inequalities inhealth outcomes. For example, the infant mortalityrate in Haringey is three times that of Richmond3,and the teenage pregnancy rate in Lambeth isfour times that of many other boroughs4.

In 2005/06 there were 114,000 births in the capitaland it is projected this will rise to approximately126,000 births in 20155. The number of births inLondon will continue to rise and will eventuallyexceed the death rate. It is this high birth rate,rather than migration, that will drive an overallpopulation rise in the capital.

London is one of the most ethnically diverse citiesin the world with 300 different languages spokenand 90 different ethnic groups. The population isalso highly transient with a patient turnover of 20-40% per year on GP lists.

There is high deprivation with 34% of childrenliving in income deprived families6. Approximately24% of dependent children in London live inhouseholds where no adults are in employment,compared with 18% nationally.

The following statistics give a snap shot of thehealth needs of children and young people:

� Each year there are around 225 GPconsultations per 1,000 children and youngpeople up to the age of 18 years7.

� Each year there are approximately 416emergency attendances at A&E per 1,000 0-17 year olds in London, and 13% areadmitted to hospital8.

� According to estimates between 120 and150 children per 1,000 suffer episodes ofwheezing characteristic of asthma, while onein 50 children suffer persisting repeatedattacks of wheezing9.

� Two in 1,000 0-4 year olds and four in 1,0005-15 year olds have epilepsy10.

� Fourteen in 10,000 children and youngpeople have insulin-dependent diabetes11.

� Four in 10,000 have cystic fibrosis12.

� One in 2,000 births are affected by sickle celldisorders (the birth prevalence in some urbanareas may be as high as one in 300)13.

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8Meeting the health needs of children and young people38

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Transforming health andhealthcare in the capital

We’re supporting London’s primary caretrusts to help create a London healthservice that improves Londoners’ health,gives everyone the highest possible careand focuses on patients’ experiences.

Using high-quality evidence and clinicaland patient leadership, we’re helping tomake these improvements happen.

www.healthcareforlondon.nhs.uk

Cardiovascular servicesin the capital



www.healthcareforlondon.nhs.uk

Cancer services in the capital



www.healthcareforlondon.nhs.ukPUBLIC DISPLAY BOARDS

GUIDE FOR COMMISSIONERS

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RED R DESIGN

NHS Newham : Visual identityOur brief was to develop a distinctive design style within the NHS brand that would create acoherent framework for communicating the vision for local health services in Newham. The brandwas applied to all assets from publications to signage and documented in a comprehensive styleguidelines manual.


2009 www.newham.nhs.uk

Active4 life

2009 www.newham.nhs.uk

Your guide tolocalhealth services

Summer 2009 www.newham.nhs.uk

Health Matters

Story one coverlinein this space onthree lines max

Story two text inthis space on threelines max

Story three coverlinein this space maxthree lines

2008/09 www.newham.nhs.uk

Annual report

BOOKLETCOVER

BRANDED PUBLICATIONS*



RED R DESIGN

NHS Redbridge : Guide to health services


A healthy futureA vision for health services from your local NHS

1213

diagnose, assess and treat healthconditions. Next year we will beopening our first polyclinic in the Loxford area and we intendopening a further four polyclinics,one each year.

An important part of the work of a polyclinic will be to provide thesupport and advice to help peoplestay healthy. So, for example, therewill be healthy living classes andprogrammes to help people managetheir weight or stop smoking.

There will also be ‘expert patient’programmes; these are for peoplewith long term conditions such as heart problems or diabetes and will help them manage theconditions themselves.

Patient pathwaysAnother important piece of worklinked to polyclinics is designingpatient pathways. These set out apatient’s journey through differentparts of the health service in

manageable steps. It covers the investigations and treatment to beperformed, and who is the mostappropriate professional to carryout the treatment.

The new polyclinic at Loxford,which is scheduled to open in April2009, shows what a polyclinicmight look like and points the wayahead for primary care services.

GPs will be based there with lots of other primary care healthprofessionals, such as nurses,chiropodists and dieticiansproviding services. Hospitalspecialists will run clinics at thepolyclinic saving people the needto go to hospitals to see them.

There will be a community café in the building offering good food and a place to meet and

find out more about how to live a healthy life. There will also be a community pharmacy so thatpeople can get advice andmedicines should they need to.

