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lifesouthisamazing

AN AMAZING SUMMER

Upcoming Events

Movie Ticket Madness

• Time frame: June - July• You pick the date: The expectation is

that each district/region will coordinate with the local movie theaters

• Ticket promotion around a LOW drawing time in their summer calendar

• The event must cover three consecutive days and must include all bloodmobiles and blood centers within the region

• Purchasing movie tickets:– Each region will coordinate the buying of

their movie tickets with Carleen Brock– Carleen will assist with the PO and/or

check requests – this will ensure proper expense reporting

– Each region will be allotted enough movie tickets to cover a three day event

– Movie tickets will replace any other recognition gift (donors DO NOT get a T-shirt and a movie ticket)

– Movie tickets should be the reduced ticket price of $7 a ticket

Movie Ticket Madness

Region Movie Ticket TotalCIVI 427SUWA 160PUTN 97HERN 185CITR 151MARI 169NALA 288MARS 142MORG 127SHOAL 102BIRM 294MONT 260EAST 170WIRE 160MOBI 225BALD 106GATL 223NEGA 168SOCR 145 Total 3600

Details:

• HQ will create all of the marketing materials for any mailings that are requested

• These mailers need to be requested 60 days in advance

• Region to schedule the blood drive location. Not limited to a movie theater

• A media press release will be created for distribution• Media partners are encouraged

Sample mailer

FY 2013-14 POSTAGE BUDGETDISTRICT MAILING BUDGET

FOR YEARSUGGESTED QUARTERLY BUDGET

North Florida $17,750 $4,350

South Florida $12,265 $3,100

Georgia $12,436 $3,500

North Alabama $16,409 $4,125

Birmingham $7,500 $1,875

South Alabama $16,137 $3,750

Coastal Alabama $8,700 $2,100

System Budget $91,197

Media/Chairperson Awards Appreciation Event

• Why: Make media/chairpersons feel appreciated and inspired

• Budget: Submit to Galen for approval

• Gift: This year’s gift is a stylus pen•

Gift items for media/chairpersons are ordered through Carleen Brock.

• Action Items:– Develop a budget for your event and submit through approval process– Solidify date of event and location– Solidify a patient to speak at your event– Send out invitations– Host event when works best for your guests– Develop a list of media/chairpeople to invite to the event – your budget may

only allow you to host a media or chairperson event, not both– Develop awards you plan to give

Sample Invitation

Media LifelineSuggested time is in January.

Timeline:• Four months out: deadline to send invitation letters to the

media to participate• Monthly: follow up with each media outlet prior to the event • One month out: follow up weekly with each outlet to make

sure they are on board and are confirmed for their role in the media lifeline

• Day before: follow up with the scheduled media outlet the day before their turn at the site.

• Six day span: Media Lifeline duration

RECOGNITION ITEMS

June

• Work to partner with Harley dealerships to host blood drives and reach out to the types of donors that this shirt appeals to most

T-shirt for whole blood donors

June

• You will be getting Harley themed poster templates and banners

July

Whole blood T-shirt

July

• You will be getting Duck Dynasty themed poster templates and banners

August

Mason jars

Galloneer Item

Customized PR Materials

For CUSTOM PR materials:

• Must order six weeks in advance of event• Must fill out PR request form & send to Koertni Blackketter • Event must cover at least three or more days• Event must have a specific projection goal of 72 or more• If the materials requested cannot be printed in-house (ex:

mailers, business cards, etc.) the district must be prepared to pay for production of customized materials if necessary

• Signed budget for specific materials is preferred

Customized Shirts

For T-shirts:• Must order 12 weeks in advance of event• Must fill out special T-shirt request form & send to Carleen Brock• Minimum of 72 shirts per order• During the time these shirts are used, this quantity will be taken out of

your other regular shirts• Must provide information on why a customized shirt is needed

 

Examples of blood drives that warrant these customized materials:• Dragon*Con• Give from the Heart Blood Drive• Bleed For Your Team• Special movie premiers like Twilight