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Recruiting and Retaining:
The 12 Sectors of the Community
WheelErica Manahan
&Amber Allen
Why Recruit and Retain?• Members/Stakeholders are
important:– They share information and
resources– They ensure that multiple
populations with multiple strategies are reached
– They provide more opportunities to achieve and claim success with the positive outcomes
• You never know who your champion may be
What Does Membership Look Like?
• Core planning team
• Active coalition member
• Project focused members
12 Sectors of the Community Wheel• Youth
• Parents
• Business Community
• Media
12 Sectors of the Community Wheel• Schools
• Youth-Serving Organizations
• Law Enforcement Agencies
• Religious or Fraternal Organizations
12 Sectors of the Community Wheel• Civic and Volunteer Groups
• Healthcare Professionals
• State, Local or Tribal Governmental Agencies with Expertise in the Substance Abuse Field
• Other Organizations Involved in Substance Abuse Reduction
Recruiting
What is Recruiting?
The action of seeking to increase
membership by seeking new
members to a coalition
• 12 community sectors • More hands can cover
more ground• New ideas/perspectives • Decrease burn out• More support
Why do you need to Recruit?
Have a Recruiting Plan
When should you start recruiting?
• As soon as the coalition starts forming
• Recruiting is a constant • Incorporate
recruitment/engagement in all efforts.
Recruiting• Start with people you
know
• Sharing your coalition’s messages on a regular basis
• Talk to Stakeholders
• Emerging Leaders
Hardest Sectors to Recruit
• Youth • Media • Schools • Law Enforcement • Religious
Organizations • Civic & Volunteer
Groups
How to Recruit• Personal contacts (Primary Way)• Set up booths at local fairs,
carnivals & festivals • Newspaper • Sphere of Influence campaign • PSA on local radio or TV station • Ask current members to give
presentations to another group they’re involved in
• Social media
Recruiting-Membership Card
Recruiting-Postcards
Recruiting-Rack Card
Recruiting-Business Card
Recruiting-Newspaper
Recruiting-Mailer
Recruiting-Sphere of Influence
“Prescription drug overdose deaths are now leading cause of accidental deaths, overtaking auto accidents
for the first time and exceeding the number of cocaine, heroin, and meth deaths combined. Protect
your loved ones by talking to your family and friends about the
dangers of medication abuse.” >>>Make your voice heard and
join the Lawrence County Prevention Team to make a
difference.
Recruiting-Flyer
• Facebook: ADAPT
• Twitter: Jefferson City CDFY
• Twitter: Northland Coalition
• LinkedIn: Dover Coalition for Youth
• Circle of San Antonio
Social Media Recruiting
Places to Recruit
• Grocery stores• High schools/universities• Churches • Recreation centers/community
centers • Performing art centers • Libraries • Drug stores• Doctors’
offices/hospitals/health clinics
Things to Consider when Recruiting • Awareness of the issue
• What size of area does your coalition cover urban vs. rural
• Check who you need in the community wheel
• What is the best type of recruitment material to reach who are looking for
• Cultural competency
Recruiting Research
Members were more likely to have attended a greater percentage of coalition
meetings in the past year, and more likely to have spent
higher number of hours doing coalition work outside of
scheduled meetings when they perceived the coalition board to
be more inclusive to it members.
Retaining
Retaining Strategies• Have coalition structure
– Vision and mission statements, goals, strategic action plans, roles and expectations for members
– Chair, Co-Chair, Secretary, Treasurer with regular change over
• Conduct regular member orientations to the coalition, its function and its activities
• Offer member job descriptions
Sample Job Descriptions
Sample Job Descriptions
Sample Job Descriptions
Sample Job Descriptions
Retaining Strategies
• Hold effective meetings– Offer an agenda and minutes– Guide discussion and stay on
task• Send email updates if unable
to attend• Ensure the meeting time is
beneficial for the majority• Seek feedback from members
on meeting and action plans
Retaining Strategies• Identify personal and agency
needs and attempt to accommodate them when able
• Designate a need and place for each individual/agency
• Create a commitment letter/MOU
Retaining Strategies• Provide meaningful tasks
suited to individual interests and abilities
• Balance being useful but not overworked
• Distribute the workload– Keep activities fresh and
relevant– Many hands make light work!
Retaining Strategies• Offer formal and informal
trainings for members to become better educated and more connected with the problem
• Recognize coalition members for their involvement and dedication– Tangible rewards like drawings– Personal thank you letters– Newspaper/social media shout
out
Levels of Involvement
No Involvement
Coordination
Collaboration
Cooperation
Networking
“You do your thing; we’ll do ours.”
“Let’s talk and share information.”
“I’ll support your program and you’ll support me, or we can co-sponsor one.”
“Let’s partner on an event.”
“Let’s work together on a comprehensive plan to address the issue; our missions overlap.”
Hardest Sectors to RetainYouth
• Issues– Turnover – Keeping their interest
• Solutions– Treat them as equal
partners/members– Value their input and make
them a part of ALL stages of prevention
– Schedule meetings when youth can attend
Hardest Sectors to RetainMedia
• Issues– Lack of interest – Being too busy
• Solutions– Find an individual that is a
stakeholder or is affected by the issue
– List them as a sponsor frequently
– Utilize their media source when able
Hardest Sectors to RetainSchools
• Issues– Pulled in many directions– Health/substance abuse isn’t
the main focus• Solutions
– Focus on educational impact– Provide research-based best
practices– Make communication succinct
and address the educational mission
Hardest Sectors to RetainLaw enforcement
• Issues– Difficult schedules– Lack of interest
• Solutions– Focus on enforcement issues,
including decreasing crime and improving safety
– Increase positive community image
Hardest Sectors to RetainReligious Organizations
• Issues– WIIFM?– Already over-involved
• Solutions– Maintain a connection to faith
initiatives– Show the problems firsthand
with tangible solutions– Value their time and desire for
involvement
Hardest Sectors to Retain
Civic and volunteer groups• Issues
– Often approached for involvement in groups
• Solutions– Partnership expands quality and
quantity of volunteer community
– Collaborate with their projects as well
In closing…
Your coalition members are the lifeblood of your prevention work and of the change that
can happen in your community!
You need them for their voice and abilities.
They need you for your prevention knowledge and
guidance.
• Coalitions Work– http://coalitionswork.com/
• CADCA– www.cadca.org – www.cadca.org/resources/detail/
strengthening-partnerships-toolkit• Community Toolbox
– http://ctb.ku.edu/
Resources