But perhaps the most exiting thing about Loxford will be the new technology in use. As well as giving clinicians themost up to date equipment and allowing people to getimportant diagnostic tests such as X-rays closer to home,there will be technology for local people to drop in and use, for example, to check your blood pressure.

Loxford

In future, the heart of localhealth services will be thepolyclinic; the polyclinic will bea hub for your local services.

This means that while manyservices will be provided in thepolyclinic building, such asdiagnostic services like blood testsand some outpatient clinics, otherswill be provided by teams who willvisit you in your home or in otherplaces nearer to where you live.

Some GPs will be based at thepolyclinic but others will be in localGP practices. Local GP practices willbe able to use the services at thePolyclinic and refer their patients for specific treatment or care.

Polyclinics won’t happen overnightbut over the next year we areintroducing some new services in thecommunity, doing detailed work tomake sure that services match theneeds of local people and starting to commission services that will help

3 Polyclinics

22

Community bedsThere will be 200 community beds across the four PCTs plusborough-based intermediate careteams. In addition there will bestroke rehabilitation beds.

Assisted technology Across the four boroughs and PCTs we are working together in using technology to assist localresidents in staying healthy.

End of Life careA range of better co-ordinatedservices will be available for end of life care enabling patients thechoice of dying at home ratherthan in hospital.

SAMPLE PAGES

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RED R DESIGN

NHS Southwark : Active 4 Life promotional material for GP surgeries


Southwarkactive 4 lifePatient Information Pack

Manual for GP surgeries

Southwarkactive 4 life

CHILDREN’S SERVICES

Out of hours 020 7525 5000 For urgent help ring the police on 999

This leaflet is packed with ways to bephysically active in the Bermondsey areaand includes a diary to help you record yourprogress. Look for opportunities in yourdaily routine to include physical activity.

Check out the map inside for walkingroutes and some local area information.


Bermondsey

This leaflet is packed with ways to bephysically active in the Walworth area andincludes a diary to help you record yourprogress. Look for opportunities in yourdaily routine to include physical activity.

Check out the map inside for walkingroutes and some local area information.


Walworth

ACTIVE 4 LIFE CAMPAIGN

SAFEGUARDINGCHILDREN CAMPAIGN

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RED R DESIGN

Career Academies UK : Annual report / Raising aspirations report / Student career passport


07

asp

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Par

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Annual review 2009-10

If you want to encourage young people toset their sights a little higher, it helps to givethem someone to look up to.

Partners in Business is the mentoringelement of the Career Academy programme.Students are offered the opportunity to meetand learn directly from an adult professionalover the course of their sixth form studies.Partners in Business are volunteers fromlocal companies who give up some of theirtime to mentor a specific student.

aspire

”

I had not previously been formally involved in mentoring so theCareer Academy programme was a great opportunity. Being able toshare my life experiences with somebody who is interested to learn anddevelop has helped me to develop myself as a coach and mentor.

Bobby Sheldrake,Project Manager, Mott Macdonald

“

Raising aspirations

aspire... accelerate... achieve...

Independent research into theimpact of Career Academies UK

Career Academies UK

30 Nov 2010 – london

A C APITAL EXPERIENCE

PASSPORT

There are two types of friends on the brilliant journey.

They are CHARGERS and DRAINERS

CHARGERS encourage and push you in the direction of your goalsand dreams.

They do not allow you to slack, whenever you are feeling downthey know how to pick you up. They are generally positive andcaring. Appreciate them – they are Dream Builders. Spend moretime with chargers.

WHO ARE YOUR CHARGERS?

1.

2.

3.

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MY BRILLIANT FUTUREFRIENDSHIP

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Car

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Annualreview2009-10

ANNUALREPORT

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RED R DESIGN

Leonard Cheshire Disability : Ready to Start brochure / Ability TV Presentation brochure


16 17

Adrian Carter’s has big plans for Carter’s Home Cooking, his Caribbean cateringbusiness in South London. “I'm an entrepreneur…to the fullest. My aim is to be theCaribbean equivalent of Nando's! You've got to think big and you've got to do itbig.” This self-belief, along with support from Ready to Start, has equipped him withwhat he needs.

