MIS CASE STUDY RED BUS.IN

Arul Vignesh .S Jegan .P

Rajesh .D Shanmuga Prabhakar .V

Venkatachalam .R

Competitive Forces Analysis

• Substitutes

• Offline bus reservation – Ticket booking counters.

• Travel Agents.

• Phone Booking.

• Unreserved .

• New Entrants

• Internet based industry – Easy for new entrants .

• Redbus – Market Leader – captured huge market.

• New Entrants struggle to attract customers.

1.Competitive Forces

• Bargaining power of Customers

• High bargaining power.

• Online – Easy comparison of price.

• Huge alternatives.

• Bargaining power of Suppliers

• Bus operators may ask high priority.

Competitors

• Makemytrip.com

• Travelyaari.com

• Travelvala.com

• Abhibus

• Via.com

• Ticketcounters.com

Strategic Information System

• Route Tracking.

• SMS Value Added Services.

• Customer preferences in database.

• Bus allocation

• Drivers allocation

Strategic Advantage to bus operators • Identify and create market niches that have

not been adequately filled

• Handle reservations and driver allocations

• Increase occupancy rate and reduce empty buses.

• When to reduce and increase prices.

• Database of customers.

• Cost cutting.

• Transparency and customer trust.

CONTD……..

• Operators owning computerized systems –

redBus software interfaces – Integrates with operator’s inventory.

• Operators computerized but cannot afford costly IT upgrades - BOSS (Bus Operator Software Service).

• Operators not computerized - travel agent.

Technological factors

• Online reservations

• Provide various information on bus trips, routes , fares

• Provide service on mobile platform

• Introduce BPO and voice operations.

• Book online using credit, debit cards and net banking

CONTD…..

• Updated Online data base

• VPN networks data storage on online servers in U.S

• Paperless ticketing with m- ticket

Management factors • Pan India operations

• Created a niche market

• Partnership with 700 bus operators in 15 states

• Transparency

• Book seats

• Wide options

• Return tickets

• Standard rates

Organizational factors

• spread over 16 metros and 15 states

• Distribution network of 35000 outlets

• Home delivery in major cities

• 75,000 point-of-sale outlets across the country

• Book bus tickets online for over 10000+ routes across India

• Read reviews submitted by passengers

THANK YOU