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DETAILED STUDY OF THE PROCESS OF RECRUITMENTAND ANALYSING THE VARIOUS SOURCES OF
RECRUITMENT AND SUGGESTING AN OPTION ONE FORINDIAMART (NOIDA)
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EXECUTIVE SUMMARY
Adjusting the existing staff profile to the desired one is frequently a gradual
process. As the older staff retires, new stall has to be recruited not only for
replacement hut also to provide for any expansion in service. The recruitment
effort should be a systematic one and could involve the announcement of job
vacancies. Such announcement should dearly state the desired qualifications of
the new stall, such as academic background, previous work experience, and so
forth, and should dearly describe the recruitment process.
Transparency in the recruitment process is important as this will set the standardfar a new career at customs and curb the tendencies for favoritism and
clientelism that often plague recruitment in the public sector! Public advertising of
vacancies as well as participation in job fairs and visits to schools of higher
learning are recommended to ensure that qualified people apply for the
advertised job.
The main objective of my research project is to study the Recruitment process of
Indiamart Intermesh Limited, a leading Business to Business company in online
promotion sector. The project has been divided into parts, part one included a
detailed study of the process of recruitment and analyzing the various sources of
recruitment and suggesting an optimum one.
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ACKNOWLEDGEMENT
Successful completion of this thesis would not have been possible without the
invaluable advice and assistance of many people.
I express my gratitude to IIPM, New Delhi for providing me an opportunity to work
on this thesis as a part of the curriculum.
Also, I express my gratitude to Prof. Sumanta Sharma and Prof. Vijay KumarBoddu for their kind cooperation.
Throughout the course of this project he has provided continuous support. His
extensive academic advice and comments also ensured the quality of the
research.
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CONTENTS
ABSTRACT....................................................................................................ii
CHAPTER 1
1. INTRODUCTION...........................................................................................1
2. LITERATURE REVIEW...............................................................................27
CHAPTER 2
1. RESEARCH METHODOLOGY...................................................................67
CHAPTER 3
1. SWOT ANALYSIS
CHAPTER 4
1. DATA ANALYSIS & INTREPRETATION
5. FINDING & ANALYSIS ...............................................................................69
CHAPTER 5
6. CONCLUSION & RECOMMENDATION....................................................78
8. BIBLIOGRAPHY.........................................................................................81
9. APPENDIX-QUESTIONNAIRE...................................................................82
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INTRODUCTION
Indiamart intermesh limited:
IIL customers have always found an integrated business promotion solution more
valuable than a simple web presence. Driven by this preference of our
customers, we have built ourselves on the key pillars of smart people & smart
solutions for business promotion. We have developed an integrated solution
delivery framework which incorporates B2B marketplaces, internet technology
and industry knowledge.
IIL's first B2B marketplace - IndiaMART.com, marked the beginning of online
presence of Indian businesses for a global exposure. We today serve our
customers through a network of over 100 industry / product marketplaces,
making us the largest network of integrated B2B marketplaces from India.
They have always seen Internet as a business facilitator rather than a technology
phenomenon. Our usage of internet technology has therefore been directed
towards business promotion of our customers. Today, we cater to over 15,000
customers and make internet technology work for their business.
The diversities of businesses make it imperative for us to custom-deliver our
solutions. This presents a great challenge of accumulating & using industry
knowledge to deliver high quality solutions. IIL has developed and established
standards for solution delivery and is India's first organization of its kind to
receive an ISO certification.
TEAM IIL is poised to maximize the value delivered to our customers through
continuous innovation and learning.
Vision and Mission:
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Vision:
IIL strive to become an integral part of every organizations business
promotion plan.
IIL envision providing complete business enhancement and promotion
services to their clients.
Mission:
With firm belief in our vision and with complete dedication, Integrity &
honesty, we endeavor to generate profitable returns for our customers
through high quality business promotion services & solutions that enhance
revenues and are cost effective at the same time
Fact Sheet:
IIL started its operations in 1996 and has stood its ground even in the toughest
times. We had a profitable business even when other companies in this domain
found it hard to sustain. Today, IIL operate from a 18,000 sq. ft. office in Noida
(near Delhi), and have 24 branch offices spread all over the country. Our team
includes over 850 professionals from diverse backgrounds, bound together to
serve over 12,000 customers.
Milestones:
2005-06:
IndiaMART.com completed ten successful years (1996-2006)
Crossed 10,000 clients mark
Launched MDC, a four-page online catalog for clients
Implemented corporate-wide WEBERP
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Acquired new office at B-6, Sec 8, NOIDA.
IIL's Indian Gifts Portal (IGP) team hit the charts with Rs. 1.3 crores
2004-05:
Became the first ISO 9001:2000 company in its domain
Launched an online payment gateway ABCPayments.com
2003-04:
Launched Trust SEAL to bridge the trust gap in B2B trade
Crossed 3000-clients mark
Touched 26 million page views per month, generating more than 3 lakh
business queries.
2002-03:
Moved operations to state-of-the-art NOIDA development center
Launched Online Hotel Reservation System
Launched Exim.indiamart.com.
Crossed 2 lakh business queries mark with 12 million page views.
2001-02:
Declared as "the only profitable Indian Dotcom, with positive cash flows"by Business World - Cover Story: 14 May 2001 issue.
Added to its service portfolio - Electronic Trade Offers, and Request for
Quotation / Request for Proposal.
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Recognized by CNBC India as one of the only profitable dotcoms in India
based on report by McKinsey.
2000-01:
Touched 5 mn page views/month
Crossed 1000 clients mark
Crossed 100,000 business queries/month
Accomplished Online projects for HHEC, Jindal Organization, ModiCorp,
Won Britannica (BIG) Award for Travel.indiamart.com
New Branch Office in Chennai.
Profits increased by 128% over last year
1999-2000:
Accomplished 'Bharat On Line' - MTNL's online portal project
Launched auto industry channel
Opened branch office in Mumbai.
Crossed Rs 1 crore revenue mark
Core Values at IIL:
IIL's core values have helped IIL achieve its mission to bring measurable
benefits to its customers.
Responsibility:
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Responsibility, not just of quality work but of continuous self-development,
of our decisions and of our actions. This helps us think rationally and
provides a sense of accountability to ourselves, our commitment to
customers and to our colleagues.
Passion:
Work at IIL involves constant innovation and creativity. It involves a
continuous thought process to get tangible benefits to our customers,
taking into account the uniqueness of their purpose. Passionate people
with a determination to make the difference are the ones who make this
possible.
Team:
"Together they can achieve the impossible" is their belief. Their success is
a result of their team work. Experts from the field of management,
marketing, IT, arts, content & various other disciplines work as a team on
every project, every endeavor. Dedication, passion and teamwork are the
true means to their mission fulfillment.
Integrity:
They realize the importance of the job & information they handle. They
understand the responsibility that each member of their team has to
shoulder and they do that with highest levels of trust, honesty and integrity
- of purpose and action.
Performance Indicators:
Growth in Clientele & Team Size
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Growth in Revenue & Profits
Solutions Provided by Indiamart:
The company offers highly efficient and cost-effective web-based business
solutions. It has handled over 1,000 web-based business solutions projects for
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Indian and overseas clients. It is a B2B (business-to-business) e-marketplace
that acts as an interactive hub for Indian suppliers and global buyers.
Clients:
Cadila Pharmaceuticals Ltd.