Seven years ago Adrian had a motorbike accident. As a result of this he lost an arm and now uses a wheelchair. After meeting a couple on holiday who had just started a catering business, he really began thinking about his future. “I didn'twant to rely on government support for the rest of my life; I wanted to get on andachieve big things for myself.” With support from a food-loving family, Adrian isdoing just that, most recently catering for 120 people at an event aimed at tacklinggang culture and knife crime in London. His passion for food was obvious when we caught up with him at his home for this photograph, and this passion is drivingthe business forward.

As well as gaining a strong reputation for good food, Adrian has also found famein Leonard Cheshire Disability’s own Creature Discomforts animations. He voicesOzzy the Owl in the charity's campaign to change attitudes to disability. When itcomes to Adrian, his actions probably speak louder than words. “I know where I want to be in, say, five years time. So I don't let anyone put a perception on mebased on my disability. No way.”

Catering king

Adrian Carter

“I didn't want to rely ongovernment support for therest of my life; I wanted to get on and achieve bigthings for myself.”

Ability TVA social media proposition thatwill create employment for youngdisabled people wanting to workin the media.

Prepared by Mark Bishop, Head of Corporate Partnerships – Spring 2008

“It all began for me very innocently,with a telephone call. At thatparticular stage in my life...thetelephone did not ring very oftenand when it did it seldom boded anygood…This call was to prove unlikeany other that I had ever received.”

The Hidden World by Group Captain Leonard Cheshire (1984).

Leonard Cheshire Ability TV - Spring 2008

3

Ready to StartCase studies of disabledentrepreneurs

CASE STUDYBROCHURE

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RED R DESIGN

Prospects/Connexions : Company brochure


prospectswho we arethe way we workhow we can help you

prospects

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Practical help to make the transition

The Prospects Group is one of the largest directproviders and managers of careers information, adviceand guidance services in the UK.

Our approach concentrates on putting young people in control of their own decisions.

Working from Connexions centres in18 Local Authorityareas across the country, we provide careers informationand guidance to 350,000 young people each year. We constantly innovate: involving young people inmarketing and service delivery; holding outreach eventsand using new technologies.

We also develop a huge range of publications in this area.“Result” is an interactive CD Rom designed to help year 12 students decide whether higher education is the rightoption for them. “All About Work” provides labour marketinformation for young people and practitioners.

Working with The Morrisby Organisation, a leading UK supplier of psychometric assessments, Prospectshas launched FAST TOMATO (www.fasttomato.com). Fast Tomato uses the internet to revolutionise the deliveryand management of career and education choicesamong 13-19 year olds, putting them at the centre ofthe process. Launching this exciting new product at“The Evening Standard” Job Scene event in January2003, Minister for Work, Nick Brown commented thatinnovative products such as Fast Tomato can help toimprove the UK labour market by informing people’scorrect career choices.

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helping young people into work and training

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RED R DESIGN

Southern Housing Group : Abbey Mill marketing brochureWe were commissioned to produce the marketing collateral for several new housing developments.Each project required the origination of a visual identity, logotype and layout of publicitybrochures, teasers, adverts and presentation boards.


WelcomeW

elcome

Location

History

Floor p

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Connections

Each apartment is finished to a high specificationand includes an extensive range of design featuresincluding open plan living/kitchen areas, stylish decked balconies and bedrooms with built in wardrobes.

The town has a unique mix of century old architectureand modern facilities. This is no better highlighted than in the Abbey Mill development with exteriors boasting a contemporary modern feel whilst being located on Holy Brook where remnants of the 13th century Abbey Mill are still clearly visible.

Abbey Mill is situated on Abbey Street between KingStreet and Forbury Square, within a five minute walk ofReading mainline railway station where a regular nonstop service operates to London Paddington takingapprox 30 minutes.

Perfectly situated in the heart of Reading TownCentre, Abbey Mill consists of a limited number of one and two bedroom apartments.

Floor p

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Connections

One bedroom apartment – 49m2

Living/Dining

Balcony

Kitchen

Bedroom 1

Bathroom

Store

Store

Lobby

3rd floor – Apartment 104th floor – Apartment 155th floor – Apartment 196th floor – Apartment 237th floor – Apartment 278th floor – Apartment 31

Holy BrookHoly Brook

ABBEY SQUARE

The BladeAbbey Mill (office development)

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An exciting new development of one and two bedroom apartments available to purchase through New Build HomeBuy

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RED R DESIGN

Thames Valley University : Music, Media and Creative Technologies prospectusWe designed their annual prospectus to reflect the creative nature of the college using visualreferences to the cutting edge facilities and technology on offer to the students.


