2100 Central Ave, Suite 200, Boulder, CO 80301 • 720.358.2564 • www.tapinfluence.com    

INFLUENCER MARKETING SUCCESS STORY REDBOX’S SUMMER FUN & GAMES SWEEPSTAKES Introduction Redbox wanted to tap influencers to generate excitement and buzz around the Redbox Summer Fun & Games Sweepstakes. The Solution Leveraging TapInfluence’s influencer marketing software, Redbox partnered with over 60 influencers who created family and movie-focused blog content that was dynamic, fun and engaged readers. Content was distributed to target consumers via blogs, Facebook, Twitter and aggregated to a branded content hub. TapInfluence provided tracking and performance analytics on content, reach, engagement and consumer behavior.

The Results

• 60 influencers • 120 pieces of brand-sponsored

content created and shared • 6 million blog readers reached• 34

million social media impressions  

IntroductionRedbox wanted to tap influencers to generate excitement and buzz around the Redbox Summer Fun & Games Sweepstakes.

SolutionBy using BlogFrog’s influencer marketing technology, Redbox partnered with over 60 influencers who created family and movie-focused blog content that was dynamic, fun and engaged readers. Content was distributed to target consumers via blogs, Facebook, Twitter and aggregated to a branded content hub. BlogFrog provided tracking and performance analytics on content, reach, engagement and consumer behavior.

REDBOX’S SUMMER FUN & GAMES SWEEPSTAKES

SPONSORED CONVERSATION SUCCESS STORY

2100 Central Ave, Suite 200, Boulder, CO 80301 � 720.358.2564 � www.theblogfrog.com

The Results

� 60 influencers

��120 pieces of brand-sponsored content created and shared

��6 million blog readers reached

��34 million social media impressions

IntroductionRedbox wanted to tap influencers to generate excitement and buzz around the Redbox Summer Fun & Games Sweepstakes.

SolutionBy using BlogFrog’s influencer marketing technology, Redbox partnered with over 60 influencers who created family and movie-focused blog content that was dynamic, fun and engaged readers. Content was distributed to target consumers via blogs, Facebook, Twitter and aggregated to a branded content hub. BlogFrog provided tracking and performance analytics on content, reach, engagement and consumer behavior.

REDBOX’S SUMMER FUN & GAMES SWEEPSTAKES

SPONSORED CONVERSATION SUCCESS STORY

2100 Central Ave, Suite 200, Boulder, CO 80301 � 720.358.2564 � www.theblogfrog.com

The Results

� 60 influencers

��120 pieces of brand-sponsored content created and shared

��6 million blog readers reached

��34 million social media impressions