Between May and July 2012, LinkedIn surveyed 255 rec ru i t ing pro fess iona l s in Ind ia . A l l respondents who participated in the survey were from a corporate HR or recruiting background and represented an even mix of small, mid-size and large enterprises. They had some extent of budget authority and all of them focussed exclusively or signi�cantly on recruitment.

Study Summary

Among those who are hiring, over 50 percentare seeing a volume increase in 2012

Budget growth trending in linewith hiring volume

Hiring remains healthy

53%22%

25%

Hiring more

Hiring same

Hiring less

38%

Hiring more

Hiring same

Hiring less

34% 28%

2012

2012

Increase

Same

Decrease

Increase

Same

Decrease

30%43%

27%

2012

2012

50%29%

21%

1 Hiring remains healthy 2 The competitive heat is on 3 Passive talent and pipelining remain essential 4 Quality of hire is extremely vital 5 Employer branding is a hot topic 6 Room to improve data-driven decision making

The following insights came out from this survey:

Top obstacles to attracting top talent in India re�ect a highly competitive landscape

Biggest obstacles to attracting top talent

Competition 1 38% 1 41%

Compensation 2 38% 2 39%

Location 3 26% 4 25%

Lack of awareness or interest in our employment brand 4 24% 3 25%

Lack of awareness that we're hiring 5 14% 7 12%

The competitive heat is on

Recruiting leaders in India are concerned that theircompetitors will…

Chief competitive threats

Invest in employer brand

Improve their referral program

Invest in new recruiting tools

Employer branding is a hot topic

Room to improve data-drivendecision making

Employer brand seen as critical in hiring great talent

India is ahead of the curve when it comes to regularly measuring employer brand; however there is scope for improvement

Despite the climate of 'more with less', companies investing in employer branding

81% 81%

90% 90%

77% 77%

Agree that employer brand has signi�cant impact on ability to

hire great talent

Increasing (58%) or maintaining (32%) their investment in employer brand in 2012

83% 83%

91% 91%

69% 69% Agree that employer brand is a top priority for their organisation

We hope this survey was informative and helps you sharpen your talent acquisition strategy. For additional information on this research and LinkedIn Talent Solutions, you can write to us at or visit india-sales@linkedin.com talent.linkedin.com

50% 50%

45% 45%

Increasing (58%) or maintaining (32%) their investment in employer brand in 2012

Increasing (58%) or maintaining (32%) their investment in employer brand in 2012

33% 33%

32% 32%

Regularly measure the health of employer brand in a

quanti�able way

Regularly survey candidates to understand employer brand

position

Quality of hire is extremely vitalQuality of hire is the single most important metric; cost per hire more important in India than elsewhere

Single most important recruiting metric

Quality of hire 1 41% 1 45%

Time to �ll 2 26% 3 21%

Cost per hire 3 16% 4 8%

Hiring manager satisfaction 4 16% 2 22%

Other 5 1% 5 3%

Passive talent and pipeliningremain essential Most believe in the importance of passive talent and the practice of pipelining talent

Passive talent

Passive talent a focusPassive talent not a focus

Engaged in pipelining talentNot engaged in pipelining talent

Pipelining talent

35%

13%

65% 87%

Top long-lasting trends

Utilising social and professional networks 1 35%

Boosting referral programs 2 35%

Upgrading employment branding 3 30%

Finding better ways to source passive candidates 4 26%

Measuring quality of hire more consistently 5 22%

Similarities between competitive threats and top long lasting trends