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1
Red Hat – The Importance
of the ISV Partner Ecosystem
Vito Asta, Senior ISV Business Development Manager,
SW-Europe + MEA
Roma, 6th October 2011
2
Red Hat – The Partner Ecosystem
Agenda
Red Hat:
– The Company
– The Production Model, the Business Model; Partners are Important
– The Enterprise Open Source approach: a sustainable model for OSS
The ISV Partner Program and the Partner Ecosystem:
– Partnership Programs for SIs and ISVs
– How Red Hat can Help
3
The Company
4
Red Hat – The Partner Ecosystem
Red Hat: Company Vital Stats Headquarters in Raleigh, NC
Founded in 1993
About 4,000 employees, 80+ worldwide offices
in 30+ countries (growing all the time!)
Cash and investments: $1.1 billion
85% market share (Enterprise Linux)
FY11 revenues: $909 million (+22% YoY)
● 24.9% GAAP profits
FY10 revenues: $748 million (+15% YoY)
FY09 revenues: $653 million (+25% YoY)
FY08 revenues: $523 million (+31% YoY)
FY07 revenues: $400.6 million
IPO, 1999 (NYSE: RHT) - Market Cap $9.12 billion
CIO Insight magazine annual survey of IT executives on how they rate their most important vendors: “on how well they delivered business value and reliability”.
Red Hat: 1.st position, 5th time in 6 years
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The Production Model,The Business Model
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Red Hat – The Partner Ecosystem
Red Hat: Building Value with our Partners
Red Hat solution ecosystem
Open sourceprojects
Technologydevelopmentenvironment – sponsored by Red Hat
Mission: deliver trustworthy, enterprise-level, cost-effective solutions based on the best of collaborative OSS development
ISVs: a fundamental component!
• 5,000+ certified sfw products from 2,000+ ISV partners
Virtualization - RHEV
Enterprise Products
Operating System - RHEL
Middleware – JBoss Platforms
Certified Hardware(IHV Partners)
Certified Software(ISV Partners)
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Red Hat – The Partner Ecosystem
Multiple projects, different rel. schedules, versions,dependencies, etc.
Red Hat sells subscriptions, not licenses!
Enterprise products – the JBoss ExampleThe Challenge:
● Integrate & maintain integration
between multiple projects required for
their enterprise platform needs.
● Time intensive / expensive
The Solution: Enterprise Platforms
● Single, integrated, certified distributions
● Extensive Q/A Process
● Industry-leading Support
● Multi-year Updates & Errata Policy
● Documentation
● Secure, Production-level Configurations
8
Red Hat – The Partner Ecosystem
JBoss Enterprise MiddlewareProduct Delivery ProcessEach major and minor JBoss Enterprise Middleware release follows a rigorous 5 phase product delivery methodology.
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Red Hat – The Partner Ecosystem
Red Hat Subscriptions – more than just Support• Product access: Source and binary code; documentation
• Support: Multiple support services providing unlimited incidents and coverage up to 24x7 with 1 hour response; contractual SLAs --> Subscription prices always depend on support!
• Updates: Regular updates that provide general enhancements, new features, etc. - available at no extra charge during the lifetime of a subscription
• Revisions: Access to the latest bug fixes and security errata
• Customer Support Portal: Connect directly to Red Hat/JBoss support staff, open and track support cases in real-time, customize patch or upgrade alerts, and download certified patches and updates
• Long term stability: Guaranteed product lifetime (7/10 years); stable programming interface – no need to change application code when upgrading to a new release
• Flexibility: Subscriptions are not version-specific (access to and support for previous version is included). Subscriptions are also not architecture-specific.
• Legal assurance: The Red Hat Open Source Assurance program safeguards customers who are developing and deploying open source solutions from legal harm:
– Continuity of business ; Financial protection
• Certification program: Huge set of enterprise products on the market (proprietary or not) is certified and guaranteed to run seamlessly with our products
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Red Hat – The Partner Ecosystem
`
ManageDesign & Develop Run & Execute
JBoss Operations
Network
Administration, Management, and
Monitoring
JBoss Developer
Studio
Fully integrated development environment
IntegratedTooling
Runtime Platform
Content Aggregation, Presentation and PersonalizationJBoss Enteprise Portal Platform
Application & Service Containers, Caching, Data Persistence, &
Transactions
JBoss Enteprise Application Platform
JBoss Enteprise Web Platform
JBoss EntepriseWeb Server
JBoss Enteprise BRMS
JBoss Enteprise SOA Platform
JBoss Enterprise Data Services
Business Process Orchestration, Service Integration, Business Rules,
Event Management, and Data Federation
High-speed, reliable multi-language messaging Red Hat Enterprise Messaging
Eclipse IDE
JBoss ONServer
Platforms: 16-core and 64-core packages (Physical or Virtual) 4-core packages (Embedding ISVs)
JBoss Products Portfolio
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Advantages of theEnterprise Model
12
Red Hat – The Partner Ecosystem
JBoss Community & JBoss Enterprise
JBoss Enterprise is the best of both worlds: open source innovation with enterprise-class stability
l Community for developing open source middleware; focus on “release early, release often”
l By developers, for developers
l 150+ projects with different release schedules, dependencies, versions etc.