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music, media & creative technologies

PROSPECTUS

. . . . . . . . . .2004-5

HOW TO APPLY 19

Useful contactsDepartment for Education and EmploymentFree information line 0800 731 9133e-mail [email protected]/dfee/dfeehome.htm

Arts and Humanities Research Board10 Carlton House Terrace, London SW1Y 5AHTelephone +44 (0)20 7969 5256Fax +44 (0)20 7969 5413e-mail [email protected]

Career Development Loans InformationTelephone 0800 585505

Inland Revenue enquiry lineTelephone +44 (0)20 7438 6420

Overseas Student Scholarship SchemeScholarships for overseas students are sometimes available, for further details please contact the International Office. If you are coming to study at Thames Valley University fromoutside the EU, or have been living in the UK for less than threeyears, you are likely to be classified as an overseas student andtherefore liable to pay fees in the ‘overseas’ band. If you are at all confused about your status, please contact:

International OfficeSt Mary’s Road, Ealing, London W5 5RFTelephone +44 (0)20 8231 2706Fax +44 (0)20 8231 2704e-mail [email protected]

Useful addressesBritish Government and British Council Award Schemes forOverseas Students and Trainees, available from:

The Overseas Students Policy SectionForeign and Commonwealth Office, Cultural Relations DepartmentRoom G/42, Old Admiralty Building, London SW1A 2AFwww.britcoun.org/eis/

Technical Co-operation and Training Programme (TCIP)– a scheme to support students from developing countries.Details from:

Education DepartmentDepartment For International Development (formerly Overseas Development Administration)94 Victoria Street, London SW1E 5JLTelephone +44 (0)20 7917 0950Fax +44 (0)20 7917 0523www.dfid.gov.uk

Scholarships for students from Commonwealth or BritishDependency territories, available from your own country’sMinistry of Education or from:

Association of Commonwealth UniversitiesJohn Foster House, 36 Gordon Square, London WC1H 0PFTelephone +44 (0)20 7387 8572, Fax +44 (0)20 7387 2655e-mail [email protected], www.acu.ac.uk

Useful contactsDepartment for Education and EmploymentFree information line 0800 731 9133e-mail [email protected]/dfee/dfeehome.htm

National Union of Students461 Holloway Road, London N7 6LJTelephone +44 (0)20 7272 8900, www.nusonline.com

4-d (The Times student website) www.4-d.co.uk/resources

Student Loans Company Ltd100 Bothwell Street, Glasgow G2 7JDTelephone 0800 405010, www.slc.co.uk

Student Advice teamTelephone +44 (0)20 8231 2508Fax +44 (0)20 8231 2587e-mail [email protected]

TUITION FEES 2003-4 ENTRY

• For tuition fees please refer to TVU website.

Postgraduate courses (MA, MMus, MSc, PG Dip)Local education authority grants are rarely available forpostgraduate study, so you will need to arrange funding fromother sources such as research councils, charities, trusts,employers or industry. Your local library will hold directories withdetails of the funding available, but we recommend you alsoexplore the following:

• a Career Development Loan, a government-sponsored scheme covering up to 80 per cent of your costs, which is available at commercial rates through four major banks – Barclays, the Co-operative, the Clydesdale and the Royal Bank of Scotland. Details are available through your local Training and Enterprise Council (TEC), job centre or Careers service, and through our own Learning Advice Centres.

• tax relief for vocational training is open to UK residents not receiving other public assistance such as a grant or student loan – apply to your local tax office for details. A leaflet, Tax relief for vocational training (IR119) , may be obtained by telephoning +44 (0)20 7438 7772; for more general enquiries, contact the Inland Revenue enquiry line.

• part-time work during your studies – we can help through our Careers and Employment Services (see page 7).

• renegotiate repayment schedules for any existing liabilities – for example, loans, mortgages, pension contributions.

18

PROSPECTUSCOVER

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RED R DESIGN

Brightside Publishing: 30 Great Runs in London book and website


OK, so Regent’s Park is hardly a well-kept secret and I’m nottelling you anything you didn’t know already….you can probablyeven find your own way easily enough. But this suggestion doesgive you a decent route taking in some of the best of the park andusing the super-quiet canal for a bit of variation.