HHEC
Hotel Ajanta, Mumbai
Jindal Gas
Jindal Steel
ModiCorp
MTNL
Nirula's
Panasonic
Industries Indiamart serve:
Apparel & garments
Agro / Food products
Automobiles
Ayurvedic / Herbal
Business Services
Chemical
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Construction
Electrical & Electronics
Handicraft
Home furnishing
Industrial & Engg products
Leather
Medical & Pharma
Plastic
Stones
Sports
Travel
Recruitment Process at IIL:
Recruitment, as a human resource management function, is one of the activities
that impact most critically on the performance of an organisation. While it is
understood and accepted that poor recruitment decisions continue to affect
organizational performance and limit goal achievement, it is taking a long time for
public service agencies in many jurisdictions to identify and implement new,
effective hiring strategies. In some areas, existing laws inhibit change; in others,
the inhibiting factor is managerial inertia.
Acquiring and retaining high-quality talent is critical to an organizations success.
As the job market becomes increasingly competitive and the available skills grow
more diverse, recruiters need to be more selective in their choices, since poor
recruiting decisions can produce long-term negative effects, among them high
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training and development costs to minimize the incidence of poor performance
and high turnover which, in turn, impact staff morale, the production of high
quality goods and services and the retention of organizational memory. At worst,
the organisation can fail to achieve its objectives thereby losing its competitive
edge and its share of the market. Traditionally, Public Service organizations have
had little need to worry about market share and increasing competition since they
operate in a monopolistic environment. But in recent time, the emphasis on New
Public Management/ Public Sector Management approaches has forced public
organizations to pay closer attention to their service delivery as consumers have
begun to expect and demand more for their tax dollars. No longer are citizens
content to grumble about poorly-produced goods and services and the under-
qualified, untrained employees who provide them. As societies become more
critical and litigious, public service organizations must seek all possible avenues
for improving their output and providing the satisfaction their clients require and
deserve. The provision of high-quality goods and services begins with the
recruitment process. Recruitment is described as the set of activities and
processes used to legally obtain a sufficient number of qualified people at the
right place and time so that the people and the organisation can select each
other in their own best short and long term interests. In other words, therecruitment process provides the organisation with a pool of potentially qualified
job candidates from which judicious selection can be made to fill vacancies.
Successful recruitment begins with proper employment planning and forecasting.
In this phase of the staffing process, an organisation formulates plans to fill or
eliminate future job openings based on an analysis of future needs, the talent
available within and outside of the organisation, and the current and anticipated
resources that can be expended to attract and retain such talent.
Also related to the success of a recruitment process are the strategies an
organisation is prepared to employ in order to identify and select the best
candidates for its developing pool of human resources. Organizations seeking
recruits for base-level entry positions often require minimum qualifications and
experience. These applicants are usually recent high school or university/
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technical college graduates many of whom have not yet made clear decisions
about future careers or are contemplating engaging in advanced academic
activity. At the middle levels, senior administrative, technical and junior executive
positions are often filled internally. The push for scarce, high-quality talent, often
recruited from external sources, has usually been at the senior executive levels.
Most organizations utilize both mechanisms to effect recruitment to all levels.
In IIL successful recruitment involves the several processes of:
development of a policy on recruitment and retention and the systems that
give life to the policy;
Needs assessment to determine the current and future human resourcerequirements of the IIL. If the activity is to be effective, the human
resource requirements for each job category and functional division/unit of
the IIL must be assessed and a priority assigned;
identification, within and outside the IIL, of the potential human resource
pool and the likely competition for the knowledge and skills resident within
it;
job analysis and job evaluation to identify the individual aspects of each
job and calculate its relative worth;
Assessment of qualifications profiles, drawn from job descriptions that
identify responsibilities and required skills, abilities, knowledge and
experience;
Determination of the IILs ability to pay salaries and benefits within a
defined period;
Identification and documentation of the actual process of recruitment and
selection to ensure equity and adherence to equal opportunity and other
laws.
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Documenting the IILs policy on recruitment, the criteria to be utilized, and all the
steps in the recruiting process is as necessary in the seemingly informal setting
of in house selection as it is when selection is made from external sources.
Documentation satisfies the requirement of procedural transparency and leaves
a trail that can easily be followed for audit and other purposes. Of special
importance is documentation that is in conformity with Freedom of Information
legislation (where such legislation exists), such as:
criteria and procedures for the initial screening of applicants;
criteria for generating long and short lists;
criteria and procedures for the selection of interview panels;
interview questions;
interview scores and panellists comments;
results of tests (where administered);
results of reference checks.
Recruitment strategies and processes in IIL:
In IIL recruitment may be conducted internally through the promotion and transfer
of existing personnel or through referrals, by current staff members, of friends
and family members. Where internal recruitment is the chosen method of filling
vacancies, job openings can be advertised by job posting, that is, a strategy of
placing notices on manual and electronic bulletin boards, in company newsletters
and through office memoranda. Referrals are usually word-of-mouth
advertisements that are a low-cost-per-hire way of recruiting. In IIL internal
recruitment does not always produce the number or quality of personnel needed;
in such an instance, the IIL needs to recruit from external sources, either by
encouraging walk-in applicants; advertising vacancies in newspapers, magazines
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and journals, and the visual and/or audio media; using employment agencies to
head hunt; advertising on-line via the Internet; or through job fairs and the use
of college recruitment. Public service agencies enjoy greater exposure to scrutiny
than most private sector organizations; therefore, openness and transparency in
recruitment and selection practices are crucial. The discussion that follows will
identify some of the options available for attracting applicants to the public
service job market and discuss strategies for managing the process.
Posting Vacancies:
As indicated earlier,job postingrefers to the practice of publishing an open job to
employees (often by literally posting it on bulletin boards) and listing its attributes,
such as criteria of knowledge, qualification, skill and experience. The purpose of
posting vacancies is to bring to the attention of all interested persons (inside or
out of the IIL) the jobs that are to be filled.
Before posting a vacancy, IILs management needs to decide whether:
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it intends to retain the job in its present form and with its present title,
remuneration and status;
selected attributes of the job, for example, skill or experience, will change;
there are sufficient qualified, potential applicants serving in other positions
within the IIL who may be potential candidates for that job;
the existing organizational policy on recruitment is still applicable (for
example, whether referrals, by staff members, of friends and family are
still an acceptable way of filling vacancies);
The IIL stands to benefit more, in the long-term, from recruiting applicants
from external sources.
Also necessary is the availability of a functional human resource information
system that supports recruitment. An effective, computerized system would:
Flag imminent vacancies throughout the organisation to ensure that the
recruitment process is timely;
ensure that no candidates are lost but, instead, move through the process
and are kept informed of their status;
ensure that good candidates whose applications are pending are kept in
touch to maintain their interest in the organisation;
assist in analyzing hiring, transfer and exit trends and provide other data
that are helpful in planning, evaluating and auditing the recruitment
process;
identify any adverse impacts of the recruitment process on vulnerable
groups (for example minorities, especially where Equal
Opportunity/Affirmative Action legislation exists);
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For internal recruiting, control the internal job posting process, generate
the notices, and then match internal applicant qualifications with job
specifications;
Where jobs are not being posted, generate a list of qualified internal
candidates.
IIL analyse the benefits and disadvantages of recruiting its personnel through
internal or external sources and, where the latter is selected, whether formal or
informal systems should be used.
Recruiting from internal sources:
There are sound reasons for recruiting from sources within the IIL:
The ability of the recruit is known so it is easy to assess potential for the
next level. By contrast, assessments of external recruits are based on less
reliable sources, such as references, and relatively brief encounters, suchas interviews.
