Red Door EstateTHE HISTORIC HOME OF ELIZABETH ARDEN

.............................Red Door Estate................................

WE’VE BEEN THINKING ABOUT YOU

__________________________________luxury simplified real estate

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It is rare when opportunity comes along that blends an exquisite, uncompromising property and a partnership for a shared vision of marketing.

This is 208 Sumter Avenue, Summerville SC - “Red Door Estate” the Historic Home of Elizabeth Arden, and the partnership between The Art of Real Estate and Luxury Simplified Real Estate. Working toward a singular goal, that of showcasing for sale all of the lowcountry lifestyle that awaits the buyer of this luxury estate, we know just what it takes to complete the journey to “sold.”

This is the story of Luxury Simplified Real Estate. The sales team. The marketing team. And how, as partners, we get from here … to there.

THE LUXURY SIMPLIFIED GROUP............a perspective from the Founder............

My husband and I founded Luxury Simplified on the principal that our service would be different than that of your average real estate company, which is also expressed in our motto, ‘Dare to be Different’. Our desire was to create a company whose relationship with our clients extended throughout the life of their real estate needs. Whether it was buying or selling a home, renovation, restoration, design, or vacation rental, we wanted to be there every step of the way. We believe firmly this can only be achieved when we deliver on our brand promise - don’t just say you’re different, be different in EVERY WAY. The foundation of which begins and ends with superior customer service, without compromise.

After three short years, our business model has proven to be a success in the greater Charleston area. In fact, Luxury Simplified was recently named among Charleston’s 40 Most Dynamic Companies 2015, by Charleston Magazine.

Vertically Integrated Company

• Luxury Simplified Real Estate

• Luxury Simplified Construction

• Luxury Simplified Retreats

• Luxury Simplified Events

RR eal estate madesimple…

Luxury Simplified Value Proposition:We have sold more luxury properties in Summerville than any other agency – period. We have achieved this result by focusing on selling real estate differently. There is no denying that we live in a world full of digital consumers, and searching for property online has never been easier. In fact, technology has come a long way in providing consumers with the ability to have more control over the home buying process.

In this digital world, agents must step up in order to stay relevant and deliver on their commitment to the client. Fortunately, stepping it up is just what we do – everyday. We’re here to raise the bar on our industry and your expectations.

Here’s some examples of how we’ve delivered for other luxury clients in Summerville.

Of the three properties closed over $1MM in Summerville since 2013, two of those properties were listed by our founder, Sebrina Leigh-Jones. She also brought the buyer for one of these beautiful properties.

Here’s what our client’s had to say……

My husband and I have been extremely impressed with Sebrina Leigh-Jones and her unique approach to Real Estate. Upon meeting Sebrina, you quickly realize that she is very intelligent and has amazing energy, but after conversing with her, you see that her marketing skills are incredible. She utilizes her “team” to accomplish whatever is needed to sell your home.

As a freelance interior designer working with Luxury Simplified Group, I spent a day with Sebrina show-ing clients potential homes to purchase and was very impressed by the fact that she was a great listener. The experience was upbeat and exciting.

When Bill and I decided to sell our home we were concerned about using the company with whom I have a work association, but as the process is drawing to a close, both my husband and myself know it was the right choice and will continue to recommend Sebrina Leigh-Jones to anyone who needs help in the world of Real Estate.

Most sincerely,

Robin Rogers

This letter is 100 percent endorsement of Sebrina and Luxury Simplified! Sebrina has the resources that allows her to think outside the box in marketing of your property. That, along with her ability to negotiate, make her a super real estate agent. Selling your property is one thing, closing the sale is another. Sebrina will be there every step of the way. Her main drive as a real estate agent is to sell YOUR property.

Bill Rogers

Sebrina Leigh-Jones sold our home. A simple statement, however it belies the extraordinary efforts she went to in accomplishing that statement.

We had been attempting to sell our home, on and off for 4 years. We knew from the beginning it would be difficult. The hardest factor was our location. The home is situated in a small compound of homes on the grounds of the historic Middleton Place. It is a very special place to live, however, most Charlestonians, including the areas realtors, did not know there were homes there. To make matters worse the area falls between Charleston and Summerville in the MLS directory this, if you lived in Chicago and looking for a home in either city, you would not see ours.

Aware of these issues we knew we needed a realtor experienced in luxury homes, and who would work diligently in exposing our home, not just list it and wait for a potential buyer to call.

We first selected the respected firm of William Means located in downtown Charleston. We told them our issues, and asked them to try and contact equestrian organizations, as Middleton Place is a riders paradise, and to attempt placing the home’s brochure at the Inn and Restaurant, who between them serve over 50,000 guests a year. During our listing, our house was never shown and the firm did not follow any of our ideas.