And if you want a little more then this has an ‘optional extra’nipping over the road and taking in Primrose Hill. If you’ve got thetime and fancy a bit of a climb, then it’s worth doing at least onceto see the views over central London and beyond.

Regent’s Park was designed for the Prince Regent (later GeorgeIV) by John Nash in the early 1800s, and was originally intendedas a kind of upmarket housing estate for the Prince and hisfriends. The plan didn’t quite materialise, only eight of the villaswere built, and the Park was subsequently opened to the public inthe 1840’s.

The Regent’s Canal is fantastically peaceful and ideal for running.It feels well-away from Central London and is a real break fromthe city.

It’s true — You can run around Regent’s Park

THE ROUTE

The route starts out at Regent’s Park Tube station, or alternatively Great Portland Street. From here you’ve got to get across the busy A501. Once across

you’re heading into the Park and then along the tree lined Broad Walk all the way through the park. From the far side you’re heading down to the canal

(or up Primrose Hill first and then down the canal). After about a mile of towpath then back up into the park and working your way around then park past

the boating lake and through the lovely southern fringes of the park back to your start.

REGENT’S PARK & PRIMROSE HILL

55

3.2m/5.1km (plus 1.3 miles/2.1 km for thePrimrose Hill extension)

Loop

Formal parkland, canal towpath and openparkland in Primrose Hill.

Regent’s Park Tube Station

Restricted

Most paths are unmarked, so following theroute is slightly tricky in places. But theparks are small —hard to get very lost

Hard surfaces (paths/towpaths) but‘runners’ tracks’ alongside most paths

Busy most of the time

Main loop is gently undulating — +- 18metres Primrose Hill is hilly (hence thename)+/- 34 metres

Only main road is Marylebone Road, you’reaway from here quickly. Several roadcrossings: worst ones are pedestrianised

En route water fountains and kiosks

En route

Difficult — leave the car at home…

Unofficial parking at Regent’s Park

A lunchtime 3-mile dash around oneof London’s great parks and alongthe Regent’s Canal, with an optional1.3 mile extension to get the viewsfrom Primrose Hill

STARTFINISH

CENTRAL 12

KEY FACTS

b r i g h t s i d e p u b l i s h i n g l t d

LONDON - ZONES1-3

30 GREATRUNS INLONDON WEBSITE HOMEPAGE

BOOKCOVER

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RED R DESIGN

Eclipse : Product brochure and advertisement


TIME DOMAIN AUDIO SYSTEM

high speed subwoofer system316307D5

®

‘Lulét’ 307: the speakerSmall is beautifulSmall is best when it comes to achieving accurate signal waveforms, precise sound reproduction and exceptional imaging.

The 307 follows the principles of the Eclipse TD 512 ‘Time Domain’flagship. Astonishingly transparent sound is achieved with a high-speedtransient response, whilst removing all unwanted vibrations andresonances common to conventional speakers.

Quality sound, uniquely with Time Domain principles, does not depend onthe size of the drive unit. One 307 is small enough to hold in your hand,but small is good news when it comes to precisely defined imaging andaccurate sound reproduction. On its own the 307 sounds remarkable, whenused with the matching Eclipse-TD subwoofer, this tiny elegant ovoid candeliver all the performance of a much larger high-end speaker.

The 307PA system consists of two 307 speakers with a matching Eclipse TDaudiophile-grade stereo amplifier. For flexibility, the amplifier has a built-inhigh-pass filter to match the 307s exactly to the 316SW subwoofer if required.

In addition to their excellence as stereo speakers, multiple 307s, plus one316SW will make a superb Home Cinema surround speaker system, in up to7.1ch configuration.

The 307 speaker, with its stylishly integrated stand, has 360° horizontalmanoeuvrability with ±30° for vertical adjustment and can be wall orceiling mounted.

316307D5 SPACEMASTER OF

Seamless imaging, ultra-fast transientresponse, ultra-fast impulse response.

Accurate, detailed and very musicalreproduction, delivered with style.

The speakers vanish...leaving pure sound.

www.eclipse-td.com tel: 020 7328 4499

BROCHURECOVER

FULL PAGE ADVERT

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RED R DESIGN

IT Network: Trainspotting magazine


Issu

e 01

June

/Jul

y 19

98£3

.50

The future is closer than you think...