Insiders know the organisation, its strengths and weaknesses, its culture
and, most of all, its people.
Promotions from within build motivation and a sense of commitment to the
organization. Skilled and ambitious employees are more likely to become
involved in developmental activities if they believe that these activities willlead to promotion.
Internal recruitment is cheaper and quicker than advertising in various
media and interviewing outsiders. Time spent in training and
socialization is also reduced.
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At the same time, several disadvantages exist:
Sometimes it is difficult to find the right candidate within and IIL may
settle for an employee who possesses a less than ideal mix of
competencies.
If the vacancies are being caused by rapid expansion of the IIL there may
be an insufficient supply of qualified individuals above the entry level. This
may result in people being promoted before they are ready, or not being
allowed to stay in a position long enough to learn how to do the job well.
Infighting, inbreeding, and a shortage of varied perspectives and interests
may reduce organizational flexibility and growth, and resistance to change
by those who have an interest in maintaining the status quo may present
long term problems.
In times of rapid growth and during transitions, the organisation may
promote from within into managerial positions, regardless of the
qualifications of incumbents. Transition activities and rapid organizational
growth often mask managerial deficiencies; it is not until the growth rate
slows that the deficiencies become apparent and, then, the organisation
finds it difficult, if not impossible, to undo the damage. The resulting cost
of remedial training can prove prohibitive.
Recruiting from external sources:
External recruiting methods can be grouped into two classes: informal and
formal. Informal recruiting methods tap a smaller market than formal methods.
These methods may include rehiring former employees and choosing from
among those walk-in applicants whose unsolicited rsums had been retained
on file. The use of referrals also constitutes an informal hiring method. Because
they are relatively inexpensive to use and can be implemented quickly, informal
recruiting methods are commonly used for hiring clerical and other base-level
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recruits who are more likely than other groups to have submitted unsolicited
applications. Former students who participated in internship programmes may
also be easily and cheaply accessed. Formal methods of external recruiting
entail searching the labour market more widely for candidates with no previous
connection to the organisation. These methods have traditionally included
newspaper/magazine/journal advertising, the use of employment agencies and
executive search firms, and college recruitment. More often, now, job/career fairs
and e-Recruiting are reaching the job seeker market. Posting vacancies
externally through the various arms of the media5 or via employment agencies
reaches a wider audience and may turn up a greater number of potential
candidates from which the IIL can choose. At the same time, this method is
relatively expensive and time-consuming as the IIL works through initial
advertisements, short-listing, interviewing and the other processes that precede
selection. Even then, there is no guarantee that the results will be satisfactory to
the IIL, since the cost of advertising often limits the frequency and duration of the
job posting, as well as the amount of information made available, thus making it
difficult for a job seeker to accurately judge the worth of the position being
offered. In addition, IIL may hire a candidate who fails to live up to the high
potential displayed during the selection process. Recruiting firms/employmentagencies are gaining in popularity, especially in the search for management
level/executive talent. Recruiting via this medium is expensive, whether IIL uses
a contingency firm or has one on retainer. Executive search firms tend to match
candidates to jobs faster that IIL can, on their own, primarily because the
recruiting firms/employment agencies possess larger databases of, and wider
access to, persons (whom they may themselves have placed) and have a greater
awareness of the location of competencies needed by the client agencies. Of
course, it is possible to for an organisation to reduce the risks and high costs of
recruitment by maintaining a small cadre of full-time, permanent employees and
meeting an unexpected and temporary need for staff through the use of ad hoc
and short-term contract workers who come to the position already trained. It is
frequently said that the best jobs are not advertised; their availability is
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communicated by word of mouth. Networking, therefore, continues to be a viable
mechanism for recruiting, especially at the senior management level in certain
industries. In many instances, networking is a strategy used by the recruitment
firms/employment agencies.
Method of Recruitment:
On-Line Applications/Recruiting on the Internet:
Using the Internet is faster and cheaper than many traditional methods of
recruiting. Jobs can be posted on Internet sites for a modest amount (less than in
the print media), remain there for periods of thirty or sixty days or more - at no
additional cost - and are available twenty-four hours a day. Candidates can view
detailed information about the job and IIL and then respond electronically. Most
homes and workplaces are now using computerized equipment for
communication; the Internet is rapidly becoming the method of choice for
accessing and sharing information. First-time job seekers are now more likely to
search websites for job postings than to peruse newspapers, magazines and
journals. The prevalence of advertising has made it easier. The Internet speeds
up the hiring process in three basis stages:
Faster posting of jobs:
The wait for a suitable date and a prominent place in the print media is
eliminated. The time lag that exists between the submission of information
to the media house and its appearance in print disappears. On the
internet, the advertisement appears immediately and can be kept alive for
as long as the recruiter requires it.
Faster applicant response:
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Jobs posted on the Internet and requiring responses via the same medium
receive responses on the same day.
Faster processing of rsums:
An applicant sending a rsum electronically can immediately have the
application processed, receive an acknowledgement, be screened
electronically, and have details of the application and rsum dispatched
to several managers at the same time.
On-line recruiting also provides access topassivejob seekers, that is, individuals
who already have a job but would apply for what appears a better one that is
advertised on the Internet. These job seekers may be of a better quality sincethey are not desperate for a job change as are the active job seekers who may
be frustrated, disgruntled workers looking for a new position. IIL is likely to
advertise on-line usually have a website that allows potential candidates to learn
about the company before deciding whether to apply, thus lowering the incidence
time-wasting through the submission of unsuitable applications. The website can
be used as a tool to encourage potential job seekers to build an interest in joining
the IIL.
Job websites offer unlimited space which can be used, by management, to sell
the organisation. The site can then be used, not only to post vacancies, but also
to publicize the organisation. That will allow candidates to become more familiar
with the company, know what skills the company is looking for and get to know
about its culture. Most importantly, the system will provide a proper path to
securing quick responses to job openings. On-line recruiting facilitates the
decentralization of the hiring function by making it possible for other groups in theorganisation to take responsibility for part of the function.
Internet recruiting is not all positive, though; there are drawbacks for unwary
users:
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Some applicants still place great value on face-to-face interactions in the
hiring process. Such applicants are likely to ignore jobs posted,
impersonally, on-line.
IIL is overwhelmed by the volume of rsums posted on the Internet. This
can, in fact, lengthen the short-listing process. If the screening process is
not well done, the quantity of applications/rsums logged-on may be
more of a hindrance to the process that an aid to selection.
Job seekers who demand confidentiality in the recruitment process may
be reluctant to use the Internet as a job search mechanism.
For effectiveness in the use of the strategy of e-Recruiting, companies are
advised to:
use specialized Job Sites that cater to specific industries;
thoroughly assess the service level provided by Job Sites to ensure that
they maintain the level they claim to provide;
enhance the Corporate Web Site as a tool to encourage potential job
seekers to become interested in joining the company;
take advantage of the fact that Internet job advertisements have no space
limitations so recruiters can use longer job descriptions to fully describe
the company, job requirements and working conditions offered;
use valid Search Engines that will sort candidates effectively, but will not
discriminate against any persons or groups;
Create attention-grabbing newspaper advertisements that prompt people
to visit the companys website. They will then see all vacancies that are
advertised;
encourage employees to e-mail job advertisements to friends;
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Design and implement a successful e-Recruitment strategy.
