Recruitment

Marketing - 2015

Ivan Harrison – #tru Fixer of Talent

Attraction & Recruitment | Early

adopter of the right tech for talent

| @ivanhapac

Recent campaigns – FB & Serco

Sales Campaign - FB Australia- Ongoing national campaign to attract top sales

professionals and enhance the FB Brand

- Here are a couple of videos created for the

campaign:

Meet Brad - Laminex

Meet Gail – Stramit

(See next slide for the campaign strategy)

Serco - Immigration Campaign- 350 front line positions to fill across Australia – Sept -

Nov 15

- Minimum of 3000 applications required – we

delivered close to 4000 (25% additional)

Fletcher Insulation –

Extra Shift - Melbourne- 40 Production

Operators, 6 weeks

from Attraction to

Starting

- Campaign completed

on time and $5k spent

on advertising ($10k

within budget)

Sales Effectiveness – Recruitment strategy

Brand & Channel

Deliver compelling EVP to target audience

Candidate Experience

Deliver an engaging & respectful candidate experience

Process & Technology

Work Smarter together

People

Create a great place to work

Strategic PrioritiesObjectives

· Align all selection measures to our competency framework and values

· Identify and implement robust psychometrics

· Utilise Matrix to promote roles and build sales community

· Develop secure sales talent page to share top talent pipelines via Matrix

· Develop and trial Assessment Centre approach to selection

· Develop a community of FB Sales Ambassadors to maximise our reach and showcase our EVP

· Enhance FB Recruitment research capability and introduce sales champion to own pipeline activity

· Deliver appropriate training to key people – selection, unconscious bias, social media

· Ensure role design and content attracts diverse talent

· Streamline end to end process

· Develop ongoing communications strategy – email, meetings, events

· Create events calendar to target industry and recruitment events and develop personal touch points

· Ensure online content provides real insight and allows self selection

· Launch “Open Doors” campaign concept through multiple channels – measuring effectiveness

· Develop and communicate compelling EVP

· Develop targeted referral campaign

· Agree and implement social and content marketing strategy

Our aspiration is to…

Attract a diverse mix of top sales professionals that impact FB’s bottom line

...which means….

Developing a cohesive employment proposition and experience across all touch points to attract talent

and….

delivering on that proposition to retain and develop that talent

HR/BU Focus

Social Media – Measuring performance

Managed FB’s Social Media presence:- Linkedin, Facebook, Twitter, YouTube (Insta & Snapchat

limited – but has gained focus for Graduate Recruitment)

Increased reach, engagement, and click-throughs to the careers site across all SoMe platforms –

especially via Linkedin, where this was the priority channel. (See the next slide for an overview of

this)

Initiated and managed the online presence for the company’s Glassdoor and Indeed pages

Developed a Channel Matrix to track and monitor the company’s presence vs. competitors. Also

used this as CRM tool to identify and work with key Employer Brand Advocates – and which SoMe

channels were relevant by job family / function

Built monthly SoMe reports using GA and Hootsuite – provided updates to the business and the

Executive

Trained Hiring Managers, Recruiters and HR to better leverage their respective networks – across

SoMe

Introduced Facebook Recruiter Accounts to eliminate perceived issues around the platform’s

personal vs. professional usage

Community growth & engagement

• Took a monthly average reach of 5k (Dec) to a

monthly average of reach ofa 100k (Jan-June)

• Highest reach at 156k (March 15) – over 3000%

increase from Dec 14

• Increased organic followership by 2500 over 6

months

• Increased acquired followership by 1000 over 6

months

Showcasing the company & reducing spend

Creating showcases pages to highlight the company values & to direct candidates to the recruit team

Candidates can then access the recruiter video reel via YouTube – to get to know them better and the company

Examples of some created & curated posts on LI…