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Recruiting in the Recruiting in the age of age of Web 2.0Web 2.0

Bryan BaldwinCalifornia Department of JusticeWRIPAC April 2008 Meeting

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Agenda

The evolution of recruiting What is Web 2.0? Top websites and how to

use them Legal concerns and

challenges to evolving Q&A

Recruiting 2.0

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Traditional Recruiting

Newspaper and other print ads

Career fairs/events

School career centers

Printed promotional material

Recruiting 2.0

These are all still important!

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Modern Recruiting

Recruiting 2.0

Still important Agency career portals Internet job boards

Wikis Video sharing Social networks Blogs and personal pages Comments Community-of-interest sites

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• Looming retirements

• Tight labor market

• “Post and pray” won’t work

• HR being asked to show ROI

• Where are the candidates?

Why We Must Evolve

Recruiting 2.0

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Candidates Types

Active Semi-Active Semi-Passive Passive

Which types are you usually getting?Where do you think most of the top candidates are?

Recruiting 2.0

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What is Web 2.0?

Recruiting 2.0

Source: Wikipedia, March 27, 2008

Web 2.0 is a trend in the use of World Wide Web technology and web

design that aims to facilitate creativity, information sharing, and, most notably, collaboration among

users. With these advanced capacities, a second generation of

web-based communities and hosted services, such as social-networking

sites, wikis, blogs, and folksonomies, are evolving.

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1.Yahoo! Search engine/content2.YouTube User-generated content3.Windows Live Search engine4.Google Search engine5.Myspace Social networking6.Facebook Social networking7.MSN Search engine/content8.Hi5 Social networking9.Wikipedia User-generated content10.Orkut Social networking

Source: Alexa.com, 03/18/08

Consider the top 10 most visited websites:

Recruiting 2.0

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Dominant Themes

Recruiting 2.0

What are you doing to engage your candidates?

Connectivity

Interactivity

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Wiki(pedia)

What is a wiki? A wiki is software that allows registered users or anyone

to collaboratively create, edit, link, and organize the content of a website, usually for reference material. Wikis are often used to create collaborative websites and to power community websites.

What is Wikipedia? How can we use this for recruiting?

Own your Wikipedia page Direct traffic from Wikipedia Start your own wiki! (e.g., with pbwiki)

Recruiting 2.0

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Example: U.S. ArmyRecruiting 2.0

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YouTube

Recruiting 2.0

What is it? Why would we want to use it?

Popularity Multi-media

How can we use it? Create & distribute recruiting videos Create a YouTube channel Surf for commenters

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Example: GoogleRecruiting 2.0

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Social Networking Sites

Recruiting 2.0

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Online PatternsRecruiting 2.0

Google

Careerbuilder

MySpace

Facebook

Source: Alexa

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Online PatternsRecruiting 2.0

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The Big Players

• Facebook• Pro: college grads (lots of passives)• Con: can be challenging to use

• LinkedIn• Pro: experienced professionals• Con: not free

Recruiting 2.0

• MySpace• Pro: the most popular• Con:

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LinkedIn Search ResultsRecruiting 2.0

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LinkedIn ProfileRecruiting 2.0

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Facebook Search ResultsRecruiting 2.0

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Facebook ProfileRecruiting 2.0

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Facebook Fan PageRecruiting 2.0

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MySpace Search ResultsRecruiting 2.0

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MySpace ProfileRecruiting 2.0

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MySpace PageRecruiting 2.0

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Blogs

• Have been actively used by progressive employers

for years

• Used to attract individuals based on content that

interests the highly qualified

• 39% of Internet users read blogs (2006)

• 24% of Gen Yers (18-26) read blogs (2006)

• 35% of teen girls blog (2007)

Recruiting 2.0

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Is all this legal?Recruiting 2.0

It’s as legal as any other recruitment or assessment practice.

Best practices:

1. Don’t assume that what you see on a page was placed there by the owner.

2. Make sure invite/hire decisions are not based on protected characteristics.

3. Make all invite/hire decisions based on job-related qualifications.4. Document your invite/hire decisions.5. Train those that will be using these technologies.6. Consider centralizing their use (although this has downsides, like

potentially limiting Facebook use).

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• Internet users between the ages of 35-54 now account for 40.6% of the MySpace visitor base

• 62% of YouTube users are 35 or older

Is this age discrimination?

Recruiting 2.0

Source: http://jobsinpods.wordpress.com/2008/03/11/are-older-job-seekers-using-social-media-sites/

But, this does NOT mean you should stop tracking the demographics of your recruitment & applicant flow!

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The challenges of evolving

Recruiting 2.0

• Expect resistance from folks who are not familiar with this technology (esp. MySpace)

• Expect these sites to be blocked by your network security—but don’t let that stop you!

• Finding passives takes more time.

• Have a plan. Check out:

http://blogs.forrester.com/charleneli/2007/12/the-post-method.html

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Get in the pool.

Not like this. Like this.

And this.

But not like this.

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Other Creative Options

1. Podcasts (e.g., through jobsinpods)

2. Search engines (posting and optimization)

3. Track searches: e.g., jobster.com

4. Find online places where talent “hangs out”

5. Others?

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–Blogs/Discussions:

– www.ere.net

– www.recruiting.com

– www.cheezhead.com

–

–Webcasts:

–www.hr.com

–www.humancapitalinstitute.org

How can I keep up on

everything?

Recruiting 2.0

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Recruiting 2.0

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Recruit the best