College Recruitment:
College recruiting sending an employers representatives to college campuses
to prescreen applicants and create an applicant pool from that colleges
graduating class is an important source of management trainees, promo table
candidates, and professional and technical employees.9 To get the best out of
this hiring strategy, IIL and its career opportunities must be made to stand out.
Human resource professionals in IIL are aware that few college students and
potential graduates know where their careers will take them over the next fifteento twenty years. Therefore many of the criteria used by students to select the first
job may be quite arbitrary. IIL that will succeed, then, is one can show how the
work it offers meets students needs for skill enhancement, rewarding
opportunities, personal satisfaction, flexibility and compensation. College
recruitment offers an opportunity for recruiters to select the potential employees
with the personal, technical and professional competencies they require in their
organisation. The personal competencies identified may include, inter alia, a
positive work ethic, strong interpersonal skills, leadership capacity and an ability
to function well in a work team. The opportunity to discuss a students current
strengths and potential future value to an organisation cannot be replicated in
any other setting. Two major advantages of this strategy are the cost (which is
higher than word-of-mouth recruiting but lower than advertising in the media or
using an employment agency), and the convenience (since many candidates
can be interviewed in a short time in the same location with space and
administrative support provided by the college itself). Unfortunately, suitable
candidates become available only at certain times of the year, which may not
always suit the needs of the hiring organisation. Another major disadvantage of
college recruiting is the lack of experience and the inflated expectations of new
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graduates and the cost of hiring graduates for entry-level positions that may not
require a college degree.
To make college recruiting effective, the recruiting organisation must first
determine how many and which schools should be targeted. It may prove cost-
effective to do intensive recruiting in a few, carefully-selected institutions,
establishing a presence and building the IILs reputation among students and
faculty. Timely and frequent dissemination of literature, the offer of internships
and the award of prizes for academic and/or social prowess help to advertise the
organisation as a preferred place of employment. Subsequent invitations to the
IILs offices, made to students identified as potential employees, may serve to
solidify the firms image.
Public Service organizations are usually unable to compete financially with their
Private Sector counterparts and are therefore less likely to pay competitive
salaries. However, most public service agencies provide their employees with a
wealth and range of experiences that are available nowhere else. It is for that
reason that many college graduates use the Public Service as an employer of
first resort to gain the experiences that will make them marketable in the short
term.
The strategies discussed above may not work as smoothly for public service
recruiters, since the laws that govern their organizations recruitment practices
may be more stringent than those that apply in private sector companies. There
may also be questions about the legality of the on-line application form.
If this strategy were to be employed, public service recruiters must first decide on
the criteria that should guide the process. The Public Service is seldom
immediately seen as an attractive employer, mainly because salaries are
uncompetitive. Except for those students who have a commitment to public
service, the top ten percent of college graduates will select the Private Sector as
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the employer of choice, partly because of the prestige value but primarily
because of the remuneration package and because the recruiters may have
been more successful in marketing their company. Therefore, it is understood
that many of the graduates who enter the Public Service will stay for a short time
and either return to school or proceed to another sector once they have acquired
the requisite skills and experience that make them marketable.
Recruitment and retention strategies in the IIL must, therefore, reflect this reality
and efforts made to get the most out of college graduates before they move on;
conversely, the organisation may need to plan to recruit those students whose
academic records suggest that they will remain in an organisation that pays less.
Retention strategies will focus on ensuring opportunities for intense training and
development for skill enhancement and personal satisfaction. College
recruitment also offers opportunities for internships. These programmes may
provide the organizations with quality employees at low cost per hire. Some
interns are hired at low cost (perhaps minimum wage) and are offered work
experience. Interns are able to hone business skills, check out potential
employers, and learn more about employers likes and dislikes before making
final career choices.
Some of the better interns are recruited after graduation. College recruitment is
relatively expensive and time consuming for the recruiting company. The process
involves screening the candidate, that is, determining whether he/she is worthy of
further consideration and marketing the company as a preferred place of
employment. An alternate strategy for college recruitment is the career planning
workshop.
These activities are usually (but not exclusively) associated with adolescent
school leavers. They do not immediately produce ready candidates for the job
market but provide the opportunity for IIL to present itself as an employer worthy
of consideration. Co-ordinators of career planning workshops co-opt
professionals and organizations to present career options to potential school
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leavers in a controlled setting so as to lay out the range of possibilities to young
job seekers. Career planning workshops are used mainly as information-giving
tools which the school leaver can use to make informed career choices. IIL use
the workshops as a base for internships.
Job fairs:
The concept of a job fair is to bring those interested in finding a job into those
companies who are searching for applicants. Job fairs are open fora at which
employers can exhibit the best their companies have to offer so that job seekers
can make informed choices. They are considered one of the most effective ways
for job seekers to land jobs. At the job fair, employers have a large pool of
candidates on which to draw, while job seekers have the opportunity to shop
around for dozens sometimes hundreds of employers, all in one place.
Notwithstanding the fact that the atmosphere at the fair is more relaxed than at
an interview, employers are still on the look out for qualified, potential employees
who have interest, dedication and initiative.
Maintaining fairness/equity in the recruitment process:
It is often difficult to ensure and maintain fairness/equity in the recruitment
process although, in every jurisdiction, there are laws that protect individuals and
vulnerable groups from the negative impact of discriminatory practices. Where
necessary, systems, detailed procedures and processes exist or must be
established to minimize discrimination. Each country designates/identifies a
group or groups for special notice; women, visible minorities and the disabled are
usual targets. The Government of India, in articulating its Employment Equity
Act and Regulations, identified four designated groups as employment equity
targets: women, Aboriginal people, members of visible minority groups, persons
with disabilities. In the legislation, managers responsibilities for employment
equity are stated as:
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Ensuring effective overall performance and continuous progress of the
employment equity goals within the operation;
Achieving, fostering and maintaining a representative workforce;
Showing leadership in employment equity and demonstrating commitment
to it by ensuring that discrimination and stereotyping are not tolerated; and
Informing and educating employees in the organisation about employment
equity and diversity.
Check List:
The criteria on which INDIAMART checks candidate skills while taking the
interview: - This is done by the HR in the first round of the interview.
PARAMETERS EXCELLENT GOOD AVG POOR
FIRST IMPRESSION: Do youlike the way he greets you
COMMUNICATION: How well
can he communicate his idea toyou.
CONVINCING ABILITY: Canhe argue for along time toconvince you, without hurtingyour feelings.
ATTITUDE: Willing to learn,accept mistakes with smile.
AGGRESIVENESS: Does hepush well so that u cannot justsay no to him.
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ABILITY to get along withpeople
ASPIRTIONS: What does hewant to become& how stronglydoes he want it.
OBSERVATION: How welldoes he know aboutINDIAMART.
MANNER& APPERANCE:Does he appear soundinnocent trustworthy
JOB STABILITY
GENERAL INTELEGENCE:Presence of mind
RESPONSIBILITY: Has heovertook any initiative &got itdone on his own
LEADERSHIPSKILL: Is hecapable of taking his owndecisions
TIME MANAGEMENT: Will heable to manage his timetowards different set ofactivities.
EMOTIONAL MATURITY:Whether he is emotionally
mature or not.
TARGET APPROACH: Doeshe have planed approachtowards target/works.
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JOB SUITABILITY: Howsuitable is he for the job.