T H E M A G A Z I N E F O R M O D E R N I T P R O F E S S I O N A L S

betatesting

Why bother?

thePOWER What makes UK bosses tick?

nanotechnology

virtual distribution

PROPELLER HEADSANORAKS & NERDS...

BEER IS FOOD!

soap box

SAMPLE PAGE SPREADS

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MAGAZJNE COVER



RED R DESIGN

The Brainstation : Brand identity and launch brochureWe were approached to develop an idea that would reflect the company’s overall unique response tothe complicated world of digital media. Our concept introduced a ‘digital sherpa‘ who takes thereader on a virtual journey using a selection of survival tools to represent the various online servicesoffered by the company.


www.thebrainstation.tv

1

CableInteractive TV

CookieProgramming and scripting

BackendBackend and site management

FireworkAuthoring and site design

SitemapE-business and strategy

FlashGraphics and multimedia

PLEASE CIRCLE THE SUPPLIES YOU MAY REQUIRE FOR YOUR JOURNEY

BROCHURECOVER

SAMPLE PAGES*

OK, SO WE HAVE ARRIVED AT BASE CAMP?WHAT HAS OUR JOURNEY TAUGHT US?

BASE CAMP

1/ Focus on the objective, not the horizon. Horizons change.

2/ Always check the forecast.

3/ Choose a strong leader.

4/ Travel light; get a good guide, with references and local knowledge of the area.

5/ Choose the right equipment; make sure it is compatible.

6/ Be in peak physical and mental condition before you start.

7/ Work as a team.

8/ Suggestions are to be considered not dismissed.

9/ Plan and research your route.

10/ If the rules don’t work, make up your own.

DIGITAL SHERPA’S

TOP TIPSFOR E.SIER LIVING

“Red R never fails to deliver.

I have worked with Red R for three yearsnow and their work is always turnedaround so quickly and is always deliveredwell ahead of deadlines. They arecompetitively priced and give excellentsuggestions, from a project's inceptionright through to the end. Despite mehaving to work with small budgets theyalways come up with creative ideas tocreate maximum impact. Red R are apleasure to do business with."

Victoria SuttonMarketing and Communications ManagerCareer Academies UK



RED R DESIGN


OUR CLIENTS

GovernmentBarking and Dagenham Council BISForeign and CommonweatlhOffice Lambeth CouncilSouthwark CouncIlTransport for London

Health and social careHealthcare for LondonNHS HaringeyNHS NewhamNHS RedbridgeNHS Southwark

CharitiesCareer Academies UK Leonard Cheshire Disability Shelter The Children’s SocietyThe Prostate Cancer Charity The Brooke

Not for profitConnexions/Prospects Middlesex University Royal Opera HouseSouthern Housing GroupThames Valley University Viridian Housing

Private sectorBrightside PublishingCA TechnologiesClarks Shoes Computacenter Eclipse EMAPImpower IT Network McAfeeMichael PageMiss SelfridgePenguin BooksPrimus Telecom Rochester CapitalThe BrainstationThe Quarto GroupTrees for Cities

“Red R are a joy to work with.

I’ve worked with Red R for aboutseven years and have always beenmade to feel as if I’m their mostimportant client. Irrespective ofwhether it's a big planned piece ofwork or a last minute rush job, allwork is approached with the samecalm and professional manner.

Red R can be counted on to produce high quality creative design work, turned around very quickly and atvery competitive prices.”

Lorraine Hutchings Head of Marketing Southwark Council

“Red R Design is extremely responsive

and flexible to our needs. Their

attention to detail and willingness to

help is second to none and they have

helped us extensively to ensure that

our brand is well placed and recognised

by both stakeholders and staff.”

Adrienne NoonCommunications and Engagement Lead

Health for North East London

TESTIMONIALS


RED R DESIGN

Red R Design9 The Flag Store 23 Queen Elizabeth Street London SE1 2LP


CLAIRE HESELTINE

Creative Director

020 7403 8941

[email protected]

CONTACT DETAILS


Documents

REDR DESIGN Our portfolio About us Government Clients ... · Healthcare for London : Guide for commissioners / public display boards 6 Red R Design : 020 7403 8941 [email protected]