Red Stripe Brand Key Facts & Personality: • No.1 beer from Jamaica since 1928 • Little island with big spirit that revolutionised music • The first beer brand to launch the iconic stubby bottle • Brand DNA • You can only live fully if you dance to the beat of your own brum • Key characterists: • Defiance– Jamaican icons are renowned for never onfirming to convention. • Passion - strives to stand for something because they know life is too short to waste time stressing. • Union - brings people together, their energy is infectious. • Personality: Magnetic, unfiltered, swag, joy

Red Stripe Brand KeyFacts& PersonalitySrtipe+-+A… · Red Stripe Brand Manifesto: We are bold because we dare, We dare to be different, We dare to be unique, Because we come from

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RedStripeBrandKey Facts &Personality:

• No.1beerfrom Jamaicasince 1928• Littleislandwithbigspiritthat revolutionised music• Thefirstbeerbrandtolaunch the iconic stubby bottle• BrandDNA

• You can only livefully if you danceto the beatofyour own brum• Key characterists:

• Defiance– Jamaican icons arerenowned for neveronfirming to convention.• Passion - strives to standfor something because they know lifeistoo shortto waste

timestressing.• Union- brings people together,their energyisinfectious.

• Personality:Magnetic,unfiltered,swag,joy

RedStripeBrandManifesto:

Weareboldbecausewedare,Wedaretobedifferent,Wedaretobeunique,Becausewecomefromanuncommonplace,Wherethesunalwaysshines,andtheweatherisalwayssweet,Wheremusicrunsinourveins,AplacewhereunityisinourDNA,Aplacewhereswagisinherited,Wedon´tcareaboutwhatpeoplesay,Weliveinanuncommonway,Our own way,That’s right,Wearedifferentbecauseweareourselves.Withourownmovesandrhythm,Welivebolderthantherest,And weloveit.