LITERATURE REVIEW
Recruitment:
Recruitment refers to the process of screening, and selecting qualified people for
a job at an organization or firm, or for a vacancy in a volunteer-based some
components of the recruitment process, mid- and large-size organizations and
companies often retain professional recruiters or outsource some of the process
to recruitment agencies. External recruitment is the process of attracting and
selecting employees from outside the organization.
Potential recruits should he subjected to stringent back ground investigations
performed by trained investigators who might interview neighbors associates and
previous employers. Checks of policies records should he performed, as well as
credit and hank account checks to assess the extent and sources of income.
Entry requirements would include testing for the specific skills and aptitudes.
Human resources management staff in customs could undertake these tacks in
house or could turn to recruitment professionals. New recruits should be advised
that a career in customs involves rotation to enhance multifunctional and to avoid
the development of potentially unsavory relationships with the local trading
community. New recruits with no prior experience in customs related work should
undergo intense training and testing to prepare those lots their new assignments.
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If successful, they should undergo a prohibition period before being confirmed as
conscious staff. Such probationary periods often last a full year, during which the
employee can be terminated for unsatisfactory performance or disciplinary
problems without the complex recourse to appeals and administrative tribunals
Following this probationary period and satisfactory performance evaluation, the
trainees should be confirmed; Relying on transparent performance criteria aids
supervisors and enhances the transparency of the recruitment process.
Most customs organizations traditionally rely on the recruitment of young
candidates who are then schooled in the best practices of the customs service
through combination of academic and on the job training. However, modern
customs practices require staff to possess expertise that cannot easily be
attained through training within the customs service. Expertise in IT and
accounting which are increasingly required to perform post clearance audits, are
only two examples. Recruitment procedures and compensation scales nerd to be
sufficient In attract staff with these skills, When qualified applicants are not
available, it is possible at times to sidestep these civil service restrictions by
offering attractive consultant. This practice has its downside though. As it could
easily demoralize customs staff in general and could present the problem of staffcontinuity in specialized assignments.
The recruitment industry has four main types of agencies: employment agencies,
recruitment websites and job search engines, "headhunters" for executive and
professional recruitment, and in-house recruitment. The stages in recruitment
include sourcing candidates by advertising or other methods, and screening and
selecting potential candidates using tests or interviews.
Traditional Agency:
Also known as a employment agencies, recruitment agencies have historically
had a physical location. A candidate visits a local branch for a short interview and
an assessment before being taken onto the agencys books. Recruitment
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consultants then work to match their pool of candidates to their clients' open
positions. Suitable candidates are short-listed and put forward for an interview
with potential employers on a temporary ("temp") or permanent ("perm") basis.
Compensation to agencies takes several forms, the most popular:
A contingency fee paid by the company when a recommended candidate
accepts a job with the client company (typically 20%-30% based and
calculated of the candidates first-year base salary - though fees as low as
12.5% can be found online), which usually has some form of guarantee
(3090 days standard), should the candidate fail to perform and is
terminated within a set period of time (refundable fully or prorated)
An advance payment that serves as a retainer, also paid by the company,
non-refundable paid in full depending on outcome and success (eg. 30%
up front, 30% in 90 days and the remainder once a search is completed).
This form of compensation is generally reserved for high level executive
search/headhunters
Hourly Compensation for temporary workers and projects. A pre-
negotiated hourly fee, in which the agency is paid and pays the applicant
as a consultant for services as a third party. Many contracts allow a
consultant to transition to a full-time status upon completion of a certain
number of hours with or without a conversion fee.
Headhunters:
A "headhunter" is industry term for a third-party recruiter who seeks out
candidates, often when normal recruitment efforts have failed. Headhunters aregenerally considered more aggressive than in-house recruiters or may have
preexisting industry experience and contacts. They may use advanced sales
techniques, such as initially posing as clients to gather employee contacts, as
well as visiting candidate offices. They may also purchase expensive lists of
names and job titles, but more often will generate their own lists. They may
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prepare a candidate for the interview, help negotiate the salary, and conduct
closure to the search. They are frequently members in good standing of industry
trade groups and associations. Headhunters will often attend trade shows and
other meetings nationally or even internationally that may be attended by
potential candidates and hiring managers.
Headhunters are typically small operations that make high margins on candidate
placements (sometimes more than 30% of the candidates annual
compensation). Due to their higher costs, headhunters are usually employed to
fill senior management and executive level roles. Headhunters are also used to
recruit very specialized individuals; for example, in some fields, such as
emerging scientific research areas, there may only be a handful of top-level
professionals who are active in the field. In this case, since there are so few
qualified candidates, it makes more sense to directly recruit them one-by-one,
rather than advertise internationally for candidates. While in-house recruiters
tend to attract candidates for specific jobs, headhunters will both attract
candidates and actively seek them out as well. To do so, they may network,
cultivate relationships with various companies, and maintain large databases,
purchase company directories or candidate lists, and cold call prospective
recruits.
In-House Recruitment:
Larger employers tend to undertake their own in-house recruitment, using their
human resources department, front-line hiring managers and recruitment
personnel who handle targeted functions and populations. In addition to
coordinating with the agencies mentioned above, in-house recruiters may
advertise job vacancies on their own websites, coordinate internal employee
referrals, work with external associations, trade groups and/or focus on campus
graduate recruitment. While job postings are common, networking is by far the
most significant approach when reaching out to fill positions. Alternatively a large
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employer may choose to outsource all or some of their recruitment process
(recruitment process outsourcing).
Passive Candidate Research Firms / Sourcing Firms:
These firms provide competitive passive candidate intelligence to support
company's recruiting efforts. Normally they will generate varying degrees of
candidate information from those people currently engaged in the position a
company is looking to fill. These firms usually charge a per hour fee or by
candidate lead. Many times this uncovers names that cannot be found with other
methods and will allow internal recruiters the ability to focus their efforts solely on
recruiting.
Process:
Job Analysis:
The proper start to a recruitment effort is to perform a job analysis, to documentthe actual or intended requirement of the job to be performed. This information is
captured in a job description and provides the recruitment effort with the
boundaries and objectives of the search. Oftentimes a company will have job
descriptions that represent a historical collection of tasks performed in the past.
These job descriptions need to be reviewed or updated prior to a recruitment
effort to reflect present day requirements. Starting recruitment with an accurate
job analysis and job description insures the recruitment effort starts off on a
proper track for success.
Sourcing:
Sourcing involves 1) advertising, a common part of the recruiting process, often
encompassing multiple media, such as the Internet, general newspapers, job ad
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newspapers, professional publications, window advertisements, job centers, and
campus graduate recruitment programs; and 2) recruiting research, which is the
proactive identification of relevant talent who may not respond to job postings
and other recruitment advertising methods done in #1. This initial research for so-
called passive prospects, also called name-generation, results in a list of
prospects who can then be contacted to solicit interest, obtain a resume/CV, and
be screened.
Screening and selection:
Suitability for a job is typically assessed by looking for skills, e.g. communication,
typing, and computer skills. Qualifications may be shown through rsums, job
applications, interviews, educational or professional experience, the testimony of
references, or in-house testing, such as for software knowledge, typing skills,
numeric, and literacy, through psychological tests or employment testing. In
some countries, employers are legally mandated to provide equal opportunity in
hiring. Business management software is used by many recruitment agencies to
automate the testing process. Many recruiters and agencies are using an
Applicant tracking system to perform many of the filtering tasks, along with
software tools for psychometric testing
On boarding:
"On boarding" is a term which describes the introduction or "induction" process.
