Recruiter Outreach Step-by-Step Instructions

© Copyright 2017 Patricia Romboletti All Rights Reserved.

RECRUITER OUTREACH STEP-BY-STEP PROCESS


Patricia RombolettiAuthor, Recruiter, Linkedin Expert, Career Coach

[email protected]

AVAILABLE ON AMAZON

TESTIMONIALSTHE STRATEGY WORKS

“I just wanted to tell you a little story. You suggested a way to find recruiters. The suggestion was to search staffing and recruiting along with your discipline (mine being manufacturing). I did that and received 52 recruiters names. I invited all, and 47 became connections. Of the 47, 32 looked at my profile, 12 shared information, and 5 asked for my resume and we had a meaningful conversation.” Miles R.

“All I can say is WOW, you know what you are talking about. I have a list in my office to give you the percentages. It started Friday night with the West coast and has been non stop. Recruiters accepting my LinkedIn request then sending me a note for my resume and executive summary. Thank you so much for sharing the incredible insight you have and paying it forward. Looking for a new position at a higher level

takes time, you have made it a lot easier.” Frank P. –

"My only regret about working with Pat is that I hadn’t met her earlier in my career. Her practical advice is spot on and provides immediate results. Given Pat’s extensive professional experience in the search industry, her strategy for engaging with recruiters via LinkedIn will deliver a strong, focused and productive extension of your network. Employing her approach detailed in the workshop, I reached out to over 20 recruiters in my industry verticals with her carefully constructed note of invitation. Not only did 19 accept my invitation (including recruiters of the prestigious “Big 5”), I also received four requests for phone interviews regarding my career interest. Additionally, a recruiter asked for a recommendation regarding a position he was placing which I was able to forward to a former colleague. Thanks Pat for helping me organize my search

approach in a professional and productive manner by sharing your “inside” secrets. Roslyn S.


OVERVIEW• The goal of this strategy is to become a first level connection to key recruiters in your

specific industry or area of expertise.

• Because Linkedin is the most current “database” it is the first place recruiters search for candidates when they are conducting a search.

• As a first level connection, when they conduct a search for a current assignment, you will be on the first or second page of those search results. If you are a second or thirds connection, there is a good possibility that they will find enough viable candidates before they even get to your profile.

• And, the vast majority will at least look at your profile when they get your invitation, and that alone is a win.

• You will have a very high rate of acceptance of your invitation if you use the specific language provided in this guide. This message will resonate with recruiters and it indicates that you are willing to help them.

• If they do reach out to you for a referral, it will give you an opportunity to begin to establish a more personal relationship.


STEP 1

ON THE LINKEDIN HOME SCREEN: Enter a keyword associated with your industry or area of expertise in the top search bar. For this example, the candidate is in the Consumer Products industry, so he/she would enter “Consumer Products” in this search box.


HOME SCREEN KEY WORD TIPS

• If you have multiple areas that you believe are a good fit for you, for example, if you also believe that a recruiter who specializes in “food and beverage” would be a good fit in addition to those specializing in package goods because of your prior experience, I recommend that you conduct a separate search using just that key word phrase.


THE FOLLOWING SCREEN WILL APPEAR


SELECT THE FOLLOWING


Select the second option, “People.” The new results will look like this.

SELECT ALL FILTERSAfter selecting “People,” select ‘ALL FILTERS’ shown on the right side of the screen.


SELECT THE INDUSTRYSCROLL DOWN TO THE “INDUSTRY” OPTION AND SELECT “STAFFING AND RECRUITING” AND HIT THE “APPLY” BUTTON. IF STAFFING AND RECRUITING DOESN’T SHOW AS AN OPTION, JUST BEGIN TYPING IN “STA” IN THE “ADD INDUSTRY” BOX AND IT WILL POPULATE THE INDUSTRY FOR YOU.


THE SEARCH RESULTS


You will then see a list of recruiters who have indicated somewhere in their profile that they recruit for the “Consumer Products” industry.

The Search Results• The search will bring up all recruiters (mostly external recruiters, but any

internal recruiters who choose to classify themselves in the “Staffing &

Recruiting” category will also come up in the search results) who have the key

words “Consumer Products” in their profile.

• While this is not a perfect science, LinkedIn’s search engines are typically

relatively accurate. You will usually only find a few that are not a good match.

You should go through each profile (if you have a free subscription, you will

only be able to see 50 profiles—but that is plenty) to see if they indicate that

they describe their practice area and if so, note if they mention that they

specialize in your area of expertise.

• Your next step is to click through to the full profile of those recruiters that

seem like a potentially good fit based on what you can see of the brief snippet

of description that is available under each entry on the search results list.