l Community support focuses on current release only (e.g. no patches) & available via public forums, wikis, public issue trackers, etc.
l Ideal for experimental starter projects & early proof of concepts; not recommended for production use
l Use case driven platforms that integrate multiple projects into a single distribution
l Target corporate developers, enterprise architects & IT Operations
l Product focus on long- term stability & application application compatibility
l Up to 24x7 enterprise support for mission critical applications & backed by a global network of Red Hat partners
l Ideally suited for long-term enterprise production use
Community Enterprise
Targeting Different Users & Use Cases
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Red Hat – The Partner Ecosystem
While community projects continue to rapidly evolve, enterprise middleware products focus on long term stability.
JBoss EAP 5
Full Support (4yrs) Transition (1yr) Maintenance (2yr)
JBoss EAP 6
Full Support (4yrs) Transition (1yr)
5
5.1
7
6
8
9
Enterprise versions provide long-term support, regular releases including fixes, new features, and new platforms
certifications.
Community project releases are not maintained and never productized
New community features may be backported to Enterprise versions
JBoss Enterprise Product Delivery ModelExample: JBoss Community AS & JBoss EAP
JBoss Community AS
http://www.jboss.com/products/community-enterprise/http://www.jboss.com/pdf/jb-middleware-whitepaper.pdf
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Red Hat – The Partner Ecosystem
JBoss Community & Enterprise ChangesCommunity / Enterprise Platform Delta
JBoss EAP
5.1
5.0.1
JBoss AS
Enterprise Platforms - Performance, Scalability, Security and Quality improve over time without compromising long-term compatibility.
04/09 10/09 04/10 10/10
5.0.0
5.1.0
Over 140 defect fixes & 60 OS/JVM/DB certifications (& counting) between JBoss
AS Community 5.1 & JBoss EAP 5.1.x
● 22 bug fixes● 11 perf. enhancements● 60 additional certs.● 4 new features ● 41 bug fixes
● 4 security fixes● 2 additional certs.
● 44 bug fixes● 8 perf. enhancements● 6 security fixes● 3 new features
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Red Hat – The Partner Ecosystem
Summary of Differences
Feature Community Enterprise
Open Source x x
Benefits from testing by worldwide Community x x
Recommended for Production Use x
Patch Update & Service Pack Program x
Security Errata Program x
Automated Software Update & Alert Service x
Defect & Feature Escalation & Prioritization Process x
Developer Support x
24x7 Production Support & Services x
Platform Certifications & Training Certifications x
Defined Support SLA and End-of-Life Policy x
Out-of-the-Box Configured for Enterprise Use x
Operations Management Tools x
Platform testing & certification process x
Redistribution of modified JBoss technologies x
Red Hat Open Source Assurance (Legal Protection) x
JBoss Community & JBoss Enterprise Middleware
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Red Hat – The Partner Ecosystem
JBoss Community & JBoss EnterpriseHigh Level Comparison
Characteristics JBoss Community JBoss Enterprise Middleware
Intended Use Developer experimentation and exploration (notrecommended for production use).
Long-term production use.
Targeted Users Experienced Java developers. Corporate IT Developers & IT Operations building andmaintaining critical business applications.
Purpose Open source middleware development. Building, deploying, and maintaining critical businessapplications.
Availability &Support
No support or patch releases. Individual projects arereleased independently of each other.
Delivered as integrated software products, fullybacked by SLAs and technical support.
Features &compatibility
Priority on innovative and bleeding edge features thatmay break compatibility between releases.
Priority on long-term application stability andcompatibility. API level compatibility maintained.
Release Criteria Release early & release often (usually time-boxedreleases).
Defined product release criteria that focuses onproduct quality.
Support Lifecycle Current project release only (no patch releases). Defined multi-year product lifecycle with quarterlyupdates.
Security Response &Resolution
Community led, depends on current project priorities. Dedicated Red Hat Security Response team withdefined issue resolution processes.
TechnologyRoadmaps
Community driven, short term & ad hoc (differs byproject); determined by project leader.
Long-term, predictable & focused on enterprisestability and non-intrusive features; managed by JBossProduct Management.
Testing Focused on individual project components. Enterprise use cases, ISV support & certification ofcomplete integrated Platform.