A well-planned introduction helps new employees become fully operational
quickly and is often integrated with a new company and environment. On
boarding is included in the recruitment process for retention purposes. Many
companies have on boarding campaigns in hopes to retain top talent that is new
to the company, campaigns may last anywhere from 1 week to 6 months.
Internet Recruitment / Websites:
Such sites have two main features: job boards and a rsum/curriculum vitae
(CV) database. Job boards allow member companies to post job vacancies.
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Alternatively, candidates can upload a rsum to be included in searches by
member companies. Fees are charged for job postings and access to search
resumes. Since the late 1990s, the recruitment website has evolved to
encompass end-to-end recruitment. Websites capture candidate details and then
pool them in client accessed candidate management interfaces (also online). Key
players in this sector provide e-recruitment software and services to
organizations of all sizes and within numerous industry sectors, who want to e-
enable entirely or partly their recruitment process in order to improve business
performance.
The online software provided by those who specialize in online recruitment helps
organizations attract, test, recruit, employ and retain quality staff with a minimal
amount of administration. Online recruitment websites can be very helpful to find
candidates that are very actively looking for work and post their resumes online,
but they will not attract the "passive" candidates who might respond favorably to
an opportunity that is presented to them through other means. Also, some
candidates who are actively looking to change jobs are hesitant to put their
resumes on the job boards, for fear that their current companies, co-workers,
customers or others might see their resumes.
Job search engines:
The emergence of meta-search engines, allow job-seekers to search across
multiple websites. Some of these new search engines index and list the
advertisements of traditional job boards. These sites tend to aim for providing a
"one-stop shop" for job-seekers. However, there are many other job search
engines which index pages solely from employers' websites, choosing to bypass
traditional job boards entirely. These vertical search engines allow job-seekers to
find new positions that may not be advertised on traditional job boards, and
online recruitment websites.
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Objectives of Recruitment:
Recruitment is an important part of an organizations human resource planning
and their competitive strength. Competent human resources at the right positions
in the organisation are a vital resource and can be a core competency or a
strategic advantage for it. The objective of the recruitment process is to obtain
the number and quality of employees that can be selected in order to help the
organisation to achieve its goals and objectives. With the same objective,
recruitment helps to create a pool of prospective employees for the organisation
so that the management can select the right candidate for the right job from this
pool.
Recruitment acts as a link between the employers and the job seekers and
ensures the placement of right candidate at the right place at the right time.
Using and following the right recruitment processes can facilitate the selection of
the best candidates for the organisation.
In this is competitive global world and increasing flexibility in the labour market,
recruitment is becoming more and more important in every business. Therefore,
recruitment serves as the first step in fulfilling the needs of organizations for a
competitive, motivated and flexible human resource that can help achieve its
objectives. Here at Naukrihub, they attempt to provide a detailed insight into the
concept of recruitments, recruitment process and its sources, recent trends in
recruitment, recruitment strategies and the scenario in the industry along with the
career options for recruiters.
Source of Recruitment:
Every organisation has the option of choosing the candidates for its recruitment
processes from two kinds of sources: internal and external sources. The sources
within the organisation itself (like transfer of employees from one department to
other, promotions) to fill a position are known as the internal sources of
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recruitment. Recruitment candidates from all the other sources (like outsourcing
agencies etc.) are known as the external sources of the recruitment.
Sources of Recruitment
Advantage and disadvantage of Sources
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Some Internal Sources of Recruitments are given below:
Transfers: The employees are transferred from one department to
another according to their efficiency and experience.
Promotions: The employees are promoted from one department to
another with more benefits and greater responsibility based on efficiency
and experience.
Others are Upgrading and Demotion of present employees according to
their performance.
Retired and Retrenched employees may also be recruited once again in
case of shortage of qualified personnel or increase in load of work.
Recruitment such people save time and costs of the organizations as the
people are already aware of the organizational culture and the policies
and procedures.
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The dependents and relatives of Deceased employees and Disabled
employees are also done by many companies so that the members of the
family do not become dependent on the mercy of others.
External sources of recruitment:
Press Advertisements: Advertisements of the vacancy in newspapers
and journals are a widely used source of recruitment. The main advantage
of this method is that it has a wide reach.
Educational Institutes: Various management institutes, engineering
colleges, medical Colleges etc. are a good source of recruiting well
qualified executives, engineers, medical staff etc. They provide facilities
for campus interviews and placements. This source is known as Campus
Recruitment.
Placement Agencies: Several private consultancy firms perform
recruitment functions on behalf of client companies by charging a fee.
These agencies are particularly suitable for recruitment of executives and
specialists. It is also known as RPO (Recruitment Process Outsourcing.
Employment Exchanges: Government establishes public employment
exchanges throughout the country. These exchanges provide job
information to job seekers and help employers in identifying suitable
candidates.
Labour Contractors: Manual workers can be recruited through
contractors who maintain close contacts with the sources of such workers.
This source is used to recruit labour for construction jobs.
Unsolicited Applicants: Many job seekers visit the office of well-known
companies on their own. Such callers are considered nuisance to the daily
work routine of the enterprise. But can help in creating the talent pool or
the database of the probable candidates for the organisation.
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Employee Referrals / Recommendations: Many organizations have
structured system where the current employees of the organisation can
refer their friends and relatives for some position in their organisation.
Also, the office bearers of trade unions are often aware of the suitability of
candidates. Recruitment Management can inquire these leaders for
suitable jobs. In some organizations these are formal agreements to give
priority in recruitment to the candidates recommended by the trade union.
Recruitment at Factory Gate: Unskilled workers may be recruited at the
factory gate these may be employed whenever a permanent worker is
absent. More efficient among these may be recruited to fill permanent
vacancies.
Recruiters for schools across the country are making use of both historically
successful and newer sources to fill current vacancies for SLPs and to identify
potential employees for the future. These sources include:
University programs
Ads in local and national newspapers
Networking with current staff and student teachers
Recruitment agencies
National, state, and local speech-language-hearing associations
Job fairs
Online links among all rural, urban, and suburban schools in given
districts and via special
Successful Recruitment:
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Thinking about companys need:
Before embarking on the recruitment process it is vital to put some thought into
what their needs are and the best way to meet them. This should involve
considering a number of questions with colleagues in their team, their line
manager or Faculty Personnel Manager:
If this is a new role, what are the main job purpose and objectives,
responsibilities and tasks and what sort of experience skills and attributes
will they be looking for?
If this is an existing role, are there any changes that need to be made to
the tasks and responsibilities to ensure the job will be fully effective?
Rather than recruiting a new person, are there opportunities for
developing the skills and experience, or redesigning the jobs of, existing
staff?
Are there people in companys department or related departments who
are at risk of redundancy and seeking redeployment who may be
potentially suitable for the role?
If so then they will need to be considered for the role prior to advertising.
If this is not a full time, permanent contract post, what type of contract of
employment or work pattern is likely to be most appropriate? Information
on the different types of contract that can be used can be found at
Describing the job and the person:
Further particulars:
New or existing jobs will need to have been described in detail using a Job
Description Template in order to have their grade confirmed through job
evaluation or role profile matching. Research and Teaching roles will also have
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been placed on the appropriate academic career pathway and profile level. This
information forms the basis of the further particulars for the vacancy, for which
templates and guidance are available at As explained in the template guidance,
this document is essentially job evaluation/role-profiling matching information,
adapted for the recruitment process.