© Copyright 2017 Patricia Romboletti

All Rights Reserved.

THE SEARCH RESULTS

SAMPLE PROFILE OF A GOOD MATCH


Your Connection Request• Your objective is to become a 1st level connection to recruiters who specialize in your

industry/position so that you will be on their radar when they have an appropriate search.

• One of the newer features of Linkedin is that you do not need the email address to send an invitation. So your next step is to send a connection request to appropriate recruiters.– 1. Your invitation needs to make several key points:

• 1. That they conduct searches in your industry/specialty.• 2. That you are willing to be a source for candidates on any searches that they are

conducting.• 3. That you would like them to keep you on their radar for future projects that may

be a good fit for you.• 4. That you will be sending your resume to them via email

BE SURE TO USE THIS EXACT LANGUAGE. IT WAS CAREFULLY CREATED TO PROVIDE THE HIGHEST PROBABILITY OF A POSITIVE RESPONSE

• Invitation Template: “I noticed that you conduct searches in my industry. I would like to connect with you, and I invite you to consider me as a resource for candidates for any of your searches. I will also send you my resume via email. Please keep me in mind if I am a match for any of your future projects.”


YOUR CONNECTION REQUEST

NEXT STEPS• After sending the LinkedIn invitation, send an email directly to the

recruiter and include your resume. I recommend that the subject line be:

“LinkedIn Follow Up.” Note: If the recruiter does not have their email

address in their profile or on their Website, you will have to wait until they

accept your invitation to send the follow-up email (you will be able to see

the email of any 1st level connection ).

• I suggest that your email repeat much of what you stated in your LinkedIn

invitation. Repetition is good in this instance. For example: “I am following up on my Linkedin invitation. I reached out to you because you conduct searches in my industry. Please do not hesitate to contact me if you would like a connection to anyone in my network who might be a fit for one of your search assignments. I am also sending along my resume in case I am a fit for any future assignments.”



THEY WILL FIND YOU

THIS SIMPLE APPROACH WILL ENSURE THAT YOU ARE ON THE RADAR OF THE RIGHT RECRUITERS WHEN THEY HAVE A SEARCH THAT IS A GOOD MATCH FOR YOUR BACKGROUND. AS LONG AS YOU ARE A FIRST LEVEL CONNECTION, THEY WILL FIND YOU.

REACHING OUT TO A RECRUITER WHO DOES NOT KNOW YOU AND ASKING FOR A BRIEF CALL OR A MEETING SETS UP A REQUEST THAT IS ALMOST IMPOSSIBLE FOR THEM TO FULFILL AND MORE IMPORTANT, WILL NOT ENSURE THAT THEY WILL FIND YOU WHEN THEY NEED TO.

SO AS WITH MOST THINGS IN LIFE—SIMPLE IS BETTER. AND THIS APPROACH HAS BEEN PROVEN MANY TIMES OVER BY MY CLIENTS.


Next Steps

There are two things that you will discover the minute you start working with Patricia. One, she has an unwavering commitment to coaching you into not just any job---but the right NEXT job for you. And second, her background in corporate leadership and retained executive search, and her style, which is best described as a “real straight shooter,” will give you the exact roadmap that you need—no guessing—no missteps—no more sending your resume into a big black hole—just a clear path forward to your next, right job.

Patricia has served as a career strategist and coach for senior executives for Execunet, the leading career resource site. She is also a Master Class webinar creator and presenter for Execunet. In this role, she has provided insightful coaching for senior executives from Fortune 100 to family-owned/closely held companies in every industry and discipline.

In Patricia’s private career coaching practice for senior executives, she has coached hundreds of executives. She leverages her prior corporate career in both middle market and large corporations, and her 18-years of experience in retained executive search to bring real-world, practical advice and direction that enables senior-level executives to take control of their career and accelerate their move to not just any job---but the right job. Her coaching gets rid of the frustration, gives her clients a “behind the curtain” view of the hiring process and provides practical, step-by-step guidance to fast-track her clients to the job they want.

Patricia’s early career included over 15 years of sales and marketing leadership in family-owned businesses. Then, during her corporate career, Patricia held a number of executive sales leadership positions and she created and led the Pharmaceutical Services Division for Western Union Corporation, a startup division within this 150-year-old company.

Patricia is a graduate of the 2007 class of Leadership California, a network of accomplished women, dedicated to advancing the leadership role women play in impacting business, social and public policy. Patricia was nominated for the Orange County Business Journal Outstanding Woman of the Year award and has served as a speaker, board member, and seminar instructor for numerous corporate, professional and community organizations.



YOUR EXPERT COACH: PATRICIA ROMBOLETTI

Documents

Recruiter Outreach Step-by-Step Instructions