Upload
pooja-chhabria
View
19
Download
0
Embed Size (px)
Citation preview
Between May and July 2012, LinkedIn surveyed 255 rec ru i t ing pro fess iona l s in Ind ia . A l l respondents who participated in the survey were from a corporate HR or recruiting background and represented an even mix of small, mid-size and large enterprises. They had some extent of budget authority and all of them focussed exclusively or signi�cantly on recruitment.
Study Summary
Among those who are hiring, over 50 percentare seeing a volume increase in 2012
Budget growth trending in linewith hiring volume
Hiring remains healthy
53%22%
25%
Hiring more
Hiring same
Hiring less
38%
Hiring more
Hiring same
Hiring less
34% 28%
2012
2012
Increase
Same
Decrease
Increase
Same
Decrease
30%43%
27%
2012
2012
50%29%
21%
1 Hiring remains healthy 2 The competitive heat is on 3 Passive talent and pipelining remain essential 4 Quality of hire is extremely vital 5 Employer branding is a hot topic 6 Room to improve data-driven decision making
The following insights came out from this survey:
Top obstacles to attracting top talent in India re�ect a highly competitive landscape
Biggest obstacles to attracting top talent
Competition 1 38% 1 41%
Compensation 2 38% 2 39%
Location 3 26% 4 25%
Lack of awareness or interest in our employment brand 4 24% 3 25%
Lack of awareness that we're hiring 5 14% 7 12%
The competitive heat is on
Recruiting leaders in India are concerned that theircompetitors will…
Chief competitive threats
Invest in employer brand
Improve their referral program
Invest in new recruiting tools
Employer branding is a hot topic
Room to improve data-drivendecision making
Employer brand seen as critical in hiring great talent
India is ahead of the curve when it comes to regularly measuring employer brand; however there is scope for improvement
Despite the climate of 'more with less', companies investing in employer branding
81% 81%
90% 90%
77% 77%
Agree that employer brand has signi�cant impact on ability to
hire great talent
Increasing (58%) or maintaining (32%) their investment in employer brand in 2012
83% 83%
91% 91%
69% 69% Agree that employer brand is a top priority for their organisation
We hope this survey was informative and helps you sharpen your talent acquisition strategy. For additional information on this research and LinkedIn Talent Solutions, you can write to us at or visit [email protected] talent.linkedin.com
50% 50%
45% 45%
Increasing (58%) or maintaining (32%) their investment in employer brand in 2012
Increasing (58%) or maintaining (32%) their investment in employer brand in 2012
33% 33%
32% 32%
Regularly measure the health of employer brand in a
quanti�able way
Regularly survey candidates to understand employer brand
position
Quality of hire is extremely vitalQuality of hire is the single most important metric; cost per hire more important in India than elsewhere
Single most important recruiting metric
Quality of hire 1 41% 1 45%
Time to �ll 2 26% 3 21%
Cost per hire 3 16% 4 8%
Hiring manager satisfaction 4 16% 2 22%
Other 5 1% 5 3%
Passive talent and pipeliningremain essential Most believe in the importance of passive talent and the practice of pipelining talent
Passive talent
Passive talent a focusPassive talent not a focus
Engaged in pipelining talentNot engaged in pipelining talent
Pipelining talent
35%
13%
65% 87%
Top long-lasting trends
Utilising social and professional networks 1 35%
Boosting referral programs 2 35%
Upgrading employment branding 3 30%
Finding better ways to source passive candidates 4 26%
Measuring quality of hire more consistently 5 22%
Similarities between competitive threats and top long lasting trends