SystemAdministration
Single Instance or Server management. Enterprise-wide application infrastructuremanagement, 3rd party product integration.
Documentation Ad Hoc & Project Based. Internationalized enterprise documentation.
17
The Partner Programs
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Red Hat – The Partner Ecosystem
Overview
The Red Hat Partner Program is a multi-tiered, multi track (Program Tracks) partner model designed for Business Partners (SIs, VARs) and ISVs who support and integrate with Red Hat and/or JBoss software platforms.
The Program offers two Tracks:
– Business Partner (Solution Provider)
– Independent Software Vendor (ISV).
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Red Hat – The Partner Ecosystem
ISV Partner Programs
Open to all kind of ISV companies
– Software Publishers, SIs or Sfw Houses with internal products, ...
– Infrastructure (I/F) or Middleware – oriented (Specializations)
The basic idea:
– Benefits: We give you all you need to develop/port/test/certify your products with ours
• Support for your developers, free subscriptions for all our products, access to the Partner/Customer Center portal, ...
– The deal: You commit to bundle our products with yours, and to promote selling this solution
• Non-technical advantages: attractive product discounts, Partner logo, entry in international ISV catalog, comarketing activities, ...
Programs are progressive: start easy, upgrade as need arises / as business requires it
Possibility of embedding Red Hat components in your products
www.europe.redhat.com/partners explains further details
20
Red Hat – The Partner Ecosystem
The Partner Ecosystem – Making Synergy Together
RedHat
RedHat
ISVISV
End-UserCustomer
End-UserCustomerSI, VARSI, VAR
● ISVs look for SIs ... and vice-versa
● Result:
● more value for the End-user Customer, with lesser effort
● specialization
Foundation Products Specialized Products,Bundles
Projects,Integration
Customer Solutions
22
Red Hat – The Partner Ecosystem
HOW RED HAT CAN HELP
ArchitectureArchitecture Engineering accessEngineering access RoadmapsRoadmaps
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Red Hat – The Partner Ecosystem
HOW RED HAT CAN HELP
Development toolsDevelopment tools Enterprise portfolio Enterprise portfolio
accessaccess Developer supportDeveloper support Flexible build Flexible build
environmentsenvironments
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Red Hat – The Partner Ecosystem
HOW RED HAT CAN HELP
Free subscriptionsFree subscriptions DebuggingDebugging OEM partner supportOEM partner support
– Performance tuning Performance tuning & testing& testing
– Proof of ConceptProof of Concept
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Red Hat – The Partner Ecosystem
HOW RED HAT CAN HELP
Application Application certificationcertification
Re-sell componentsRe-sell components Embedding of Embedding of
complete solutioncomplete solution
26
Red Hat – The Partner Ecosystem
HOW RED HAT CAN HELP
Press releasesPress releases White-papersWhite-papers Customer success Customer success
storiesstories Trade showsTrade shows Other co-branding & go Other co-branding & go
to market activitiesto market activities
27
Red Hat – The Partner Ecosystem
HOW RED HAT CAN HELP
Peace of mindPeace of mind Up to 24x7, Up to 24x7,
1 hour SLA1 hour SLA L1-3 or L3 supportL1-3 or L3 support Multi-vendor Multi-vendor
coordinationcoordination Rapid security & Rapid security &
hot-fixeshot-fixes Certified updatesCertified updates
28
Red Hat – The Partner Ecosystem
HOW RED HAT CAN HELP
Account mapping / Account mapping / joint sellingjoint selling
Business planningBusiness planning Software catalog Software catalog
listinglisting ISV – SI/VAR ISV – SI/VAR
coordinationcoordination Preview technology Preview technology
accessaccess
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WE CAN DO MOREWHEN WE WORKTOGETHER
www.redhat.com/partners/
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Red Hat – The Partner Ecosystem
The JBoss Development Model
For production use, Red Hat only recommends using JBoss Enterprise Middleware products.
A Brief Overview
Red Hat provides JBoss software in two forms:
We start with JBoss Community projects...
● Innovative, fast moving, freely available open source projects targeted at developers
● Ideal for experimentation and exploring early feature capabilities; not intended for production use
● Led by a strong community of JBoss engineers, customers, partners, & users
● A subset of these projects represent the “upstream” of future enterprise products
... and from these, deliver JBoss Enterprise Middleware products
● Enterprise open source middleware, targeted specifically for mission critical production use
● JBoss Enterprise Products integrate multiple community projects from various open source communities (JBoss, Apache, Eclipse, etc.)
● Products are tested & certified, have a defined longterm product life cycle, and are fully backed by a Red Hat subscription
● Each JBoss Enterprise product is supported by a large partner ecosystem of ISVs, System Integrators and Software Resellers