The further particularsare central to the whole recruitment and selection process
because they:
provide the key elements and messages that you include in the job advert;
identify the key selection criteria (particularly the person specification) that
they will use throughout the selection process;
Enable candidates to decide whether they are attracted to the job, are
likely to be suitable and therefore, ultimately, whether they wish to apply.
The template will help them to provide candidates with a fully comprehensive and
easy-to follow description of the vacancy. Presentation and content are crucial,
as candidates will make assumptions about the role, their department and the
University based on the quality and quantity of information provided.
Organization will need to include the following in the further particulars:
job description including grade, hours, salary range etc. and
responsibilities and tasks;
person specification the qualifications, skills, knowledge and
experience that will form the basis of their selection criteria;
Background information on the area of work, the department and the
University.
Selection Criteria:
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The qualifications, skills, knowledge and experience that you include in the
person specification form the basis of the selection criteria used throughout the
selection process for:
self-selection by candidates - people can make an informed choice as
to whether they are suitable;
short-listing - paper-based assessment of how well candidates meet the
selection criteria;
devising tests, presentations and interview questions - matching
these with specific elements of their selection criteria so they can rate
people against them;
Deciding on the best person for the job - bringing together the evidence
from the selection process to determine who best meets the selection
process.
Developing appropriate selection criteria, often referred to as the person
specification, is a crucial part of the recruitment and selection process. Here are
some tips on things to think about in deciding on their selection criteria:
What is essential to the job from day one and what is desirable (but could
be realistically gained through experience, training or further qualifications
in the role)?
Paint a realistic picture of the experience, qualifications and skills they are
looking for. Do not set such impossibly high standards that they reduce
their chances of finding anyone suitable.
Don't simply list the attributes of the previous or existing post-holder
consider whether the job evolved or changed since they last recruited.
Specify the experience they are looking for in relation to:
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any job-specific processes;
equipment or machinery;
planning and organising skills;
communication skills;
flexibility or multi-tasking skills.
Make sure they use statements that are objective, realistic and justifiable
and do not inadvertently rule people out who may be suitable;
Make sure the wording is clear and unambiguous e.g. "a degree or
equivalent in a relevant subject"rather than "a degree";
Specify the nature, quality, context and quantity of each type of
experience or skill so that it can be used as an effective measure, e .g.,
"strong aptitude for computer based work and extensive experience of
using a wide range of office PC packages in a deadline driven
environment" rather than "IT skills".
Do not include age-related criteria in job and person specifications,
selection criteria and advert wording. Avoid words like "young", "recently
qualified" and "mature", as these could potentially be seen to be
discriminatory to older or younger workers and therefore in breach of the
Employment Equality (Age) Regulations.
Only specify a required length of experience if it is justifiably necessary.
Using such a requirement, particularly where it is for a lengthy period,
could potentially be seen to be discriminatory against both younger
workers and women who have taken career breaks when having children.
As a general rule of thumb avoid using length of experience criteria over 5
years. Focus on what type of experience they are looking for rather than
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an arbitrary figure for how long the person has being doing it, which is
unlikely to be a good indicator of performance in any case. For instance,
"Significant experience of providing a service in a busy, customer-focused
environment"rather than "Three years customer service experience".
Agreeing the grade:
Job family and grade:
The University introduced a new grading structure on 1st August 2007. All job
roles are allocated a grade through the job evaluation or role profile matching
process outlined below. Each job role is also placed in one of the following four
job families:
Research and Teaching (For most job roles previously in the academic,
research and related staff categories);
Professional and Administrative Services (For most job roles
previously in the academic-related and secretarial and clerical staff
categories);
Technical Services (For most job roles previously in the technical staff
category);
Operational Services (For most job roles previously in the craft, manual
and senior domestic and supervisory staff categories).
The only job roles not included in the new grading structure are clinical academic
job roles.
Considering any redeployment candidates:
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Having established the further particulars and grading for the role, the next step
is to consider whether anyone within your department or Faculty/ Division is "at
risk of redundancy (i.e. because they are coming to the end of a fixed term
contract that is not being extended due to a lack of funding, through a
restructuring exercise or otherwise). If they are looking for a redeployment
opportunity, and if they may be suitable for the vacancy, this could be a quick
way to fill your vacancy with a suitable candidate without having to advertise.
This entails following a 'local' process before submitting the vacancy to
Personnel Services for wider advertising. Your department and Faculty/ Division
will have a system for quickly identifying and considering any redeployment
candidates. Fuller guidance on the procedure to follow in considering
redeployment candidates can be found at
www.bristol.ac.uk/personnel/recruitment/redeployment.html. Your Faculty
Personnel Manager can also provide advice on this process.
Deciding on appropriate selection methods and whom to involve:
The selection process should be carefully planned and a key element will be to
decide on the most appropriate selection methods to use for their vacancy.
Further information on selection methods can be found. One early decision youwill need to make is whom to include on their selection panel and who will Chair
the panel. The panel should be a small but representative group of relevant
stakeholders who know the job and its requirements well, e.g. the line manager,
a colleague from a customer, user or partner department. Ideally they would be
looking at between two and four people with a gender balance.
There are more specific requirements for selection panels (known as
appointment committees) for the following appointments: Lecturer, Senior
Lecturer, Reader (Pathway One), Chair and their clinical equivalents,
Professional and Administrative Grade J and above. For details see the checklist
at www.bris.ac.uk/personnel/recruitment. All of the panel members should have
been on the University's Successful Recruitment and Selection training course.
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Exceptionally, where an individual is identified as a key panel member and is not
able to attend the course in time for the selection process, they make take part
subject to the Chair taking responsibility for ensuring that they are briefed and
competent to play an active and effective role. If a member of the panel has a
family or non-work related social connection with any of the candidates invited for
interview, they should declare this to the Chair of the selection panel at the
earliest opportunity before the interviews take place. The Chair will then need to
make a judgment as to whether the individual should remain part of the process
or be replaced. Normal academic or professional contact, which may involve a
degree of social contact, would not normally be a reason for excluding someone
from the process.
Timescales and costs:
When planning the recruitment and selection process it is important to establish
realistic timescales for the different stages. There is often a temptation or
pressure to complete the process in the shortest possible time so that you can
have the new person in place. This can be counter-productive if timescales are
too tight or unrealistic. If the vacancy is being placed in any external media then
the relevant advertising deadlines will be a constraint that you will have to workwith. Other issues to think about are availability of your panel members, whether
any holiday periods fall within your proposed timescale and whether there are
any preferred times for the new recruit to commence employment. As a general
rule of thumb, think of the following as a guide to minimum timescales for the
different stages. It is also worth building in extra time to cover for slippage.
Timescales will be longer for academic and senior administrative vacancies and
information can be found in the checklists at
www.bristol.ac.uk/personnel/recruitment.
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Personnel Services centrally fund advertising costs in the majority of cases and
also pay reasonable interview and relocation expenses. Therefore the main
departmental outlay is in management and administrative time, with some small
potential costs relating to room bookings, refreshments etc. In some cases,
research grants will cover costs relating to the recruitment of research staff and
the grant proposal may require an estimated figure for recruitment costs to be
provided.
