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6/26/2011
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Opportunity Knocks
Chapter 1 – What RRI Is
RED ROCKS INSTITUTE
A “Win-Win” for consumers, businesses, and professionals
C ti g “ g i i ” i hi g th li f th b h i g
www.RedRocksInstitute.com
Creating an “organic experience” enriching the lives of others by sharing knowledge and information in an educational format using 21st century methods.
WHO WE ARE & WHERE WE’RE GOING
akin to “Amazon.com”, but . . . with a “KNOWLEDGE SHOPPING CENTER” showcasing YOU as the expert . . . and spreading the “word” p gabout YOU through social media. We are the internet . . . we know NO boundaries!
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4 FOCUS AREAS OF RED ROCKS INSTITUTE
Education Our fundamental belief is an informed consumer makes
better choices and decisions through education thus making it our goal to empower people with information they can use.
Knowledge Our professionals are a vast knowledge arsenal. It’s been
said that knowledge is power . . . and that’s never been more true than today. Our professionals are dedicated and passionate . . . they enjoy sharing their insight and information bringing value to people.
4 FOCUS AREAS OF RED ROCKS INSTITUTE
Experience Our seasoned experts, in their respective fields, are p , p ,
dedicated professionals willing to share their wisdom impacting today’s consumers for a more meaningful experience tomorrow.
Training Our experts have special skills and make for excellent
t i f b i Th t i outsourcing resources for businesses. They can train, coach, and guide employees with skills and information employees require.
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WHY RED ROCKS INSTITUTE? Provides the magical innovation which is the elixir for new business & jobs Offers classes, workshops, events . . . Both live and online Exposure for professionals & small businesses Exposure for professionals & small businesses Develops “cross-selling” of professionals & small businesses showcasing you as the
expert . . . The multiplier effect going Viral Will be explosive marketed the right way – using social media . . . People by nature
love to “share” People want information & education, we live in an information age . . . They want to
control the info they receive Provide value to consumers 1st . . . An absolute must Earn the right to sell to consumers . . . We have to work harder to get it than in years
past as consumers demand more Integrates 21st century marketing, networking, education, & information
consumers and businesses want
WHAT RED ROCKS INSTITUTE IS?
An “online platform” to market: Classes Classes Events Workshops Webinars Videos
A di Audios Documents/Reports More . . .
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CATEGORIES OF EDUCATION & INTEREST
Personal Growth & Communication Careers and Professional Development Finance, Investing, and Money Matters Legal, Insurance, and Real Estate Business Coaching and Planning Business Coaching and Planning Health, Fitness, and Wellness
CATEGORIES OF EDUCATION & INTEREST
Recreation, Leisure, and Travel, , Home and Garden Technology, Computers, and Social Media Arts and Crafts Family, Pets, and Relationships Family, Pets, and Relationships Spirituality and Religion
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THE KNOWLEDGE CENTER Online Resources . . . Your contributions establish your credibility . . . You become
the expert!!
This is Powerful!!! You can post: Articles, Reports, Documents . . . these don’t have to be long – short is better Webinars . . . use with Power Point presentations . . . download & upload Videos . . . make “trailers”, upload direct or link to your hosted video on You
Tube . . . Movie producers upload “trailiers” to get consumers attention Audios . . . radio broadcasting, upload MP3’s for online playing &
downloading, link to your website Links . . . Navigation to your website, blog, and social media sites Backlinks . . . Improves SEO to your website, an inbound strategy improving
your page rank on search enginesyour page rank on search engines SEM . . . Creates traffic flow to your website and blog
These are the channels that direct consumers & businesses to find you on the web Most popular way, fastest way is through social media sites
THE KNOWLEDGE CENTER Searchable by Categories & Sub-Categories
Small sample listed below . . . Over 100 categories & sub-categories listed
LegalLegal• Bankruptcy• Business Law• Divorce• Intellectual Property • Estate Planning• Real Estate
Finance
Health & Wellness• Nutritional Balance• Chiropractic Medicine • Acupuncture• Massage• Allergies & Asthma• Alternative Medicine
RecreationFinance• Small Business Loans• Banking • Real Estate Loans• Investments
• Golf• Hiking• Biking• Skiing• Rafting• Horses
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THE KNOWLEDGE CENTER Searchable by Categories & Sub-Categories
Tons available to choose from
Accounting
Real Estate• Residential• Commercial• Property Management• Investments
Insurance • Life, Disability, Long Term Care• Property and Casualty• Health
Business Coaching & Planning g• Income Tax• Small Business• ????
Business Coaching & Planning • Life Coaching• Business Planning• Career Coaching
THE KNOWLEDGE CENTER Searchable by Categories & Sub-Categories
Got one not listed . . . Let us know via support
Home and Garden
Fitness• Heart Healthy• Diabetic Fitness• Senior Fitness• Food & Exercise
Travel & Leisure• Cruises• Overseas Adventures• America The Beautiful
Technology• Landscaping• Property Renovations• Organic Gardening
Technology• Hardware Choices• Operating Systems• Software
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THE KNOWLEDGE CENTER Searchable by Categories & Sub-Categories
What category & sub-category does your topic fit into?
Arts and Crafts
Social Media• Facebook• Linked In• Twitter• You Tube
Internet• Web Design• SEO/SEM• Programming
Spirituality and Religion• Painting• Photography• Pottery• Music• Film
p y g• Paranormal• Faiths• ????