We then decided to hire the agent of the area’s number one realtor, Carolina One, who had sold the most homes over a million dollars. She was located in their Mt. Pleasant office. They too did not follow our ideas, and in the year they showed the home only twice. In addition, each time we left a message for the agent, it took her almost two weeks to respond.

After that experience, we tried Caroline One located in West Ashley, and signed with their number one agent. Again, they did nothing to market the home but put it on the MLS and a few other web sites. They too did not do any of the things we had suggested and were now demanding. After another year they had shown the home only once.

By this time, we had spent almost 4 years with 3 of the best realtors and had a total of 3 showings and no sale. To suggest we were frustrated is an understatement.

Then by chance we heard about a small company called Luxury Simplified who supposedly was doing things no other firm in the market was doing. We met with Sebrina, one of the owners, and were extremely impressed with her marketing ideas, her materials, and most of all her enthusiasm about our home and our ideas. She had absolute faith that she could sell it.

After signing the listing, she told us it would take about 3 weeks to photograph the property, produce the materials, meet with the Middleton Place Chairman and complete the web site marketing campaign. She even took a day to completely tour Middleton Place so she could describe to buyers the unique life-style afforded those who made their home there.

She was true to her word. Within 3 weeks a beautiful set of selling materials were produced. The main brochure was the most beautiful I had ever seen. She had met with the Chairman of Middleton and received permission, the first in 31 years, to advertise our home at the Inn and Restaurant. Within the next 3 weeks we had a signed contract for the sale of our home.

Sebrina is the most determined, enthusiastic, communicative, and creative realtor we have ever worked with, and we have bought and sold over 26 homes in our lives.

Yes, Sebrina Leigh-Jones sold our home, and we will be eternally grateful.

Alexander and Tina Opoulos

CUTTING EDGE MARKETING STRATEGIES

________________________strategy that never stops evolving

NICE TO MEET YOU!Identifying and targeting the buyer of a distinc-tive lifestyle property means first developing a characterization of just what that person looks like … not just their financial statement, but what does their lifestyle look like?

• Where do they shop, eat, travel? • What is their education, their international background, their hobbies and their interests? • How do they like to move through life, engage with content, have content shared with them? • What are their "pain points”?

Knowing these sorts of lifestyle identifiers means we know our buyer long before they have even visited the property.

BEHAVIORAL RESEARCH PURE & SIMPLE

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This is behavioral research pure and simple. Knowing where to obtain, aggregating and examining on-line behavioral data until we know what this singular buy-er looks like. Outlining the answers to these key ques-tions, and many, many more, help to identify and de-velop the “buyer persona.”

Buyer Persona … To understand that defines the fun-damentals of the marketing strategy and allows us to pinpoint just how to meet this buyer in the digital spaces they are apt to inhabit.

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traditional marketing is antiquated

Buyers are taking control. They're tuning out old-school marketing that's impersonal and interrupts.

all in oneHubSpot software includes all the tools needed to do inbound marketing, plus award winning services and support to help companies master inbound marketing._______________________________________

Hubspot is an inbound marketing software platform that allows us to attract buyers, convert leads and close customers.

our tool

MARKETING ANALYTICS________________________they say a marketer’s job is never done

This is definitely true for the Luxury Simplified marketing team. We believe it is not only important to stay on the cutting edge of latest trends and marketing strategy, but also monitor and measure our performance relative to our competition. With the advanced technology available to us in our Enterprise Marketing Platform, we are able to continuously monitor not only our competitors, but also all messaging relating to luxury consumers.

Here’s a quick snapshot of Luxury Simplified positioning relative to our competition:

Luxury Simplified VS Handsome Properties

Luxury Simplified VS Daniel Ravenel, Sotheby’s

Luxury Simplified VS William Means, Christie’s

Understanding the data:

Marketing Grade – A holistic measure of a site’s online presence as measured by Hubspot’s Marketing Grader on a scale of 0-100.

Traffic Rank – Rank as compared to millions of other sites on the Internet. A lower rank is better.

Indexed Pages – Indexed Pages is the number of pages your website has had indexed by the most popular search engines.

Linking Domains – The number of domains currently linking to a site as recorded by

mozRank – A measure of link authority and popularity as measured by Moz on a scale of 0-10

Summerville

at its Best!

The Real Estate Team

“Dare to be Different”

“The foundation of Luxury Simplified Group is one of sensibility blended with a sense of quirky fun; of painting outside the lines, being a little bit irreverent”

This is our vision. Why? Because we know how to do what it takes to get the job done … and we are sure to have fun along the way.

Won’t you join us?

____________www.luxurysimplifiedgroup.com | 843 853 6055