Planning how to advertise:
Advertising Policy:
Generally it is University policy to advertise vacancies widely to ensure the
strongest possible field of candidates and ensure that there is fair and open
competition. As a minimum this means placing the vacancy on the University of
Bristol website and listing it in the Current Vacancies Bulletin. Unless requestedotherwise or where a vacancy is restricted to internal candidates only, Personnel
Services will automatically promote vacancies through the Jobs.ac.uk website
and the Jobcentre network. Best practice is that vacancies should be open for 2-
3 weeks to give potential applicants time to apply and to help ensure a good field
of candidates; one week is the absolute minimum period to advertise. There is a
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legal duty for any vacancy to which the University wishes to appoint a migrant
worker to have been advertised for at least 2 weeks in order to meet the
Resident Labour Market Test4 of the points based immigration system. Research
vacancies are also promoted through a range of web sites as part of the ongoing
centrally funded Finding the Answers on-line campaign5 and do not generally
need to be promoted in any additional advertising media. Support vacancies
(Administrative/ Professional Services, Operational Services and Technical
Services) are promoted through a range of web sites as part of an on-going
centrally funded on-line campaign. In most cases, promotion in additional media
will not be necessary. The value of using any additional web or print media 7 to
increase your pool of candidates and target the right sort of candidates for their
jobs should be carefully thought through; if they wish to discuss media choices,
the Recruitment Team will be happy to advise during the planning stage. The
central recruitment budget held by Personnel Services may, where appropriate
and agreed with the Recruitment Manager, fund promotion through one of the
following additional media:
Print media - newspaper, journal etc;
Combined print and web media - e.g. a newspaper or journal and its on-
line version;
Web site - including potential additional exposure through job of the week
buttons and banners, e-mail alerts etc.
The Government has set up a number of welfare to work initiatives aimed at
matching motivated and skilled people who are currently not in employment to
employers and jobs. Tapping into this resource can potentially be an effective(and no-cost) way of finding suitable candidates.
Internal only advertising:
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Vacancies in the following categories are restricted to internal candidates only in
the first instance when submitted through BORIS to Personnel Services:
Technical Services Job Family Grade F and above;
Professional and Administrative Services Job Family Grades F, G and H.
It is only in the following circumstances that a vacancy would not need to
be submitted to Personnel Services for advertising:
Where there are staff in the recruiting department or Faculty/Division who
are at risk of redundancy and seeking redeployment;
If the vacancy has come about as part of a restructuring exercise, in which
case the selection process would normally be restricted to people within
the department;
Where there is a named person on a research grant,5 selected for
objective and defensible reasons, the person can be appointed to a
research vacancy without advertising.
Networking and informal contacts:
Remember to also promote their vacancy through any relevant professional,
subject related or work-based networks e.g. newsletters, web sites, vacancy
lists, e-mail alerts, meeting and conferences etc. Informal and word-of-mouth
promotion to targeted groups is an effective and no-cost way of widening their
pool of suitable candidates.
Using recruitment agencies and consultants:
The University's general policy is to advertise vacancies rather than use agencies
or consultants, except for temporary staffing needs. This is because the
University has its own established, professional and efficient infrastructure for
recruitment, which ensures the strongest possible field of candidates, fair and
open competition and that costs are minimized. In exceptional circumstances it
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may sometimes be appropriate to use an agency or consultant, for instance
where the vacancy is highly specialized and it is reasonably anticipated that it will
be hard to find a suitable candidate through advertising. This option should only
be followed after consultation with the University's Recruitment Manager and will
generally be in tandem with the vacancy being advertised on the University's web
site. How the agency or consultant fee will be paid for will need to be decided on
a case-by case basis.
Putting the advert together:
They will need to draft a concise but informative job advert. Key points to
consider when doing this include the following:
Capture the main elements and attractions of the job and the type of
person they are looking for in a punchy and appealing way. Try to do this
in 50-100 words based on the information you have already compiled in
the further particulars
Keep words, sentences and paragraphs short and clear.
Make sure the job title will be meaningful outside the University.
Try to picture the sort of person you want to attract. What would they
already know about the University and the job? What do they need to
know?
Emphasize the most interesting elements of the role and don't labour the
obvious
Ensure that they do not use any potentially discriminatory language, terms
or criteria.
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They may wish to contact the Personnel Services Recruitment Team
during the planning stage for advice and guidance on how best to
advertise their vacancy and how to put their advert together.
Selection:
Deciding on the most appropriate selection methods:
A well-planned and structured interview process is an adequate way of helping
them to select the most appropriate candidate. However, it is more effective if
used alongside other selection methods. Whichever selection methods are used,
it is important to ensure that:
The methods chosen are appropriate to the job and will provide added
value in assessing the best candidate. For example, it would not be
appropriate or useful to ask candidates for a more junior clerical role to
give a presentation.
The panel are clear as to how the method used relates back to the
selection criteria and how performance will be assessed;
The selection process is clearly defined to all the candidates in advance
and consistently applied to all.
Remember that using a range of selection methods will increase the level
of forward planning involved and will often require someone from outside
the selection panel to coordinate the exercises during the day.
Short-listing:
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Short-listing is the vital first stage in the selection process. Measuring how
candidates match up to their selection criteria at this stage is crucial to enable
them to objectively assess which of the candidates they wish to consider further
in the next part of the selection process, generally the interview stage. Careful
short-listing is particularly important when they have a large number of
applicants. Ideally, everyone who is part of the selection panel should be
involved in the short-listing process either together or independently. However, if
this is not practicable, at least two members of the interview/final assessment
panel should be involved. There are two types of internal applicants who must
be short-listed if they meet the essential criteria for the vacancy (in both cases
this will be clearly indicated by a covering letter from Personnel Services):
Staff formally at risk of redundancy - in line with the University's
Redeployment of Staff policy.
Staffs who have been 'red circled' in their current role - in line with the
University's guaranteed interviews for red-circled staff policy.
Here are some tips to help them use their selection criteria effectively and
fairly in the short listing process:
Decide which of the selection criteria included in the further particulars
they can practically use when reviewing the written applications. They may
decide to focus on the essential criteria initially.
It is useful to give each criterion a value and to weight it according to its
importance.
Then they can score each candidate against each criterion and come up
with an objective rank order. A simple matrix can be useful for recording
this process.
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If they use a criterion based on how well each candidate has completed
their application make sure the assessment is not based on arbitrary
factors such as standard of hand-writing.
Base their assessment on the evidence that the candidate has provided
and try not to make assumptions to 'fill in the gaps'. If they haven't
demonstrated that they have a particular skill or experience then don't
assume they have.
If they have a large number of applicants who appear to meet the
essential criteria then use their desirable criteria to try to identify those
who are most suitable. They may wish initially to draw up a 'long-list' of
those who meet the essential criteria first and then identify those to call for
interview from this group.
Use the guidance on the short-listing record when considering any
overseas nationals who have recorded on their application form that they
would require permission to work in the UK to take up the job. Such
candidates should be considered alongside the other applicants in the first
instance. Its also important to remember that the resident population of
the United Kingdom contains a range of ethnic and national groups and
there are also a wide range of people from outside the UK who are eligible
to work here. If there are sufficient applicants who are both currently
entitled to work in the UK and meet the criteria for the vacancy, it may be
appropriate not to shortlist an overseas national who does not currently
have permission to work in the UK. In most cases it will only be academic
and research vacancies, or those that require specialist skills and
qualifications, for which the University would be able to obtain a certificate
of sponsorship for a migrant worker.
If they have candidates with qualifications from outside the UK, the NARIC
website containing comprehensive information on how international
qualifications compare
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Ideally they should be looking to short-list no more than about seven
candidates (four to six is probably the optimum number).
Identify reserve candidates in case people drop out.
Ensure that they can objectively justify the cut-off point between those
they short-list and those you do not.
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