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Recruit Me Photography
Alyssa Carlson & Hannah McKeeSport and Medical Sciences
Academy Hartford, CT
ProblemColleges require recruitment videos/stills to
be considered Most athletes use home videos of poor qualityMost athletes don’t know the basic
requirements of a recruitment video
SolutionWe have high quality cameras designed for
shooting videosWe know what colleges look for in these
videosWe know the timing of specific sports
Description of ServiceFilm and edit college recruitment videosProvide content that satisfies college coachesProvide 3 CD copies for easy distribution Able to re-film by requestPhotograph stills and senior portraits Convenient
Mission Social ImpactTo provide an
athlete with the proper material to stand out to coaches
To increase the odds of an athlete being accepted onto a college sports team
Help athletes receive scholarships
Business ModelDescription of Expenses
Variable Material Expenses
Total: $.93
3 CD-Rs $.51
3 CD-R Cases $.42
Fixed Expenses
Total: $4,405.00
Depreciation $44.00
Advertising $11.00
Rent $100.00
Learning Internship
$0.00
Salary $4,200.00
Insurance $50.00
Economics of One Unit
Selling Price $499.99
Cost of var. materials exp. .93
Cost of labor 54.90
Other variable costs 2.54
Total COGS/ COSS $58.37
Contribution Margin $441.62
Definition of One Unit
One 3 minute recruitment video (3 copies)
Monthly Break Even Units$4,405.00
= 9.97 =~10
3 min videos
$441.62
Market Analysis
Description of Target Consumer
Demographics Geographics
• Junior and Senior Varsity Athletes
• Hartford County, Connecticut
Psychographics Buying Patterns
• Want to play their sport in college
• Want to impress college
• Varsity Athletes who are willing to pay for a high quality recruitment video
Total Population
Target Market Population
898,300
Market Size
Target Market Size
Market Statistics
Industry Name: Photography Annual Industry Sales: $10 Billion
48,800
488coaches
Marketing and SalesSocial Media
InstagramTwitter
Website/Email/PhoneMaxpreps.comWord of Mouth Business CardsSMSA discount
48% of Varsity Athletes are
willing to pay for a professionally
filmed recruitment video
CompetitionRecruit Me Photography
Art Rich Photography
Game On!
Experience Sports: 16 yearsPhotography: 5 years
Photography: 43 years
Photography: 25 years
Products Recruitment VideosStills
Stills Recruitment and Highlight videos
Price $499.99 $15.00 per photo
$150 per hour($900 for 6 hours)
Your Competitive Advantages
1. We offer both Stills and Recruitment Videos2. Affordable 3. Many years of sports and photography experience
QualificationsTogether we have 16 years of athletic
experience Taken photography classes at University of
Hartford, Fletcher Farm School for the Arts and CCSU
Personally know college coachesBoth have exceptional math skillsMembers of our own target marketHave taken a NFTE Entrepreneurship and
Marketing class
Sales Projections
Jan
FebM
ar AprM
ayJu
ne July
AugSe
pt Oct
Nov Dec
0
4
8
12
16
Units Sold
Units Sold
Total Units134
Gross Revenue$66,998
Net Profit$5,370
Start-up FundsItem Why Needed Cost
Cell phone/Computer
Advertising/Business Records $1,449.00
DBA To Do Business $5.00Video Equipment To Do business $2,250.00Business Cards Advertising $10.00Car Wrap Advertising $333.00Car Traveling Owned
Total Startup Expenditures $4,047.00
Emergency Fund $2,024.00Reserve for Fixed Expenses $13,125.00
Total Startup Investment $19,196.00ROI: Return on Investment
$5,370.00= 28% ≈ $0.28$19,196.00
ROS: Return on Sales$5,370.00
= 8% ≈ $.08$66,998.00
Future Plans PhilanthropyWe will improve our
photography equipment
We will hire 5 additional employees with different sports backgrounds by year 2
5% of our net profits will be used as a scholarship eligible to athletes in CT
The recipient will also receive a free recruitment video
“What you need, what colleges want”
Thank you for your consideration of
Recruit Me Photography
Instagram: @recruitmephotographyTwitter: @recruitmephotoWebsite: recruitmephotography.wix.com/recruitmephotographyEmail: [email protected]