THE KNOWLEDGE CENTER Searchable by Categories & Sub-Categories
Knowledge is Power . . . Give consumers the information they seek
FamilPets
• Training• Behavior• Family Pets• Pet Care
Family• Dynamics• Children• Teens• Young Adults• Singles• Parenting• Grandparents
WHAT OTHER CATEGORIES?????• What other sub-categories???
H d t i b i ???Relationships
• Men & Women• Social Scenes• Psychology
• How do we categorize your business???• Can you tweak the one’s listed???• Approved categories & subcategories as requested via the websitesupport email link.
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CATEGORIES . . . KNOWLEDGE CENTERArts and Crafts
Coaching and Planning
Careers and Professional Development
Advertising and Marketing
Film and Video
Wine and Beer
Fine Artsp
Pets and Animals
Finance and Investing
Fitness and Exercise
Home and Garden
Law, Legal, and Paralegal
Personal Growth
Recreation and Leisure
Spirituality and Religion
Technology and Computers
Business
Family
Fine Arts
Food, Beverage, and Hospitality
Arts and Entertainment
Nature and Environment
Web Design and Development
Architecture and Engineering
Human Resources
Government
Writing and Editing
Non-Profit Sector
AccountingFamily
Relationships
Medical, Health, and Wellness
Insurance
Real Estate
Communications
Travel
Social Media
Music and Dance
Language
Fashion and Beauty
Home Based Businesses
Event Planning
Energy
Radio and TV
Military
SUB-CATEGORIES . . . KNOWLEDGE CENTERJewelry
Sewing, Knitting, Crochet, Quilting
Floral Art
Pottery and Ceramics
Paper Creations
Wood and Metal
Life Coaching
Business Planning
Property Renovations
Organic Gardening
Green Building
Permaculture
Bankruptcy
Business Law
Divorce and Family Law
Intellectual Property
Chiropractic Medicine
Acupuncture
Massage
Meditation and Yoga
Allergies and Asthma
Alternative Medicine
Life, Disability, and Long Term Care
Property and Casualty
Bartending
Plays and Theatre
Aerials and Acrobatics
Water Sports
Technical Writing
Copywriting
Business Writing
Motivational Speaking
Career Guidance
Skill Building
Training
Behavior
Pet Care
Family Pets
Small Business Loans
Banking
Debt Management
Personal Financial Planning
Credit Restoration
Stocks, Bonds, ETF's, and Mutual Funds
Retirement Financing and Funding
Accounting Software
Audio Recording/Editing Software
Bible Study/Reference Software
Business Software
Church Management Software
Clip Art
Computer Bible Software
Computer Education and Training
Estate Planning
Real Estate Law
Criminal Law
Collections
Speed Reading
Neuro Linguistic Training
Self-Improvement
Emotional Healing
Golf
Hiking
Biking
Skiing and Snow Boarding
White Water Rafting
Canoeing
Fishing
Horses
Tennis
Paranormal
Faiths
Business Benefit Programs
Business Opportunities
Franchising
Tax and Business
Health, Dental, and Vision
Property Management
Residential Real Estate
Commercial Real Estate
Investment Real Estate
Public Speaking
Conflict Resolution
Negotiaion Skills
Journalism
Cruises
Overseas Adventures
America The Beautiful
You Tube
Blogging
Instrumental Music
Vocal Music
Ballroom
Country-Western
Swing and Jitterbug
Residential Design
Home Engineering
Website Programming
Employee-Employer Relations
Personnel Training
Employee Management
Policies and Procedures
Government and the Private Sector
Mediation
Grant Writing
Organizing Non-Profit Groups
Small Business Accounting
Income Tax
Bookkeeping
Financial Analysis
Residential Mortgages
Commercial Loans
Investment Property Financing
Spanish
Englishp g
Fundraising Software
Hardware
Lighting Design Software
Member Notification Systems
Monitors
Online Resources
Security Software
Video Editing Software
Web Hosting
Search Engine Optimization
Website Development
Website/Internet Marketing
Asset Protection
Wealth Building
Heart Healthy Exercise
Diabetic Fitness
Senior Fitness
Fitness Training
Landscaping
Tax and Business
Business Preparation
Business Management
Customer Service
Sales and Marketing
Systems Networking
Technical Support
Special Needs Children
Family Dynamics
Children and Teens
Young Adults
Singles
Parenting
Grandparents
Men and Women
Social Scenes
Psychology
Consulting
Gay and Lesbian
Nutrition
Salsa
Belly Dancing
Zumba
Art and Media Design
Public Relations
Video Marketing
Movie Making
Sculpture
Antiques and Collectibles
Photography
Glass
Painting and Drawing
Cooking
Coffee and Tea
Bed and Breakfasts
Spas
Chocolate
Movies and Films
Wine Tasting
Home Beer Brewing
Clothing and Wardrobe
Skin Care
Self-Employment
Network Marketing
Weddings, Graduations, Openings, Parties
Broadcasting
Talk Shows
Veterans
GI Bill
Cadet Life
Spousal Resources
Housing
Residential Energy
Commercial Energy
Planet Earth
Water and Air
Hypnosis
Webinar Marketing
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CONTACT INFORMATION
Cheryl Garlock, Director 719-660-6645 [email protected]
[email protected] [email protected]
www.RedRocksInstitute.com
Creating an “organic experience” enriching the lives of others by sharing knowledge and information in an educational format using 21st century methods.
